SuperKampung Studio: Kebon kacang

15.11.2010

Kebon Kacang

KEBON KEBON KACANG KECANG

Patricia Fernandes Michael Schuurman Charles Vincent De Martin Johan Ray Sebastian Medina Suci Rovalino Gultom Bernadette Adinadia Hendrata

15.11.2010

Kebon Kacang

KEBON KEBON KACANG KECANG

15.11.2010

Kebon Kacang

KEBON KEBON KACANG KECANG

15.11.2010

Kebon Kacang

KEBON KEBON KACANG KECANG

15.11.2010

Jakarta map_2010

KEBON KACANG

TOTAL RW : 11

TOTAL AREA : 710,000 M

TOTAL RT : 151

POPULATION : 18,894 CENTRAL JAKARTA MAIN ACCESS : SUDIRMAN CBD

0

1

2

5 km

KEBON KACANG

2

15.11.2010

Prosperity score_2010 Program Diversity Density 441 p/ha

KEBON KACANG

Most of the people at the Kampung today are working with small trading, small services, and food production, although a small clothing production is also present.

Education 51% high school or lower and 9% Professional and Technical Degree

Standard of Living 51% of the Households have the income between â‚Ź80-240 (Rp.1-3 million).

Employment 70% are in informal economy business: 51% trading, 15% manufacture, 21%services, 13% others

Infrastructure Poor infrastructure, poor hygene, open sewage built by kampung inhabitants.

15.11.2010

Kampung Kebon Kacang Axonometry View of Kelurahan Kebon Kacang

Tanah Abang Market KEBON KACANG

CBD Area RT 03

Thamrin City

e Rate of Population Increase in Centre Jakarta 2010

Plaza Indonesia -0.29

Gambir Sawah Besar

-0.69

Menteng

-0.98

0.26

Senen

Cempaka Putih

0.29

TANAH ABANG

0.62

Johar Baru

0.66

Kemayoran

-1.5

Grand Indonesia Shopping Town

0.27

Center Jakarta

-1

-0.5

0.98 0

0.5

1

1.5

%

Facilities

Market Objects

Places that were targeted for the people.

Parties that interact with the Kampung

Tanah Abang Market

Atelier CBD workers Restaurants “Nasi Uduk�

Shipping Service Confection (moslem,traditional, wedding,etc)

Super Kampung Kebon Kacang

Inhabitants Immigrants

Textile Recycling Place Housing

Additional Facilities

Tourist

Jakarta citizen

KEBON KACANG

Workshop Place

15.11.2010

Targets

15.11.2010

Issues_2010 kampung kebon kacang

new comer : from outside jakarta

lack of business networks

rent their own house

HUMAN RESOURCE

pay their own worker

@200.000 IDR - 600.000 IDR / month

?

depends on the design, what to sell, which market

BOSS locals - at the commercial district :

@1.200.000-1.500.000 IDR / month

have working skills

@sewing @cooking @laundry

TOTAL COST / MONTH APPROX. 3.100.000 IDR

they profit so little from what they produce (5%)

WORKERS

PROBLEM

the sewing business owners at kamoung

@600.000 IDR - 1.000.000 IDR

PLACE

SKILLS

PROBLEM

buy their own equipment

TOOL

KEBON KACANG

UNDER-BOSS

hygiene and aesthetics is a luxury

taken advantage by bosses

sells large qty of products internationaly

merchants - at the Tanah Abang market : gives references on the design, sells at better price

TIMELINE STATUS

T=0

15.11.2010

Vision_2060 the new york post Jakarta’s fashion week held at Kebon Kacang Fashion District

The urban stucture has gone wild

cloth producing shops, housing, best nasi uduk restaurants, design ateliers, laundry stations, textile recycle shops.

TIMELINE STATUS T=5

Still true to to Jakarta’s style

Worlds Fashion Week was a success, and many designers showed their new designes for muslim cloting and the Nasi Uduk was the best ever

KEBON KACANG

Becomes world’s first homemade fashion district

15.11.2010

Strategy

small community centre

go work

bigger community centre

T=4

8am-4pm

sell clothes

public sewing workshop

business improvement (Desingers)

2030

2015

cbd

kampung home

T=3

kampung home

textile waste

awareness of potential in textile industry

layers added

Jakarta’s fashion week 2060

bigger density more needs

2020

T=2 2011

recycle and community support

2010

KEBON KACANG

riverside people

8am-4pm

2060

T=5

environment improvement and distribution

more stacks of programs

T=1 previous layers

T=0,5 T=0

sewer coverage with bamboo

TIMELINE STATUS T=ALL

bigger density more needs

15.11.2010

T=0 Situation - Inhabitans work for bosses - River side area is poor en unemployed - Lack of hygeine - Lack of awareness

KEBON KACANG

CBD Riverside SELL BUY MAKE EAT RECYCLE

Tanah Abang

2010

2060

15.11.2010

T=1 Situation + Opening community center for teaching + Donations of machinery. + Young designers com for cheap sewing + Riverside people lear sewing

KEBON KACANG

CBD Riverside SELL BUY MAKE EAT RECYCLE

Community centre - Teaching - Machinery

Tanah Abang

Fashion designers

2010

2011

2060

15.11.2010

T=2 Situation + Little shops developing + Inhabitans open ateliers + More CBD people comming + Nasi Uduk restaurants are spreading out + Recycling textile waste and open ‘patchwork’ stores

KEBON KACANG

CBD Riverside SELL BUY MAKE EAT RECYCLE

Community centre - Teaching - Machinery

Tanah Abang

Fashion designers

2010

2011

2015

2060

15.11.2010

T=3 Situation + Warungs (Neighborhoodstores) start selling clothes + Textile handcraft starts to exploit in kampung + Famous of traditional muslem clothing + Kampung gets more dense, space needed + Kampung improvement; Distribution of import and export; bamboo sewage covering.

KEBON KACANG

CBD Riverside

Kampung improvement

SELL BUY MAKE EAT RECYCLE

Community centre - Teaching - Machinery

Tanah Abang

Fashion designers

2010

2011

2015

2020

2060

15.11.2010

T=4 Situation - Shops developing --> More dense

- Shops for selling,

- housing for new people,

- patchworkshops,

- Uduk restaurants. + Vertical Kampung; stacking houses, shops with street. + Designclothes; ateliers + 90% of Indonesian muslim cloting from Kabon Kecang.

KEBON KACANG

CBD Riverside SELL BUY MAKE EAT RECYCLE

Community centre - Teaching - Machinery

Tanah Abang

Fashion designers

2010

2011

2015

2020

2030

2060

15.11.2010

T=5 Situation - Asia’s first homemade fashion district - Authentic and Jakarta style - New York times wrote: “Worlds Fashion Week was a succes, and many designers showed their new designes for muslim cloting and the Nasi Uduk was the best ever.”

- Wild urban structure; growing layers of shops on top of the kampung - Jakarta Fashion week 2060

KEBON KACANG

CBD Riverside

Fashion Week 2060 Catwalk

SELL BUY MAKE EAT RECYCLE

Community centre - Teaching - Machinery

Tanah Abang

Fashion designers

2010

2011

2015

2020

2030

2060

Housing

Housing

15.11.2010

T=0

Distribuition and Logistics

Warung Neighborhood shop

Hair Saloon

Rice Store

Warung Neighborhood shop

KEBON KACANG

Clothing Production

15.11.2010

T=1 House based community center

KEBON KACANG

Clothing Production and selling

RENT

LIVE

Rp

Rp

LIVE

LIVE PRODUCE SELL PRODUCE

PRODUCE

Keypoints: Starting to develop the sewing talent of the inhabitans Awareness created for improvement House based community centre

Owner’s bedroom

15.11.2010

T=1

Sewing workshop

KEBON KACANG

Home based community centre

New community center

Clothing Production and Selling Clothing Production

RENT

LIVE

Rp

Rp

LIVE

LIVE PRODUCE SELL PRODUCE

SELL

Rp

Rp

SELL

Rp

Rp

Rp

Rp

PRODUCE

SELL

LIVE

Rp

Rp

RENT

PRODUCE

SELL LIVE

Keypoints: Upcoming textile production Restaurants are devoloping due to the increasing visitors Recyling of textile for producing new products The community centre relocates to bigger place Big bathroom inside community centre

KEBON KACANG

Clothing Production

15.11.2010

T=2

T=2

15.11.2010

Sewing workshop

Production Storage

KEBON KACANG

New community centre

Increase of Density Community center Workshop and consulting Designers

KEBON KACANG

Products distribuition

Clothing Producion and selling Textile Recycling shop

Kampung Bottom-up improvement: sewage covering

RENT

LIVE

Keypoints: Designer cloting is eploiting More Density Spreading out of the clothmarket Workshops and consulting Riverside people are opening their own shops.

Bottom up Kampung Improvement

LIVE

PRODUCE

Rp

SELL

Rp

SELL

Rp

Rp

Rp

Rp

PRODUCE

15.11.2010

T=3

Production

15.11.2010

Bottom-up improvement low cost, low skill sewage coverage with bamboo

T=3 Living

KEBON KACANG

Shop

Increase of Density

Vertical Kampung Patchword shop Designers Atelier

Community center Workshop and consulting Designers Cooking Lessons

KEBON KACANG

Nasi Uduk Restaurant (Coconut rice)

RENT

LIVE

LIVE

PRODUCE

SELL

Rp

Rp

SELL

Rp

Rp

Rp

Rp

PRODUCE

SELL

RENT

LIVE

Rp

Rp

PRODUCE

SELL

15.11.2010

T=4

Keypoints: Kampung is improving and gets economical stronger and independent Density as an urban structure is coming vertical.

Developing clothindustry

15.11.2010

T=4

Production

Storage

Nasi Uduk Restaurant

Living

KEBON KACANG

Patchwork shop

Designers Ateliers

+Increase of Density

Distribuition and Logistics Multinational

+Vertical Kampung Patchword shop Designers Atelier

Community center Workshop and consulting Designers Cooking Lessons Building Technology

15.11.2010

T=5

KEBON KACANG

Fashionweek Jakarta 2060

RENT

LIVE

Rp

Rp

PRODUCE

Rp

Rp

SELL

SELL

Keypoint: Jakarta Fashion Week 2060 Density goes wild Diverse programme Vertical Village

Living

Designers Ateliers

15.11.2010

T=5 Production

KEBON KACANG

Living Production Restaurant

15.11.2010

Fashionweek Jakarta 2060

KEBON KACANG

15.11.2010

Prosperity score_2060 Program Diversity Density 1320 p/ha

KEBON KACANG

60% of people in the Kampung are working in the textile industry, 10% in food production and restaurants, 15% in trading and 15% in services.

Education 14% high school or lower, 45% Professional and Technical Degree and 40%Bachelor

Standard of Living 85% of the Households have the income between â‚Ź80-240 (Rp.1-3 million).

Employment 60% are formally employed in restaurants, shops, factories and ateliers and 30% run their own business.

Infrastructure Good infrastructure, good hygene. 1 bathroom/3 houses and many public bathrooms avaiable.

Jakarta map_2060

15.11.2010

17,1% export from Kebon Kacang market

10% Import clothes KEBON KACANG

Population of Jakarta: 21mln Clothes consumption p/y: 84 mln. pcs Clothes production/person: 4,000 pcs/y People needed: 21,000 Kampung population: 57,000 40% producing clothes: 22,800 18,900 people for Jakarta

90% of textile market comes from Kebon Kecang industry

0

1

2

5 km

Export estimation: 17,1% (marketvalue: 117,1%)

KEBON KACANG