Paul Froio

Paul Froio has had a successful career in the Reebok organization, achieving milestones such as developing the Retail Muscle Up strategy and leading sales & marketing teams. He has also been responsible for product launches across multiple categories, with notable successes in Zig, Toning, CrossFit, RealFlex and Classics. Additionally, Paul has held several head of Global Business Development roles which have resulted in double-digit growth for EMEA, CIS and LAM markets.