Content
TU & UGM Research Seminar 2016 “Making Southeast Asia and Beyond�
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Committee
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Program
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Seminar 1 : New Players in Southeast Asia
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Seminar 2 : Southeast Asia and East Asia: Interconnections
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Seminar 3 : Indonesia & Muslim Studies: a new perspective
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Panel 1 : Media & Business in Southeast Asia
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Panel 2 : Religion & Identity
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Panel 3 : Tourism & Management
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Panel 4 : Cultural Politics in Asia
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Panel 5 : Memory & Modernity
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List of Participants
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Southeast Asian Studies Program
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International Studies (ASEAN-China) International Program
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
TU-UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond TU & UGM research seminar 2016 is the international Conference hosted by Southeast Asian Studies Program & International Studies (ASEAN-China) International Program, Faculty of Liberal Arts, Thammasat University at Thammasat University Tha Phrachan center in Bangkok on 15-16 January 2016. The first TU & UGM research seminar was held by Southeast Asian Studies Center, Universitas Gadjah Mada in Yogyakarta, Indonesia on 2-3 May 2014. Following the success of the last two years’ conference, Southeast Asian Studies Program & International Studies (ASEAN-China) International Program, Faculty of Liberal Arts, Thammasat University is organizing the second TU & UGM research seminar in 2016. With an attempt at exploring new directions in re-contextualizing and reconceptualizing Southeast Asia and Southeast Asian Studies, this conference welcomes paper proposals dealing with the following theme “Making Southeast Asia and Beyond”. Historical, cultural, political, social, or multidisciplinary researches are encouraged. Also, all accepted papers will be included in the conference proceedings. The main objectives of this conference are as follows: 1. To encourage the exchange of views, experiences and findings among senior scholars, young researchers and students. 2. To offer a platform for students to present their research and findings. 3. To promote academic and research collaboration between universities in ASEAN Community
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TU-UGM RESEARCH SEMINAR 2016 Committee Asst. Prof. Adisorn Muakpimai Director, Southeast Asian Studies Program Dr. Hamam Supriyadi Lecturer, Faculty of Liberal Arts Dr. Siripetch Trisanawadee Committee Member, Southeast Asian Studies Program Dr. Kornphanat Tungkeunkunt Committee Member, Southeast Asian Studies Program Dr. Suwannarat Meesomboonpoonsuk Committee Member, Southeast Asian Studies Program Ajarn Kedchapan Kamput Committee Member, Southeast Asian Studies Program Ajarn Morragotwong Phumplab Lecturer, International Studies (ASEAN-China) International Program Ajarn Chontida Auikool Lecturer, International Studies (ASEAN-China) International Program Mr. Natwut Sangangam Manager, Southeast Asian Studies Program Ms. Duangporn Kokathing Administrative officer, Southeast Asian Studies Program Ms. Mitidaya Kasipool Administrative officer, Southeast Asian Studies Program Ms. Busakorn Sungda Administrative officer, Southeast Asian Studies Program Crew:
Jittamas Jirasatitporn Pasakorn Soontrong Patipat Sathaporn Siwasin Juicharoen Yanthawee Suasuebpan
Graphic Designer : Bhanond Kumsubha
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Program
15 January 2016 (Friday) 8.30-8.45
Registration
8.45-10.00
Opening Ceremony (Room LA206) Keynote Speaker: Prof. Charnvit Kasetsiri
10.00-12.00
Seminar 1: New Players in Southeast Asia (Room LA206) Dr. Suhadi Cholil, Universitas Gadjah Mada (Indonesia) Prof. Zhang Xizhen, Thammasat University (Thailand) Prof. James Gomez, Bangkok University (Thailand) Assoc. Prof. Pavida Pananond, Thammasat University (Thailand) Assistant Prof. Adisorn Muakpimai, Thammasat University (Thailand)
12.00-13.00
Lunch Break (Room LA107)
13.00-14.30
Seminar 2: Southeast Asia and East Asia: Interconnections (Room LA307) Assoc. Prof. Choi Chi Chueng, Chinese University of Hong Kong Dr. Chang Yufen, Academia Sinica (Taiwan) Dr. Siripetch Trisanawadee, Thammasat University (Thailand) Dr. Kornphanat Tungkeunkunt, Thammasat University (Thailand)
14.30-16.00
Panel 1: Media & Business in Southeast Asia (Room LA307) 1.1 Thongchai McIntyre and His Superstardom in Thai Entertainment Industry during 1983-2012 Suphontat Techaburana, Thammasat University (Thailand) 1.2 Rebranding and Repositioning: the Dilemma between Violate Regulations or to maintain Commercial Radios Business in East Java, Indonesia Zainal Abidin ACHMAD, Syifa Syarifah ALAMIYAH, Melati Aisha Viga HARENDRA, Surabaya University (Indonesia)
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1.3 The Study of Agenda Setting of ASEAN Community (Setting the Agenda for the Youth Program “ASEAN Community–Radio Thailand 95.5 MHz) of Radio Thailand (95.5 MHz) Thanatchaporn Chantra, Thammasat University (Thailand) 1.4 National Identity in the Context of Branding of National Airlines, Case Studies: Singapore Airlines and Thai Airways Saris Praebumrung, Thammasat University (Thailand) 1.5 The National Policy of Indonesian Government in Respond to ASEAN Framework Policy regarding SME Development in Preparation for the ASEAN Economic Community 2015 Ainun Hibibah, Thammasat University (Thailand) Discussant: Dr. Hamam Supriyadi, Thammasat University (Thailand) 16.00-16.15
Coffee Break
16.15-17.15
Panel 2: Religion & Identity (Room LA307) 2.1 The relevance of inter-religious relation in shaping of experience in diversity and pluralistic attitude Abdul Mujib, Universitas Gadjah Mada (Indonesia) 2.2 Eco – Pesantren: An Ecological Religious Movement Facing the Environmental Crisis Farihatul Qamariyah, Universitas Gadjah Mada (Indonesia) 2.3 I Am ASEAN, Exploring the Emergence of ASEAN Identity among ASEAN’s Youth: A Comparative Study of Indonesia and Thai Sojourner Aryasatyani Dhyani, Thammasat University (Thailand) Discussant: Ajarn Chaiwat Meesanthan, Thammasat University (Thailand)
18.00-19.30
Dinner Reception at Sara Restaurant, Nouvo City Hotel on Samsen road
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
16 January 2016 (Saturday) 8.30-9.00
Registration
9.00-10.30
Seminar 3: Indonesia & Muslim Studies: a new perspective (Room LA307) Dr. Mohammad Faheem, Chulalongkorn University (Thailand) Ajarn Samak Kosem, Chiang Mai University (Thailand) Ajarn Chontida Auikool, Thammasat University (Thailand) Ajarn Kedchapan Kamput, Thammasat University (Thailand)
10.30-12.00
Panel 3: Tourism & Management (Room LA307) 3.1 IACS Program and Jaipong in Thailand Ajarn Thitima Ongthong, Bansomdej Chaopraya Rajabhat University (Thailand) 3.2 Sustainable Natural Tourism in North Yogyakarta in Post Merapi Eruption 2010 Dr. Muhamad ST., M.T., Universitas Gadjah Mada (Indonesia) 3.3 Managing Nation Branding Through Integrated Marketing Communications: The Challenges of Indonesia Mr. Ghofar Ismail, First Secretary Information and Sociocultural Affairs, Embassy of Indonesia in Bangkok; Graduate School of Communication Arts and Innovation, NIDA 3.4 Branding Strategy for Cultural Tourism Destination: Case Study from Saung Angklung Udjo in Bandung - Indonesia Bhawika Hikmat Prasetya, Naresuan University (Thailand) Discussant: Ajarn Chontida Auikool, Thammasat University (Thailand)
12.00-13.00
Lunch Break (Room LA107)
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13.00-14.30
Panel 4: Cultural Politics in Asia (Room LA307) 4.1 Eating Dog Meat Culture in Vietnam and the 17th Parallel Line: Reflection on the Conflict of “Northness” and “Southness” Pichayapat Naisupap, Thammasat University (Thailand) 4.2 Dr. Ambedkar: Image and Thought in the Sense of Women’s Studies Pittikorn Panyamanee, Thammasat University (Thailand) 4.3 Political Viewpoints of Tunku Abdul Rahman toward Sabah in Malaysian Nation-Building Process 1960s – 1970s Surasak Sarachit, Thammasat University (Thailand) 4.4 Function Change of Vietnam Propaganda Poster in Post-war Period Kunyarat Saengul, Thammasat University (Thailand) Discussant: Ajarn Morragotwong Phumplab, Thammasat University (Thailand)
14.30-14.45
Coffee Break
14.45-16.00
Panel 5: Memory and Modernity (Room LA307) 5.1 War Crimes in Southeast Asia: The Indonesian Comfort Women in the post-war era Maya Dania, Chulalongkorn University (Thailand) 5.2Teeth and Modernity: Thai Social History in Oral Cavity in Early 20th Century Preedaporn Iamchae, Thammasat University (Thailand) 5.3 Trans-Siberian Railway: expand the influence of the Russian Empire in Far East in the late 19th century to early 20th century. Siwasin Juicharoen, Thammasat University (Thailand) 5.4 The Growing of Ready to Eat Market in Indonesia: The Case Study of Chareon Phokpand Group (CP) Atipa Suwanmaka, Thammasat University (Thailand) Discussant: Dr. Suwannarat Meesomboonpoonsuk, Thammasat University (Thailand)
16.00-17.00
Concluding remarks (Room LA307) Prof. Thaneth Aphornsuvan, Thammasat University (Thailand)
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Seminar 1 : New Players in Southeast Asia 15 January 2016 Room: L A206 Dr. Suhadi Cholil Program Studi Agama dan Lintas Budaya Center for Religious and Cross-cultural Studies (CRCS) Graduate School, Gadjah Mada University Jl. Teknika Utara, Pogung, Yogyakarta, Indonesia Suhadi was a guest researcher at Asia Research Institute, National University of Singapore (ARI-NUS) in 1997 and at Norwegian Center for Human Rights (NCHR), University of Oslo Norway in 1998.
Prof. Zhang Xizhen Head of Chinese Studies Program Pridi Bhanomyong International College Thammasat University Zhang Xizhen was Professor of International Politics, Departmant of International Politics, Peking University. He was Visiting Professor in the University of Denver, the USA, Thammasat University and Ramkamhaeng University. His books include East Asia: Political Changes; Government and Politics in Southeast Asia; Norodom Sihanouk and Contemporary Southeast Asia Politics; and Southeast Asian Studies at the Turn of the New Century: Retrospect and Prospect (co-editor)
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Prof. James Gomez, Ph.D. Associate Dean (International Affairs) School of Communication Arts Bangkok University Dr. James Gomez is an academic and consultant with over 20 years of international experience as a policy and communications specialist at universities, think-tanks, inter-governmental agencies and non-governmental organisations. He is presently Professor of Communications and Associate Dean (International Affairs), School of Communication Arts, Bangkok University, Thailand. He has accumulated vast administrative, financial and managerial experience having served as associate dean, head of school, head of department, head of programme, head of committees, section chief and other leadership roles. Has professional exposure to different institutional environments as well as staff and student cultures while working full-time in Australia, China, Japan, Malaysia, Singapore, Sweden, Thailand, and United Kingdom. Additionally serves as international expert to advisory boards, editorial committees and as external examiner to academic departments, schools, faculties and universities.
Assoc. Prof. Pavida Pananond Associate Professor of International Business Department of International Business, Logistics and Transport Thammasat Business School, Thammasat University Research interests: Emerging multinationals; Competitiveness of Thai business; Foreign direct investment to and from Thailand; Outward foreign direct investment from Asia; Global value chains
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Seminar 2 : Southeast Asia and East Asia : Interconnections 15 January 2016 Room: L A307
Treaty port against modern marketing infrastructure: a re-examination of Shantou and the Chaozhou merchants’ trading network, 1860-1930 Assoc. Prof. Choi Chi Chueng, Chinese University of Hong Kong Abstract Unlike Shanghai and Hong Kong, Shantou (Swatow) was, before 1930s, a treaty port lack of modern financial institutions. Bank of Taiwan was the only modern bank that served monetary exchange. Hong Kong and Shanghai Bank did not set up any branch before 1935. The port was not one of the cities recommended, in the beginning of the 20th century, by the US’s delegate of commerce to businessmen in the United States. Through the westerner’s view, Shantou before the Second World War perhaps was not a treaty port favorable for modern trading. Yet, before 1950s, this is a place nurtured one the most successful Southeast Asian Chinese merchant groups who established a “Hong Kong-Singapore-Bangkok-Shantou” trading network. (Xiang Le Xian Shan jiao) This group of cross-country Chaozhou merchants started as rice import-exporters and extended their business vertically and horizontally to rice milling and wholesaling as well as shipping, banking and various types of businesses. This paper attempts to re-exanimate the marketing infrastructure which the Chaozhou cross-country merchants utilized to established their trading network before 1930s. It argues that it was the lack of strong governmental supervision and modern foreign institutions that facilitated the integration of business with Shantou as its trading hub.
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Domesticating Chinese stranger-kings: A preliminary study of Sino-xenic romance in Southeast Asia Dr. Chang Yufen, Academia Sinica (Taiwan) Abstract: By looking at a hitherto neglected “Sino-xenic romance” (Sino=China; xenic=foreign) folk genre that has circulated in Southeast Asia no later than the 15th century, this talk seeks to generate scholarly discussions about how to utilize the potentials of this folk genre to investigate the multi-layered and complex interactions between China and Southeast Asia from a new angle. The Sino-xenic romance features the intermarriage between Chinese and Southeast Asian royal characters, and it contains the description of the humiliation of the Chinese character. More often than not, there are archeological sites such as temples, tombs, caves, wells, lakes that are associated with the Chinese characters, usually princesses. Thus far, I have identified nine such stories in modern Vietnam, Malaysia, Indonesia, Thailand, Cambodia, and Myanmar, and I have done research on the case of Vietnam. Although they are all anonymous, it is safe to surmise that these legends are either fictional accounts, or exaggeration of Sino-Southeast Asian interactions, or both, because a) they usually contain magical and mythical elements; and b) while imperial China did send noble women in marriage to the nomadic societies in Central Asia in order to deter them from invading China, c) it does not produce any historical records on noble Chinese women marrying to any Southeast Asian kingdoms, who were viewed by China as trading partners rather than military threats. Some of these stories have been viewed as real accounts of historical figures, the most notable example being the legend of Princess Hang-Lipoh in Melacca. These legends are comparable to the Alexander romance, a body of twenty-four versions of fictional works about Alexander the Great that are told in Europe, the Middle East, and Southeast Asia in no less than eighty languages. Anthropologist Marshall Sahlins uses the Alexander romance as but one example to demonstrate a universal phenomenon of “stranger-kings” in which a local society domesticates a powerful stranger so as to absorb his potency before welcomes him into its royal lineage. Like the Alexander romance, the Sino-xenic romance also manifests the local processes of assimilating Chinese elements, and all of the nine stories under study seem to suggest that feminizing and humiliating Chinese characters is the technique these societies employ to imaginarily tame Chinese stranger-kings. Nevertheless, the Sino-xenic romance differs from the Alexander romance in two aspects. First, whereas not all the societies that produced the Alexander romance engaged in diplomatic relations with Macedonia and its successive states, all the kingdoms where the Sino-xenic romance is circulated not only participated in imperial China’s concentrically hierarchical tribute system in some way or others for various lengths of time. Second, whereas the Alexander romance is inspired purely by the fame of Alexander the Great, an extraordinary personality of great military might, high mobility, and charisma, the Sino-xenic romance is caused not only by imperial China but also by its overseas “representatives,” namely, the Chinese populations whose migrations to Southeast Asia on large scale began in the 17th century.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Chinese Cultural Diplamacy Through Confucious Institute Dr. Siripetch Trisanawadee, Thammasat University (Thailand) Abstract: China’s soft power has become stronger in every country in recent years since the country’s leaders realized the significant role of culture as a strategic means to expand its influence in the global community and started to implement its cultural diplomacy in 1990s. This new strategy has shaped its foreign policies towards Southeast Asian countries, in particular Thailand. This paper discusses how China uses this soft power strategy towards Thailand via various channels, Thailand’s responses to this diplomacy, and the changing role of overseas Chinese communities in the Thai society. The paper also compares the effectiveness of this new strategy of China with its use of hard power in the last century.
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Seminar 3 : Indonesia & Muslim Studies: a new perspective 16 January 2016 Room: L A307
Islam in Indonesia: Dynamic, Terrorism, and Global Threat Dr. Mohamad Faheem, Chulalongkorn University (Thailand) Abstract: Indonesia contains the largest Muslim population of all countries in the world. But despite this Muslim majority, the country does not constitute a Muslim or Islamic country based on Islamic law. Islam became an influential force through a series of waves like international trade, the establishment of various influential Muslim Sultanates, and social movements and these waves of Islamization have also been cause of tensions and disunity within the Indonesian Islamic community. Recently, religious intolerance and wave of Islamic Radicalism are a cause of concerns to Indonesian government to protect pluralistic fabric of society and at the same time the threat of ISIS in Indonesia is a small concern. This paper reveals contemporary challenges facing in Islam of Indonesia.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Missionarizing Border and Muslimization of Dawah Movements Ajarn Samak Kosem, Chiang Mai University (Thailand) Abstract: Religious movements along the Thailand-Myanmar border are significant in understanding the various forces shaping the borderscapes and creating migrant identities. This paper focusses on the network of Dawah Tabligh, the Muslim missionary movement for the revival of the practice of Islam, and its integration in the Mae Sot community and Mae La refugee camp. Studying the structure and individual levels of Dawah Tabligh movement among Burmese migrants of different ethnic groups allows to get a grasp of the ‘re-Muslimisation’ process, itself part of the wider developments called elsewhere as ‘missionarising the border’ (Samak and Saleem, 2016). Integration occurs in cooperation, conflict, negotiation and compromise over the power relations with respect to time and place. The movement reveals a possibility of creating alternatives Burmese Muslim migrants otherwise excluded from the Thai society. Namely, opportunities open up in their everyday lives under the specific contexts of the Dawah Tabligh network that can help them to ‘make a new home’ by joining the Islamic community ‘Ummah’. Embracing Muslim religiosity, they can claim the religious space and connect with various Muslim groups in other countries such as India, Bangladesh and Pakistan. The active process of religious space production at the border encourages integration across the lines of nationality, ethnicity and locality. Migrants’ inclusion in a religious space re-positions them with respect to social relations in the new context, granting them a higher social status within the framework of adaptation to a new culture despite the lack of security in life, caused by economic and social crises.
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Breaking silence of Indonesian mass killings between 1965 and 1966 Ajarn Chontida Auikool, Thammasat University (Thailand) Abstract: 2015 is marked as the 50th year of remembrance for the Indonesian mass killings between 1965 and 1966. The communist purge, systematized by the Suharto regime, resulted in the deaths of 500,000 – 1,000,000 alleged communist members. The killing at that time received slight acknowledgement from international society and continued to be silenced. Up to today, the mindset of society towards the incident is still varied and truth about the incident has not been revealed. Many Indonesians view communism in a negative and hateful way. While the incident became an internationally and academically acknowledged gross human rights violation and crime against humanity, a vast amount of Indonesians still don’t acknowledge the vicious and in-humane events and authorities have yet to make a formal apology toward the victims. A significant number of its victims are continuously deprived of justice. In many areas, the survivors of this violence are treated unfairly and discriminated by society.40 Years of Silence: An Indonesian Tragedy (2008) and The Look of Silence (2014) are films directed by Robert Lemelson and Joshua Oppenheimer respectively. The two films made by outsiders within the post-Suharto era, during which, Indonesia had adopted democratic values and theories that all citizens are to be treated equally. The films gave life to the memories of those whose stories had become silenced or lost from the national consciousness. They gave voice to the victims’ who needed communal healing and significance to the history of the unknown people. The paper here will thus discuss 40 Years of Silence and The Look of Silence as a tool of learning the Indonesian history and documenting rising human rights awareness. Additionally, the paper would critically assess the slow changing and deeply rooted fear and hatred of communism within Indonesian society.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Panel 1: Media & Business in Southeast Asia 15 January 2016 Room: L A307
1.1 Thongchai McIntyre and His Superstardom in Thai Entertainment Industry during 1983-2012 Suphontat Techaburana , Thammasat University (Thailand) Graduate Student Abstract: The paper aims to examine “superstardom” of Thongchai McIntyre in Thai entertainment industry in terms of factor, process, and the status remaining during 1983-2012. The used methodology is historical approach by focusing on documentary analysis. The result reveals that there are 5 factors influencing to process to become a famous actor and singer and to his status as a superstar remaining as follows : background of his ability to sing many songs before becoming a singer, his images constructed from lyrics as an generous-mind and sincere man, his abilities in entertainment circle beyond the singing, his behavior conforming to the concept of Thainess, as well as the support from his fanclubs since the late 1980’s.
1.2 Rebranding and Repositioning: the Dilemma between Violate Regulations or to maintain Commercial Radios Business in East Java, Indonesia Zainal Abidin ACHMAD , Syifa Syarifah ALAMIYAH , Melati Aisha Viga HARENDRA , Surabaya University (Indonesia) Graduate Student, Lecturer Abstract: The existence of the Indonesian Broadcasting Act No. 32 of 2002, in fact increasingly intensify competition among commercial radios in Indonesia. Many of the terms and conditions for a radio station to run a business, especially: limitation of the range of broadcasting (Article 31); licensing (Article 33) and the validity period of broadcast licenses (article 34). While Indonesian Broadcasting Commission Regulation Number: 3/P/KPI/08/2006 about the Implementation of Broadcasting License, explains that the radio broadcast licenses to be valid for 5 years (Article 8, paragraph 2). Also, the strictness of the requirements the implementation of new licenses and renewal of the old with the involvement of broadcast content, requires creativity and seriousness of the radio station
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managers to maintain its existence (the number of listeners and the amount of advertising revenue). Some commercial radios then make changes to the name, the brand and the segmentation according to which legislative provisions are not allowed to be done immediately and without going through the stages of licensing. The interest of this paper is to identify violations of the regulations, and the dilemma faced by commercial radio managers when the company’s profit decreased due to the small number of listeners (so that advertising revenue also decreases), then the required management improvements. The only way is to do repositioning, replacing the broadcast format and change the segmentation. That means they have to violate regulations.
1.3 The Study of Agenda Setting of ASEAN Community of Radio Thailand (95.5 MHz) (Setting the Agenda for the Youth Program “ASEAN Community – Radio Thailand 95.5 MHz) Thanatchaporn Chantra, Thammasat University (Thailand) Graduate Student Abstract: While everyone is aware of new conditions in the name of “ASEAN Community”, information on the establishment of the community is largely delivered in the media such as newspapers, television, Radio or even on the internet, etc. Hence, it can be said that this situation has become as “ASEAN Fashion”, which the media continually pays heed to, so as to give space to the integration phenomenon of the forthcoming ASEAN community. The presentation of understanding on ASEAN to Thailand is discussed in the agenda of mass communication players in various dimensions i.e. political, economic, social and cultural spheres as well as time to time interesting topics. This phenomenon has been published in various papers. Samples are drawn from the perspective of international media towards Thailand through agenda making in presenting views and image of Thailand to international audiences. It reflects the thinking of other ASEAN member countries towards Thailand which appears in both positive and negative manners as well as trends in international relations fostered after the establishment of the forthcoming ASEAN Community. For this reason, the researcher is questioning how Thai media set the agenda of how to convey and communicate matters and contents on the establishment of ASEAN Community in 2018. How the said agenda contributes to society and awareness of audiences? How do government sector concerned such as Thailand Radio Network, Department of Public Relation and U & I Corporation Co., Ltd. as
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
co-producer effectively publicize and communicate with audiences regarding the establishment of ASEAN Community? The study involves the usage of research papers (documentary research), including data from the primary document and interview. This is an indicator of the communication between the agenda maker and the audiences to be aware of the importance and future trend of the integration of ASEAN Community, not only in the economic and trade dimension, but also other dimensions, including, cultural and political spheres, especially the latter which incorporates ways of life and livelihood of people of different beliefs, ideas and phenomenon at different time.
1.4 National Identity in the Context of Branding of National Airlines Case Studies: Singapore Airlines and Thai Airways Saris Praebumrung, Thammasat University (Thailand) Undergraduate Student Abstract: The study aims to portrait how national Identity is used in branding strategies of the National Airlines focusing on Singapore Airlines and Thai Airways. The study shows that the Malay culture is first used as the national identity of Singapore. But after its separation from Federation of Malaya, Multiracialism has become the new Singapore’s national identity. For the case of Thailand, Thainess is Thailand’s national identity. Thainess is the meaning of nation of Thai, Buddhism, The monarchy of Thailand and Culture of Thailand. Singapore airlines took some of Malay’s culture to be the identity of the airlines which, is represented through Singapore Girls - The girls that dressed Malay national costume - called “Sarong Kabaya.” Singapore’s aircrafts are interiorly co-designed by many designers around the world conforming to its ‘international’ airlines concept. Whereas Thai Airways used ‘Ayatana’ (six senses of human) as its concept in expressing Thainess that the passengers can get them through their six senses. The study finds that Singapore girls and Thai airways cabin crew are the airlines’ identity and are also considered as the representatives of national identity. In addition to the promotion, service is an important factor that most respondents expect from the airlines. Safety is another important factor and most respondents trust in Singapore airlines more than Thai airways. The result shows that less in degree of national identity of Singapore airlines than of Thai Airways does not hurt the brand awareness of Singapore airlines much. National identity in the political world could be an important tool for many politicians but for the business world, it does not that matter.
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1.5 The National Policy of Indonesian Government in Respond to ASEAN Framework Policy regarding SME Development in Preparation for the ASEAN Economic Community 2015 Ainun Habibah , Thammasat University (Thailand) Graduate Student Abstract: The issue of Small and Medium Enterprises (SME) is one of the priority agenda in ASEAN Economic Community (AEC) Blueprint toward ASEAN Community. Under the goal of enhancing equitable economic development, ASEAN leaders arranged the regional framework namely ASEAN Policy Blueprint for SME Development (APBSD) and ASEAN Strategic Plan for SME Development (ASEAN SAPSD). These frameworks are the guidance for every country in region for developing SME in order to accelerate the pace of SME development in a region as well as enhance the competitiveness and dynamism of ASEAN SMEs. This study asses how Indonesian national policy in respond to regional framework as well as to see to what extent the national policy complies the provisions based on APBSD and ASEAN SAPSD. In this research, there are five key areas to see and measures whether Indonesian policy is supportive toward APBSD and ASEAN SAPSD. Those five key areas are: 1) Human resources development policy; 2) Financing access policy; 3) Technology capability policy; 4) Promotion activity policy; and 5) Enhancing marketing capability. This research is conducted in qualitative ways by interviewed some persons from related ministries as well as reviewed literatures regarding SME’s policy in Indonesia. This research shows the significant efforts of government in complies the components from the Action Plan especially in term of providing better access to finance and promotional activity and other supporting programs to developing SME. However, despite all of these efforts, Indonesia still need to improve some aspects especially providing better access to technology, improving innovation capability and developing skill of human resources in order to raise the competitiveness of SME toward ASEAN Economic Community.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Panel 2: Religion & Identit y 16 January 2016 Room: L A307 2.1 The Relevance of Inter-religious Relation in Shaping of Experience in Diversity and Pluralist Attitude Abdul Mujib , Universitas Gadjah Mada (Indonesia) Graduate Student Abstract: Banguntapan is an area which has good inter-religious relation. It has been stayed by religious people such as Hindu, Islam, Catholic, and kejawen for many years. They can maintain their identity in amidst of diversity. With regard to social diversity, it gives people a different experience. From that experience, there are conflicts or mutual-depending when they live together in society. So that, the emergence of tolerance is needed embodying to the situation. It is one of efforts to examine that experience of interaction in diversity has influenced people in pluralist attitude (inclusive or exclusive). Inclusive and exclusive are important factors for people in responding other religious people and establishing people experience in diversity. By experiencing in diversity, it will help people more pluralist. They always contact with different religious people and conduct social activities together. Therefore, it will also make people have tolerant attitude and it will make pluralist attitude to respond their social circumstance better. In this research, I investigate whether people who has good experience in diversity, they are more tolerant and open-minded rather than people who only live in diversity but they have exclusive activity. This research has three questions as follows: 1) how do religious people conduct the function of religion in their daily activity? 2) In what condition religious people can correlate between experiences with religious other to pluralist attitude? 3) How interreligious relation can create experience in diversity and pluralist attitude? In conceptualization, I use two approaches of theories; social analysis and cultural analysis. In social analysis, this research uses theory from Durkheim when looking at the creation of social religion. Meanwhile, in cultural analysis, this research uses theory from Pettigrew about contact theory which views the important of situation and condition when people doing interaction, because it determines their first impression of meeting. This research will focus on the level of contact, condition of contact and level of tolerance.
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2.2 Eco – Pesantren: An Ecological Religious Movement Facing the Environmental Crisis Farihatul Qamariyah, Gadjah Mada University (Indonesia) Graduate Student Abstract: In responding to the environmental crisis, it emerges some environmental – based communities and movements to solve this global problem. Since this crisis has been recognized as a global matter, many local parties also participate in this action through some ecological conservations as a kind of manifestation, one of them is the involvement of religious institution in its execution. This paper will discuss the relation between religion and ecology in relation with the environmental degradation in the context of Indonesia. Islam with its majority of adherent in Indonesia has given a significant space in several aspects of life, including in a particular Islamic institution. In line with the environmental issue, many environmental movements create a concept as a practical method to solve the ecological problem. Eco – Pesantren is one of the concepts offered in the circle of ecological movement based on the Islamic Institution. The term is derived from “Pesantren” as the oldest Islamic Institution of boarding school in Indonesia and “Eco” means the labelling toward this kind of institution which attaches a religious tradition referring to the environmental conservation. Religiously speaking, eco – Pesantren in its actualization uses a substantial reference from the Islamic scriptures, Al Quran and its exegesis as the basic foundation of the practice. By addressing this topic, in what kind of historical background this movement established and what are the program of eco – pesantren in terms of traditions that are implemented as the action to the environmental conservation become the general attention to be discussed here. Moreover, another main concern regarding the question of this paper is how eco – pesantren can contribute to the ecological crisis as the manifestation of environmental conservation giving some positive impacts to the global scale. Analyzing this aspect, there are some theoretical frameworks from the scholar worldviews and cases presented in this paper as the dynamic conversation and local manifestation in such tradition actualizing the eco – pesantren.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
2.3 I Am ASEAN, Exploring the Emergence of ASEAN Identity Among ASEAN’s Youth: A Comparative Study of Indonesia and Thai Sojourner Aryasatyani Dhyani , Thammasat University (Thailand) Graduate Student Abstract: The euphoria of welcoming ASEAN Community at the end of year 2015 can be felt in most of the ASEAN member states. ASEAN Economic Community (AEC) seems to be shining example of successful integration. However, this integration has so far not reached the crucial component in the community itself; the people of ASEAN. ASEAN Vision 2020 mentioned; “We envision the entire Southeast Asia to be by 2020, an ASEAN Community conscious of its ties of history, aware of its cultural heritage and bound by common regional identity”. ASEAN integration process should not be targeted exclusively for economic purpose, more important to promote a regional identity to ASEAN people. ASEAN all are heterogeneous and pluralistic society. This 4% of the global space that ASEAN region occupy, probably the most diverse region of all other space in the world. ‘ASEAN Kuala Lumpur Declaration on a People-Oriented, People-Centred 2015’ mentioned the importance of embracing youth as key figures in ASEAN identity building,…“ To enhance people-to-people contacts and awareness of ASEAN identity among young people by increasing youth interaction and exchanges within ASEAN”. Therefore, ASEAN youth as an important agents for ASEAN people-to people contact and emerging ASEAN identity as the results. This research will explore the emergence of ASEAN Identity among Indonesia and Thai “sojourner youth”, Sojourner is a person who move to stay in another place (country) and having intention for go back their home country. In this context Indonesian and Thai nationalities who live in another ASEAN regions mainly for study and working purpose. The assumption that those intercultural experiences of living in another country within region Southeast Asia will give them unique multicultural identity which probably will influence the emergence of ASEAN identity among them, because they were living and adapt in another ASEAN member country. The sojourner people might find the similarity and differences which may lead into their definition of characteristic of ASEAN identity. It is important for ASEAN youth to aware about ASEAN community and ASEAN identity, because the benefit of ASEAN integration, as the ASEAN young generation can be enjoy the free fall of skilled labour movement of ASEAN Integration, then its require the process of voluntary process from bottom-up which known as regionalisation process which should be initiatives by the young generation. Toward “ASEAN, One Vision, One Identity, One Community”, ASEAN should embrace the characteristics and identity which are shared by the people of the region.
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Panel 3: Tourism And Management 16 January 2016
Room: L A307
3.1 IACS Program and Jaipong in Thailand Thitima Ongthong, Bansomdej Chaopraya Rajabhat University (Thailand) Lecturer Abstract: The Indonesian Arts and Culture Scholarship (IACS) is a scholarship from The Ministry of Foreign Affairs of The Republic of Indonesia. The participants was targeted from many countries in asia, pacific, europe, africa, australia and america. IACS program learn about general basic of arts and culture of Indonesia for three months in six cities, which include Bandung, Surabaya, Yogyakarta, Surakarta, Makassar and Bali. Every year Thailand will have two awardees, but it was increased become three awardees (2014) and then four awardees (2015). Indonesia have diversities of culture. Unlike the Balinese and Javanese culture, the Sundanese culture is not really known in Thailand. In Sundanese there is an interesting and famous dance named “Jaipong” or “Jaipongan”. Jaipong dance is a traditional folk dance which created from old traditional sundanese folk songs. Jaipong movement is derived from Pencak Silat, Ketuk Tilu and hip movement. The dance climaxes with flamboyance and dramatic gesture with arm outstretched. The audience response with applause and cheering. The Jaipong dance is an exciting social dance which showing interaction between young man and woman. Since the 1960s Jaipong has been modified to make it become an acceptable national dance for formal performance. While the IACS program offers Sundanese culture to be taught, it can be a good chance to spread Jaipong dance to be widely known in Thailand. This article will describe the relation between the IACS program with the spread of Jaipong dance in Thailand. Since the Sundanese culture is not popular in Thailand compare to Javanese or Balinese, the Sundanese dance (Jaipong) can be alternative to offer to Thai people in introducing Indonesian culture. IACS and the others scholarship program (Darmasiswa) can be use to teach Thai student about the Sundanese dance and created networking between artist from both countries
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
3.2 Sustainable Natural Tourism in North Yogyakarta in Post Merapi Eruption 2010 Dr. Muhamad ST., M.T., Universitas Gadjah Mada (Indonesia) Lecturer Abstract: The tourism region growth is often indicating to decline the environmental carrying capacity, include the conflict consequence in the carrying capacity and the spatial use. The un-control of the spatial and resources advantages is effect from the increasing development policy that cause the damaging of environmental function includes the carrying capacity especially in a physic and ecology carrying capacity. In comprehensively, the spatial and natural resources advantage is needed with consideration of the carrying capacity. As it to be need, a research to define the safeguard traffic in connected with that problem. In the other side, the comfortable level of the tourists will be decrease there had the high of massive. For it, is needed to be analyzing in the region carrying capacity that can define the tolerance border and the flexibility of capacity as flexible in possibility. The long purpose is too fulfilled of the tourists satisfactions sustain in this area. To steady the long purpose this implementation, so there definite of theme focused with focused study in the tourism carrying capacity in the Northern Yogyakarta. The study sample take from 4 villages’ area in Pakem region (Kaliurang Area) and the Merapi Volcano National Park (TNGM) DIY province. There are 2 variables that can answer that problem: (1) the physic carrying capacity; (2) the ecology carrying capacity. The research sample take from the villages in the Pakem region (Kaliurang Area) and the Merapi Volcano National Park (TNGM) DIY province.
3.3 Managing Nation Branding Through Integrated Marketing Communications: The Challenges of Indonesia Mr. Ghofar Ismail, NIDA (Thailand) Graduate Student; First Secretary Information and Sociocultural Affairs, Embassy of Indonesia in Bangkok Abstract: Indonesian archipelago is strategically located between continents of Asia and Australia. It lies exactly on the equator which makes it one of the most fertile lands on earth. In terms of natural resources and diversity, the country is a fascinating place to visit. The blend of cultural and ecological array makes it a unique place to visit. Indonesia’s Nation Brand or identity is based on two characteristics: culture and nature. However, that Nation Brand or identity has not been communicated effectively to the world.
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Nation Brand is an exciting, complex and controversial phenomenon (Dinnie, 2008), and it is quite relevant in the context of Indonesia. It is exciting as it represents an area in which there is little existing in theory but a huge amount of real world activity; complex, because it encompasses multiple disciplines beyond the limited realm of conventional strategy; and controversial, in that it is a highly politicized activity. Indonesia, like many other countries, is in process of committing resources to the development of nation brand based on its own identity. Indonesia has been making increasingly conscious efforts to improve its nation branding by fulfilling 3 major goals: to attract tourism, to stimulate inward investment and to boost exports. In terms of Integrated Marketing Communication, the country has been promoting Wonderful Indonesia logo as tourist destination. Further objectives such as talent attraction, creative industry, higher education, skilled workers, increasing international political influence are also boosted to enhance the nation brand. However, for many decades, Indonesia has not been able to show to the world all its potentials in nature, culture, attributes and resources it has. Ironically, the image of Indonesia has been portrayed negatively, which often related to poverty, backwardness, terrorism and natural disaster. This widespread negative perception has left the Wonderful Indonesia logo like a hidden secret to the world. Indonesia needs to strengthen management of Nation Branding (Anholt, 2007) and Integrated Marketing Communication (Moriarty, 2015) in order to boost its Wonderful Indonesia and Incredible Indonesia. The country has not had clear integrated marketing communication strategy and there has been little involvement and coordinated works between different stakeholders. To make it worse, only few institutions have been committed in order to promote the country, while the rest of stakeholders have become burdens, rather than supporters. This paper will analyze the current situation and tries to advocate necessary steps in order to reposition itself in the mind of potential tourists or potential business partners (customer’s side) and internal environments. According to Cromwell (2006), a self-analysis is the starting point of managing nation branding. Furthermore, in order to strengthen its IMC, Indonesia needs to identify, analyze and understand the internal and external environmental forces with SWOT (Strengths – Weaknesses – Opportunities - Threats) analysis.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
3.4 Branding Strategy for Cultural Tourism Destination: Case Study from Saung Angklung Udjo in Bandung - Indonesia Prasetya, Bhawika Hikmat , Naresuan University (Thailand) Graduate Student Abstract : Saung Angklung Udjo (SAU) is a one–stop cultural workshop established by Udjo Ngalagena in 1967, with a strong dedication to conserve and preserve Sundanese traditional art and culture. SAU illustrates the harmony between nature and culture, thus becomes a noticeable tourism destination where people could experience Sundanese culture as a part of world heritage. Trip Advisor put SAU as one of the top destination to be visited in Bandung. The main attraction of SAU is the Angklung musical performance. Long time ago, the Angklung was a musical instrument that had religious ritual function, as a medium to invite Dewi Sri (rice goddess/prosperity) to come down to the earth and gave fertility to plants. In 1938, Daeng Soetigna, a teacher of Hollandsch Inlandsche School (HIS) in Kuningan (West Java) modified Angklung to be more modern, from simple instrument that has pentatonic pitch into more complex Angklung that has diatonic pitch. This Angklung, later also known as Padaeng Angklung, become possible to reach repertories of popular songs, not only in national music but also western music. The young Udjo Ngalagena learnt directly from the music experts, such as Daeng Soetigna, which made him good to play traditional Sundanese, popular Indonesian songs, and international repertoire. His talent kept growing and he became an art teacher in several schools in Bandung. Soon he became the assistant of Daeng Soetigna, and led performances on behalf of the teacher. His passionate love for art and culture was the reason for Udjo Ngalagena to establish Saung Angklung Udjo in 1967. The art center kept growing and got international recognition by their performances and also the Angklung preservation process. One of the important moments is the visit that Princess Maha Chakri Sirindhorn from Thailand made in 1985. Now, SAU already develop their business unit into six areas, such as art performance, art academy, souvenir shop, Angklung production, Sundanese banquet, and multi-purposes venue. With the raise number of the tourist visits to Bandung each year, branding strategy run its function to attract their awareness to this tourism destination. SAU develop the 4 Points of Branding to place their position for the consumer. Those are Identity guidelines, strategic advertisement, online branding, and viral campaign. The program including modernizing corporate identity, redefine the literature, barter promotion, merchandising, media coverage, website updates, social media management, and making campaign program. The program start since 2010, and play a role on affect the brand awareness of the SAU, and also raising the number of visitor. In 5 years, the number of guest per year raised from 92,902 visitors (2009) to 233,739 visitors (2014). It means there is significant increase of 140,837 visitors or 252%. Without denying the other factors, Branding Strategy helps the awareness of SAU for the public, which influence their
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decision to visit SAU. The upturn should be credited to Udjo Ngalagena’s families, who take over the business after he passed away in 2001. They run SAU by inherited much of Udjo’s passion and talent for Angklung. One of his messages to them is to always do innovation. “Keep the old one, create a new one,” he said.
Panel 4: Cultural Politics in Asia 16 January 2016 Room: L A307 Eating Dog Meat Culture in Vietnam and The 17th Parallel Line: Reflection on the Conflict of “Northness” and “Southness” Pichayapat Naisupap , Thammasat University (Thailand) Undergraduate Student Abstract: Eaing dog meat relates to 17th parallel line that separated Vietnam apart into The North and The South according to Geneva Accords of 1954. And it relects the conlict of “Northness” and “Southness” that have emerged before and ater the 17th parallel line. Eaing dog meat is a part of the consumpion in Vietnam, especially in the North. Scholars cannot determine the exact ime of eaing dog meat origin in Vietnam, but supposedly, it probably started during the arrival of Chinese culture in the period when Vietnam was ruled by Chinese empire. Inhabitants of the North and the South have various viewpoints toward eaing dog meat. Northerners like eaing dog meat and deine it as “food of luck”. But Southerners reject it and deine it as “food of bad luck”, furthermore, they look down on Northerners who eat dog meat. These viewpoints happen because of diferent cultures between the North and the South that had existed before the 17th parallel line. Chinese culture have rooted in the North and led to eaing dog meat. While Hinduism-Buddhism, westernizaion have rooted in the South and prohibited eaing dog meat. Besides cultural conlict, Southerners also think that eaing dog is like betraying friends, similar to when Viet Cong arrested their Southern alliances and sent them to the reeducaion camp. The 17th parallel line made diferences between “Northness” and “Southness” even more obvious. Nevertheless, in the era of cosmopolitanism, “Northness” and “Southness” have become more complex. That is to say, Northerners can have similar ideas to Southerners, and vice versa. Eaing dog meat can also relect this change over “Northness” and “Sounthness” among Vietnamese.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Dr. Ambedkar: image and thought in the sense of women’s studies. Pittikorn Panyamanee, Thammasat University (Thailand) Graduate Student Abstract: This papers offer to, how was Dr. Ambedkar shaped up of Dalit women mind. Furthermore, this is a descriptive survey involved Dalit women, see through Indian scholars who has interested in Dalit such as Shailaja Paik, Purvi Mehta and so on. In addition, this work point out Dr. Ambedkar was an importance person, his will has been effected to construct an opportunity for a Dalit women and Dalit community. For instance, People Education Society (PES) project and his position as a chairman of darting constitution committee of India. There are significant to enlightenment for Dalit and invoke sphere of equality between man and women in their community. Even though, his thoughts has been workable on their man and women but the policies derive from centre government. In the real India society, Dalit there are less of their representative on the parliament. Generally, caste and discrimination have existed on Dalit. As a result, Dalit have formed their groups as NGOs. for a movement and protect their right under encouraged from constitution of India and Universal Declaration of Human Rights. Hence, Dr. Ambedkar was affected merely conceptualized their community but he cannot change a mainstream of thought (Hinduism) in Indian society.
Political Viewpoints of Tunku Abdul Rahman toward Sabah in Malaysian Nation-Building Process 1960s – 1970s Surasak Sarachit , Thammasat University (Thailand) Graduate Student Abstract: The importance of Sabah appeared in the federal government leaders’ policies because in nation-building process between 1960s – 1970s its contexts and resources could provide necessary tools for building the nation. The article aims to study the political viewpoints of Tunku Abdul Rahman toward Sabah in the periods between Tunku and Tun Abdul Razak. According to the study, in the period of Tunku, his idea demanding to annex Sabah state made religious conflict of indigenous peoples in Sabah, since the political models from Kuala Lumpur purposing to dissolve the ethnic conflict between Malay and Chinese in Malaya did not fit into political and religious contexts in Sabah. However, most habitants in Sabah were willing to be included in Malaysia more than Philippine and Indonesia owing to the appealing of the Bumiputera’s proposal of Tunku. When Tunku resigned, Razak’s nation-building policies aimed to abolish Tunku political basis. His goal in The New Economic Policy (NEP) and the establishment of Barisan Nasional (BN) was dominating all resources of Sabah which meant that the position of the chief minister, Tun Mustapha, who had a close friendship with Tunku, was threatened. Tunku’s viewpoints toward Sabah had changed as he thought that the federal government
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would bring Sabah state to wrong and improper direction. Political viewpoints of Tunku toward Sabah may reflect the result of federal government leaders’ policies that affect the future of the state itself.
Function change of Vietnamese Propaganda Poster in post-war period. Kunyarat Saengul, Thammasat University (Thailand) Undergraduate Student Abstract: Despite plenty of research had come out with propaganda Poster using in Vietnam during war period, less is known about the recent role of them. Propaganda poster which use strong colour and two-dimension image was influenced from Socialist Realism Art. It was introduced to Ho Chi Minh and his temporary government by Soviet Union and the People’s Republic of China around 1950, then, adapted into their own style. Tivang Chinh, a communist activist and architect of the cultural policy of the Viet Minh, stated this format as an “Art for people”. Nowadays, propaganda posters are all spread on the street of Vietnam for difference purpose as they did 75 years ago directly communicate on military campaign for the wars and harmoniously propagate communism ideology. The changing of its function are gradually appeared after the end of second Vietnamese war in 1975, however, more crystal-clear turning point began when Doi Moi was announced to initial socialist-oriented market. The transformation brought many technical improvement on media technology such as graphic, printing, television following an abolishment of command economic. Both government and private sector are creating propaganda poster, benefiting from exclusively design to orchestrally promote civil policies: health welfare, family planning and tax collection, to commemorate Vietnam’s victories and, far fetchingly, to commercialise as a souvenir by using brand new content without political involvement. The development of these function reflects how propaganda poster has been adjusted to serve non-stop changing intention until these days.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Panel 5 : Memory And Modernit y 16 January 2016 Room: L A307 5.1 War Crimes in Southeast Asia: The Indonesian Comfort Women in Post-War Era Maya Dania, Chulalongkorn University (Thailand) Graduate Student Abstract: Under the 1907 Hague Convention and 1949 Geneva Convention IV, rape and the abduction of women for the purpose of enforced prostitution are considered as war crimes. Japan established a forced comfort women system in the Dutch East Indies during World War II. The Japanese army recruited the local women to provide sexual services to the Japanese soldiers on a daily basis in their military brothels. These women were recruited through manipulation and abduction. However, Indonesia has not recognized these atrocities a war crime. The Indonesian government has done nothing to punish those responsible or to compensate the women who were victimized by this system. Moreover, Indonesian society regards the comfort women survivors as prostitutes. This paper argues that Indonesian comfort women survivors are war crime victims not prostitutes by documenting the existence of the comfort women system in the Dutch East Indies during World War II. Documentary evidence was obtained from the official documents of the Japanese Army regarding the establishment of military brothels in the Dutch East Indies from 1942 to 1945, recorded testimonies of local women survivors in the Tokyo People Tribunal 2000, and material evidence of Indonesian comfort women kept in a Japanese museum called Women’s Active Museum on War and Peace (WAM) in Tokyo.
5.2 Teeth and Modernity: Thai Social History in Oral Cavity in Early 20th Century Preedaporn Iamchae, Thammasat University (Thailand) Graduate Student Abstract: Teeth and oral cavity are the human organs that we can use as historical evidences of history of body, history of medicine, social and cultural history. This paper examines information about teeth and dentistry of Thai people that exist in documents from early 20th century period can be discussed about Thai society and culture, because teeth are the organ that are taken care of and are decorated based on different knowledges and values of each period. For modern Thai society, teeth and dentistry in early 20th century from documents demonstrate that
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knowledge of health care and beauty value have changed from the betel chewing and black teeth culture to tooth brushing and white teeth culture. These novelties are results of the new culture that accepted from Western world through individual and political policies. Moreover, teeth and dentistry from historical data also show the new consumer culture and diseases of Thai people, especially dental caries and other oral diseases that occur at that time.
5.3 Trans-Siberian Railway: expand of influence of the Russian Empire in Far East in the late 19th century to early 20th century. Siwasin Juicharoen, Thammasat University (Thailand) Graduate Student Abstract: This article presents a story about extend the influence of the Russian Empire in Far East in the late 19th century to early 20th century by studying concepts related to the expansion of Russia into the territory of Siberia and Far East and the expansion of Russia in this area since the 16th century until the idea of building a railway trans- Siberia in the 19th century as a tool to access the rich resources in Siberia and the Far East. Moreover, Russia has won the right to build and ownership, especially where the treaty was made to the Chinese Empire during the late Qing Dynasty of China. This demonstrates the competitiveness of Russia’s efforts in the exploitation as the great powers status in East Asia with other great powers. This situation leaded to conflict and cooperation between countries in the international politics of the era.
5.4 The Growing of Ready to Eat Market in Indonesia : The Case Study of Charoen Phokpand Group (CP) Atipa Suwanmaka, Thammasat University (Thailand) Graduate Student Abstract: This paper aims to study of the growing of Ready-To-Eat market in Indonesia by focusing on the case of Charoen Pokphand Group (CP) within the past 5 years (2010-2015). The study illustrates not only the key factors in attracting the investment from CP towards the RTE food in Indonesia and ASEAN in general view but also contextual marketing environment. The theoretical analysis together with SWOT analysis used in this study more or less reflect the marketing strategies of the CP Group in penetrating the Muslim market which is the largest market in Southeast Asia. The study shows that over five years, packaged food and RTE in Indonesia are growing steadily. The market value of RTE in Indonesia has risen 38.4% is because of the dynamic of demographic and the change in lifestyle of the Indonesian people which have become increasingly urban. Moreover, there is the influx of food and beverage companies from overseas trying to penetrate the
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Indonesian market especially in the big cities with a large population and high income, such as Jakarta, Bandung, Surabaya, Yorktown, Yogyakarta and Medan. Those factors has changed the consumption habits of Indonesians to follow the global trend that comes with the choice of products available in a variety of brands from the inside the country and abroad that makes the RTE food play more big role in the society. The analysis of the marketing environment of Indonesia, with weaknesses and strengths of CP found factors that will determine the capacity and enhance the investment policy, or marketing strategy of CP are 1) Demographic environment 2) Physical environment 3) Legal environment, and 4) Social and Cultural environment.Indonesia is the largest Muslim country in the world, so this is an opportunity for the business of RTE food which entrepreneur has importantly focus in the form of Halal.
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List of Participants
Chanvit Kasetsiri Well-respected Historian; Senior Advisor, Southeast Asian Studies Program, Thammasat University Thaneth Aphornsuvan Pridi Banomyong International College, Thammasat University; Thammasat Distinguished Fellow
Abdul Mujib
Universitas Gadjah Mada (Indonesia)
mujiib_87@yahoo.com
Adisorn Muakpimai
Thammasat University (Thailand)
adisorn2551@gmail.com
Ainun Hibibah,
Thammasat University (Thailand)
ainunhabibah@ymail.com
Aryasatyani Dhyani
Thammasat University (Thailand)
aggavistara@gmail.com
Atipa Suwanmaka
Thammasat University (Thailand)
kkaospjr_1993@hotmail.com
Bhawika Hikmat Prasetya
Naresuan University (Thailand)
bhawikahp@gmail.com
Chaiwat Meesanthan
Thammasat University (Thailand)
chaiwat_pnpsu@hotmail. com
Chang Yufen
Academia Sinica (Taiwan)
yufenok@umich.edu
Choi Chi Chueng,
Chinese University of Hong Kong
ccchoi@arts.cuhk.edu.hk
Chontida Auikool
Thammasat University (Thailand)
chontidaauikool@gmail.com
Farihatul Qamariyah
Universitas Gadjah Mada (Indonesia)
farihatulqamariyah@gmail. com
Ghofar Ismail
First Secretary Informaghofarism@gmail.com tion and Sociocultural Affairs, Embassy of Indonesia in Bangkok; Graduate School of Communication Arts and Innovation, NIDA
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
Hamam Supriyadi
Thammasat University (Thailand)
adhee70@yahoo.com
James Gomez
Bangkok University (Thailand)
james.gomez@bu.ac.th
Kedchapan Kamput
Thammasat University
grade_nu@hotmail.com
Kornphanat Tungkeunkunt
Thammasat University (Thailand)
nanyushan@gmail.com
Kunyarat Saengul
Thammasat University (Thailand)
jeanetrix@gmail.com
Maya Dania
Chulalongkorn University mayadania9@gmail.com (Thailand) dhaniachula@gmail.com
Melati Aisha Viga HARENDRA
Universitas Pembangunan Nasional Veteran Jawa Timur (Indonesia)
Mohammad Faheem
Chulalongkorn University mohdfaheem08@gmail.com (Thailand)
Morragotwong Phumplab
Thammasat University
morragotwong.phumplab@ gmail.com
Muhamad ST., M.T.
Universitas Gadjah Mada (Indonesia)
sps@ugm.ac.id.
Pavida Pananond
Thammasat University (Thailand)
pavida@tbs.tu.ac.th
Pichayapat Naisupap
Thammasat University (Thailand)
pichayapatnaisupap@gmail. com
Pittikorn Panyamanee Thammasat University (Thailand)
koko_pittikorn@hotmail.com
Preedaporn Iamchae
Thammasat University (Thailand)
afterlunch@gmail.com
Samak Kosem
Chiang Mai University (Thailand)
samakkosem@gmail.com
Saris Praebumrung
Thammasat University (Thailand)
arm16204@gmail.com
Siripetch Trisanawadee
Thammasat University (Thailand)
siripetch@gmail.com
Siwasin Juicharoen
Thammasat University (Thailand)
la.siwasin@gmail.com
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memeeavh@gmail.com
Suhadi Cholil
Universitas Gadjah Mada (Indonesia)
suhadia@yahoo.com
Suphontat Techaburana
Thammasat University (Thailand)
gangyeonghun@gmail.com
Surasak Sarachit
Thammasat University (Thailand)
kakyuu_surasak@live.com
Suwannarat Meesomboonpoonsuk
Thammasat University (Thailand)
werneye@yahoo.com
Syifa Syarifah ALAMI- Universitas PembanguYAH nan Nasional Veteran Jawa Timur (Indonesia)
syifasyarifa@yahoo.com
Thanatchaporn Chantra
Thammasat University (Thailand)
namtarn7@hotmail.com
Thitima Ongthong
Bansomdej Chaopraya Rajabhat University
tak-tar@hotmail.com
Zainal Abidin ACHMAD
Universitas Airlangga( Indonesia)
zabidina@yahoo.com
Zhang Xizhen
Thammasat University (Thailand)
xizhenzhang1947@hotmail. com
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
SOUTHEAST ASIAN STUDIES PROGRAM Facult y of Liberal Arts, Thammasat Universit y Southeast Asia is the site of human settlements with long series of civilization and cultures ever since the prehistoric time until modern days. It is situated between the two great ancient cradles of Eastern Civilization: China and India. It is also an important strategic route across the Indian Ocean and the Pacific Ocean, thus a unique point of connections for Southeast Asia, Far East Asia, and the Pacific Rim. At present, Southeast Asian countries have joined together as ASEAN. This Southeast Asian region has undergone some turbulent and rapid changes in politics, administrations, economics, societies and cultures. There is a trend for the need of an increasing scope and network of intra-regional relationship for the region to be able to compete with other countries in other regions of the world. Knowledge of Southeast Asia and ASEAN is, therefore, of vital importance to relations between Thailand and its neighbours as well as to the rest of the world. With due considerations, the Faculty of Liberal Arts has set up a B.A. Program in Southeast Asian Studies to provide students with interdisciplinary knowledge on politics, administrations, economics, societies, arts and cultures, as well as languages of the region. Students should also have an intensive knowledge of English in response to the need of gearing towards human resources empowerment both of the country and the modern world. AIMS/OBJECTIVES
1. To produce qualified graduates with substantial knowledge on politics, administrations, economics, societies, arts and cultures, and languages of Southeast Asian region in the changing context of the Modern World.
2. To produce qualified graduates with comprehensive understanding of social problems and issues, including profound analytical perspectives.
3. To produce qualified graduates capable of applying knowledge learnt to career and daily life.
4. To encourage and stimulate knowledge development and awareness in both government and private sectors in relation to Southeast Asian issues.
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Bachelor of Arts Program in International Studies (ASEAN-China) Facult y of Liberal Arts, Thammasat Universit y
The International Studies (ASEAN-China) International Program (IAC) is a 4-yearfull time program designed to deepen a students’ knowledge of the languages, politics, economics, societies and cultures of ASEAN (Association of Southeast Asian Nations) and China. It is also designed to provide an opportunity for international students to study, develop knowledge and share experiences. In 2015, the coming of the ASEAN Economic Community (AEC) as a first step towards the ASEAN Community (AC) and the expansion of China’s power in term of economics and politics significantly led to great changes in the Southeast Asian region and the growing global community. This transition occurring at the domestic and international level, led to the foundation of the International Studies (ASEAN - China) program. This program will definitely enrich the students understanding of the various dimensions of the ASEAN region and China, as well as, encourage the students to identify as ASEAN and global citizens. Therefore, IAC is a stairway to promoting regional and global understanding about ASEAN countries and China from ASEAN’s and the Chinese perspective. With English as the medium of instruction, the programme introduces students to a theoretical and practical interdisciplinary approach which is aimed to encourage a deeper understanding of both the historical and modern importance of ASEAN and China, especially in the areas of politics, economics, and the socio-cultural relationships among these countries. This degree will also help students focus on issues such as the mass media, multiculturalism, nationalism, identity and transnationalism in this region. The IAC programme ensures that students are able to choose from a variety courses that are compatible with the multidisciplinary nature of ASEAN and China from renowned professionals in the government and private sectors. Teaching the national languages used in ASEAN and China helps the students better understand these different regions from an insider’s point of view. Thus, students are required to select a third language course of study in their first year, taught by native and renowned linguists. Furthermore, the IAC programme cooperates with partner universities in ASEAN member countries and China, strengthening students’ opportunities in gaining experiences with the international community. After their graduating, IAC’s students will be well-prepared to work in the international arena.
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TU & UGM RESEARCH SEMINAR 2016 Making Southeast Asia and Beyond
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