SEE

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Think about your last few visits to the grocery store....

DID YOU FEEL LIKE YOU COULD NOT GROCERY SHOP INDEPENDENTLY?

meet Mai...

She is in the early stages of diabetic retinopathy and has difficulty grocery shopping

Mai’s Challenges.

Has to train service dog to identify aisles

Ensure that there are service dog accommodations

Have an understanding of the store layout.

When store layout changes, it disrupts her expereince

Make sure someone can accompany her to help shop.

Cross Check if the store has store assist options.

anomnichannelaccessiblegroceryshoppingservicethathelps peoplewithvisualimpairmentsandlowvisionfeelwelcomeand shopindependently!

sensoryequityexperience

PeoplewithVisual Impairmentsin theUS RequiresAssistance whileGrocery Shopping USCitizensabove theageof65 Needsnotmet, mightbeleadingto anexperiencegap Why? .

12M 90% 60M 17%

Frustrations.

Difficult Product Identification

Lack of Accessible Store Navigation Cues

Uncomfortable Asking for Store Assist

Store Layout changescauses confusion Lack of Accessible kiosks and Self Checkouts Unable to shop Independently

AI-Enabled Product

TheSEEApp How? .

AI-enabledsmart grocerylist, Augmentedreality storenavigation,Store Accessibility Information,Booking yourShopping Sessionsandmany moretohelpyour customers.

How? . SmartKiosks

UseyourSEEApp andsynctothe accessibilitykiosks enabledwith speech-to-text, audioandscreen readerstoaccess yourgrocerylistor fortipsonstore navigation.

How? . GuideBook

Ourcomprehensive

AwarenessTraining

Guide—acurriculum designedtoempower

retailstaffin engagingcustomers, minimizingbarriers, andenhancing shoppingexperiences

The Omnichannel Experience.

ConceptTesting SeeAppandWebsite

PrototypeTestExpert SeeAppandWebsite PrototypeTestRandom RedditandDiscord responses-Subreddit blind/r

5 4 15+ 4

BookingSessions andNotifications

Prototype

Onboarding Preferences

Choosingfontsizesand themesthatmatchyour preferences

Unique Selling Proposition

.

SEEtakesallstagesofshoppinginto consideration

Addressespainpointsthatoccurat thesestages

Enhancesexistinginfrastructure

Createsastronginclusiveexperience fortheendusers

Landscape Analysis

.

Landscape Analysis

.

Business Value Addition

.

Blindandvisuallyimpaired community-spendingcapacity21B$

2/3rdofcustomersmoreloyaltobrands thatareinclusive

Expandedcustomerbasetoolder peopleanduserswithotherdisabilities

Reducedtimespentonstoresandon assistance

Business Model

ENDUSER CUSTOMER

GroceryStores

BiggrocerychainslikeTarget,

WholeFoods,Costco

Accessibilitydesignersand consultants whitelabel strategy

Bodegasandsmallstores

Business Model

Income

Next Steps

DeveloptheappandrefineforaccessibilityandWCAG

Identifyefficientintegrationofappfeatureswiththekiosk Testruningrocerystoresandgainfeedbackandimprove! 01 02 03 04

Developthecurriculumfortheguidebooktraining

SensoryEquityExperience aninclusiveprojectbyRiya

madewith

ThankYou.

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