Event Management Prospectus

EVENT MANAGEMENT Panache Academy of Technology, Sound And Visual arts

"LET YOUR IMAGINATION TAKE LEAPS, create an idea, and get on with the event!!"

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“Multilevel multitasking multiplied multiple times is Event Management."

- Rehan Waris

What is an event? Is it a fashion show or is it a rock concert? It is both and much more. An event can be related to any action that takes place with the sole purpose of promotion or entertainment. Yes! Event Managers are supposed to be the brainchild of every bit of public entertainment that you get to see on stage or off stage.

Obviously, there are several different facets of event management and with every type, the skills change and the challenges surmount. The role of an event manager starts from scratch right where an idea permeates through the mind all the way to making the event happen.

Some of the most common type of events that are in demand across the world and need the vision and input of event managers include trade fairs, rock concerts, musical events, product launch, opening ceremonies, press conferences, seminars, meetings, weddings & other family events, fashion shows and award ceremonies among others. They can be competitive or simply recreational but as an event manager, you need to be right there, leading your team!

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Events connect people, breeds innovation, build communities, and events spark change."

- Mantra Media and Events

Do I have it in me to become an Event Manager?

Definitely ! Everyone is an event manager by nature because we are all managing something in our life all the time. All you have to do is focus on taking your managing skills to the next level!

When you hear the words, "managing in an event", it means several things. If you can dream about an idea and see it taking a form, then it is event management.

If you are curious about the green room backstage and what happens there, then you can participate in event management. If you have great personal skills and love to get people together on one platform, then you can become an event manager!

Being an event manager is about a journey – a journey from idea to conceptualization and then comes the final performance.

The Job Market How big is the event management market? Here are some facts and ďŹ gures to boost your morale!

World Exhibition Industy In 2011, exhibition industry was close to US$ 24.8 billion CAGR between 2011 and 2015 expected to be 6.2%

Expected Country wise growth Country

Exhibition market by geography

CAGR %

India

+15.3

China

+10.9

Brazil

+9.3

US

+6.7

Germany

+4.1

UK

+3.7

Hong Kong

+3.5

France

+3.3

Italy

+2.8

16%

43%

15%

20%

US

UK

Europe

Emerging Markets

6%

Rest of World

Exhibitions are one of the top events across the world including India. The above pictographic indicates the exact position of the exhibition event industry as of today.

The Events Industry Indian Event Industry Size & Projections

4500 4000 3500 3000 2500 2000 1500 1000 500 0

4375

1830 2010

Share of Events & Activation spends by brands

2257

2011

2400

2012

3500

2013

2014

Revenue Contribution

150

14%

100

50

18%

75

82

65%

18

25

2011 - 12

2014 - 15

0

BTL

ATL

Events

Activation

Ips

The job market for event management across the world and India is on the rise and will be as long as there is a need for advertising, marketing, and entertainment. An event can exist in any form, be it a sporting event or a felicitation function.

According to the U.S. Bureau of Labor Statistics, the career outlook in event management is expected to grow by 33%, which is faster than the national average. Administrative service managers can expect an average job growth of 12% between 2012 and 2022.

- The Hindustan Times

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Kataria, Vice-President-Genie Events and PR, says, "This work involves visualisation, creativity, and meticulous planning and venue management. It is gaining momentum because of the demand for socialising. Now, most events are organised by an event management company, with experts taking care of each little detail - right from the colour scheme at the venue to the food and drinks to the amusements and contests lined up for guests. So what’s left? For people, it’s like making a wish and having it granted by an event manager."

The job market in India is different from that of North America and here is a comparison of beginner salaries:

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Average income varies from $32,711 $69,814 per annum Source:Payscale

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INDIA

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USA

Average income varies from `153,834 `937,240 per annum Source:Payscale

Award Winning Creative School with nearly a decade of track record Which is the best school for entertainment and sound in India? It is PATSAV. We have been winning award after award. More importantly, our students are really going places.

A creative career cannot be taught by just another school. It requires a different mindset. PATSAV is headed by Navdeep Ahuja - one of India's ace Visual DJs. As part of the core management are names like Piyush Bajaj - a DJ celebrity.

Navdeep Ahuja the founder of PATSAV receiving The Peacock Feather Award from celebrity cricketer Javgal Srinath

PATSAV awarded Professional Excellence in Education for Event Management-TCEI-2015

Patsav awarded best VJs For Events Award TCEI 2015

Pearl of Hyderabad awarded to PATSAV as Best Education Center for Vocational Training-TCEI-2015

Pearl of Hyderabad awarded to Navdeep Ahuja as Best Visual Jockey for Events TCEI-2015

Peacock Feather Award for Best Music Technology School of India-2015

Is there a course in Event Management in India?

It is time to visit

PATSAV (Panache Academy of Technology Sound And Visual arts) is a topnotch institution in India offering one basic and one advanced course in event management right here – in your home ground!

The primary objective of the courses in event management is to provide an understanding of how an event is planned and the various factors that need to be taken into account. The courses will also provide insight into the role of an event manager. The aim is to strengthen your skills and provide you the necessary platform to perform.

PATSAV is India's ďŹ nest Visual Media School and provides an environment that is targeted at helping you get ready to take on the world!

The

Advantage

PATSAV is a visual media and entertainment school that offer the students much more than a detailed course and recognised certification. It also offers: Course: There are two courses - 3-month certificate and 4-month advanced course that focuses on understanding and planning events.

These courses are aimed at providing you with the necessary skills required for pursuing a professional career in event management.

Area of Focus: The certificate and advanced courses focus on key areas of event management including Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organizational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Coordination; Creation and Presentation of Proposals to Clients Niche: Event management in itself is a wider approach but there are underlying niche areas within the wider perspective like wedding event management is different from a fashion event or a trade fair. The skills to take on a variety of events and deliver a high- quality performance are what you will get to learn through the course.

Lecture Rooms: Classrooms with a difference! They are study environments where latest technology driven audio visual setup is used for imparting training.

Library: Students have access to this huge resource centre that is home to books and journals on a wide range of topics and study areas.

Wi-Fi Connectivity: The entire campus of PATSAV is Wi-Fi enabled, which means you can not only surf external websites for reading and learning but also upload your local event project and workshop videos online.

Accommodation: Here's the good news for outstation students - PATSAV offers self owned accommodation arrangements in studio apartment situated in close proximity to the campus area as well as bus terminals, railway station, hospitals, and market area.

Industry Links: Yes, once you complete the course from PATSAV, you can land yourself a stint with a professional event management company anywhere in India or abroad. This has been made possible through the strong industry links that PATSAV possesses. During the training or post certification, you can take advantage of the strong network that encompasses professional event management companies, event managers, and much more.

Experienced Faculty: Last but not the least; at PATSAV you will get to learn from some of the most experienced professionals from the industry.

How Does the Course Help you?

The short-term courses in event management offered by PATSAV are meant to not only impart high-quality education but also prepare you for the future. The objective of the course is to help you with the following:

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Get to understand the various aspects of managing an event right from scratch

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Understand team dynamics and the role of an Event Manager in the Planning Team

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Learning to develop creative elements and Coordination with the team and the various key people related to the event

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Knowledge and understanding of event contracts, agreements and other related documentation

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Learning how to market event principles like establishing a pricing plan for your market or developing a direct marketing strategy

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Understanding event risk management including assessment and ethical practice

Do you think you can handle a Mega Event?

On successful completion of the short-term courses in event management, you will possess both knowledge and skills necessary to pursue it as a career. Yes, there is bound to be competition out there but then as an event manager, you need to take risks and play your cards right.

The key to being a successful event manager lies in being a good team player and a great strategist.

Think, Plan, Strategise and get the event on the Road!

Event Planning Roles & Responsibilities Event Coordination Event Marketing Event Budgeting

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AREAS OF FOCUS

Course structure Event Planning Event planning involves identifying the goals and objectives of an event and accordingly planning the requirements required to organize and conduct the event. It covers feasibility study, venue identiďŹ cation and presentation of a proposal to clients. Students will engage in event analysis and mock sessions to gain a holistic view on the various aspects of event planning & management.

Roles & Responsibilities Under this area of study, the students will learn about the responsibilities that come as part of an event planner and how best to delegate roles and distribute work to make the event a success. The students undergo projects and assignments where they design an event and also prepare a chart of roles & responsibilities of individual team members.

Event Coordination This module helps students to identify various aspects that need attention in an event. These include developing creative concepts to add character to an event, venue planning and design, identifying requirements related to event production, light & sound, legal, regulatory etc., right down to the minor details to ensure that all these things fall into place.

Event Marketing Getting prospects and customers enthused about your upcoming event is the key to making it a huge success. The first step in marketing an event requires identifying your target market. Knowing the demographics of the audience you want to attract help in determining what types of marketing strategies are the most effective in persuading those people to show up at your event. This subject will cover the various advertising tools, online & social media marketing, branding of an event and sponsor participation.

Event Budgeting Accurate budgeting & forecasting of event cost is perhaps the most significant factor in deciding the financial success of an event. Students will be trained to analyse the various aspects of the event and understand the cost associated with each of these. After forecasting the expenses, students will be involved in case studies where they need to analyse the profitability ratio of the event and work out the appropriate pricing to make the event viable and financially successful.

Schedule

Timings

Class /Wk

Afternoon Weekend

S.No.

Courses

Duration

Certification

Timings Fees

1

Certificate

3 Months

Event Executive

3/7

2-5

Onfield

40,000

2

Advanced

4 Months

Event Entrepreneur

3/7

2-5

Onfield

72,000

Event Management Modules Module 1 Training Course Description / M.I.C.E. Industry Module 2 Managing Events Module 3 Types of Events Module 4 DeďŹ ning Objectives Module 5 Planning and Budgeting Module 6 Cash Flow Management Module 7 Supply Chain IdentiďŹ cation/ Production Outsourcing Module 8 Timing and Risk Management

Module 9 Venue Module 10 Strategic Planning Module 11 Promoting the Event Module 12 Project Management Module 13 Delegating Module 14 Levels of Activity Module 15 Technology/Technical Design Module 16 Outbound/Practicals/Apprenticeship

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Panache Academy of Technology, Sound And Visual arts www.patsav.com

+91 9014 900 900

/patsav

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