Jeffrey Ng Growth Consultancy

JEFFREY NG www.jeffreyng.net

Q Welcome back to Game Changers Jeffrey! The readers might not be aware; you were one of the key people who helped us tremendously with the Game Changers brand at the beginning. You have your own brand now, Jeffrey Ng Growth consultancy, what tips would you give to start ups?

Thank you for the kind words Paul. I appreciate the opportunity to return to Game Changers. The traction that Game Changers have today is due entirely to your passion and perseverance Game Changers is a must read for many of us in the industry as it filled with actionable insights. Thumbs Up to you , Paul.

On Startups, founders needs to spend time finding and exploiting Whitespaces. Whitespace analysis provides windows of opportunities for disruption and growth. Startups must rapidly exploit these Whitespaces to grow or competitors will snap these up. Operationally, some key metrics founders need to hone in on, include, the Cost of Acquisition (CAC), Customers Retention Rate(CRR), Customer Life Time Revenue (CLR) , Average Revenue Per Customer(ARPC). The Northstar metric for Startups is the rate of customer acquisition. This single metric indicate the Startups’ muscle. In our FX Industry, Indonesia have for awhile quietly witnessed how foreign brokers like Instaforex, etoro and XM, cleverly exploit the Whitespaces. Foreign Brokers entered Indonesia to create cross border disruption and penetrated deeply and grow prosperously.

Indonesian FX Brokers learnt the hard way and reacted only when volumes and margins thinned out, and realized the need to self disrupt and filled the Whitespaces. FX brokers in Indonesia, then setup On-line Marketing either as a new Start up or create a new Division to exploit Whitespaces that Foreign Brokers do not occupy. This somewhat pushed back the incursion and local brokers started growing their businesses again.

I am pleased to have led and digitally transformed Monex Investindo, into Indonesia’s largest and one of the most profitable Broker. We innovated and is the first to provide mobile apps to our millennials clients to manage their trading. It very exciting and rewarding to work with Startups and we offer advice to Unicorns as well as to newly minted Startups.

Jeffrey Ng Growth Consultancy focused exclusively on Forex and Retail Industry which are our core expertise. We facilitate growth without the growing

pains and we have track record of strategically growing FX businesses in the UK, China and Indonesia.

Q When we worked together several years back, you always acted both honourably and fair. I am sure that this has carried over into your brand now. Who were your mentors when you began?

Thank you Paul. There are many thought leaders that impresses and helped shaped our Brand. I will start with Ms.Natallia Hunik ( Chief Revenue Officer Advanced Markets) and Mr. Pambos Panayiotou (Executive Director at Trading Point) both of whom have enormous EQ & IQ .The innovators include Andrew Ralich (CEO at oneZero) Peter Cruddas (CEO And Founder at CMC MARKETS) and closer to home Anil Bahirwani (Owner & Founder of Valutrades UK, AMB CY, & Monex ), Mr. Yudhi Sasmitapura (Owner of Forex IMF) . Both these gentlemen showed me the ropes of this business. Last but not least, Paul Orford (Head of Institutional Sales & Founder of Game Changers) for the high standard of professionalism and genuine friendship that is a sheer delight to network with.

Q Although the FX industry is quite a mature market within Indonesia, the consultancy market in helping brands get established with their technology is still relatively immature. How does your consultancy add value?

You are absolutely right Paul, there is practically no consulting company that is dedicated to the Forex Brokerage Industry in Indonesia. Jeffrey Ng Consultancy @ www.jeffreyng.net has both International and domestic clients. We assist our foreign clients find and match make deals.Our clients include Technology Providers, Trading Tools Platforms and Brokers. Our brief include search, matchmaking, designing strategies to access and penetrate the tough Indonesian Markets. We help Forex Brokers in Indonesia scale and grow their business. As an example we help Forximf.com grow 2x in the short spate of 6 months by crafting and executing a vibrant growth strategy.

Q I find that whenever I used a consultancy, they offered me technology where they made the most commission. I understand that you and your team test the technology thoroughly, so that your clients get the best product.

We are in the age of the digital consumer and technology is an important component in solving our clients challenges. Our Consultants craft strategies by embedding the right technology. This enable our clients to provide friendly interfaces and gives the company’s clients a great experience We are very focal in delivering the best customer experience for all our clients. We use the appropriate technology in accordance to our clients needs and budget. We will never introduce a technology component for our own monetary gain. All third party costs are invoice on a cost to cost basis to our clients. Conflict of Interest is a Red Line that we will not cross.

Q Is there a specific technology niche that you feel brokerages are missing out on?

Clients retention is an area where brokerages can optimize and optimize. Retention is up to 5 times cheaper than Acquisition. Client Retention drives re-deposit and increases the Life Time Revenue. This is one area where we can increase the Brokers’ Net Margin Performance. There are not many brokers who know how to increase the retention rate and what technology is available out there that can easily revved up their performances. We work with a few technology provider as partners to successfully improved clients retention .

Q Do you cater just for start-ups, or can mature brands use your expertise also?

Jeffrey Ng Consultancy is a Growth Consultancy, we help companies at different stage of their Life Cycle. Our goal is to help all companies grow and boost their performance through Business or grow strategies.

Q I think a lot of western brands come to Indonesia expecting a copy and paste attitude to work, which it does not. How can you help them in this respect?

Yes, what works there , may not necessarily work here in Indonesia. There are a lot of Idiosyncrasies that even older foreign brands should know . A misstep can be costly and remember Indonesia’s Forex Industry is tightly regulated and knowing how to navigate in a new market is crucial.

Q Are you primarily focusing on Indonesia, or do you also cater for the S.E Asian region?

We are an International Consultancy and have clients in Denmark, Cyprus, ,Dubai, and Indonesia.

Q What is the best way for brands to there home out to you?

We can be easily reached at our home page www.jeffreyng.net, you can chat or leave a message or email me jeffrey@jeffrey.net. We will pleased to listen and then suggest a growth path for you.

Thank you.