Globe Go! Volume 4 Redesign January 2015

Vo lu me 0 4

JANUARY 2015

Welcome to Gen3 Next-Level Apps #BizSavvy: Size Matters’ JR Dela Paz NBA Primer New Style Staples iPhone 6

go!

Welcome to Gen3 Next-Level Apps #BizSavvy: Size Matters’ JR Dela Paz NBA Primer New Style Staples iPhone 6

Volume 4 | JANUARY 2015

go!

Vo lu me 0 4

JANUARY 2015

Welcome to Gen3 Next-Level Apps #BizSavvy: Size Matters’ JR Dela Paz NBA Primer New Style Staples iPhone 6

go!

Welcome to Gen3 Next-Level Apps #BizSavvy: Size Matters’ JR Dela Paz NBA Primer New Style Staples iPhone 6

Volume 4 | JANUARY 2015

go!

How To

Letter from the editor

GET ACCESS

Lifestyle Apps Just for You

So What’s Next?

Everyone relies on their mobile internet and data plan a little differently. We need to stay constantly updated, connected, creative—sometimes all at the same time. Whether you’re always on the go on the road or forever scrolling through your friends’ feeds, there’s sure to be an app (or more!) for you.

You know exactly what your favorite apps are: they’re the ones you need access to all the time. Spot them on this page and see which of Globe’s latest Lifestyle Bundles fits you best‒and how easy it is to grab one!

Globe x Google Play Maximize how you enjoy your apps with Globe Carrier Billing

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ARE YOU...

Gadget Guide For the ultimate techie, iPhone 6 is everything

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#BizSavvy JR Dela Paz of Size Matters shares his secrets to success

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Lifestyle

SUPER SOCIAL? The friend everyone relies on for quick kwento and life updates will always be online and ready to chat with these apps in the Chat Bundle! Only P299 for 30 days— text CHAT 299 to 8888.

Fashion The next trend may already be in your closet

APPS: FB Messenger, Kakao Talk, Line, Viber, WhatsApp, WeChat

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AN MVP EMPLOYEE? The super-sipag who needs to access files and emails on the go will be the boss soon with the Work Bundle. Only P299 a month— text WORK 299 to 8888.

Apps: Evernote, Gmail, Yahoo! Mail, 10GB Globe Cloud Storage

STREET-SMART? The smart driver or commuter is always looking for the easiest way to get from point A to point B. The Navigation Bundle keeps you savvy! Only P99 for 30 days—text NAVIGATION 99 to 8888.

Apps: Accuweather, GrabTaxi, Google Maps, MMDA, Waze

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ON THE COVER

Sports Ball fan? This guide to the NBA 2014 season is indispensable

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Snaps See what went down at the Tatt Awards and Slipstream ph

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FEATURE

We rarely have to make a case for the future. We love the idea of it, the bright and shiny promise of it, and its nebulous nature that allows us to project all the possibilities—what does the future hold? What will we do, how will we be? This 2015 answers all that. Just walk into Globe’s latest innovation of the in-store experience. Listen to the beats our DJs are dropping, and marvel at how they’re putting it together (and how you can, too!) Look at the way we’re using our phones, and the ingenuity of the latest apps. The future, simply put, is here. The next has finally become the now, and I hope you’re as excited as I am to see possibility become reality.

Mich Lagdameo Editor-in-Chief

SELFIE-ADDICTED? A SAVVY SHOPPER?

An IG addict always ready to upload the latest meal or selfie can draft the perfect post from photo, filter, all the way to repost, with the Photo Bundle.

Only P299 for 30 days— text PHOTO 299 to 8888.

A shopper on the lookout for the next great buy with zero stress can snag a great deal by shopping online, and get discounts from Zalora! Only P299 for 30 days— text SHOPPING 299 to 8888.

Apps: Instagram, Instasize, Photo Repost, Photo Grid

Apps: AyosDito, Amazon, Olx by Sulit, Zalora

Next-level DJs The country’s hottest DJs on the music industry’s coolest new tool: Spotify

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Welcome to Gen3 The telecom game has changed (and you’d want to be a part of it)

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The Next ACT How art, community, and culture came together to ring in Gen3

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facebook.com/globeph Twitter @enjoyGLOBE Youtube.com/globePH Editor-in-Chief Mich Lagdameo Managing Editor Bubbles Salvador Art Director Paula Pangan

Contributors Cats del Rosario, Cyrus Panganiban, Dairy Darilag, Happy Lopez, Jan Edrosolan, Lamar Roque, Mari-an Santos, Shaira Luna.

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Get Access

Time to Level App!

GAME ON!

With Globe and Google Play, your purchases are charged directly to your prepaid load or postpaid bill.

Talk about #FTW!

Grab more boosters and lollipops to crush that candy!

A credit card shouldn’t stop you from maximizing both the fun and function of your phone! How many times have we veered away from paid apps and stuck to free ones just because we couldn’t—or were hesitant, for security reasons—to provide the all-important payment details? Sure, there are a lot of cool free apps out there—but we should know when to pay a premium for a great added feature or essential upgrade.

Today’s tech-savvy generation has skirted the sensitive issue of pre-approval and credit limits by developing novel ways to pay for online transactions (like PayPal or mobile banking) so it was only a matter of time when this generation’s most trusted gadget would pay to upgrade itself.

Here comes Globe Direct Carrier Billing partnered with Google Play: all your downloads and purchases can now be charged directly to your postpaid line or deducted from your prepaid account!

Imagine the possibilities for gamers: How many times has your lack of a

credit card or confusion about how to purchase that in-app gem or credit stopped you from leveling up on your favorite game? Hassle—games are all about the fun! But now, your in-app upgrades and purchases of extra lives or premium items are now yours for the taking.

Are you a pop culture vulture who thrives on the latest music and books?

Consider downloading that album or e-book you’ve been eyeing right now (and face it, with traffic the way that it is you’ll be glad to have your hands on that in real time!)

A great bonus: carrier billing means worrying less about going overboard with spending or compromising your security. You’re always updated and notified of your purchases as you make them. There are no secret numbers or security questions to worry about. You have more control, less stress, and lots more time and energy to just enjoy the possibilities of Google Play.

Want to know more about how you can enjoy Globe Direct Carrier Billing? Check out a step-by-step guide at http://www.globe.com.ph/surf/googleplay.

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Now you can...

Candy Crush

Plants vs. Zombies

Defend against brain-crazy zombies with more effective plants!

Clash of Clans

Get more gems so you can finally upgrade that town hall!

Fruit Ninja

Slash away with more starfruit and extra lives!

Angry Birds

FInally defeat those pigs by purchasing power-ups!

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Gadget Guide

iPhone 6: Perfection SUPER-SIZED YET SLIM Those familiar with iPhone’s palm-hugging silhouette will be surprised at iPhone 6’s larger-than-usual 4.7” (and 5.5” for iPhone 6 Plus) Multi-Touch Retina HD display, but while this may be the biggest iPhone yet, it’s also the slimmest—the contour fits the hand as seamlessly as its predecessors.

MORE POWER, YET WITH MORE BATTERY LIFE The new A8 chip powers iPhone 6, effectively bringing the ambitious new display to life.

Sharper contrasts and improved graphics means better videos and games quality, but the chip is designed to be ultra-efficient in using battery life—no more compromising quantity over quality when using your iPhone 6.

THE BEST CAMERA-EVEN FOR VIDEO As if iPhone hasn’t set the bar high enough for photos, now it’s doing the previously impossible with videos. The new iSight camera’s 1.5-micron pixels and ƒ/2.2 aperture allows you to shoot HD video with stunning features like slow-

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mo and time lapse, all for you to enjoy on that massive Retina HD Display.

EXTREMELY ACCESSIBLE, BUT ULTRA-SECURE A bigger display, a best-ever camera, and the greatest LTE connectivity to date makes it impossible not to want to use

Gone are the days when a gadget’s strength has an accompanying weakness. Apple’s latest proves you can have your cake and eat it, too.

your iPhone all the time, but even at rest, iPhone 6 works extra-hard for you. Securing it is the breakthrough Touch ID technology—your fingerprint makes the perfect password.

You can even approve purchases from iTunes and the App Store without keying in your password.

Experience iPhone 6 and iPhone 6 Plus on the largest 4G network at Plan 1299! *Plan 1299 + P800 cash-out per month for 24 months for iPhone 6 *Plan 1299 + P1,000 cash-out per month for 24 months for iPhone 6 Plus Visit www.globe.com.ph/ iphone/offers for more details.

App o’Clock iPhone 6 comes with iOS8--another epic release on its own. Some life-hackable apps you can use around the clock!

11 am Skype Qik.

Pre-record quick 5-second vids for your usual replies.

8 am Google Slides.

Last minute tweaks to your deck made possible by editing your powerpoint slides right at your phone.

12 nn Yo.

Lunch time!

Ever literally just wanted to say ‘Yo!’ to someone?

Now you can.

2 pm Two Dots.

Work break?

This classic game now has more levels and playable

characters.

3 pm MyRoll

Relive last weekend’s best moments by sorting your photos into events.

7pm Moves

4 pm Haste

Play your favorite games against friends or other Check your every gamers via Facebook. movement so far--it even knows when you’re 6 pm walking, riding a bike, or Meetup driving a car.

Search for and find likeminded groups within your area to expand your network.

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#BizSavvy Indispensable Apps Google Drive

“So I don’t have to bring all my large files to meetings.”

“Don’t be afraid. My father-in-law taught me to always dream. Tell it to yourself every day, and eventually you will get it,”

Big Cheese Size Matters’ JR Dela Paz takes a unique business idea hot off the grill and cooks it to perfection.

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Keeping your day job while running a startup business is like attempting the impossible, but Size Matters owner JR Dela Paz thought none of it. “I would be on the phone with suppliers while I was at the office, go straight to the branch after work, and spend my weekends attending to the business,” he says.

This went on for three years until he decided to resign from his job in 2013. As far as JR is concerned, the only reason the setup worked was that he prioritized putting reliable communication facilities in place. “We have access to Internet, e-mail, and chat. The CCTV is a very helpful tool because I can see what is happening in the branch even when I’m away.

Connectivity has always been key,” JR adds. Connectivity truly is essential for a business thriving in the internet age, so entreps really have to seek out the best ways to be present and stay consistently online.

Size Matters’ ever-reliable partner is Globe myBusiness, whose keen understanding of JR’s business needs and goals allows him to customize his burgeoning enterprise’s broadband requirements at a cost that’s comfortable for an SME like him.

He has a strong internet connection to interact with suppliers via chat and email, as well as with valued customers on social media platforms. His business is also boosted by a Globe landline that allows him to reach out to customers, too.

A self-confessed burger fan together with his wife, JR entered the restaurant scene in 2011 with Size Matters, specializing in unique sausage burgers. Size Matters is now on its way to opening its fourth branch in Metro Manila. JR describes, “We did our research and didn’t see anyone else serving sausages in the form of burgers. Over the years, customers have shown preference for different things, so we tried to infuse other items like potato products, pasta, and rice meals. Now we have our southwestern barbecue lines – chicken, pork chops, and ribs. These are our bestsellers now aside from burgers.”

JR is cooking up more exciting things for Size Matters, one of which is bringing this 100 percent Filipino concept to the

Google Hangouts

“It allows me to talk to people without physically being there, like if I’m in a seminar or traveling.”

Google Sheets and Google Docs

“It’s an online tool that lets me collaborate with my staff when we aren’t together.”

rest of the country, and then to Asia and the United States. He measures success by how his pioneer team has taken on more important roles in the company. “After all, you go into business not only to make money but also to help your employees make their lives better,” adds JR. Like any entrepreneur, JR saw a good opportunity and was brave enough to take the risk. He offers the same advice to aspiring entrepreneurs. “Don’t be afraid. My father-in-law taught me to always dream. Tell it to yourself every day, and eventually you will get it,” says the young entrepreneur who did just that.

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Next Trend

New Romantics Old tired trends? Look again. Dress up your now-closet staples with a brand-new attitude.

Photographs by Cyrus Panganiban

Into the Blue

On April: Button-down, H&M. Shorts, Forever 21. Pumps, LZD at Lazada.com.ph.

On Jules: Button-down, Wrangler. Tee, H&M. Jeans, Forever 21.

Shoes, Nike.

Run the World

On Jules: Jacket, Forever 21. Tee, Giordano. Pants, Outkast Paradigm.

Shoes, Nike.

On April: Top, Forever 21.

Shorts and booties, LZD at Lazada.com.ph.

Rebel Rebel

On April: Jacket and tee, both Forever 21. Skirt, LZD at Lazada.com.ph.

Boots, Minelli.

On Jules: Jacket and button-down, both Forever 21. Tee, Giordano. Jeans, Zara.

Sneakers, Converse.

Blurred Lines On Jules: Blazer, Forever 21. Tee, Uniqlo. Pants, Wrangler. Shoes, Minelli.

On April: Necklace, Sfera. Dress, Forever 21.

Cardigan, Zara. Shoes, LZD at Lazada.com.ph.

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Styling by Happy Lopez.

Assisted by Carie Aguila.

Makeup by Archie Tolentino.

Hair by Angelu Dominguez.

Models: Jules Aquino of Mercator Model Management and April Scott of Prima Stella Management.

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#Hoops

Hoops Fever

The 2014-2015 NBA season is in full swing and there’s no denying it: that familiar electric excitement in the air will last all throughout next year. So, what’s the fuss all about this time around? Read on and bring your thrill for the games to new heights, leaps, and bounds.

“Anybody can win it all this year,” is a usual line pundits throw around at the beginning of each NBA season. However, this statement couldn’t be truer for this year’s edition.

While it’s only natural to predict a repeat performance from the defending champions

San Antonio Spurs, a lot could happen between now, the Playoffs battles, and the Finals.

Between notable player movements (Cleveland’s prodigal son returning home to name one of many) and both conferences looking more competitive than ever (the Dallas Mavericks

and Brooklyn Nets look more than just like dark horses), any game could go either way for any two teams that go at it on game night. Unless you’ve got unshakable team loyalties (Lakers Nation, hang in there!), whom do you root for? Here’s where you could start.

Toughest Teams to Beat

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Team: Chicago Bulls

Team: San Antonio Spurs

Team: Golden State Warriors

Team: Miami Heat

Why: With the acquisition of Center Pau Gasol during the off-season, the team just got more dynamic, offensively and defensively.

While star-player shooting guard Derrick Rose’s health may be in question throughout the season, they’ve still got a number of weapons to rely on: Power forward Joakim Noah for under-the-basket defense and shooting guard Jimmy Butler’s scoring.

Why: Yes, their three aging superstars (Point guard Tony Parker, Shooting guard Manu Ginobili, Center Tim Duncan) ramp up their bodies’ mileage for another grueling 82game season. But, they’ve got one of the cleverest minds in the sport’s history, Greg Popovich, as their head coach. And, no one in the league has really broken down Pop’s strategy just yet.

Why: When their shooters are on point—guards Klay Thompson and Steph Curry—they are simply unstoppable because they just score at will. They’ve got big men that could haul rebounds and guard the paint to boot. Thompson and Steph Curry—they are simply unstoppable because they just score at will.

They’ve got big men that could haul rebounds and guard the paint to boot.

Why:These guys have competed in the league’s finals for the last four years.

Of course, each trip was with LeBron James, the planet’s best basketball player, but what makes them a dangerous squad to be up against is that they know what it takes to win. They’ve got a tried-and-tested system led by two of the best in the game, shooting guard Dwayne Wade and Center Chris Bosh.

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#Hoops

Snaps

Live the Fantasy

Who’s Top Dog?

Look to these apps to have that edge in your fantasy basketball league

Slipstream Slipstream was a grand scale celebration of speed spearheaded by Globe Telecom-- a racing event a la F1 Grand Prix highlighted by a demonstration

by Marlon Stockinger. The event roared through the Internet as well, with the hashtag #BeFastBeGlobe trending worldwide on Twitter, and Slipstream generating over 2 billion impressions on social media, making it one of the most-talked about events in the online world to date.

Lotus F1 Team junior driver Marlon Stockinger revs up his Lotus WSR Gravity Charouz Formula Renault 3.5 race car, turning the streets of BGC into an ultimate speed strip.

NBA GAME TIME

Follow the action as it happens. Always handy for when you want and need to keep track of a prospective pick-up from the free agents’ pool and ever useful for keeping an eye on the opponent’s top performers.

LeBron James

Anthony Davis

Center, New Orleans Pelicans In the MVP-race because: This guy can simply do anything and everything on both ends of the floor. The Pelicans could make their playoff debut this year thanks to Davis’ leadership and the fact that he fills the stats sheet and makes it look easy.

Forward-Power Forward, Cleveland Cavaliers In the MVP-race because: Four-time league MVP is on a tear and is showing no signs of slowing down.

Plus, he’s surrounded by talents like point guard Kyrie Irving and Power forward Kevin Love—both of whom can pass, dribblepenetrate to the basket, and shoot. There’s no question that he racks up his points and can create plays for his teammates on a nightly basis.

ROTOWORLD FANTASY NEWS

From latest player injuries to coaches’ insight, acquire up-to-date news that’ll help you line up your strongest starters and the most competitive utility troopers possible.

Peter Bithos, Globe Telecom Chief Operating Advisor; Ernest Cu, Globe Telecom President and CEO; Marlon Stockinger, Lotus F1 Team junior driver; Federico Gastaldi, Lotus F1 Team Deputy Team Principal; and Gil Genio, Globe Telecom Chief Operating Officer for International and Business Markets, give a toast to celebrate their partnership and the event’s success.

Tatt Awards 2K14 Some truly do impact the world with their mere presence-their online presence, that is. The 2014 Tatt Awards heralded the masters of reinvention who have shaped the online world with their tweets, blogs, and video posts last August 8.

CBS SPORTS

All-you-can read features on the league’s latest developments. If you’re thinking of trading one of your top three picks, it’s smart to read up and indirectly solicit advice from the game’s experts.

Spotted: Chico of The Morning Rush, winner of Best Podcast, and hosts Bianca Gonzalez and Drew Arellano

#BALLHARDER Take your love for the game to the next level with Globe’s exclusive partnership with the NBA with the NBA LEAGUE PASS.

Watch games. Never miss that buzzer-beating 3-pointer with live and ondemand access on multiple devices. Watch the All-Stars, the Playoffs, and the Finals right on your phone, tablet, or desktop--select pre-season and Summer League games included!

Get all-access. Brand-new and exclusive content like multigame viewing, play markers, stats, and multiple viewing options keeps you updated and elevates you from fan to fantasy league winner.

View great new content. Globe subscriber-exclusive video content will be available on PisoMall—so you’ll have the latest deets way before your bros do.

Visit www.globe.com.ph/gosurf299 for more details.

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Supreme Trendsetter of the Year finalists Vice Ganda and Sarah Lahbati and Richard Gutierrez (representing their son Baby Zion)

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Cover Story

“If I’m in a certain mood, I use Spotify to find a playlist that matches that mood. If I have friends over and I need to get something happening straight away, I use Spotify and get the party started.” - Callum

CALLUM DAVID @callumdavid1

@callumdavid1

TOP DJ TIP: “I listen to the radio and do a lot of research on my own.”

Growing up in Australia, Callum was often invited to be a DJ for friends’ house parties and birthday celebrations. Years of practice turned him into a house music DJ, until one day he took it up professionally at the clubs. “My music depends on what mood I’m in, but I like to keep people happy, and keep the crowd dancing,” Callum describes.

INSIDE A DJ’S MIND Callum likens playing for a crowd to playing in a house with a group of friends: “Most DJs get into a comfort zone, with feelings of happiness and just the regular worries of anyone who’s having a party: why is my beer too warm? I’ve got to get another one.”

In Their Element DJs Badkiss, Callum David, Mars Miranda, and Eric Capili have their diverse styles and unique beats capturing crowds of partygoers everywhere. What’s their take on the next big thing in the music scene?

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“Spotify opens you up to a whole world of opportunities and options.

It’s impossible for you not to put together a crazy set that will rock your crowd.“ - Mars

MARS MIRANDA @marsmiranda

@marsmiranda

TOP DJ TIP: “DJs now have better access to music – even stuff you never heard before. You can go through it and if you like it, you can incorporate it into your set.”

While in his teens, Mars wanted to be “just like the older guys in the neighborhood” who were DJs. He turned professional in his 20s, with no particular preference for genre. “I want to play everything: hiphop, old school stuff, disco. But I try to mix everything because the audience is diverse. You have to cater to what they want to hear,” Mars says.

ALL FOR THE CROWD At every gig, Mars has one thing in mind: to make the night worth it for the crowd. “I just want to see people in front of me with all that energy, and feed off of it. They came out to see you and it’s your responsibility to show them a good time,” he says.

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Cover Story

“What’s good about Spotify is that doon ko nalalaman yung mga latest. You can download music, and make your own playlist. Puwede mo pang i-share yung ginagawa mo.”

- Eric

ERIC CAPILI facebook.com/eric.b.capili

TOP DJ TIP: “Sa mga bagong gadgets, plus apps like Spotify – that’s where you’ll discover new music.”

Eric has come a long way from his days as a mobile disco DJ. After gaining enough confidence and experience, he tried his luck at clubs. He is now a sought-after DJ in Boracay where he is based. “It’s a different feeling kapag napapasayaw mo talaga yung mga tao,” Eric shares.

BRINGING THE BORACAY VIBE Having played for different audiences in Boracay and in Manila, Eric is not one to come prepared with a playlist. “I like being challenged to play what the crowd likes.

Hinuhuli ko yung kiliti nila. It’s like I’m in a relationship with my music – kailangan dalawa kaming magbibigay ng best namin para sa crowd.”

Watch out for Mars, Callum, Badkiss, and Eric at #theNextACT, happening at the Sinulog and Dinagyang Festivals 2015.

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CHRISTINA BARTGES (BADKISS) @missbadkiss

@iAmMissBadKiss

TOP DJ TIP: “I respect where the music that we listen to today comes from. “ A natural love for music led Christina to this profession.

Describing her style as eclectic, Christina likes to play a combination of old and new songs. What sets her off into a direction in terms of her music is usually an emotion: “I play what I feel in my set, so if I’m upbeat and positive then that is how the music is going to turn out.”

EXPLORING POSSIBILITIES As far as Christina is concerned, all the technology today makes it easy for people just to make their own beat. But a real musician is free to explore the possibilities without having to think about the basics. “Because it has become second nature to you, then you can be more creative,” she says.

“With Spotify, I get exclusives that are not released, or that are special somehow and no one else has them. These are my weapons – you can’t have them. That’s how you dig nowadays.”

- Christina

Photos by Cyrus Panganiban and Dairy Darilag.

Styling by Happy Lopez.

Makeup by Cats del Rosario.

Hair by Jan Edrosolan.

Interview by Bubbles Salvador.

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Feature Story

Welcome to

Gen 3

It’s not just a store—it’s the next big idea, a never-before-seen innovation, and most importantly: an experience.

Note: This photo is the design perspective only

Designed by Tim Kobe, founder and CEO of Eight, Inc. and designer of Apple Stores and Nike pop-up stores, the Globe Gen 3 stores are set to change the retail landscape.

Outside is a freestanding sculptural element that is meant to attract people. Then, as people begin to ask questions, it starts to tell stories. This curiosity will then draw people inside the store. Kobe describes it as a very open and inviting store:

“The new Globe experience is a paradigm shift for telecommunications companies.”

-Tim Kobe, Founder and CEO, Eight Inc. 20

Apple Store, New York Designed by Eight Inc.

“I see Globe as becoming more essential to its customers by becoming closer and more relevant. There are different armatures for information, there is a series of movable elements suspended from the ceiling that moves across the space. They can be reconfigured for an event, you can slide them over and create an announcement, or slide them out and create four stories.

The idea is to create windows into what technology can do. These windows will frame stories about different

topics that Globe offers and different technology solutions. These stories will continue to change.”

Speaking of change, a noticeable one is the disappearance of lines-something a busy customer is sure to commend. “There will still be a service point, but when you think about telcos, the first thing that comes to mind is long queues and this incredibly torturous behavior. We want to enhance your life. You come in and if you want to make a transaction, you

Image provided by Eight Inc.

Nike Pop Up Store, New York Designed by Eight Inc.

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Feature Story

NEXTACT

The

ARTS, COMMUNITY, and TECHNOLOGY come together to herald the latest and biggest Globe Experience

“Globe is about to turn the telecom world on its head.”

-Tim Kobe

Founder and CEO, Eight Inc.

log in and enjoy the space and explore things. We’ve taken away the lines. Globe is transforming the customer experience in the Philippines and it will send shock waves far beyond,” Kobe says. “The transactions are distributed throughout the space.” This in itself elevates Gen3 from a mere store to an actual space, where possibilities and genuine interactions are free to form.

There are many other in-store features that Kobe is excited about. All of them, he says, are designed to connect with customers. In today’s world, it’s all about the connections--enriching old ones, creating new ones, forging possible ones where none were before. “If you can connect with people with a meaningful story, you engage them. If we’re being generous with helping people be successful, the respect and love for the brand will continue to grow. We really want to empower people,” says Kobe.

The only way to appreciate all of this? Allow yourself to be drawn inside.

Gone is the usual store set-up—what you will experience is a series of ever-changing lifestyle vignettes designed to catch your attention. You’ll get the feeling that the space is alive, as the topography of the store is reconfigurable and interactive. You’ll want to come in again and again because there’s always something new to experience in the different zones of the new Gen3 stores.

Products are readily available and creatively show within these zones, making the opportunity to encounter something new as organic as possible.

You can now be part of this innovation at two of Globe’s biggest stores, in SM North EDSA, Manila and Limketkai Mall, Cagayan de Oro.

Before the future of Globe was unveiled, the stores were boarded up and continuously embellished and changed with a mural from dynamic Filipino artists, led by celebrated artist and ArtPhilippines founder Ross Capili. Every two weeks, artists like Rem San Pedro and Joey and Archie Balcos added their signature touches to the growing pieces at both sites.

This is all part of the Arts, Community and Technology (ACT) initiative of Globe, where the artists were inspired by a theme that encouraged them to bridge the past and the future.

Enthralled onlookers witnessed the live performance while many art enthusiasts took to social media with the hashtag #Gen3nextACT.

Artists in the Limketkai site prepare for the live art performance.

Mall goers at SM North Edsa stopped to watch how the artist adds and transforms the canvas into a one of a kind mural.

“Design and great user experience is a core strength at Globe.

It means the things that matter to you are things that matter to Globe.”

-Tim Kobe

Founder and CEO, Eight Inc. Note: These photos are artists’ renderings only

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The Globe GEN3 live art showcase in CDO was topped off with a cultural performance.

Ross Capili together with Globe Retail Transformation and Management Head Joe Caliro and artist Rem San Pedro

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