D E S I G N AT T H E INTERSECTION OF PEOPLE AND PLANET SARA SCHATZ KOTT INTENSIVE STUDIO 2 FINAL PARSONS MS STRATEGIC DESIGN & MANAGEMENT MAY 11 2020
W E LC O M E
1 / P r o je c t O ve r vi e w [T i m e l i n e ] 2 / I n i t i al I n qu i r y [D e si gn C hal l e n ge ] 3 / P r o b l e m S pac e [O b se r vat i o n V i d e o ]
O K 4 , 5 / S y n t he si s an d R e- sy n t he si s Z T A 6 / C o n c e pt [E x pe r i e n c e B l u e prC i n tH ] S 7 , 8 , 9 , 1 0 , 1 1 / D e si gnR[PA r o t o t y pe s] A S 1 2 / L e ar n iŠ n gs 1 3 / C o m pe t i t i ve L an d sc ape 1 4 / B u si n e ss M o d e l 1 5 / Ne x t S t e ps
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T I M E L I N E
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R E S E A R C H
S E P T
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SY N T H E S I S
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N OV
C O N C E P T
D E C
D E V
RESYNTHESIS F E B
NEW CONCEPTS DEV M A R C H
PROTOTYPE TESTING A P R I L
BUSINESS CASE M AY
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D E S I G N
C H A L L E N G E
Wh y i s i t t h a t aw a r e , e du ca t e d a du lt s , w i t h t h e T m e a n s t o m a k e v a lu e ba s e d ch oi ce s , sKeO e mTu n a f f e ct e d Z by t h e r e ali t y of cli m at e ch anA g eTw h e n i t com e s t o t h e H w ay t h e y s h op , conSs uC m e an d m ak e de ci s i on s ?
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A S
A R
SEPT
Initial Inquiry ignited by move to Miami Beach from RI
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P R O B L E M
O C T
Observations & Interviews Miami / Buenos Aires (with Carolina Bianchi
S PAC E
( R E )
F R A M E
t o h u mT anT ch an g e
f r om s y s t e m s ch an g e
O K Z T A H C S A R A S Š F E B
Review Research with New Frame New Insights
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( R E )
SY N T H E S I S
H ow m i g h t w e e m p ow e r i n d i v i d u al s b y g i v i n g t h e m t h e t ools t o ali g n t h e i r v alu e s an d g oals w i t h t h e i r T T h a bi t s a n d be h a v i or sK?O
H C
Z AT
H ow m i g h t w e h e l p p eS op l e s e t p e r s on a l an d at t ai n ab le A R g oa l s a n S d gA i v e t h e m t h e t ool s t o a ch i e v e t h e m ?
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F E B
Review Research with New Frame New Insights
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K Z T A H C S A R A S ©
T T O
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D E S I G N
O K Z T A H C S A R A S ©
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MA R C H
Prototype Development
COVID-19 QUARANTINE homeschooling no toilet paper
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D E S I G N
[ V . 1 ]
O K Z T A H C S A R A S Š
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A P R I L
Prototype Testing Round 1
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D E S I G N
[ V . 2 ]
K Z T A H C S A R A S ©
T T O
A P R I LL A
Prototype Testing Round 2
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D E S I G N
[ V . 2 ]
O K Z T A H C S A R A S ©
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1 0
D E S I G N
[ V . 2 ]
O K Z T A H C S A R A S ©
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1 1
L E A R N I N G S
1 / H i g h E n t h u s i as m
T T O
People very eager to participate, engage and evaluate themselves.
K 2 / T r a n s pA arT e nZc y H C S A R A S 3 / C o n st an t A ffi r m at i o n Š
N eed t o b u i l d t r u s t . N ot a wh i f f of gr een wa s h i n g. Be i n d ep en d en t of a n y b r a n d s or f or- p r o f i t co .
Rewa r d t h e u s er l i b er a l l y . K eep i t f u n .
A P R I LL A
Prototype Testing Round 2
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C O M P E T I T I V E
L A N D S CA P E
O K Z T A H C S A R A S Š
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M AY
Competitive Analysis
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B U S I N E S S
M O D E L
I D E AS
Freemium Model
Product Certification
Virtual Co-op
Basic level free Pay for deeper discounts exclusive content customization
Products pay to be tested/vetted and added to platform
Partnerships with other shopping / fintech
Partner/ sponsorship with NGOs
Large Volume Purchasing Power for Businesses
Mint Aspiration Honey
FairTrade WWF Surfrider
Costco for the planet
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Paid membership Supports collective buying of ethical products at discount (Public Goods/Thrive Market meet Target)
O K Z T A H C S A R A S Š
M AY
Business Models
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N E X T
S T E P S
Developing thoughtful and playful solutions to help you feel good, not just about the things you buy, but the way you live.
O K Z T A H C S A R A S Š Shopping Assistant
Helping you make purchases on-line and IRL that you can feel good about
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Toolkits for buying working traveling child raising learning and living.
M A Y
B E Y O N D
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Thank you. SARA SCHATZ KOTT sarakott33@gmail.com kottkreative.com