3 minute read
The Right Franchising Choice:
Choices Flooring - connecting with today’s digital savvy fooring customers.
Retail technology has experienced a massive boom recently that has changed the flooring industry forever. At Choices Flooring we are investing more in these tools and platforms to ensure steady revenue flow and better store management. As consumers show more of an interest in shopping in-person, there is an increased need to make the shopping experience as seamless as possible.
Since entering the New Zealand market in 2017, Choices Flooring has become the most progressive flooring retailer in the market today. Across Australia and New Zealand, Choices Flooring have over 140 flooring retailers backed with over 60 years of experience from parent brand Newfurn – one of Australia’s largest private companies.
It is with this wealth and experience that Choices Flooring can continually push the boundaries of reactive technology that can help their retailers achieve more revenue by improving the customer experience and increasing operational e ciency.
Technology is at the forefront of our growth strategy – on the showroom foor and online.
Instore, our member retailers are provided with the tools to e ectively run the operation of their business day to day. Utilising our bespoke behind the scenes Business Operating System (BOS), our member retailers have all the information they require at their fingertips, which further provides mobility, allowing them the flexibility to serve customers and manage their business from both inside and outside of their showroom.
To assist customers on the showroom floor, our Inspiration Station and Digital POS not only provide value to our customers while supporting the sales process, but to also engage them actively in their journey to find the floor they’ve been searching for.
Online, our state-of-the-art website and user-friendly mobile applications are changing the game, providing customers with a seamless digital journey.
Using Room View, imagine your customers exploring an extensive range of products, visualising fooring options and window furnishings in their own spaces and getting expert advice – all at their fngertips!
Choices Flooring has recently launched a personalised CRM (Customer Relationship Management) that is tailored to meet the specifc needs and preferences of individual customers. Unlike traditional CRM systems that provide general customer data and interactions, a personalised CRM focuses on collecting and utilising detailed customer information to deliver personalised experiences and build stronger relationships.
A personalised CRM incorporates various strategies and technologies to gather and analyse customer data, such as demographics, purchase history, preferences, behaviour patterns and interactions across diferent touchpoints. This data is then used to create individual customer profles or segments, enabling Choices Flooring to understand our customers better and provide tailored products, services and communications.
Choices Flooring ofers a unique business proposition that places our members in a position of strength, independence, and technological leadership. Whether it’s our brand strength, online dominance, innovative store designs, purposebuilt business operating system or our own training academy, Choices Flooring is in the position of ofering unique points of diference that will diferentiate you from other fooring retailers in your operating area.
Your future is in your hands, and Choices Flooring is here to make it extraordinary. If you’re someone who thinks ahead, craves innovation and is ready to take charge of your journey, reach out to us today! Let’s build a future of fooring excellence together.
Advertiser info
Choices Flooring
Contact Andrew Lewis, CEO
M +61 400 400 036 alewis@choicesflooring.com.au
Contact John Nicholls, GM - Retail Development NZ
M 027 322 8679 john.nicholls@choicesflooring.co.nz
