NovoFin PETROS ARCHONITIDES Founder and Owner of NovoFin
sound very odd, however a name is a very personal thing to a brands image, and thought of many different names. I woke up at 5am with the name NovoFin. I felt that the name encapsulates the business well, with novo being Latin for new, where we will do things different than say the traditional approach that has happened in consultancy, and the fin part of the title to cover the financial area that we specialise in. Currently everyone says they are embracing fintech, however our industry has not really used it to its full capabilities. Whether this is due to cost, fear of something new or the amount of time, we categorically believe that the latest financial technology can give us the best picture of a client’s current situation, and more importantly how we can improve it.
Petros Archonitides Founder and Owner of NovoFin
Q Lets start at the beginning, how did you get into this industry. Why did you become an accountant? I started studying accountancy and finance what seems like a long time ago, back in 2004 where I went on to study and work in Greece. I returned to Cyprus in 2008, where I took a job in an international firm where I continued to study for several years, becoming a certified auditor after several years of study. One thing I have always liked doing is continually working on both my personal and professional growth, whether it would be extra examinations and networking events, or on a personal level working on myself where I can become a more rounded human being. Q Why did you start NovoFin? It was really a natural progression for me professionally, as I am always looking to grow and improve myself, so I felt this was the best test possible. Strangely enough, one of the hardest parts in the days before you start is choosing a name. Now this may
GAME CHANGERS Issue #29
Now we live in the age of data, and on a personal level I feel that the industry really has not embraced it to offer a complete picture for their clients. This is becoming absolutely critical for clients, as it can really give them a forensic look at their business or personal finances so they can plan ahead. One thing I have always prided myself on, is giving that extra to a client where they have the complete picture, as any successful business needs to know what is ahead of them financially.
Q For those out there looking to go out on their own, whats it like on day one of when you start a business? I was tremendously excited about the opening as I really felt that it was professionally the natural thing for me to do. Moreover, I have the confidence to believe in myself that this will be a success, so where there are no doubts or second thoughts, you feel that is the right thing to do. I think that my confidence came from having that huge amount of experience, which naturally gives you that self confidence to bring your vision to life. An important part to this is the team that I work with, also gives me a huge amount of confidence and self assurance, knowing that we can make NovoFin to become one of the established names in this country within the next several years.
