Project Resident: Building Vaccine Confidence
ADDI SON C AIN, BETHANY GRABURN, NIAMH PEREN, MOLLY RAGAN, RODRIG O REINOSO
How might we design for equitable access to the Pfizer COVID-19 vaccine for patient groups with low confidence in the United States? Project Resident: Building Vaccine Confidence
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WHY WE FOCUSED ON LOW CONFIDENCE PEOPLE VACCINATED IN THE US F U LLY VACCI NAT E D 34 . 8 %
PA RTIA LLY VACCI NAT E D 4 6%
Project Resident: Building Vaccine Confidence
NOT VACC IN ATE D 5 4%
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WHY WE FOCUSED ON LOW CONFIDENCE BA RRI ERS TO ACCESS
LOW CO NFIDE NC E
P HYS I CA L
L A NGUAGE
Project Resident: Building Vaccine Confidence
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Tr u s t i s e sse nt ia l to en gagem ent a nd engagem ent is es s ent i a l to t h e su cc ess of an y act i vati on
“Assuring and connecting community members while also allowing them to see the importance of public health will make them feel connected in a way that builds institutional trust going forward” -
Karina Perez, Executive Director, Centro Hispano Comunitario de Nebraska
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Project Resident: Building Vaccine Confidence
WE WA N T TO T IP TH E CO N F ID E N CE SC A L E BY ME E TI NG PATI E NT S WH E R E TH E Y A R E : IN T HE I R N E IG H B O R HO O D S.
Project Resident: Building Vaccine Confidence
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Scientific fact doesn’t counteract low confidence based on lived experience or feelings
Project Resident: Building Vaccine Confidence
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CREATIVE ENGAGEMENT > SCIENCE FORWARD MESSAGING
Art humanizes, decentralizes, and encourages dialogue
Project Resident: Building Vaccine Confidence
Public art has fewer barriers to entry than digital communications
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OUR INTERVENTION
Increase vaccination rates by co-creating trust-building community activations with and for patients with low vaccine confidence. 9
Project Resident: Building Vaccine Confidence
STAK EH OLDERS
Neighborhood Organizations
Community Leaders
Patients with low confidence
Pfizer
Team Resident
Project Resident: Building Vaccine Confidence
Activation Sites
Neighborhood Artists
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PRO CESS
3. COL LAB OR AT E
1 . I d e nt i f y
2. I mme rs e
Collaborate with community stakeholders to design activation.
Immerse yourself in the history, culture, communities, and conversations of the neighborhood.
5. As se s
Assess the impact of the activation.
Identify the target neighborhood.
4. I mplem en t
Project Resident: Building Vaccine Confidence
Implement activation in the neighborhood.
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https://www.nydailynews.com/coronavirus/ny-cuomo-covid-vaccinations-suny-cuny-20210510-icuhdq7sxrdfrhz7oig2ckcbdi-story.html
PILOT P ROJECT: BED-STU Y, BROOKLY N WHY BED-STUY ISN’T GETTING VACCINATED 1. Health - concern about vaccine side effects 2. Medical Innovation - worries around the speed of the COVID-19 vaccine development process may have affected its safety or efficacy 3. Physical Barriers to Access - availability and
F U LLY VACCI N AT E D 2 2 . 3%
logistics for getting the vaccine (ie. transportation, child care while at appointment,
PA RT IA L LY VACC IN AT E D 2 9 . 3%
language barriers)
N OT VACC IN AT E D 7 0. 3 %
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Project Resident: Building Vaccine Confidence
WH AT: BUIL DING TRUST I N THE VACCINE
LISTEN
Acknowledge how people are feeling; enable the community to be heard
Project Resident: Building Vaccine Confidence
RESPOND
Make people feel validated in their concerns, help categorize concerns + provide answers.
E M P H A SI Z E
A S SI S TAN CE
TH E S O CI A L
S CH E DU LI N G
NORM
A P P O I N T M E NT
Show that others within the community are getting vaccinated.
Overcome access issues by helping people sign up for an appointment.
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Mes saging + Activation examples “Make Space” Confidence-
“I’m Getting Vaccinated For ___”
“Take What You Need”
Boosting Interactions
Interactive Exhibit
Community Message Board
Project Resident: Building Vaccine Confidence
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COLLABORATE CAL L F O R A RT IS T S
Project Resident: Building Vaccine Confidence
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WHO POT E NTI A L PA RT N E R S
Stoops Bed-Stuy Richard Colman Tau Lewis Theresa Chromati Bed-Stuy Strong Building Black Bed-Stuy SOMOS Spike Lee
Project Resident: Building Vaccine Confidence
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WHE RE + WHEN POT E NTI A L CO MM U N I T Y PA RTNE R S
Sincerely, Tommy
Cornerstone Church
The Laundromat Project
Bethany Church
BSFHC Project Resident: Building Vaccine Confidence
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NEXT STEP S
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3
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GREEN LIGHT
CA LL TO
IM PLEM EN T
ACT IVATION
VACCINATION
ART IST
Project Resident: Building Vaccine Confidence
INCREASE
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Thank you projectresidentcontact@gmail.com