GC:OPINION IS SEX USED TOO MUCH TO SELL FX? Before we begin, let me apologize to readers who are expecting me to tell stories of long legged models used to get multi million dollar deals over the line, or critiquing the use of the scantily clad ladies housed within expo booths handing out literature to passers by. Maybe we could make a fans only account for these revelations, but sadly this article covers something more banal. To set the scene, over the Christmas break I found myself watching a generic financial TV station, where I saw the standard retail brokerage advertising their brand. Using the by the numbers formula and symbology led me to think, why does this methodology never really change. Is it down to the advertising agency not really understanding their brief, or is it something more? After thinking about it for about ten seconds the answer hit me,the agency are using sex to sell
this product. Now this may sound like I have had a Christmas conspiracy overload, however bear with me. My hurried conclusion I entertained, in a very subtle way they are claiming this product will make me more attractive to a potential mate. As with all coherent arguments, there does need to be some form of evidence to back up your claim. So without further ado I used the tried and tested scientific formula of asking google the answer, as we all know that Google does not lie. For the next 40 minutes I went into the rabbit hole of what do women find attractive, giving me a number of youtube videos from ‘experts’ in their field. To make it scientific I followed only the female presenters, based on the thesis of never asking a fisherman how to catch the fish...ask the fish!
