15.11.2010
Kebon Kacang
KEBON KEBON KACANG KECANG
Patricia Fernandes Michael Schuurman Charles Vincent De Martin Johan Ray Sebastian Medina Suci Rovalino Gultom Bernadette Adinadia Hendrata
15.11.2010
Kebon Kacang
KEBON KEBON KACANG KECANG
15.11.2010
Kebon Kacang
KEBON KEBON KACANG KECANG
15.11.2010
Kebon Kacang
KEBON KEBON KACANG KECANG
15.11.2010
Jakarta map_2010
KEBON KACANG
TOTAL RW : 11
TOTAL AREA : 710,000 M
TOTAL RT : 151
POPULATION : 18,894 CENTRAL JAKARTA MAIN ACCESS : SUDIRMAN CBD
0
1
2
5 km
KEBON KACANG
2
15.11.2010
Prosperity score_2010 Program Diversity Density 441 p/ha
KEBON KACANG
Most of the people at the Kampung today are working with small trading, small services, and food production, although a small clothing production is also present.
Education 51% high school or lower and 9% Professional and Technical Degree
Standard of Living 51% of the Households have the income between â‚Ź80-240 (Rp.1-3 million).
Employment 70% are in informal economy business: 51% trading, 15% manufacture, 21%services, 13% others
Infrastructure Poor infrastructure, poor hygene, open sewage built by kampung inhabitants.
15.11.2010
Kampung Kebon Kacang Axonometry View of Kelurahan Kebon Kacang
Tanah Abang Market KEBON KACANG
CBD Area RT 03
Thamrin City
e Rate of Population Increase in Centre Jakarta 2010
Plaza Indonesia -0.29
Gambir Sawah Besar
-0.69
Menteng
-0.98
0.26
Senen
Cempaka Putih
0.29
TANAH ABANG
0.62
Johar Baru
0.66
Kemayoran
-1.5
Grand Indonesia Shopping Town
0.27
Center Jakarta
-1
-0.5
0.98 0
0.5
1
1.5
%
Facilities
Market Objects
Places that were targeted for the people.
Parties that interact with the Kampung
Tanah Abang Market
Atelier CBD workers Restaurants “Nasi Uduk� Shipping Service Confection (moslem,traditional, wedding,etc)
Super Kampung Kebon Kacang
Inhabitants Immigrants
Textile Recycling Place Housing
Additional Facilities
Tourist
Jakarta citizen
KEBON KACANG
Workshop Place
15.11.2010
Targets
15.11.2010
Issues_2010 kampung kebon kacang
new comer : from outside jakarta
lack of business networks
rent their own house
HUMAN RESOURCE
pay their own worker
@200.000 IDR - 600.000 IDR / month
?
depends on the design, what to sell, which market
BOSS locals - at the commercial district :
@1.200.000-1.500.000 IDR / month
have working skills
@sewing @cooking @laundry
TOTAL COST / MONTH APPROX. 3.100.000 IDR
they profit so little from what they produce (5%)
WORKERS
PROBLEM
the sewing business owners at kamoung
@600.000 IDR - 1.000.000 IDR
PLACE
SKILLS
PROBLEM
buy their own equipment
TOOL
KEBON KACANG
UNDER-BOSS
hygiene and aesthetics is a luxury
taken advantage by bosses
sells large qty of products internationaly
merchants - at the Tanah Abang market : gives references on the design, sells at better price
TIMELINE STATUS
T=0
15.11.2010
Vision_2060 the new york post Jakarta’s fashion week held at Kebon Kacang Fashion District
The urban stucture has gone wild
cloth producing shops, housing, best nasi uduk restaurants, design ateliers, laundry stations, textile recycle shops. TIMELINE STATUS T=5
Still true to to Jakarta’s style
Worlds Fashion Week was a success, and many designers showed their new designes for muslim cloting and the Nasi Uduk was the best ever
KEBON KACANG
Becomes world’s first homemade fashion district
15.11.2010
Strategy
small community centre
go work
bigger community centre
T=4
8am-4pm
sell clothes
public sewing workshop
business improvement (Desingers)
2030
2015
cbd
kampung home
T=3
kampung home
textile waste
awareness of potential in textile industry
layers added
Jakarta’s fashion week 2060
bigger density more needs
2020
T=2 2011
recycle and community support
2010
KEBON KACANG
riverside people
8am-4pm
2060
T=5
environment improvement and distribution
more stacks of programs
T=1 previous layers
T=0,5 T=0
sewer coverage with bamboo
TIMELINE STATUS T=ALL
bigger density more needs
15.11.2010
T=0 Situation - Inhabitans work for bosses - River side area is poor en unemployed - Lack of hygeine - Lack of awareness
KEBON KACANG
CBD Riverside SELL BUY MAKE EAT RECYCLE
Tanah Abang
2010
2060
15.11.2010
T=1 Situation + Opening community center for teaching + Donations of machinery. + Young designers com for cheap sewing + Riverside people lear sewing
KEBON KACANG
CBD Riverside SELL BUY MAKE EAT RECYCLE
Community centre - Teaching - Machinery
Tanah Abang
Fashion designers
2010
2011
2060
15.11.2010
T=2 Situation + Little shops developing + Inhabitans open ateliers + More CBD people comming + Nasi Uduk restaurants are spreading out + Recycling textile waste and open ‘patchwork’ stores
KEBON KACANG
CBD Riverside SELL BUY MAKE EAT RECYCLE
Community centre - Teaching - Machinery
Tanah Abang
Fashion designers
2010
2011
2015
2060
15.11.2010
T=3 Situation + Warungs (Neighborhoodstores) start selling clothes + Textile handcraft starts to exploit in kampung + Famous of traditional muslem clothing + Kampung gets more dense, space needed + Kampung improvement; Distribution of import and export; bamboo sewage covering.
KEBON KACANG
CBD Riverside
Kampung improvement
SELL BUY MAKE EAT RECYCLE
Community centre - Teaching - Machinery
Tanah Abang
Fashion designers
2010
2011
2015
2020
2060
15.11.2010
T=4 Situation - Shops developing --> More dense - Shops for selling, - housing for new people, - patchworkshops, - Uduk restaurants. + Vertical Kampung; stacking houses, shops with street. + Designclothes; ateliers + 90% of Indonesian muslim cloting from Kabon Kecang.
KEBON KACANG
CBD Riverside SELL BUY MAKE EAT RECYCLE
Community centre - Teaching - Machinery
Tanah Abang
Fashion designers
2010
2011
2015
2020
2030
2060
15.11.2010
T=5 Situation - Asia’s first homemade fashion district - Authentic and Jakarta style - New York times wrote: “Worlds Fashion Week was a succes, and many designers showed their new designes for muslim cloting and the Nasi Uduk was the best ever.” - Wild urban structure; growing layers of shops on top of the kampung - Jakarta Fashion week 2060
KEBON KACANG
CBD Riverside
Fashion Week 2060 Catwalk
SELL BUY MAKE EAT RECYCLE
Community centre - Teaching - Machinery
Tanah Abang
Fashion designers
2010
2011
2015
2020
2030
2060
Housing
Housing
15.11.2010
T=0
Distribuition and Logistics
Warung Neighborhood shop
Hair Saloon
Rice Store
Warung Neighborhood shop
KEBON KACANG
Clothing Production
15.11.2010
T=1 House based community center
KEBON KACANG
Clothing Production and selling
RENT
LIVE
Rp
Rp
LIVE
LIVE PRODUCE SELL PRODUCE
PRODUCE
Keypoints: Starting to develop the sewing talent of the inhabitans Awareness created for improvement House based community centre
Owner’s bedroom
15.11.2010
T=1
Sewing workshop
KEBON KACANG
Home based community centre
New community center
Clothing Production and Selling Clothing Production
RENT
LIVE
Rp
Rp
LIVE
LIVE PRODUCE SELL PRODUCE
SELL
Rp
Rp
SELL
Rp
Rp
Rp
Rp
PRODUCE
SELL
LIVE
Rp
Rp
RENT
PRODUCE
SELL LIVE
Keypoints: Upcoming textile production Restaurants are devoloping due to the increasing visitors Recyling of textile for producing new products The community centre relocates to bigger place Big bathroom inside community centre
KEBON KACANG
Clothing Production
15.11.2010
T=2
T=2
15.11.2010
Sewing workshop
Production Storage
KEBON KACANG
New community centre
Increase of Density Community center Workshop and consulting Designers
KEBON KACANG
Products distribuition
Clothing Producion and selling Textile Recycling shop
Kampung Bottom-up improvement: sewage covering
RENT
LIVE
Keypoints: Designer cloting is eploiting More Density Spreading out of the clothmarket Workshops and consulting Riverside people are opening their own shops. Bottom up Kampung Improvement
LIVE
PRODUCE
Rp
SELL
Rp
SELL
Rp
Rp
Rp
Rp
PRODUCE
15.11.2010
T=3
Production
15.11.2010
Bottom-up improvement low cost, low skill sewage coverage with bamboo
T=3 Living
KEBON KACANG
Shop
Increase of Density
Vertical Kampung Patchword shop Designers Atelier
Community center Workshop and consulting Designers Cooking Lessons
KEBON KACANG
Nasi Uduk Restaurant (Coconut rice)
RENT
LIVE
LIVE
PRODUCE
SELL
Rp
Rp
SELL
Rp
Rp
Rp
Rp
PRODUCE
SELL
RENT
LIVE
Rp
Rp
PRODUCE
SELL
15.11.2010
T=4
Keypoints: Kampung is improving and gets economical stronger and independent Density as an urban structure is coming vertical. Developing clothindustry
15.11.2010
T=4
Production
Storage
Nasi Uduk Restaurant
Living
KEBON KACANG
Patchwork shop
Designers Ateliers
+Increase of Density
Distribuition and Logistics Multinational
+Vertical Kampung Patchword shop Designers Atelier
Community center Workshop and consulting Designers Cooking Lessons Building Technology
15.11.2010
T=5
KEBON KACANG
Fashionweek Jakarta 2060
RENT
LIVE
Rp
Rp
PRODUCE
Rp
Rp
SELL
SELL
Keypoint: Jakarta Fashion Week 2060 Density goes wild Diverse programme Vertical Village
Living
Designers Ateliers
15.11.2010
T=5 Production
KEBON KACANG
Living Production Restaurant
15.11.2010
Fashionweek Jakarta 2060
KEBON KACANG
15.11.2010
Prosperity score_2060 Program Diversity Density 1320 p/ha
KEBON KACANG
60% of people in the Kampung are working in the textile industry, 10% in food production and restaurants, 15% in trading and 15% in services.
Education 14% high school or lower, 45% Professional and Technical Degree and 40%Bachelor
Standard of Living 85% of the Households have the income between â‚Ź80-240 (Rp.1-3 million).
Employment 60% are formally employed in restaurants, shops, factories and ateliers and 30% run their own business.
Infrastructure Good infrastructure, good hygene. 1 bathroom/3 houses and many public bathrooms avaiable.
Jakarta map_2060
15.11.2010
17,1% export from Kebon Kacang market
10% Import clothes KEBON KACANG
Population of Jakarta: 21mln Clothes consumption p/y: 84 mln. pcs Clothes production/person: 4,000 pcs/y People needed: 21,000 Kampung population: 57,000 40% producing clothes: 22,800 18,900 people for Jakarta
90% of textile market comes from Kebon Kecang industry
0
1
2
5 km
Export estimation: 17,1% (marketvalue: 117,1%)
KEBON KACANG