REBOOT 100TH EDITION
THE LAST EDITION BEFORE OUR RECYCLING PROGRAM BEGINS
2 Paula Pinto / New Design Firms / March 2050
THE CONTEXT
I’m being featured on the 100th edition of the REBOOT Magazine. I was interviewed through Hoogle - the new Skype that was developed by Google that uses hologram technology - because I’m currently in South Korea. North Korea exploded themselves with a nuclear bomb that went wrong and my company and I are going to reconstruct the country because the area was just cleared for us to enter. On this interview I explain how we are going to do it and also talk about my company, R24/7 (Reenactment twenty-four seven). We are about to make history again - as one of the first people to enter North Korea after it’s extinction.
We will take advantage of this pivotal moment to celebrate the past and prepare ourselves for this new chapter of our esteemed publication. It’s important to remember that this new model of printing magazines instituted two behavioral changes in our industry that had a huge impact on the world:
Markus Horison Associate Editor
(1) today only a few printing houses have the budget (and privilege) to produce synthetic nylon fiber and print 100 issues - average number of magazines that are printed per printing house with non-recycled synthetic nylon fiber. This led to the decrease of the number of magazines that circulate around the world, thereby reducing the amount of waste around the world; (2) And let’s not forget that it made people buy magazines again - a habit that has vanished a long time ago. Magazines are back on the racks and the content is unique. If you want to know what we publish every month here you have to buy our printed version (YES - AN ACTUAL MAGAZINE!) and get the hidden code to access the online version. The juicy stuff is here. Come and get it!
New Design Firms / March 2050
As we all know, magazines are not made out of paper anymore. The few remaining trees that still exist in the world are protected by UNESCO and their sole purpose is to produce clean air (THANK GOD!) - a scare resource all around the globe. Nowadays, for those of you that still don’t know this, magazines are made of artificial paper that are made of synthetic nylon fiber. Since the Government gave all the printing houses a limit of synthetic nylon fiber that can be produced, we hereby inform that REBOOT has reached it’s 100th and last edition of the magazine in it’s “original material”. From now on we will recycle the old magazines in order to make new ones.
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EDITOR’S NOTE
Paula Pinto / New Design Firms / March 2050
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THE MAIN PIECE_
NEXT STOP: NORTH KOREA As the whole world still tries to recover from the extinction of North Korea after the nuclear explosion that happened 10 years ago*. Believe it or not, you will soon be able to go to North Korean again - or for the first time in your life. The Pandora box is about to be opened and to explain how this will be possible REBOOT interviewed the CEO of R24/7, Paula Pinto, to understand how they will bring the vanished - and to most of us never before explored - country back to life. written by Joseph Pulitzer-Droid
MONDAY | FEB 15 20150 | 10:00 AM
Reporter Clark Gable-Droid connects with Paula via Hoogle. She is currently in Seul, South Korea, where she and her team will be part of the first group of people that will step into North Korea after its extinction. It has been 10 years since the team of global experts of NASA started to work on the area to destroy all toxic particles that still remained and remove the damage that the nuclear explosion caused. As it was announced earlier this month by the leader of the IUW (International Union of World), Kristina Himmel, NASA’s team has finished their work and a selected group of people will go to what was once was North Korea to see what is left of it. R24/7 was chosen to be part of this group with the task to help NASA’s team map the area and recreate the country as it was before it’s end. This will not be an easy job for Paula and her team. Gable-Droid was able to interview Paula right before she started this new challenge. He was only allowed to talk to her for 30 minutes due to the integrity and confidentiality of the project, but I guarantee you: it was worth every second.
After the end of World War II, unsupervised elections were held in the US-occupied south of Korea in 1948. This led to the establishment of the Republic of Korea in South Korea, which was promptly followed by the establishment of the Democratic People’s Republic of Korea in North Korea. The United States supported the South, and the Soviet Union supported the North, and each government claimed sovereignty over the whole Korean peninsula. On August 15 of that same year the Republic of Korea was established with Syngman Rhee as President, and formally replaced the US military occupation. In North Korea, the Democratic People’s Republic of Korea was declared on September 9, with Kim Il-sung, as prime minister. Soviet occupation forces left the North on December 10, 1948. US forces left the South the following year. As a result, two antagonistic states emerged, with diametrically opposed political, economic, and social systems. Since then North Korea has lived under the communist regime of Kim II-sung and his descendants. Until 6 months ago, when everything dramatically changed forever. As we know, 10 years ago, in 2040, Russia did a cyber-attack against North Korea where all information about their nuclear capabilities, location of the nuclear bomb factories and nuclear attack plan was revealed. After this hit, North Korea, under the command of Kim Jong-un, gathered all their remaining military forces to plan a counterattack. After 3
months of agonizing silence, Kim Jong-un announced that North Korea was going to do a nuclear attack against Russia and that everyone that was also involved in the cyber-attack (us included as we found out later) would also be affected. Three days after the announcement, Jong-un prematurely launched their counterattack plan, but instead of striking Russia - and subsequently everyone in their surroundings - North Korea launched their nuclear bombs with a mistake that costed their own life and existence: the anti-nuclear protective shields were activated before the launch, which led to the complete destruction of the country and whoever/whatever was in it. Notwithstanding the 15 million NorthKoreans that were able to escape to China, Japan and South Korea during the 3 months that the military forces were only focused on plotting against Russia - this calamity killed over 10 million NorthKoreans who chose to stay under the regime of Kim Jong-un. To know more about the explosion of North Korea use this fingerprint:
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*RECAP UNDERSTAND THE SCENARIO
6 Paula Pinto / New Design Firms / March 2050
CGD - What can you tell us about the situation right now in what once was North Korea? What I can tell you right now is that there is not much left of it, mainly because of the nuclear contamination. The NASA’s team had to remove what was left of the country in order to sterilize the area. I will know more once I go there.
CGD - How did you get involved in this project? Kristina (Himmel) called me as soon as the international committee had putted together NASA’s team so we could work together on what could be done in that area once it was cleared. Way before NASA’s team started to work on the site we were all working collaboratively on how to capture and register as much as we could of what was left of the country - specially because we didn’t have much information about North Korea before the explosion. This is how everything started.
We have been working closely with NASA’s team and really believe in their capabilities and abilities to do this kind of work. There are the best scientists, firefighters, engineers, archaeologists and researches of the world. If they are not able to complete this task I don’t now who is. We have a lot of faith in them, this has been a 10-year group effort. We wouldn’t be going into this area if we were not 100% sure it is safe. CDG - And how do you plan to reconstruct this country, which tools are you going to use this time? The biggest and most challenging project we had done so far was to reconstruct the Great Barrier Reef in Australia. At the time we had to adapt all of our tools and make them waterproof in order to be able to implement the project. Not only that but once we were able to reconstruct the reef with artificial intelligence, we partnered with GoPro to develop the glasses that users used to visualize the reef under water and with Patagonia to help us develop a proper suit so people would not freeze in the cold temperature of the water. It took us 2 years to do that, but we were able to do it. The same happened when we worked in Pompeii, Italy, after the volcano erupted again. We had to work in an area that had freshly dried lava. We were able to use the technology we had at the time, but once the area was reconstructed we had to find a new way for people to navigate through it without stepping on the then dry lava. This was when we developed the discohoovers, on which people can float over the ground and explore the revitalized city of Pompeii without touching the ground. All of this to say that we have overcome obstacles before and this is what we have been working over the past years for this project in North Korea. We had to adapt and evolve in the past and we did it again now for this project. It is our constant goal to overcome difficulties and develop new technologies that will lead us into the future and help us deliver the best experience ever to our users.
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CGD - Do you believe that there is no more risk of nuclear contamination in the area?
8 Paula Pinto / New Design Firms / March 2050
CGB - My time with you is almost up, so I have one final question: How did you choose the right team to be part of this expedition? This is a collaborative work among many international companies and organizations. IBM had a big role in letting Watson help us on gathering all the information that was collected over the past years; NASA was assembled the best-in-class people that were specifically trained for this occasion and many other stakeholders were involved in the process so we could all be here right now. Talking exclusively about the R24/7 team that was chosen for this project, I decided to do something that I had never done before. Once we got the project, I opened job opportunities within the company, across the globe, to work specifically on this challenge. I knew this was going to be the biggest project we’d ever worked on and that it would require a long-term commitment from the people that decided to join this team, so I had to give it a different approach. We had 50 applications from our 500 employees. We interviewed all the applicants and formed a team of 15 people to work exclusively on this project. Over the past years only 2 people left the team and I take this as a a great accomplishment.
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Many people might still not be ready to go back to North Korea or visit for the first time a place that has such a strong, heavy and impactful history. Mankind has lived through so many wars, natural disasters and revolutions over the past years and was able to survive and adapt. We must evolve with time, learn from past experiences and embrace what technology has to offer in our favor. We know that technology can take us to places we have never been before. We can now travel across the globe in jets, bullet trains and are about to break into orbit with commercial flights. On the health realm we cured AIDS by extracting new minerals
from Pluto, but still have people dying of cancer and new diseases that appear everyday. We are fragile, but evolved. Technological, but still emotional. I believe that it is our duty to explore and support the advances of science & technology when it gives us the opportunity to explore new spaces and overcome tragedies. We are about to have to a chance time-travel and get to know a country that was only explored by very few of us. Whether we are ready for not or it, we will only know once we face it. Who’s with me in this new journey?
For more information use this fingerprint:
10 Paula Pinto / New Design Firms / March 2050
ABOUT R24/7 WHO THEY ARE Reenactment twenty-four seven is a company focused on innovation, technology and experience. They did their first project in 2020 when the Machu Picchu ruins in Peru were destroyed by the earthquake Pablo that reached half of America Latina. We had lost one of the 7 wonders of the world and with it a great piece of the history of the world. It was at this moment that Paula decide to put in action an idea she had in 2015, when she went to Machu Picchu: to reenact the city so that visitors could see it as it was at the time it was built and active. At the time Paula had this idea the world was not familiar with
Artificial Intelligence as we are nowadays. People thought that AI was going to be robots that would eventually revolt against humanity and kill all of this - thanks to movies like Robocop and The Terminator. Time taught us that Artificial Intelligence came to help us live in a better world. Over the past years, as we ran out of natural resources and the absence of manpower to do manual labor became a reality, it was AI that helped us evolve and saved the day. Today R24/7 has over 500 employees in 6 different countries.
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WHAT THEY DO AND HOW THEY DO IT R24/7 does not only reconstruct cities with the use of Artificial Intelligence. Their main goal is to give a 360 experience to the users. They allow users to SEE how civilizations used to live and behave by giving them a second contact lense that can be applied to the eyes so that the holograms can be seen. Users also receive an earpiece that allows them to LISTEN to what the holograms are saying. As users hear the projections talking, they can also either read subtitles or have a real-time translation so they can understand what is being said. In order to allow users to SMELL and FEEL any item that is being hologrammed, they just have to say the word “smell” or “feel” to the intelligent assistant that is implemented in each item that is being displayed. R24/7 has even made it possible for users to TASTE the typical food that was common at the time. Users can apply nano-sensitive sprays in their mouths so they can taste any food they lick or bite that is being projected. All of this to deliver the most authentic and real experience possible to users all over the world.
Paula Pinto / New Design Firms / March 2050
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