Do you think your Bounce rate is too high?

A discussion about Bounce Rate http://www.e4k.co/blog/do-you-think-bounce-rate-is-too-high

Introduction

Your site has shocking bounce rate? Whether it is 90% or more? Few people will be panic when their website hits a bounce rate over 50%.

If the bounce rate crosses 50% most people assume that it is their fault, they check content or landing pages and confirm that they aren’t performing the way they should.

What bounce rate didn’t tell you?

Google’s point of view Google considers a high bounce rate as an indication of less quality pages.

How bounce rate calculated?

There are many things to consider - any session that triggers a single request to the analytics server.

How bounce rate calculated?

A bounce rate is simply the percentage of single page visits.

Here is the formula for calculating bounce rate Total number of visits viewing one page only Bounce Rate = ————————————--– x 100 Total entries to the page

Google Unknown Fact Any one know a secret that Google – a top search engine won’t provide you the difference between a good and a bad interaction.

Then how? Google watches the interaction for 30 minutes in your website.

Get details - http://www.e4k.co/blog/do-you-think-bouncerate-is-too-high

How Website Owners Are Forced Google forces website owners to buy SSL Certificates because Google will say we will give rankings an improvement. Due to this many sites redirect from non-SSL HTTP to SSL HTTPS pages.

This consider as referral traffic, and it won’t count against the bounce rate, because there is no real interaction on the HTTP site

Track in-page events, not page views How bounce rate is exactly calculated?

Google must track page events and page views Events – track how a visitor engages in the website? If a user watches a video, sign up to a newsletter or click a link, Google knows well

Test your site speed What are other things that causes a high bounce rate?

If your bounce rate is above 50%, then your first focus will be to check your domain speed.

Use Google Page Speed Insights A research from Google shows - 53% of mobile ad clicks never results in page views provided when the page loads in more than 3 seconds.

Test your site speed Other study shows, a brand moved their domain to a better top hosting service and they shocked to see their bounce rate go from 50-60% down to 2-5% overnight In addition to this, they also saw other improvements on, Mobile user page views 132% Overall page views increased by 100% Average page viewed per session increased 113%

Conclusion

Google is smart, but we are still smarter than Google – Do you people agree this?

First, set up event tracking. This clearly tell you which elements are causing people to leave.

Test your website speed. It could be the reason for sure.

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