Localvore: Scalability
Lauren Stobierski
01. What is Localvore? A person whose diet consists only or principally of locally grown or produced food.
02. What is the problem? How can we prove to our investors this business can scale?
Design Research
01
02
Competitors
Case Studies
Uber, Groupon, Open Table
Yelp
03
Academic Theory Social Media Network Theory
Case Study
Problem: Scalability ● ● ● ● ●
Hyper-focused on one local city Incentivized written reviews City by city expansion Yelp Elite Social autonomy
Network Density Theory
Insights
Network Density
Social Feed
UI/UX
Understanding the power of social networking and the ability to use social media to increase scalability
Connecting users with one another via a social feed will help foster a sense of community
User faces make or a break a b2c business. Customers rely on well designed interfaces