Behind the Seen
SELECTED WORKS Patcharin Opattarakul
Behind the Seen
SELECTED WORKS Patcharin Opattarakul
S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P O R T F O L I O // A B O U T
ABOUT BEHIND THE SEEN Design is not just what it looks like and feels like. Design is about the idea and concept behind a design. It is how to plan to solve the design problem. It is the underlying logic, thinking, and reasoning. As a designer, I always focus on ideas and concepts and how to convey messages to people. Let design talks on its own.
B E H I N D T H E S E E N // 0 0 / 0 0
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
Table of Contents
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P O R T F O L I O // T A B L E O F C O N T E N T S
01/08
02/08
WATER TRACKER
HYPERIKON
006 - 027
028 - 039
03/08
04/08
WASH-SLICE-DRY
PLANME
040 - 055
056 - 067
05/08
06/08
ORQUIDEA
PILLPAL
068 - 083
084 - 099
07/08
08/08
TICK TOCK
FIVE KEYS
100 - 111
112 - 141
B E H I N D T H E S E E N // 0 0 / 0 0
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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01/08
Imagination is the beginning of creation. — George Bernard Shaw
PROJECT Idea Imagine: Water Tracker
COURSE
OBJECTIVE
Graphic Design 2
To create a new product and promote it through a parent company. The material produced should be integrated.
INSTRUCTOR David Hake
SEMESTER
APPROACH
Summer 2016
I created a Water Tracker product concept for the Brita company. Water Tracker is a smart device that can track water intake and remind people to drink more water. I designed it easily to fit on any water bottle and sync wirelessly with smartphone applications. The app calculates daily goals and records a person’s hydration status.
DELIVERABLES Print , Digital
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
+
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A T E R T R A C K E R
B E H I N D T H E S E E N // 0 1 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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02/08
Without light there is no color, form, or texture. — Thomas E .Farin
PROJECT Light Blub Packaging Design: Hyperikon
COURSE
OBJECTIVE
Packaging 1
To design a packaging structure and identity for a collection of three different light bulb wattages, as an extension of an existing brand of light bulbs.
INSTRUCTOR Beau Monroe
SEMESTER
APPROACH
Spring 2016
I chose to design a collection of light bulbs for Hyperikon. I designed a structure that allows people to see the product, using craft paper that represents vintage and old style packaging that fits with the style of the light bulbs.
DELIVERABLES Packaging
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P R O J E C T // H Y P E R I K O N
B E H I N D T H E S E E N // 0 2 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // H Y P E R I K O N
B E H I N D T H E S E E N // 0 2 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // H Y P E R I K O N
B E H I N D T H E S E E N // 0 2 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // H Y P E R I K O N
B E H I N D T H E S E E N // 0 2 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // H Y P E R I K O N
B E H I N D T H E S E E N // 0 2 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // H Y P E R I K O N
B E H I N D T H E S E E N // 0 2 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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03/08
Fine design is like fine cuisine. — Anonymous
PROJECT Conceptual Cookbook: Wash-Slice-Dry
COURSE
OBJECTIVE
Typography 3
To design a collectable edition conceptual cookbook.
INSTRUCTOR Ariel Grey
SEMESTER
APPROACH
Fall 2016
I chose to design a cookbook about dehydrated fruits and vegetables. The book guides people who are interested in cooking with dehydrated fruits and vegetables. The main concept of the book comes from the word metamorphosis. The book shows the process of how fruits and vegetables transform from one shape to another.
DELIVERABLES Print , Website
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P R O J E C T // W A S H - S L I C E - D R Y
B E H I N D T H E S E E N // 0 3 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A S H - S L I C E - D R Y
B E H I N D T H E S E E N // 0 3 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A S H - S L I C E - D R Y
B E H I N D T H E S E E N // 0 3 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A S H - S L I C E - D R Y
B E H I N D T H E S E E N // 0 3 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A S H - S L I C E - D R Y
B E H I N D T H E S E E N // 0 3 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // W A S H - S L I C E - D R Y
B E H I N D T H E S E E N // 0 3 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
NO_
04/08
Design is a journey of discovery. — John Paul Caponigro
PROJECT App Design: Planme
COURSE
OBJECTIVE
Visual System 1
To create and design a new app that fits a special need.
INSTRUCTOR Megumi Kiyama
SEMESTER
APPROACH
Spring 2016
I created a new travel app that is called Planme. The Planme app is an easy way to create and manage travel plans. It helps users find particular trip plans from other users around the world. Users can save and customize their own plan before they go out and share their travel experiences with their friends and other users.
DELIVERABLES Print , Digital
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P R O J E C T // P L A N M E
B E H I N D T H E S E E N // 0 4 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
P R O J E C T // P L A N M E
B E H I N D T H E S E E N // 0 4 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
P R O J E C T // P L A N M E
S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // P L A N M E
B E H I N D T H E S E E N // 0 4 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
NO_
05/08
The details are not the details. They make the design. — Charles Eames
PROJECT Chocolate Packaging Design: Orquidea
COURSE
OBJECTIVE
Packaging 1
To design packaging and create a new identity for a line of chocolate products for an existing brand.
INSTRUCTOR Beau Monroe
SEMESTER
APPROACH
Spring 2016
I designed a chocolate packaging set for the Orquidea company. Orquidea is a Peruvian chocolate company that produces organic chocolates and supports local farmers. From my research, Peruvians believe that the cacao beans are the Gods’ food and the Gods gave the cacao beans to them as a gift. I designed three Peruvian Gods on the packaging to represent the Peruvian’s beliefs and culture.
DELIVERABLES Packaging
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P R O J E C T // O R Q U I D E A
B E H I N D T H E S E E N // 0 5 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // O R Q U I D E A
B E H I N D T H E S E E N // 0 5 / 0 8
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P R O J E C T // O R Q U I D E A
ORQUIDEA
B E H I N D T H E S E E N // 0 5 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
ORQUIDEA
QUINOA
PERUVIAN chocolate SPREAD 7oz | 19 8g
ORQUIDEA
KIWICHA
PERUVIAN chocolate SPREAD 7oz | 19 8g
ORQUIDEA
COCONUT
PERUVIAN chocolate SPREAD 7oz | 19 8g
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P R O J E C T // O R Q U I D E A
B E H I N D T H E S E E N // 0 5 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // O R Q U I D E A
B E H I N D T H E S E E N // 0 5 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // O R Q U I D E A
B E H I N D T H E S E E N // 0 5 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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06/08
Design is about making things good for people. — Farin Matt Beale
PROJECT App Design: Pillpal
COURSE
OBJECTIVE
Graphic Design 3
To design and develop an IOS app in the health and medicine area, which provides a useful service.
INSTRUCTOR Walmiki Setlur
SEMESTER
APPROACH
Spring 2017
I designed a medicine app that helps people order their prescription. I decided to focus on making the app quick and convenient to use. I created an app that can connect to doctors, upload prescriptions, and compare and order medicine from any local drug store.
DELIVERABLES App Mock-up
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P R O J E C T // P I L L P A L
B E H I N D T H E S E E N // 0 6 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // P I L L P A L
B E H I N D T H E S E E N // 0 6 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // P I L L P A L
B E H I N D T H E S E E N // 0 6 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // P I L L P A L
B E H I N D T H E S E E N // 0 6 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
P R O J E C T // P I L L P A L
B E H I N D T H E S E E N // 0 6 / 0 8
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P R O J E C T // P I L L P A L
S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // P I L L P A L
B E H I N D T H E S E E N // 0 6 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // P I L L P A L
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
NO_
07/08
Design is thinking made visual. — Saul Bass
PROJECT Conference Design: Tick Tock
COURSE
OBJECTIVE
Visual System 1
To design a booklet that accompanies a single topic, directed towards the target audience.
INSTRUCTOR Megumi Kiyama
SEMESTER
APPROACH
Spring 2016
I chose to design a booklet about the human body clock. It can help people understand how the body clock works and why it is very important. I created a cartoon character and infographic design style to help people understand and remember the informations about the body’s clock.
DELIVERABLES Print , Digital
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P R O J E C T // T I C K T O C K
B E H I N D T H E S E E N // 0 7 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // T I C K T O C K
B E H I N D T H E S E E N // 0 7 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // T I C K T O C K
B E H I N D T H E S E E N // 0 7 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // T I C K T O C K
B E H I N D T H E S E E N // 0 7 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // T I C K T O C K
B E H I N D T H E S E E N // 0 7 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // T I C K T O C K
B E H I N D T H E S E E N // 0 7 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
NO_
08/08
Design is a response to social change. — George Nelson
PROJECT Identity Design: Five Keys Schools and Programs
COURSE
OBJECTIVE
Identity 2
To design a new identity for the Five Keys Schools and Programs in print and digital forms.
INSTRUCTOR Thomas McNulty
SEMESTER
APPROACH
Spring 2017
For this project, I worked with my design team to create a stronger identity for Five Keys Schools and Programs. We created a brand identity manual, stationery, school items, a school campaign and a website. In our team we divided each task into separate pieces of work. I focused on Five Keys’s identity and manual.
DELIVERABLES Print , Digital
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P R O J E C T // F I V E K E Y S
B E H I N D T H E S E E N // 0 8 / 0 8
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
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P O R T F O L I O // T H A N K Y O U
Thank You TO MY FAMILY Thank you mom and dad for your unconditional support and for always believing in me. Without you two, I would not have come this so far. Every single thing that I have achieved in my life is because of you.
TO MY PROFESSORS Thank you Mary Scott, Thomas McNulty, Ariel Grey, Beau Monroe, David Hake, Megumi Kiyama, Sean McGuire, Paul Daddino, Rico Peng and Amy Broadbent for your endless support, encouragement and inspiration. Through your guidance I have learned that I can achieve anything when I push myself.
TO MY FRIENDS Thank you all of my friends at the Academy. Thank you for helping me, checking up on me, feeding me and inspiring me. Special thank you to North. Thank you for everything that you have done to help me. I do not think I could have kept my sanity over the past three years without you.
B E H I N D T H E S E E N // 0 0 / 0 0
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S E L E C T E D W O R K S // P A T C H A R I N O P A T T A R A K U L
WRITTEN AND DESIGNED Patcharin Opattarakul
ACADEMY OF ART UNIVERSITY 79 New Montgomery St., San Francisco, CA 94105 USA
PHOTOGRAPHY Patcharin Opattarakul
PRINTING AND BINDING Blurb.com
COVER Image Wrap Matte Finish
PAPER Proline Uncoated #100
TYPEFACES Blender Pro, Din
SOFTWARE Adobe Creative Cloud
COPYRIGHT©2017 BY PATCHARIN OPATTARAKUL All Right Reserved. No part of this publication can be reproduced without expressed permission.
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www.patcharin-design.com