Portfolio Patrícia lima 2013

PATRICIALIMA Por t f o l io

2 013

Participator y Innovation + Concept Design + User Experience

PROJECTS 2013 (Participator y Innovation + User Experience Research + Service Design)

01

07 FOOD THROUGH SOUNDS

SØNDERBORG WELCOME EXPERIENCE Participatory Innovation course FEB-JUNE, 2013

UED course AUG-DEC, 2013 UNIVERSITY OF SOUTHERN OF DENMARK

UNIVERSITY OF SOUTHERN OF DENMARK

03

09 SHARED KITCHEN CONCEPT Innovation Camp, Copenhaguen JULY, 2013 S U S T A I N A B L E

M U L T I F U N C T I O N A L

K I C T H E N

ENTREPRENEURSHIP AS SOCIAL INTERACTION

Business Profile course FEB-JUNE, 2013

6 5 +

UNIVERSITY OF SOUTHERN OF DENMARK

11

05 INTERACTIVE PEACE MONUMENT concept Sønderborg Multicultural Society JULY, 2013

BRIGHT GREEN TOURISM Design for Complexity course APRIL, 2013 UNIVERSITY OF SOUTHERN OF DENMARK

FOOD THROUGH SOUNDS User Experience Design course, AUG-DEC, 2013 Whether someone has got a new exciting job, got engaged or has birthday there are always good reasons popping up in people’s everyday life to celebrate

THE RESTAURANT AREAS:

special occasions. However, instead of simply buying presents that last a limited amount of time, there has been a significantly boom in the number of parents

SEE

and friends looking for different types of “gift cards” that offers experiences

KITCHEN

worth remembering. In the list of such gifts we can find a large variety that goes from adventure trips, relaxing activities and food-related experiences.

TOUCH

TASTE

To join this movement, a concept of a restaurant designed for special occasions brings in a curious way of ordering food through senses. The promise is a LISTEN

SMELL

combination of simple devices that encourage people to collaboratively create abstract compositions to be interpreted by a creative chef.

01 PatríciaLima Portfolio | Projects 2013

FOOD THROUGH SOUNDS

Designing for Interpretative Appropriation BEFORE

DURING

purchase

HOW IT WORKS:

• Lack of control • No clear affordance of what to do • Too many tangibles for the size of the prototype

1

GIFT CARD 2-4 people

reservation

composition

interpretation

(date & choice of area)

pre-defined prices for each area

After purchasing the gift-card (with a pre-

• Inherent feed-forward improved • Augmented feedback • Lack of aesthetics variations (due to monotones and returning patterns)

2

defined price), a reservation of date and area is required. In the restaurant, the tables of each area are already equipped with the matching device. A waiter will welcome them and explain how the device works, inviting them to try it out. They will also be told to start transmiting the sounds to the chef when they are ready to create their composition. In this moment, the chef will start listening and watching their compositions in real time. Inspired by what is composed, the chef will then take a decision on what to cook and give orders to the cook assistants.

3

• Practical constraints (cheaper technological solution and faster to implement in larger scale) • Exploration of new user interaction • Reframe of the overall concept

SHARED KITCHEN CONCEPT Innovation Camp, Copenhagen JULY, 2013 Throughout 5 days of an intense Innovation Camp realized in July of 2013 in Copenhagen, 5 groups were formed. 7 students from different programs and universities of the baltic countries (Denmark, Latvia, Lithuania, Finland and Sweden) were put together with the purpose to develop a multi-functional and sustainable kitchen for elderly people (65+). From the second day, a business group interested in theme of each team joined to ensure their potential for implementation.

The “Shared Kitchen Concept” was created by my group driven by the relevance of the social interaction. In short, the concept brings a combination of a service and a product that working together empower any person (independent of the limitations that come with age) to cook together in and outdoor.

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SHARED KITCHEN CONCEPT

Our target customers are families, senior clubs as well as individual elderly. They might be people who participate either in preorganised event or they may cook their meals for themselves only.

There is a variety of options for contracting our service. Among them we can distinguish traditional contact or through the website application. Within the service customers are provided with transportation, food, all kind of kitchen modules and cleaning

THE

SERVICE

THE

As designers we are aware that European societies are ageing. By 2050, one in a five people in developing countries is going to be at the age of 60. This will have a significant effect on the products and services. There is a lot of challenges in order to manage and fulfill needs of this new target group.

SERVICE PROVIDER

CUSTOMERS

CONCEPT

contract the service KEY PARTNERS: Furniture manufacturers Food/product suppliers Municipalities

physically

known

FAMILIES

ACTIVE PARTICIPATION

Based on the Abraham Maslov’s psychological theory of needs hierarchy, social needs as belonging, love, affection are essential.

Relationships and interaction elderly with others help to fulfill their needs for companionship and acceptance. Consequently, it contributes to improved involvement of (elderly) people in social or community.

Nowadays we experience the rapid development of technology and, in a result, people constantly are being provided with the solutions that allow them to keep in touch with others. Today we can easily make a virtual connection with our friends and family via tablets, smartphones etc. no matter where we are. Regardless of the role of advanced technology, the value of meeting real people is priceless.

Event managers

app

Assemblage/transportation

www

website

KITCHEN SENIOR GROUPS

SHAREDKITCHEN

PASSIVE PARTICIPATION

OR

Taking this into consideration, our goal was to generate an idea that ensures the need for new products and what is more important, it will create opportunities to improve the quality of elderly people social life.

That is why in the center of our innovative kitchen solution is user.

take part in a event

strangers

TRANSPORTATION AND SETTING UP

KITCHEN + FOOD

On the other hand there is still a business space to be filled with products that will make the idea complete.

SENIORS

The product allows to organize an event regardless of the number of participants. In other words, it can be used by different number of people and in different occasions. This is possible thanks to the modularity and simplicity of the modules.

The strongest value is that elderly people can share a meaningful experience during the whole process of preparing and eating their meals. Customers can then cook their favourite dishes anywhere.

THE

PRODUCT The product is flexible enough to organise shared cooking for elderly from a senior club as well as for elderly from neighbourhood. If the solution proves to be a successful way to improve elderly social lives, there will be a chance to spread the idea of shared cooking to a global scale.

This is how the innovative approach to kitchen can turn out to be the movement. By doing so, we believe that we can change the meaning of a kitchen for 65+ and also make it sustainable and really needed.

THE

AAP IHO

TEAM

ADAM MAJEWSKI

MATISS ZVAIGZNE

MAGDALENA BLASZKA

Tallinn University of Technology

Poznan University of Life Sciences

Art Academy of Latvia

Poznan University of Life Sciences

PATRĂ?CIA LIMA

PETTER OLSSON

PAIVI SIPPOLA

University of Southern Denmark

Gottenborg University, HDK

Lahti Institute of Design

ROKAS GIRULIS

Alytus Jotvingiai Gymnasium

INTERACTIVE PEACE MONUMENT concept Sønderborg Multicultural Society JULY, 2013 This project has started up in an award with the goal to create ideas to improve the tourism in Sønderborg. The winners (Palle Ericksen and Richardt Nielsen) have proposed a peace monument that somehow would be built in the water, could be interacted by people and would be placed both in Sønderborg and in Flensburg.

Few months later I was hired to further develop the idea coming up with a concept that is simple to implement and meanigful for the city. My main contribution so far has been to shape the concept through a water fountain that would spread water from top to bottom, forming a stable courtain of water in what projections could be set. An interactive system (that includes physical stations, a website and an app) is also part of the development of this concept.

While I am working on the argument for the proposal of the concept, Behnam Chaboki (my partner in this part of the project) is working on a scale prototype. The next step is to present the proposal for key future partners in Sønderborg to move the project towards its possible implementation.

05 PatríciaLima Portfolio | Projects 2013

INTERACTIVE PEACE MONUMENT CONCEPT

SĂ˜NDERBORG DENMARK

Water Park Hotel

interaction station

PEACE MONUMENT

interaction station

interaction station

SDU - Alsion

Art Center

SØNDERBORG WELCOME EXPERIENCE Participatory Innovation course FEB-JUNE, 2013 UNIVERSITY OF SOUTHERN OF DENMARK

As part of the course called “Participatory Innovation”, a group of students from the programmes IT Product Design and Innovation & Business worked on a project that aimed to improve the newcomers’ experience in Sønderborg.

The project has used techniques as “Cultural Probes” (borrowed from the Etnography field of study), Co-creation workshop (that invited different profiles of users to generate ideas together with us), “personas”, “customer journey map”, among others.

The final solution was expressed in a event that brought together danes and foreigners. A sort of labyrinth placed downtown on 31st of May and 1st of June provided different thematic rooms where people could experience and talk about danish food, language and activities (sport, art and culture) in Sønderborg (also through games). Two partners were the key for the approval and real implementation of this project: “Sønderborg Erhvervs- og Turistcenter” and “Sønderborg Multicultural Society.”

07 PatríciaLima Portfolio | Projects 2013

SØNDERBORG WELCOME EXPERIENCE

ENTREPRENEURSHIP AS SOCIAL INTERACTION

Business Profile course FEB-JUNE, 2013 UNIVERSITY OF SOUTHERN OF DENMARK

This project aimed to explore how entrepreneurs work with innovation; to explore and develop attention points in understanding entrepreneurship as social processes of interaction between people.

Through interviews and engagement with entrepreneurs and key stakeholders, their actual social practices and the influence on the progress as innovators were explored. It was focused on a new local activity in Sønderborg named the I-factory which has within a year gathered almost 40 entrepreneurs.

We treated entrepreneurship as socially constructed through local interactions between players and identify key themes in these interactions within the organisation, such as leadership, becoming part of the initiative and trust/mistrust.

To do so we have conducted presential and virtual interviews as well as workshops that aimed to understand the collaboration between entrepreneurs. As a result we created a short video, a report with strategic recommendatios for improvement as well as an academic paper approved for the CINET-Conference (to be presented in Amsterdam, Nov-2013)

09 PatrĂ­ciaLima Portfolio | Projects 2013

ENTREPRENEURSHIP AS SOCIAL INTERACTION

BRIGHT GREEN TOURISM Design for Complexity course APRIL, 2013 UNIVERSITY OF SOUTHERN OF DENMARK

The purpose of Bright Green Tourism has been to discover ways to increase public interest in visiting Sønderborg with a unique focus on connecting both tourism and sustainable energy.

Collaborating with SET Sønderborg and Project Zero, the Bright Green Tourism expanded to include other stakeholders inviting input and feedback from many other local businesses such as: the Sønderborg Municipality, SDU Sønderborg and SDU Kolding, Universe, Servodan, Joltech, Shopping Hovedstaden and iFabrikken.

As part of a the IT Product Design course at SDU Sønderborg, the intended outcome of this two week project, was to present possible directions for the stakeholders to develop and work with further.

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BRIGHT GREEN TOURISM

OTHER PROJECTS (Product Design + Strategic Design + Graphic Design)

13 PatrĂ­ciaLima Portfolio | OTHER PROJECTS

sample of

GRAPHIC DESIGN DENMARK AND AUSTRALIA, 2012-2013

professional

STRATEGIC DESIGN BRAZIL, 2011

DESING THINKING WORKSHOPS (90’) MJV - Tecnology and Innovation company São Paulo, SP, Brazil.

October, 2011,

INNOVATION TRAINING TO A BANK TEAM MJV - Tecnology and Innovation company São Paulo, SP, Brazil.

September, 2011

15 PatríciaLima Portfolio | OTHER PROJECTS

REINTEGRATION OF PRISIONERS INTO THE LABOR MARKET Design Possível (Non-Governamental Organization) São Paulo, SP, Brazil.

December, 2011

INNOVATION LAB DIAGNOSTICS MJV - Tecnology and Innovation company São Paulo, SP, Brazil.

August, 2011

academic concepts of

PRODUCT DESIGN BRAZIL, 2009 - 2010

RECENT PUBLICATIONS CREATING AN INNOVATION MODEL THROUGH A PARTICIPATORY DESIGN PERSPECTIVE Participatory Innovation Conference 2012, Melbourne, Australia www. pin-c2012.org/ January 12, 2012

FLOW: Tangible Tool to Facilitate Design Processes Proceeding of SiDER’13 April 10, 2013

The purpose of this paper is to explore the challenges of engaging stakeholders in a co-creation process to bring an innovation culture into their daily working routine.

This paper presents a case study, from a design consultancy point of view, in which an ethnographic research and collaborative activities were conducted. Through this case, we discuss the role of the design team, also named design consultants, in organising and facilitating this process. The findings of the study contributes to the field of participatory innovation because of its reflection on the challenges and issues of engaging stakeholders, with different interests and backgrounds, in the design process.

This paper presents an understanding of how Tangible Models add value in creating a team’s Design Process. First we give a brief overview of the work been done in the field of tangible (business) models and investigate different kind of Design Processes Models.

Then the discussion is driven into a case study of a tangible tool to facilitate design process named “FLOW”.

VISUALIZING COMPLEX INFORMATION THROUGH TANGIBLE TOOLS Participatory Innovation Conference 2013 Lahti, Finland June 19, 2013 This paper presents a concern regards to how information can be processed in a simple way in order to reach a common understanding between stakeholders. It suggests that a combination of visualization and tangibility might facilitate collective sense making of complex information. To do so, the paper explores the discussions of Business Tangible Models and Visual Representations. It also brings into play a study case conducted by a team of consultants in an IT Department of a multinational organization. Finally, it discusses how the understanding presented could be used to help consultant professionals to quickly be acquainted with projects and organizations that they have never worked with before, this way reaching a shared understanding of complex information by stakeholders with different roles and backgrounds.

ABOUT ME

I am a product designer, skilled and enthusiastic about service design, project management and concept visualisation.

My passion is to bridge anthropologist viewpoints with technical areas in order to develop and deliver meaningful solutions to people.

From a user-driven perspective I seek to work in innovation teams that combine strategic design and business.

RELEVANT EXPERIENCES • Concept and Visualisation Consultant DKNL Design (2013 - Sønderborg, Denmark) • Service Designer Proto Partners (2012 - Sydney, Australia) • Strategic Designer MJV Technology & Innovation (2011 - São Paulo, Brazil) • Industrial Design Intern Briel - Industria de Electrodomesticos (2010 - Porto, Portugal)

www.patriciavlima.com patriciavieiralima@gmail.com +45 27858106 SĂ˜NDERBORG, DENMARK DECEMBER/2013