75 Years Later:
The SMACNA & SMART Partnership What Now? What’s Next? SMACNA and SMART began working together to improve the sheet metal industry 75 years ago, long before anyone used “partnering” as a verb. Over the past three months, Partners in Progress has examined the factors that initially led SMACNA and SMART to the realization that the two organizations could achieve much more success working together than either could accomplish on its own. While it is of interest to know the timeline and key accomplishments over the past 75 years, we shared the national partnership journey for another key reason—to inspire SMACNA contractors, Chapters, and Locals to begin or continue to work together at the local level to expand markets and create work opportunities for our respective members. Thanks to the efforts of the current and former SMART and SMACNA leaders, any Locals and contractors who recognize they must work together to make a difference have access to numerous resources and programs that will help them launch projects that will assist them in meeting their goals. Wondering where to start? Check out and register to access pinp.org, the SMART-SMACNA Joint Best Practices Market Expansion Task Force website that serves as a clearinghouse for resources, educational programs, and proven industry best practices, including: • Expertise Branding Logos Take advantage of SMACNA and SMART’s branding campaigns and sign up your company, Local, Chapter, or JATC to display the HVAC, 4 » Partners in Progress » www.pinp.org
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Industrial, Architectural, and/or Green Expertise logos on its websites, marketing materials, letterhead, and all communications. • Free Professionally Prepared Ads for Marketing Once you have incorporated the Expertise logos into your communications strategy, you will have access to FREE, professionally prepared ads to promote the advantages of hiring a contractor with the right expertise who will use professionally trained craftspersons on customers’ jobs. • Customizable Recruitment Ads, Banners, and Posters Knowing what messages about the tremendous career opportunities in the sheet metal industry resonate best with potential applicants, parents, and guidance counselors is
