Ad Specs

Darden Publishing AD Size SPECIFICATIONS

& Outside Trim: 8.25 x 10.875

or

8.5 x 11.125 Full Bleed

Full Page Image

1/2 Page Hz

1/2 Page Vr

1/3 Page Hz

1/3 Page Vr

7.25 x 9.875

6.5 x 4.625

3.125 x 9.5

4.25 x 4.625

2 x 9.5

1/4 Page Hz

1/4 Page Vr

1/8 Page (business card)

1/8 Page Hz

6.5 x 2.187

3.125 x 4.5

3.125 x .2.187

6.5x .969

Two Page Spread A 2-page spread would be 16.5. x 10.875. plus 1/8. bleed all around.

(With bleed that would be16.75. x 11.125.)

Darden Publishing Requirements for Supplied Ads

Will be produced as a completely DTP (digital-to-plate) piece. The publication will be printed on heat-set Web offset or sheet fed Equipment.

For additional Information Please contact: Darden Publishing 1640 Emerald Dunes Drive Sun City Center, Florida 33573-4433 Office 757-389-5473 Cell 757-869-0029 Email: Ceo.Publisher@verizon.net Web Site: http://CoastalVirginia.net; http://CoastalVirginia-HamptonRoads.com http://DardenPublishing.net Ad Set-up Guide We only accept high-resolution CMYK color in JPG or PDF formats. All fonts should be embedded or created to outlines. Make sure pdf files are created using the Press Quality setting.

Image Resolution: • Color and grayscale images should be at least 300 dpi.

• Line-art images should be at least 1200 dpi.

Lines/Rules: These should never be thinner than 0.5 point. “Hairline” rules should never be used.

Overprints: Avoid setting items to overprint in your native application files, since this information can be carried into the PDF with unexpected results — such as text that is very hard to read, or white text that disappears completely on a colored background. Before submitting your files, be sure to review the PDFs with Overprint Preview turned on in Acrobat.

Color: • Never use any color space other than CMYK. DO NOT use RGB, LAB, ICC based profiles or RGB ICC profiles. Doing so may cause color shifts upon conversion to CMYK. • B/W images should be in grayscale and contain no cyan, magenta or yellow when separated.

• Spot color should be converted to CMYK if possible or we can convert - some color shift may occur.

Rich Black: We recommend 100% Black, 50% Cyan, 40% Magenta, and 40% Yellow. Do not use “Registration” for rich black.

Text: • Rich black or 4-color black should never be used for text.

• Text printing in a single process color should be no smaller than 4 point.

• Text printing in 2 or more process colors should be at least 6 point.

• Small type and fine serifs should not be used for reversed text.

Total Ink Coverage: It is best to keep the total ink at 300% or less, using GCR with medium Black Generation.

Crop Marks: We do not require crop marks on supplied PDFs. If you do include crop marks, make sure they (as well as any color bars or registration marks) are at least .25” outside the trim so they do not show in the printed copy or interfere with marks adding in the impositions.

Trap: Please turn off any trap settings in your native application.

Bleeds: Full page ads that bleed should have a 1/8 (0.125”) bleed on all four sides. All images and text on a full bleed ad should be kept at 1/4 (0.25”) from trim.

Ad Submissions: INTERNET SUBMISSIONS: Advertisements may be submitted via the Internet. Ads may be emailed to: Darden.Publishing@verizon.net.

LARGE FILES can be posted on our FTP SITE if you have a Hightail account. They are free to join: www.hightail.com We cannot make edits to PDF files