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Market IQ Pioneer IQ delivers information to the construction industry that is unique, thorough, and advantageous in identifying and developing new markets. Find out how company owner DeWayne Ables will inspire teams at the 2022 Partners in Progress Conference. By / Jessica Kirby The sheet metal industry, like other sectors of the design and construction industry, has experienced challenges and disruptions the past couple of years, making it difficult for leaders to keep pace with today’s evolving markets. But according to market forecasting and monitoring firm Pioneer IQ, disruption drives opportunities. Are you positioned to take advantage of them? Sheet metal industry leaders are experts in building communities—Pioneer IQ is a team of experts in forecasting, monitoring, and qualifying new markets so industry leaders can convert market disruptions and trends into more partnerships and projects. Understanding disruption lays the foundation for stronger labor-management partnerships as contractors and Locals work together to prepare for the future. Anyone can come up with data and general market information, but Pioneer IQ owner DeWayne Ables says there are three things that make his company’s offering unique when helping industries understand or expand into a new market. “First, we help industry leaders specifically understand the greater need they serve and not just the type of projects they do or work on,” Ables says. “Second, we help them understand the specific types of partnerships they should be pursuing versus just going after projects and bids. That gets us way into 6 » Partners in Progress » www.pinp.org
what sectors, geographic areas, cultural fits, funding guiding principles, and belief systems align with theirs and how to leverage those in inspiring productive discussions. “Finally, we have economists and market analyses specifically related to the design and construction industries, but we also have access to massive international data from which we can pull information on trends that are yet to hit the market.” Pioneer IQ has access to intelligence coming from China, Korea, Spain, Russia, and the United States, but it goes beyond standard economic forecasting numbers to social trends and influences. For example, 10 years before data centers were huge in the United States, the Pioneer IQ team spent six weeks in the United Kingdom to understand what in society drives the need for this service and how said need would translate in the design and construction industry. “We started getting into the minds of the owners to understand what they are looking for so we could help contractors and the workforce prepare,” Ables says. “This is also about helping leaders understand that just because a market is emerging or growing, doesn’t mean it is a fit for them. We are here to help people discover who they love to work with—who those people are and what their needs are—and then how to share
