MARKETING MATTERS
WHOAREWE? MRA Marketing is a proactive full service agency specialising in construction, building materials and home improvements. We commit to researched strategies that help companies achieve ambitious goals. Celebrating our 25th anniversary, we consistently achieve them.
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We get under the skin of our customers’ business and markets and make a difference. Using industry knowledge and strategic thinking we help customers create or break into new markets, reposition their brand, shift perceptions or get to No.1.
Our multi-disciplinary, joined-up thinking approach reaches farther and deeper into our customers’ business models, customer experience and sales teams to deliver outstanding results time and time again. We promise to help companies grow – consistently, strongly, profitably – in good times and bad.
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We have a unique approach to getting our customers to where they need to be. Our talented and expert in-house team of strategists, writers and creative planners don’t think in the short-term, our eye is on the bigger picture. Where will our customers be in 3, 5, 10 years from now? What insight or strategy will get them there?
CONSULTANCY Advising our customers on key issues is crucial to their development and success. We focus on results and commit to building awareness, reputation and positioning (the means), as well as growing sales, numbers of customers, and market share (the ends). Activities include benchmarking reputations, customer satisfaction, awareness and attitudes studies, brand mapping & positioning, buying behaviour, market entry and potential market growth review, market trends analysis, competitor analysis, marketing audits, strategy and business model review and mentoring.
MRA’s marketing strategy transformed Solidor’s positioning and messaging has moved us up a gear. Positioning Solidor as the most secure composite door helped us grow 23% this year, exceeding our ambitious target with a marketing ROI of 34 times the investment. Gareth Mobley, CEO, Solidor
STRATEGIC MARKETING&PR We talk to all sectors of the building, construction and home improvements markets: Specifiers, architects, developers, contractors, surveyors, builders’ merchants, builders and installers. We don’t subcontract creative or design work to other agencies. We have our own specialist inhouse creative team so we can combine creative flair with industry expertise. It means we can offer more.
MRA Marketing has a very solid reputation and Mike’s industry knowledge and experience is second-to-none. Deceuninck is now tasked with getting to No.3 within 5 years. MRA worked with me to devise a strategy to do just that, and we are well on our way to achieving it. They promise remarkable things and they deliver. Roy Frost, Managing Director, Deceuninck Ltd
RESEARCH&INSIGHT MRA Marketing provides fact-based marketing solutions. But what do we mean by this? Agencies that outsource their market research are often tempted to cut corners and can end up with data that is unreliable, unrepresentative, inadequate or out of date. At MRA Marketing we do things differently. Rigby Research, a division of Michael Rigby Associates, is a specialist market research business. It provides wholly-independent, in-depth research based on credible and verifiable sources – research that yields reliable information and valuable insight.
MRA consistently gets results for SWISSPACER. As SWISSPACER’s marketing team in the UK, MRA’s contribution is invaluable. In just over 4 years MRA took SWISSPACER from virtually unknown to market leader, and sales continue to grow. Jan Hiersemenzel, Head of Marketing, SWISSPACER (Saint Gobain)
CREATIVE &DIGITAL MRA Marketing’s award winning in-house creative team has established a track record for creating distinctive, compelling concepts for both print and online. Our creative and PR teams work closely together to ensure our campaigns do more than merely catch the eye. We combine an in-depth knowledge of the home improvement and construction sectors with wellwritten copy, clever concepts and exceptional design to create campaigns that get results. This is what makes us different.
MRA’s creative was second to none in developing our new Q-Secure literature, exhibition boards, advertising and website. We’ve had great feedback from our team and customers. MRA is a pleasure to work with. Gary Gleeson, Marketing Manager, VBH (GB) Ltd
MEETOURTEAM
Mike Rigby, CEO
Lucia Di Stazio, Managing Director
Jane Evans, Director
Founder of MRA
20 years experience in Marketing & Research
Joining MRA in 2005, Jane became Account Director in 2007 and joined the board in 2016
Mike’s background and knowledge of the construction and home improvement industries is unrivalled. He instinctively spots the opportunities and translates insight into impressive solutions to your marketing needs.
Lucia joined MRA’s sister company, Rigby Research in 1997. In 2006 Lucia moved to MRA Marketing and became a Director in 2009. Leader of a strong team of PR, Research and Creative, Lucia makes sure the objectives of your brief are met and the team are focused and results driven.
Combining creativity with an indepth knowledge of the building and home improvement sectors, Jane is particularly good at getting under the skin of an organisation and to the heart of the message.
Nadia Hall, Associate Director
Julie Fussell, Design Director
Nadia joined MRA in September 2011 and became Associate Director in 2016
Julie is the inspiration behind MRA’s eye-catching marketing campaigns
With a love of writing and communicating, Nadia excels at producing important opinion pieces that change market perceptions.
A strong eye for detail and impressive technical flair, Julie’s creative insight and market knowledge ensures each campaign is on target.
Meet the rest of our team at mra-marketing.co.uk/our-team
t: 01453 521 621 e: info@mra-marketing.com w: www.mra-marketing.co.uk @MRAMarketing