Shaping the future of Latin creativity in global retail
May 7, 2024
Camila Ordonez
Design Strategy Capstone
Meet Alejandra, Founder of PQI
Just like Alejandra,
Local Latin Brands
Aspire to expand to the US market but lack of know-how to start
Just like Alejandra,
Local Latin Brands
Aspire to expand to the US market but lack of know-how to start
Struggle identifying & targeting key target audience
Just like Alejandra,
Local Latin Brands
Aspire to expand to the US market but lack of know-how to start
Struggle identifying & targeting key target audience
Are concerned about financial, logistical, & operational risks involved
Meet Kilby, Owner of Finicky Filly
Just like Kilby,
Local Boutiques
Struggle to differentiate among competing boutiques with similar offerings
Just like Kilby,
Local Boutiques
Struggle to differentiate among competing boutiques with similar offerings
Have limited access to curated, culturally-authentic brands for product sourcing
Just like Kilby,
Local Boutiques
Struggle to differentiate among competing boutiques with similar offerings
Have limited access to curated, culturally-authentic brands for product sourcing
Face distrust due to supply chain issues with international brands
Bespoke Partnerships for Sustainable Engagement
Increase brand visibility by recommending partnerships that target emerging cities in the US and avoid oversaturated markets.
recommendations for partnerships that engage local shopping enthusiasts while highlighting Latina-owned brands discreetly.
Bespoke Partnerships for Sustainable Engagement
Methods
Business Development Prospecting
a. Countries, states, cities, addresses i Websites, buyer information ii Email, phone number
Database Creation: local stores in emerging US Cities & Latina brands
iii. Wholesale Price & Suggested Market Price
iv. Price point, type of products at the store
v.
Personal Outreach
b. Initiating Engagement - prioritization strategy to identify key partners who share our enthusiasm for collaboration and growth. i Comms Strategy - Cold Calling/Texting/Emailing, template creation
ii.
Retail Tour
i.
c. Charleston, SC - From April 22 - 24, we visited boutiques, pitched 6 brands we partnered with, and made our first sale!
How is this an Unworkable, Unavoidable, Urgent, and Underserved Challenge
Why Now
Latin Brands
Local Boutiques
An Unworkable, Unavoidable, Urgent, and Underserved Challenge
Lack of Entry to US Market
Limited access to US markets restrains socioeconomic growth and revenue potential.
Increasing demand for Latin brands in the US market driven by cultural diversity and demographic trends.
An
Unworkable, Unavoidable, Urgent, and Underserved Challenge
Lack of Entry to US Market
Limited access to US markets restrains socioeconomic growth and revenue potential.
Increasing demand for Latin brands in the US market driven by cultural diversity and demographic trends.
Capitalizing on the current market opportunity is crucial as competitors may gain a foothold
Lack of efficient platforms catering specifically to Latin brands seeking US market penetration.
An Unworkable, Unavoidable, Urgent, and Underserved Challenge
Why Source from Latin Brands
Struggle to differentiate and access culturally authentic products amid local competition. Rising consumer demand for unique and culturally rich products in boutique retail.
An Unworkable, Unavoidable, Urgent, and Underserved Challenge
Why Source from Latin Brands
Struggle to differentiate and access culturally authentic products amid local competition.
Rising consumer demand for unique and culturally rich products in boutique retail.
Meeting consumer preferences and staying competitive requires immediate action.
Limited options for boutique owners to source authentic and diverse brands, highlighting a whitespace in the market.
Local Boutiques
Our Mission
owering Latin-owned
bran o shape the future of glo trong relationships akers and those connecting them with consumers.
Fashion. Accessories. Home Decor. Lifestyle.
Creative Consulting
Seek to prepare Latin brands go global through advisory on:
Wholesale & Retail Pricing
Market Research
Product Line Sheets
Brand Storytelling
Customer Identification
How are we connecting Latin brands with boutique stores in the US?
Our Secret Sauce
Creative Consulting
Seek to prepare Latin brands go global through advisory on:
Wholesale & Retail Pricing
Market Research
Product Line Sheets
Brand Storytelling
Customer Identification
How are we connecting Latin brands with boutique stores in the US?
Our Secret Sauce
Matchmaking
Crafting tailored connections between Latin brands and US boutiques in emerging cities, merging needs and aspirations for mutually beneficial and lasting partnerships.
Creative Consulting
Seek to prepare Latin brands go global through advisory on:
Wholesale & Retail Pricing
Market Research
Product Line Sheets
Brand Storytelling
Customer Identification
How are we connecting Latin brands with boutique stores in the US?
Our Secret Sauce
Matchmaking
Crafting tailored connections between Latin brands and US boutiques in emerging cities, merging needs and aspirations for mutually beneficial and lasting partnerships.
Retail Tours
Designed to offer an in-person pitch and establish a lasting business partnership between Latin brands and local boutiques in the US.
How are we currently connecting Latin brands with boutique stores in the US?
Our Secret Sauce
Retail Tours
Creative Consulting Brand Experiences
Seek to prepare Latin brands go global through advisory on:
Wholesale & Retail Pricing
Market Research
Product Line Sheets
Brand Storytelling
Customer Identification
Matchmaking
Crafting tailored connections between Latin brands and US boutiques in emerging cities, merging needs and aspirations for mutually beneficial and lasting partnerships.
Designed to offer an in-person pitch and establish a lasting business partnership between Latin brands and local boutiques in the US.
Dreaming up and executing unique moments elevating and promoting Latin American brands to resonate with respective key markets.
Brands that Trust OjaLab
People
Awacoco
VAZA
Lima y Amare
DM Diana Martelo
PQI
Micerino
TutuMorena
Camila Sarmiento
Veinticuatro
Mia Serata
Alejandra
Camila
Daniela
Diana
Alejandra
Adriana
Maria Jose
Maria Jose
Valentina
Mariana
VISION
OjaLab is the world’s leading B2B digital wholesale platform for Latin brands— seamlessly connecting businesses, unleashing cultural potential, and driving sales growth for Latin brands and boutiques around the world.
Why OjaLab’s Marketplace
For Latin Brands
Collection Showcase
An extension of Latin brands, Virtual Showrooms offer the opportunity to showcase their products, while our connected Shoppable Line Sheets allow boutiques to shop and place orders.
Order Management
Order approvals with our B2B Order Management so you can spend less time creating orders.
Wholesale Data Access
Monitor their wholesale performance like never before with advanced reporting and analytics for data-driven decision-making.
Why OjaLab’s Marketplace
For Latin Brands
Collection Showcase
An extension of Latin brands, Virtual Showrooms offer the opportunity to showcase their products, while our connected Shoppable Line Sheets allow boutiques to shop and place orders.
Order Management
Order approvals with our B2B Order Management so you can spend less time creating orders.
Wholesale Data Access
Monitor their wholesale performance like never before with advanced reporting and analytics for data-driven decision-making.
Curated Selection of the best of LATAM Free returns on First Orders
The more Latin brands boutiques explore and discover our wholesale website, the better recommendations they’ll get.
We'll give boutiques a prepaid shipping label in case they’d like to send products back
Easy Payments, Stress-Free Logistics
We take care of the operational, financial, and logistical wories behind partnering with international brands
4 Foundational Pillars Making Us Different
Our Competitive Edge is in Our Core
Matching Cultures
Latin magic will now have a casa in the US.
Transactions ≠ Connections Partnerships = Connections
End-to-End Management
From start to finish, OjaLáb handles it for you.
Bye to stress on logistics, payments, and negotiations, all-in-one solution from discovery, matching, to operational details.
Product Accountability
We curate what you see, OjaLáb is accountable for their responsibility.
Community-Centric
We believe the future of retail is local, which is why we aim local, to go global.
Competitors
Current Solutions, but are they
Agency
Helping Latin brands enter the US market through consulting
Digital Wholesale Marketplace
Community
Bringing the Latin community together in different US cities
Help multi-brand boutiques digitally discover and source products from around the world.
How We are Making it Happen
Brand Monthly Memberships
A 3-tiered monthly subscription with a minimum 3-month commitment from Latin brands upon sign-up, ensuring dedicated support and strategic collaboration.
Boutique Purchase Commission
OjaLab takes a commission on each wholesale purchase made between a boutique store and a Latin American fashion brand
Model: Part 1
All based on a 5% increase from potential Latin brand referrals generating trust, rising social media presence uplifting OjaLab’s brand presence, and word of mouth.
Projected Monthly Brand Membership
Revenue Model: Part 2
Boutique Stores
OjaLáb takes a 20% commission on each transaction between boutique stores in the United States and fashion brands in Latin America
$350K
Total 20% Commission
Wholesale Order Volume Purchase Commission
$70K
Projected Revenue
Traction and Milestones
Why Me
Founded by Camila Ordóñez, an impact entrepreneur with experience in building global brands and a passion for aligning business objectives with human ambition, OjaLáb emerges as the platform to connect Latin brands with boutique stores in emerging cities in the United States.
Schooled in Colombia, the US Midwest, France, and New York. Nonprofit, fashion marketing, and global work experience.
Why Us
People say there are two ways of spreading light: to be the candle or the mirror that reflects it.
https://pe.fashionnetwork.com/news/Mujeres-mueven-
el-mercado-de-la-moda-en-
latinoamerica,687849.html
GTM Strategy
GTM Strategy
We’re approaching our GTM Strategy by aiming local to go global in emerging in the cities
The US Boutique Industry
+250K small fashion boutiques and account for 7% of the total industry revenue.
In 2021, despite pandemic challenges, the fashion boutique industry achieved a 1.8% growth rate.
People between 25 - 34 represent the largest consumer group in the boutique market. which is around 95% of the overall number of boutiques nationwide.
The State of the US Boutique Industry
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Challenges Opportunities
Boutiques face stiff competition from larger fashion retailers & e-commerce giants
Maintaining a unique product assortment & shopping experience is crucial, but difficult.
Boutique owners must navigate rising costs, supply chain disruptions, & labor shortages.
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85% of boutique shoppers want stylish but not overly trendy items, creating demand for curated, high-quality merchandise
The pandemic has driven more consumers to shop locally and support small businesses.
Boutiques can leverage personalized service, community engagement, and sustainability to differentiate themselves.