PAULA OBREGON
PORTFOLIO
PAULA OBREGON
PORTFOLIO
Floor and wall coated with shiny smooth black glass. Plates 60 x 60 cm. - Spectrum Spotlight Grill LED Adressable 30 W Ambiental temperature 25ยบC Beam 30ยบ
Brandscaping for Fujitsu located in Seville, southern of Spain. It is a space designed to promote a new product of the brand: Wall Split Slide Converter LM.
Fujitsu’s philosophy - Provide air conditionating as quiet as possible - Mading products with environmentally friendly materials in a sustainably way - Fujitsu comply with the Kyoto agreements and the lastest European guidelines The exhibition has the peculiarity of don’t show the product physically, but it provides its qualities: - Thermal Conditioning. The space plays with two temperatures, the first one is on the doors as an air cannon which separe the exterior temperature of the interior. And a pleasant interior temperature for the visitor, which varying according with the time of the year and the exterior temperature. - Silence, This is an important aspect that the brand defend on the slogan. It is shows in the design making a reference of the important church of Seville located at the back of the place, it is called Iglesia del Salvador. Classics arcades are used in the desing for this reason, making a contrast with the front wall coated with a strong texture form by picks of irregular pyramids, referring to the contemporary designs of the brand. This strong contrast makes a metaphor of the actuallity, where the contemporary devours the classicism. Apart of the sample of the product in a sensorary way, an explanation is offered by mappings which are screened in the three remaining walls.
Natural wood slats on a background of pyne plywood as way to unificate and beautifier the lights installations. Mat white paint of Ecotrem Collagem.
Spotlight Proyector LED adressable Samsung 38W Luminosity 3800 lm Beam 60º Plywood paneling with glossy finish by white paint made from eggshells - Ecotrend Collagem -
The fecade recreates the sensation of heat horizontal movements by a light system programmed for to be powered ON or OFF along the entire outer space inside the slats, giving in that way a feeling of tranquility. It consists on a low-energy LED lightin, which is hidden by a vertical panel of plywood, also recycled, which has slats horizontal pine wood anchored to the first one. All this part is coated with white ecological paint made with eggshells by Ecotrem Collagem. In the center of the fecade, the brand logo in red is backlit. The goal of the exterior design is to attract buyers in to the inside, where the space is directioning by a two-way journey across the interior. The client will acquire all the product information that is exposed by an audiovisual system set by mappings in three of the interior walls. These three walls are of recycled glass with a back vinyl back that will help to receive the projections. The floor in the same material for to create the sensation of a space whithout lines or distinctions. After this, the remaining wall has a scuptural representation which recreate the physical form of silence, joined to a representation of an overlap of contemporary over the classical design.
GOALS the Product 1 ToTheSellproduct has an auto-selling where that’s not shown to the public in a physical way and it neither has a person who’s explaining or helping the constumer because all is basically clear.
Feelings 2 ToTheEvoque auto-selling is based on to create the perfect feelings on the costumer, giving the need of to buy the product.
3 Contrast It creates all king of contrasts: interior, exterior and in all the tradicional square where is ubicated, catching in that way, the attention of the people who’s walking around the zone.
Selling 4 Quick It’s a space that gives quick and clear information, stoling just a few minutes.
The project has been created with Autocad, Archicad, Sketchup and Photoshop
PAULA OBREGON
PORTFOLIO
FINE ARTS RTS
Series of 30 hand-painted images with watercolor and finished with maker pen. They are used for to organize the wedding table Each one means a place, trip or memories of the couple. Made on 2015
es.
Sketch with Egon Schielle inspiration.
Charcoal on paper. Anatomic and motion study.
Pencil and pen, finished with black pen.
Copy of sculpture.
2012. Fine Arts Degree
2012. Fine Arts Degree
Handmade clay sculpture using tools like molding sticks. It was made from the modification of a female bust handmade previously. As remarkable feature, were added plaster teeth to give more realism and an interior wireframe for to support the snakes. The sculpture has two facets, wherein a human skeleton’s shown and the other half, the goddess Medusa. It is intended to convey the curse that Medusa was carrying. That sculpture was made in 2013 at Fine Arts Degree
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