Adigitalcompanionthatpersonalizestechnologytrainingfor SeniorCitizensinIndiawiththehelpofcaregivers
Instructor-SashaCharlemagne Design Capstone-Srishti Arora, Varun Gole
The growing digital divide affects seniors
How Saathi bridges this divide in India
Our approach to development and deployment.
Next Steps
Future goals and milestones.
560 million internet users
560 million internet users
second largest online market in the world.
560 million internet users
second largest online market in the world.
vast disparities
560 million internet users
second largest online market in the world.
vast disparities
socio-economic status
560 million internet users
second largest online market in the world.
vast disparities
socio-economic status where people reside
Gender
While technology rapidly advanced worldwide, its proliferation in India happened at a different pace. The internet and smartphones arrived much later, missing an entire generation - our seniors
navigating digital space
seniors dependency on physical modes
The younger generation has been responsible in guiding them in acquiring tech skills, as it created an environment of trust, patience and care. It is changing as more and more younger adults are moving out of their houses.
More nuclear families.
For many Indian seniors, smartphones are limited to basic calling and texting.
A richer, fuller digital experience awaits to enrich their lives.
Why they need assistance?
Personalized support mechanisms
Being overwhelmed, stressed, apprehensive about new applications and technology
Language and cultural barriers
Lack the foundational mental models that younger generations have built through regular interaction with digital technology
Emotional Connection
lack connection to create an environment of trust, patience and care - essential when guiding seniors through new skill acquisition.
Why they need assistance?
Personalized support mechanisms
Being overwhelmed, stressed, apprehensive about new applications and technology
Language and cultural barriers
Lack the foundational mental models that younger generations have built through regular interaction with digital technology
Emotional Connection
lack connection to create an environment of trust, patience and care - essential when guiding seniors through new skill acquisition.
Why they need assistance?
Personalized support mechanisms
Being overwhelmed, stressed, apprehensive about new applications and technology
Language and cultural barriers
Lack the foundational mental models that younger generations have built through regular interaction with digital technology
Emotional Connection
lack connection to create an environment of trust, patience and care - essential when guiding seniors through new skill acquisition.
integrates video-sharing to enhance caregiver support
improve learning environments for seniors in India
fostering inter-generational care and tech autonomy.
integrates video-sharing to enhance caregiver support
fostering inter-generational care and tech autonomy. improve learning environments for seniors in India
Record & share cam, screen or both
integrates video-sharing to enhance caregiver support improve learning environments for seniors in India fostering inter-generational care and tech autonomy.
New Saathi!
Varun send you new saathi for banking 2 more notifications
30m ago
Empower and assist your senior loved ones, making every lesson clear and every instruction simple.
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SaathiTo address these challenges, we developed Saathi - a mobile platform tailored for Indian seniors and their caregiving families.
Caregivers Family members
It is a mobile application that allows caregivers to record videos, capturing their camera, microphone, and mobile screen simultaneously, and then share them with care receivers.
Friend/ companion
Citizens in India
Friend/ companion
Caregivers Family members
personalized support
Emotional connect
Foster technological autonomy
Senior Citizens in India
Friend/ companion Saathi
Caregivers Family members
Trusted source
familiar language and metaphors strengthen connection Senior Citizens in India Caregivers Family members
Saathi offers trusted, personalized content in local languages, with an intuitive interface designed for senior users, ensuring privacy and ease of use.
senior
Mrs. Rane, struggles to log into her savings account, needing repeated help. With Saathi, her daughter Anushree can create a step-by-step video using familiar language and metaphors, empowering her mother to manage her finances independently.
Mrs. Rane, struggles to log into her savings account, needing repeated help. With Saathi, her daughter Anushree can create a step-by-step video using familiar language and metaphors, empowering her mother to manage her finances independently.
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To help her mother Anushree logs into her account to create a step by step guide for her mother.
The recording then begins. Anushree speaks, slowing down at necessary points and employing familiar metaphors to explain the steps to her mother.
Saathi 30m ago
New Saathi!
Anushree send you new Saathi for banking
2 more notifications
She then shares the video with her mother, who receives a notification on her phone.
Saathi 30m ago
New Saathi!
Anushree send you new Saathi for banking
2 more notifications
She then shares the video with her mother, who receives a notification on her phone.
For the ease of seniors, the recordings shared with them are visible on their home screen and in their shared library (sorted by recent). The home screen also includes an onboarding tutorial to guide seniors through navigating the app.
Hey, ma this is how you log into your banking account. Check this. 2:00pm 01:05
Upon viewing the tutorial, her mother can watch it as many times as required, at her own pace, without the fear of disturbing her daughter.
Hey, ma this is how you log into your banking account. Check this. 2:00pm
01:05
Got it, understood the OTP verification now. 2:00pm
Upon viewing the tutorial, her mother can watch it as many times as required, at her own pace, without the fear of disturbing her daughter.
She can also request further explanations in the comments or at specific points where she needs more information.
As per United Nations Population Fund report, there were 149 million people aged 60 years and above in 2022 (as of 1 July), comprising around 10.5% of the country’s population. And, by 2050, this population will double to 20.8%, with the absolute number at 347 million.
As per United Nations Population Fund report, there were 149 million people aged 60 years and above in 2022 (as of 1 July), comprising around 10.5% of the country’s population. And, by 2050, this population will double to 20.8%, with the absolute number at 347 million.
Right now there are very few players working in this space trying to solve the problem in India.
05/02/2024
07/07/2024
Pre Seed Pre Product Market Fit
Our next steps include refining our product, exploring strategic partnerships, and developing a robust go-to-market strategy.
Building partnerships with senior care organizations and tech training institutes.
Pre Seed Pre Product Market Fit
Building partnerships with senior care organizations and tech training institutes. Seed Enhancing user engagement through 07/07/2024 12/01/2024 05/02/2024
Product Market Fit
Our next steps include refining our product, exploring strategic partnerships, and developing a robust go-to-market strategy.
05/02/2024
Our next steps include refining our product, exploring strategic partnerships, and developing a robust go-to-market strategy.
Pre Seed Pre Product Market Fit Post Product Market Fit
Building partnerships with senior care organizations and tech training institutes. Seed Enhancing user engagement through Series A, Growth