CASO CONTRATOS Y FORMAS DE PAGO INTERNACIONALES International Franchising: Bob started his own business- a small shop with a computer that could be rented by the minute or hour to customers, and he named the shop “PISTACHIO”. He eventually added dozens of computers, faxes, copier, and a high-end printing system and opened 50 PISTACHIO shops across de US and Canada through franchising. The next step for Bob is to expand internationally, but Bob isn’t convinced that it would be profitable right now, with the additional support cost and legal cost that would be necessary. But he is open to the idea of franchising internationally with the right candidate. Recently Bob has been contacted by Yewande, a Nigerian native who would like to franchise PISTCHIO in her country. Yewande is not very familiar with franchising but knows that she wants to have her own business; however, she doesn’t have a marketable idea for one. Yewande sees the PISTACHIO stores and thinks they would do really well in her home country, but she immediately knows that she wants to operate the stores her way (which she thinks would work much better in Nigeria), which is very different from the model that Bob Jones has established. Take on the role of either Bob or Yewande. Write down the main goals that each of you has before beginning the negotiations for franchise. Now negotiate for eh following points: 1.
Yewande would like to offer nuts in her PISTACHIO shop, and as a lot of cute marketing ideas for this extension of the business that she thinks will be grat and bring in different types of clients.
2.
Yewande would like to change the colors of the signs and crate her own “look” while still using the PISTACHIO name. She likes the name of the shop but thing that in Nigeria, the current color scheme of green/white (which is the same as the Nigerian flag) might the problem.
3.
Bob would like to electronically withdraw to royalty portion of each sale from Yewande’s business account on a daily basis so as to keep a good track of her sales activity and correct any issues immediately. Bob is concerned that without the frequent franchisee support he is able to give to his US and Canadian franchisees, Yewande may start slipping and the company would not know until it was too late to correct some things while running the business.
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