The Challenge: How might we help young women cancel out the hearsay about beauty around them and make them feel more comfortable in themselves? The Solution: The goal of my research project was to understand the rationale, systems & behaviors that inform the perception of beauty in India. From this research, People Say Stuff was born. People Say Stuff is a card game that helps spark a conversation about how others' opinions influence one’s perception of self, An education tool that helps open up the conversation about self-worth, encourages empathy & aids meaningful interactions.