Revised Graphic Standards
CONTENTS
1. Logo 2. Grid System 3. Typography 4. Formatting 5. Examples
LOGO
Logotype
Style Sheet (Ab)Use
Display
Font
Size
Leading
Graphic Designer’s Choice Headlines and Display Type
?
?Do not apply extra ? effects such as outer stroke, gradients, or drop shadow to theoptical logo.
Heading 1
Franklin Gothic Heavy/Designer’s Choice Subtitles
20pt
24pt
Heading 2
Franklin Gothic Demi/Designer’s Choice Pull-out Quotes
14pt
18pt
optical
Heading 3
Franklin Gothic Heavy Section Headings
10pt
12pt
optical
Caption 1
Franklin Gothic Demi Caption Introduction
10pt
12pt
Caption 2
Franklin Gothic Book Caption Main Text
10pt
12pt
Source/Credit
Franklin Gothic Book Photo Sources and Works Cited
9pt
9pt
subtext 1
Minion Pro Bold (Small Caps) Page Number, Publication, and Issue
10pt
12pt
optical
12pt
optical
duke university ’ s international magazine
Minion Pro Regular (Small Caps) 10pt Article Genre, Title, and Author By-line
subtext 2
Body Text
Minion Pro Regular Paragraphic Text
10pt
Kerning
Do not distort the logo, opticalby stretching or especially squishing it. optical
optical
Do not change the typefaces of the logo.
12pt
optical
GRID SYSTEM
The Grid
The grid which forms the basis of the Passport layout is adapted from an example on The Grid System website that divides a letter page into 12 columns and 12 rows based upon the rule of thirds. If you are constructing the grid yourself, here are the specifications: Margins
Top & Sides: 36pt
Bottom: 48pt
Columns
Number: 12
Gutter: 12 pt
Rows
Number: 12
Gutter: 12pt
Baseline Grid
Start: 36pt from top
Increments: 12pt
To construct the 12x12 grid, go to layout>create guides. To adjust the baseline grid, go to indesign>preferences>grids...
Grid Rules
1. No body text may occupy the top two rows of the layout. This area is intended as negative space to offset the density of the written page. However, you may place article titles or images here. 2. Set aside space for your article’s minimap. If your article starts on the reverso (left page), then your minimap will occupy the 2x2 block of cells in the upper lefthand corner. If your article starts on the recto (right page), then it will occupy the upper righthand corner. 3. Unless you have a very good reason to do otherwise, use the grid as a tool to align different objects with one another. If you are going to break away from the grid structure, then have a very good reason for doing so. “It looks cool,” is not sufficient justification.
Example Grids
The grid consists of 12 columns, so you may easily group these into three larger columns that envelope the bulk of your body text.
Take advantage of flow lines between rows and columns to delineate your grid’s cells and position various elements on the page.
TYPOGRAPHY
Typefaces —Minion Pro—
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ;:’”!?@#$&*()+=
Minion Pro is an Adobe Original typeface released in 2000. This typeface is an update to the typeface Minion designed by Robert Simbauch in 1990. Minion Pro channels classical letterforms from the late Renaissance, a period during which typefaces were elegant, beautiful, and readible. These aesthetic and functional characteristics recombine in Minion Pro to create a highly readible a versatile typeface useful for both body text and display typesetting.
—Franklin Gothic—
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ;:’”!?@#$&*()+=
Franklin Gothic was designed from 1903 to 1912 by Morris Fuller Benton. Named after Benjamin Franklin, the font was one of the first Grotesk letterforms generated America. Despite a brief eclipe during the 1930s by European geometric typefaces, Franklin Gothic remains popular today. Its large x-height, short ascenders & descenders, and robust forms make it highly legible, and are perfect for display settings from magazine headlines to posters and signs.
Style Sheet Font
Size
Leading
Kerning
Display
Graphic Designer’s Choice Headlines and Display Type
?
?
?
Heading 1
Franklin Gothic Heavy/Designer’s Choice Subtitles
20pt
24pt
optical
Heading 2
Franklin Gothic Demi/Designer’s Choice Pull-out Quotes
14pt
18pt
optical
Heading 3
Franklin Gothic Heavy Section Headings
10pt
12pt
optical
Caption 1
Franklin Gothic Demi Caption Introduction
10pt
12pt
optical
Caption 2
Franklin Gothic Book Caption Main Text
10pt
12pt
optical
Credit 1
Franklin Gothic Book Photo Sources
8pt
9pt
optical
Credit 2
Minion Pro Regular Works Cited
8pt
12pt
optical
subtext 1
Minion Pro Bold (Small Caps) Page Number, Publication, and Issue
10pt
12pt
optical
subtext 2
Minion Pro Regular (Small Caps) Article Genre, Title, and Author By-line
10pt
12pt
optical
Body Text
Minion Pro Regular Paragraphic Text
10pt
12pt
optical
FORMATTING
Images
1. All images must be in CMYK color mode. To check the color mode of an image or convert it, open the file in Photoshop and go to image>mode>cmyk. 2. All images must be at least 300dpi. To check the size/resolution of an image, open it in Photoshop and go to image>image size.
Squares
1. A square must precede the author byline and follow the final line of body text. 2. The height of a square should equal the x-height of the line of text with which it is paired. The x-height is the height of a lower case ‘x’ or the height of a line of small capitals. x-height
1 unit 0.5u
x-height
0.5u 1u
Text
1. Do not set body text over an image. All body text must be set over white or a solid color for readibility. 2. All body text is justified with the terminal line aligned left. To justify, use InDesign’s paragraph controls located in type>paragraph. 3. The first line or poignant phrase (whichever is shorter) of each article is set in small caps. Designers may choose to start an article with a drop cap of 3 lines. 4. Delineate new paragraphs via either indentation or skipping a line (but not both). To indent, use the paragraph controls. 5. Italicize foreign words, unless it is a proper noun or dialogue in a foreign language. 6. Cite photos as follows:
photo by Jane Doe or all photos by Jane Doe unless otherwise cited
7. Author bylines are written in small caps as follows:
by John Smith
8. Do not place Subtext 1 content (page number, publication, and issue) over an image.
EXAMPLES
Example & Legend subtext 2
Display Heading 1 Heading 2 Heading 3 Caption 1 Caption 2 Credit 1
Display
Credit 2
subtext 1 subtext 2 Body Text
subtext 2
Heading 3
Body Text
Heading 2
Credit 1
Caption 1
subtext 1
EXAMPLES
Example: Culture Article
EXAMPLES
Example: Photo Essay