SP ON S OR
•
EXHIBIT
2020
•
A DV E R T I S E
Sustainable Agriculture Conference
F E B R U A R Y 5 – 8 • L A N C A S T E R , PA Connect your business or organization with our network. Our annual Sustainable Agriculture Conference, now in its 29th year, draws a diverse audience of farmers, food system professionals, and homesteaders for four days of educational programming on a wide range of sustainabilityfocused food and farming topics. Our hallmark event also features an expansive trade show, regionally sourced meals, a miniconference for kids, and a variety of social and networking events. > 1,800+ attendees > 100+ food & farming workshops > 100+ vendor trade show > Networking & social events
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT QUESTIONS? Contact Lindsey Shapiro at sponsor@pasafarming.org or (814) 349-9856 x704
PASAFARMING.ORG
OUR AT T E NDE E S
86%
60%
of attendees grow or raise food or agricultural products.
Attendees produce a wide array of agricultural products.
Farmers who attend our conference possess a range of experience...
of attendees are current or aspiring farmers. Other attendees include a range of food system professionals, educators, researchers, and homesteaders.
Our conference draws 1,800+ attendees from across the mid-Atlantic region and U.S.
VEGETABLES • HERBS • FRUITS & BERRIES • CUT FLOWERS • EGGS • BEDDING PLANTS • CHICKENS • PIGS • COWS • MUSHROOMS • HAY & FORAGE • ORNAMENTALS • VALUE-ADDED PRODUCTS • & MUCH MORE!
UP TO 3 YEARS FARMING
22%
4–7 YEARS FARMING
26%
8–15 YEARS FARMING 15+ YEARS FARMING
...and operate at diverse scales.
UP TO 2 ACRES
25%
2–10 ACRES
27%
25%
10–75 ACRES
25%
27%
OVER 75 ACRES
24%
O U R R E A CH 19,000 people passionate about sustainable agriculture receive our email communications, and more than 13,000 follow us on social media. 270,000+ unique users visit our website each year.
Nearly 6,000 people receive our printed conference promotional materials in the mail, and several hundred more receive these materials at our events and partner events.
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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SPONSORSHIP Support from sponsors helps us keep registration costs down so that the conference remains as accessible as possible to all who wish to attend. It also lets us assemble high-quality educational programming. Pledge by October 18, 2019 to have your support recognized in our conference promotional brochure! Interested in a custom sponsorship package? We’d love to work with you to build a personalized sponsorship package. Contact us at sponsor@pasafarming.org or 814.349.9856 x704 to explore the possibilities. BACKER
ALLY
GUARDIAN
PATRON
PARTNER
STEWARD
LEADER
Cost
$500
$1,500
$2,500
$5,000
$10,000
$15,000
$25,000
Complimentary membership
Trade show booth
$250 credit
$700 credit
$900 credit
$1,300 credit
$1,700 credit
Any booth type included
Unlimited trade show registrations
No. of programming registrations
1
3
4
6
8
10
10
No. of conference scholarships offered in your name
1
2
4
5
5
Meals included with programming registration(s)
Dinner
Dinner
Dinner
Lunches & dinner
Lunches & dinner
Lunches & dinner
Logo in promotional emails
Promotional brochure
Name
Name
Logo
Logo
Logo
Logo
Logo
Website
Name & link
Logo & link
Logo & link
Logo & link
Logo & link
Logo & link
Logo & link on conference homepage
Logo & ad included
Logo & ad included
Program book
Mobile app
Name & 25% Name & 25% Logo & 25% Logo & 25% Logo & 25% ad discount ad discount ad discount ad discount ad discount
Name & Name & Name & Name & Name & contact Name & Name & contact info contact info contact info contact info info + banner contact info contact info + 50% ad + 50% ad + 50% ad + 50% ad ad + splash + banner ad + banner ad discount discount discount discount screen logo
Registration materials
25% discount
25% discount
25% discount
25% discount
25% discount
25% discount
Folder insert + 25% discount
Logo on back of registration folder
Additional acknowledgment
Dinner
Plenaries & dinner
Plenaries & dinner
T R A DE S H O W
OUR RENOWNED TRADE SHOW
DRAWS BUSINESSES
& ORGANIZATIONS
FROM ALL SECTORS OF THE FOOD SYSTEM.
Our attendees value the opportunity to learn how your business or organization can support them as they plan for the season ahead. Each day of the trade show, we strategically weave opportunities for attendees to engage with you at your booth. It’s also where we host our evening receptions. The trade show additionally features a stage for presentations and demonstrations. If you’re interested in giving a talk or demonstration, please indicate your interest when you pledge.
TRADE SHOW HOURS Thursday, February 6, 8:00 am – 6:00 pm Friday, February 7, 8:00 am – 6:00 pm Saturday, February 8, 8:00 am – 1:00 pm TRADE SHOW LOAD IN Wednesday, February 5, 3:00 – 9:00 pm Thursday, February 6, 6:00 – 8:00 am TRADE SHOW LOAD OUT Saturday, February 8, 1:00 – 5:00 pm
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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T RAD E S H O W (C O N T .) A LL B OOT H S • • • • •
TRADE SHOW STA GE
Pipe and drape with side rails Sign with name and booth number 6’ table with cover and skirt Two chairs Waste basket
Our trade show stage provides a space for short presentations and demonstrations in the exhibit hall. You can indicate your interest in presenting when you complete the pledge form.
V I S I B I L I T Y U P G R AD E
Trade show stage presentation
Be where foot traffic is highest by purchasing a visibility upgrade—see the exhibit hall map on page six for an overview of high visibility areas. Your upgrade also includes a complimentary enhanced business listing in our popular mobile app—see page nine for details.
COMPACT BOOTH (6’x8’)*
STANDARD BOOTH (8’x10’)
SINGLE END BOOTH (8’x10’)
DOUBLE STANDARD BOOTH (8’x20’)
END + STANDARD BOOTH (8’x20’)
END CAP (10x16’)
END QUAD (16’x20’)
Cost
$500
$700
$1,000
$1,300
$1,600
$1,950
$3,125
Visibility upgrade
+ $140
+ $200
+ $260
+ $320
+ $390
+ $625
Complimentary membership
5 trade show registrations
2 programming registrations (if not sponsoring)
Website listing
Name
Name
Name
Name
Name
Name
Name
Program book listing
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Mobile app listing
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Name & contact info
Name & contact info
*Limited availability
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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T RAD E S H O W (C O N T .) T R AD E SHOW M AP Note: This is a preliminary layout and is subject to change.
RECEPTIONS & COFFEE BREAKS
TASTINGS
CLASSROOM
FARM INNOVATIONS SHOW
LOUNGE AREA
PASA MERCH & BOOK NOOK
TRADE SHOW STAGE RECEPTIONS & COFFEE BREAKS
EXHIBIT HALL ENTRANCE / CONFERENCE REGISTRATION AREA
Standard booths Compact booths High visibility area
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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ADV E R T I S I N G PROGRAM BOOK Our program book is the go-to guide all attendees receive at check in. It contains the conference schedule, program descriptions, speaker information, and more.
F U LL P A G E 8 . 5” x 1 1 ”
H A LF P A G E 7 ” x 4 . 7 5”
File specifications: All program book advertisements are black and white. Files must be high-resolution, and formatted according to the dimensions specified (see image to right). Accepted file types are .jpeg, .png, .pdf, and .tiff. SIZE
COST
SPONSOR COST
Full page
$572
$429
Half page
$312
$234
Quarter page
$172
$129
Eighth page
$112
$84
R EG I ST R A T I ON M ATE RIALS All attendees receive a name badge and a folder that contains all of their conference materials when they check in. PLACEMENT/TYPE
COST
SPONSOR COST
Inside pocket ad Limited availability
$1,000
$750
Folder insert Must be pre-approved; limited availability
$700
$525
Logo on name badge
$1,000
$750
QUARTER PAGE 3 . 2 5” x 4 . 7 5”
EIGHTH PAGE 3 . 2 5” x 2 . 2 5 ”
FO LD E R IN SE R T FO LD ER IN SE RT
I N S I D E PO C K E T AD
I N S I D E PO C KET AD
File specifications: Accepted file types are .eps and .png. Must have transparent background.
ALL ADVERTISEMENTS ARE DUE BY DECEMBER 20TH, 2019. Due to printing deadlines, we cannot guarantee that ads received after this date will be included in conference materials. GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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A D VER T I S I N G (C O N T .) O N- S I T E Get your logo displayed on signage for a variety of on-site conference features that provide comfort, social, and educational value to attendees. Complimentary membership included. Logo file specifications: Only .png and .eps files are accepted. Must have transparent background. FEATURE
COST
Meals Cash & in-kind welcome
Varies
Coffee breaks Cash & in-kind welcome
Varies
Tasting event Cash & in-kind welcome
Varies
Free WiFi 4 days available
$750 per day
Charging station 4 available
$500 each; bulk discounts apply
Trade show stage Includes display table
$2,500
Kids & youth program
$2,500
Baby & toddler room
$500
Farm Innovations Show
$1,000
Book Nook
$1,500
Trade show lounge
$800
Movie screenings 2–4 available
$300 each
Trade show classroom
$1,200
Trade show stage
Tasting event
Book Nook
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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A D VER T I S I N G (C O N T .) MO B I L E A P P Our conference mobile app offers attendees an easy and convenient way to navigate the educational programming and create a personalized schedule. In 2019, 2,245 web users and 414 mobile users engaged with the conference app.
COST
SPONSOR COST
Enhanced business listing Includes logo, contact information, social media links, content uploads, and a short description of your company.
$150
$75
Push notification Get your message to all app users. Limited availability.
$100
$50
Survey/poll Get to know conference attendees’ perspectives while generating interest in your company.
$100
$50
Area map listing Own a business close to the conference center? Appear on a map of the area and entice conference attendees to visit your nearby location.
$100
$50
PLACEMENT/TYPE
ACTIVITY F E E D
E N H A NC E D BU S I NE S S LI S T I NG
AREA MAP
GROW YOUR IMPACT AT PASAFARMING.ORG/SUPPORT • SPONSOR@PASAFARMING.ORG • (814) 349-9856 X704
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QUESTIONS? Contact Lindsey Shapiro at sponsor@pasafarming.org or (814) 349-9856 x704
SAVE THE DATE UPCOMING CONFERENCE >> 29TH ANNUAL SUSTAINABLE AGRICULTURE CONFERENCE: FEBRUARY 5–8, 2020 FUTURE CONFERENCES >> 30TH ANNUAL SUSTAINABLE AGRICULTURE CONFERENCE: FEBRUARY 3–6, 2021 Join us to celebrate an incredible three decades of learning, sharing, and connecting over food and farming! Ask us about special 30th anniversary sponsorship opportunities. >> 31ST ANNUAL SUSTAINABLE AGRICULTURE CONFERENCE: FEBRUARY 9–12, 2022
PASAFARMING.ORG