Portfolio

PAULA SUAREZ Portfolio Industrial Design - About Me - Brand Design - Furniture & Lighting - Research - Interdisciplinary Design - Woolfelt Objects - University Projects More skills on behance.net/paulasuarezdi

About me +

Hi!

I am an Industrial Designer graduated from the University of Buenos Aires, nowadays relocated in Germany.

Through the following pages you will find a sum of different projects that I have accomplished and taken part on.

Instead of showing the whole process of creation (from the idea to the product manufacture), I would like to extract and expose what I find more interesting or representative of each work; and within each presentation, to demonstrate the different skills that I have as a designer (For instance: sketching, 3D-modelling, research, manufacture, among others).

Hope you enjoy it!

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Brand design +

Toc Toc is my own entrepreneurship of Argentinian innovative furniture design conceived from the existing connection between the natural shapes and materials from our country’s diverse surroundings. The name is an onomatopoeia of the sound made by knocking on wood, the main material of my creations

Key defining Argentina from its diverse nature

Logo

Color and alignment 1/2A

A

Semantics

1/2A

A

φA

“simple,

organic and contemporary”

(”Place of Origin” reference) https://www.vivitoctoc.com.ar

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Furniture and objects +

Meseta - Desk Inspired in Los Altares, one of Patagonia´s Landmarks, which is well know for it’s valleys and cliffs. These I take as a starting point to design a functional, ergonomical and longlasting workspace.

It’s lighweight appearance adapts to different spaces without disturbing.

100% Patagonian Lenga wood, carved surface with 2 lined drawers, which accommodate a range of tasks, aiming to provide an organized and user friendly work station or study place.

https://www.vivitoctoc.com.ar/escritorio-meseta

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Furniture and objects +

Nube Lenticular - Low Coffee Table Inspired in the lenticular clouds, which are stationary lens-shaped clouds that form at high altitudes after moist air flows over a mountain or a range of mountains. It’s very common to find them in our argentinian side of the Andes mountains.

Made 100% from Patagonic Lenga wood. Its turned conical legs allow a fast, clean and structural efficient assembly through the lower surface of the table, it includes 2 carved trays that not only complete the image of layered clouds, but also play a functional role in the organisation or daily use of the table itself.

This and all other objects of Toc Toc are finished with a colourless water-based varnish that preserves the natural appeal of the wood, resists intensive use and optimizes the drying time between layers (reducing manufacture time and costs).

Since it avoids the use solvents, it’s more environmentally friendly.

System description: 2 different dimensions + Same legs and trays

1mt. long

+

or

https://www.vivitoctoc.com.ar/mesa-nube-lenticular

1,2 mt. long

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Furniture and objects +

Iberá - Standing Lamp Inspired in the argentinian northeastern region of Litoral. The Esteros of Iberá are a natural wetlands área that holds endemic animal and vegetable species.

This dimmable lamp resembles the floating vegetation, the shape of the Irupé leaf and the flowers that blossom in between this living and floating islands.

Simplicity of shapes, neutral and natural colors, native wood from this área, easy to detach and low cost of manufacture are the main leads in this design.

https://www.vivitoctoc.com.ar/lampara-ibera

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Furniture and objects +

Neneo - Puff Patagonia is well know for its wideness and unique landscapes.

Neneo is a peculiar bush that can be found throughout its desertic areas.

Its flowers blossom between the Spring and Autumn seasons, tainting the scenery with vivid yellow and red spots.

This product was conceived under some parameters taken from the sustainability concept: - Easy to remove and wash, 100% biodegradable cotton fabric. Printed with water-based inks.

- Pattern design: Common leaf pattern, differential flower shape and color accent. Jointly created and manufactured on demand at a local Stamping studio - Disposed tires used as main structure for the cushion, which also give a longlasting flexibility to it, reducing the amount of foam used on each piece.

- Removable legs made of steel and wood leftovers.

https://www.vivitoctoc.com.ar/banco-neneo

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Furniture and objects +

Talampaya - Shelving / TV unit Talampaya is a National Park located in La Rioja, there can be found various wind and water shaped rocks. This peculiar area was declared UNESCO World Heritage Site in 2000.

This piece of furniture aims to bring personality and a sense of uniqueness in the room.

Its perimeter carved walls reinforce this idea and it’s also helpful to create a light division in a big room area, with access to the shelves from all sides.

This 2015 awarded model is part of a family that includes side tables

https://www.vivitoctoc.com.ar/modular-talampaya

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Furniture and objects +

Piedras - Sofa Three-seater Sofa, designed for a client who demanded it to be simple, lightweight, functional and to work as an eventual bed.

It’s cushions are made from a 3 layered foam (low density+high density+low density) that provide a comfortable and long lasting shape. It’s fabrics are removable for cleaning. The oversized support board for the sitting cushion provides a free surface to lay objects, as a side table.

The structure and borders are made of Lenga wood and the central boards are made of Lenga Wood-Veneered MDF. This combination helps lowering the costs and time of manufacture, as well as it provides stable and visually thin boards.

Final proposal of Sofas: 1-, 2- and 3-Seater options + 2 optional accesories (arm rest and magazine holder)

https://www.vivitoctoc.com.ar/sillonpiedras

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Research Projects + Expandible tesselations - Research Internship Year 2012 This project began with a research of cardboard flexibilization. The patters researched and subsequently designed from zero were tested with this material. But the decision of switching the experimentation to an elastic material was much more tempting, since the behavior of the tesselations allowed the research to go deeper on dynamic shapes with results on 2D and 3D.

Original material and pattern Die-cutted corrugated cardboard used for product protection

Some product references Haresh Lalvani

Materials and tests 1st. Tests: Laser cutted corrugated cardboard. This material was proven to be too fragile and provided a narrow path towards investigation due to its plastic deformations.

Stefan Diez

2nd. and 3rd. tests: Laser cutted EVA in 3 different thicknesses (1, 2 and 3 mm) Extra tests: Leather

Samples of existing and subsequent new pattern designs

1/2 A 1/2 A A

Special cases of volumetry gain

Leather

A

A

My internship period reaches the following results: https://issuu.com/paulasuarezdi/docs/presentacion_final_proyecto_investi In the following years, other students have made further progress, here’s a compilation: www.youtube.com/watch?v=55Z9lRUoFeU

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Interdisciplinary Design Project + Production & Design Project financed by the Ministry of Science, Technology and Innovation of Argentina Survey of wool production and subsequent development of wool felt products derived from the profitable use of available means and disposed fibers generated by the wool carding process. The goal was to provide the handworkers from the land with profitable tools, ideas and techniques for their ongoing felt products production.

Attached to a specific budget, I was in charge of the means and suppliers surveillance, took part in all the trips, design and purchase of the custom made die cutters, tests and woolfelt sample planning and subsequent skill training of the people involved, guidance during production and experiments, survey of results and final reports.

Comallo experience

Survey of available production resources and techniques C

D

A - San Carlos de Bariloche and Dina Huapi (Rio Negro province) B- Comallo (Rio Negro province) C- Chos Malal (NeuquĂŠn province) D- City of Buenos Aires (Buenos Aires province) INTI & Ministery

A

B

Headquarters, and location of custom made tools suppliers

Trips - Chos Malal: production day in the installations of INTA (National Institute of Agricultural Technology) for the processing of hair/fur fibers and manufacturing of spinning wool and wool felt (Semi-industrial MiniMills machinery - http://www.minimills.net/page.php?20) - Comallo: skill trainings with the support of INTI (National Institute of Industrial Technology), talks and samples production with people from the land (Self developed Semi-Industrial woolfelt machine - https://www.inti.gob.ar/noticiero/2013/noticiero365.htm) - Dina Huapi: skill training, talks with mutual exchange of knowledge with the people from the town and surrounding land, samples

During the skills training, some sheets of wool felt were produced with and without grass seeds between the fibers in a Semi-Industrial machine, as part of a succeeding experiment

production and applied experiments.

Chos Malal Experience and production

Dina Huapi experience

In this location were produced samples with and without seeds (Grass and Flowers) in Having accomplished the main goal of producing wool felt with disposed fibers, we added vegetal fibers to test possibily of improving the felt’s tensile resistance and measure the time that could take to manufacture a piece of 10/12 mm thick.

an artisanal way of production that imitates the Mongolian technique through rotating a wet roll to press and form the felt textile (in this case in a barrel machine). https://issuu.com/paulasuarezdi/docs/informefinal_curvas

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Interdisciplinary Design Project + Dina Huapi - Experiments with produced samples Strawberries outdoors plantation The appliance helped to prevent the loss of water in the soil and the influence of insects and other plants on the fruits Sowing in dry weather Transformation of some felt samples of Comallo and Dina Huapi, the circular rests of the cuts with seeds were kept to plant in pots,

areas

and the others to re-use as accesories in other handmade products.

Dina Huapi felt with seeds

Vegetable garden / pots Outdoors The appliance helped the pots keep soil humidity during more time, so Just seeds

Outdoors sowing of the samples made with grass seeds

the plants turned to grow bigger due to this.

No felt

As it was made during Autumn the growth was diminished by cold weather. But measurements could be taken, resulting in a remarkable difference between the felt made in Dina Huapi (under the spinning barrel technique) and Comallo (made with a Semi-industrial machine) that is presumed to have damaged part of the

Comallo felt with seeds

seeds due to the presure made by the top cover component.

Indoors flowers plantation The appliance helps to prevent the loss of water after watering the plants and increases the growt of the plants.

Personal experience highlights - Interdisciplinary work between institutions, professionals and craftspeople from different geographic places - Learning by doing - Research of resources and means of work - Planning and experimentation - Innovation applied to context and available resources - Budget administration https://issuu.com/paulasuarezdi/docs/informefinal_curvas

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Wool Felt products +

Woolfelt pots Brand ideology co-created with a Graphic Designer partner: Eco-friendly, biodegradable, 100% wool felt made. Unseen before in the local market, and further innovation through functionality regarding different applications and use of space.

- Product family design and production - Definition of typologies trough application. Diverse semantic defined with organic curved shapes and geometrical volumes, both found in nature - Creation of samples and prototypes, product use tests - Suppliers surveillance. Product costs & manufacture management.

https://www.facebook.com/flordefieltro.espaciosverdes

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Wool Felt products + Corporate Design - Joint work

Spaces

Inspiration

Material

Models Facetas / Facets

Andaluz

Gota / Drop

Nubes / Clouds

They are both functional to different applications and to the use of space: Indoors or outdoors + Hanging from walls, ceilings or structures and self supporting options. https://www.facebook.com/flordefieltro.espaciosverdes

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University projects +

10a 10b

7 9b

9a

8a

8b

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5 1a

2a

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4a 4b

1b

2b

Beasties - Magnetic game system Modular magnetic game, made from different textures and colours of leather. Its main urpose is to provide a funny relaxing tool for the imagination. The user can create desk accessories, creatures, or whatever new idea that comes from simply joining part of the total 23 pieces.

Created from four basic geometries, three colours and two textures.

Its size and manufacturing process through punch cutting contemplates the use of leather’s industry leftovers.

85 mm

Ă˜ 85 mm

20 mm

85 mm

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University projects + Design Process

Product 1- Bezel 2- Cristal 3- Seconds Hand 4- Month Hand 5- Hands Screw 6- Hour Hand 7- Minutes Hand 8- Dial & Subdials 9- Movement 10- Chrome detail 11- Outer A Strap 12- Inner A Strap

This watch was designed with the purpose of being a

13- Brand Logo

Souvenir that would accompany the new edition of the

14- Front Case

Cisitalia Classics. So the user could still “wear the car”, even

15- Clasp 16- Outer B Strap 17- Inner B Strap 18- Screws 19- ID Sheet 20- Crown

Cisitalia 202C - Wrist watch

though he’s not driving it.

We decided to pick the 202 Coupé model (Berlinetta with aluminium frame welded to a skeleton of fine sheet steel designed by Pininfarina) as inspiration to represent the Brand.

Its innovative and subtle semantics were the main leads in the aesthetics decisions: - Closed, solid and curved shapes, with predominant red to represent a Classic’s sports style - Chrome and aluminum details taken from the original car design and structure - Engraved leather strap and with Limited edition features.

- Simplicity of functions: 3 positions crown relocated to the case back and adjustable steel clasp - Simple aluminum analog dial design with perpetual date calendar and aditional seconds and 12-month indicator

- Brand presence in both their sides https://issuu.com/paulasuarezdi/docs/normas_une_reloj_cisitalia

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University Projects + Packaging design Zasa! is a brand and packaging project

that

targets

the

Child

market of condiments consumption through a sticky name plus a playful and divergent bottle design.

The polypropylene squeeze bottle is manuctured

through

a

Front

Back

blow-molded

process and the cap is a standard design from the condiments typology made of injected Low-density Polyethylene, but with a differential star shaped dispenser tip.

Morphology Two-Sphered tilted volume with symmetryc substractions at the front and back, that provide the appropriate flat surface for labels’ application and a flat substraction at the bottom for a stable base. All substractions are finished with rounded corners to allow fluidity of content

Label design Colour harmony and subtle accents (through yellow and blue), playful message through type and character elements emphasized with the accessory collar indicator of differential cap function.

NO CONGELAR UNA VEZ ABIERTO CONSERVAR EN LA HELADERA

The final decisions in the design process took also into account: - legibility issues for the font size and type - legal issues for the information provided such as nutrition facts, expiration date, ingredients, manufacturer, etc.

Color palette Salsa Golf is an argentinian sauce which results from mixing ketchup and mayonnaise, thus the result is a desaturated orange fluid. In our market there are different brands that stick to the following colour typologies: Strong yellow or ocre for mustard, desaturated yellow for mayonnaise, strong red for ketchup and orange for Salsa Golf. In order to keep in line with this language, I chose the Salmon Orange Hue for the cap with a desaturated variation for the bottle.

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University Projects + Chimney cap

Outlet chimney

Organic solid fuel compartment

First combustion / smouldering combustion

Solid fuel & air inlet

Chimney sections

Engraved heat indicator over flame combustion area

Ashtray Stainless steel sheet Baking Tray

Portable kitchen stove TECHO is a non-profit organization that provides families from slums

Wooden handles Fire chamber / Flaming Combustion

Refractory bricks Oven tray

with the basic structure of a transitional house through collaborative work. This houses are made of wood, and the following improvements on it are made by the people livingt in it.

This device takes into account the fact that it is not appropriate to cook inside this transitional houses until they are enough prepared for it.

We also took into account the lack of natural gas or electricity in slums.

Taking this scarcity issues into account, the purpose of this group project was to provide a safe, lightweight, transportable, efficient and multifunction

Prototype details & testing

kitchen to people who live in poverty situation.

We developed this device under the basic function principle of pyrolisis, as a more efficient way of using wood or any kind of solid organic fuels.

The user can not only cook over a hot surface but also use it as an oven due to its under compartment with a base of refractory bricks.

In order to adapt to available and cheaper productive resources, as well as functional needs, the main structure is made of spun aluminum (adapting the shape to an existent matrix) and the fire chamber is made of bended steel sheet. Standard galvanized pieces are also used for the chimney.

The resultant 1:1 prototype of this project was built, tested and proved efficiently. http://www.techo.org/paises/us/ https://issuu.com/paulasuarezdi/docs/iso-8859-1_gasificador__2_

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Thank you! behance.net/paulasuarezdi