3 Media Stars

BOJAN SKOKO

CEO Founder of 3 Media Stars

Q Hi Bojan, can you tell the readers the story behind you starting 3 Media Stars?

I’ve been working in numerous well-known companies where I’ve acquired a feel for what’s missing in today’s marketing field, and that is strategies that are painstakingly tailored to reach specific audiences. Since my wife also contains extensive experience in the marketing industry, we decided to set off a family business which is now operating globally due to effective and well thought out digital marketing.

Q What factors contribute to a marketing firm’s success?

We are very well aware of what we offer — from our top quality content writers, designers, SEO experts to effective ORM strategies and more, but one of the key aspects of our success is that we are actually very selective when it comes to taking on new clients. What I mean by this, is that one has to believe in what they promote in order for it to be successful.

Q You will be attending the iFX Expo in Dubai. Is it possible to give an assessment on a brand at a face to face meeting?

Absolutely, there are specific assessment questions that get to the heart of the matter, to be honest, we prefer face to face meetings, because we find it easier to comprehend the client’s vision which is the most important step towards successful and enduring partnerships.

Q What’s the key to building a thriving Fintech brand?

I would say ‘prominence’, successful SEO followed by online reputation management that persists, will ensure a clear path from the user’s device to the brands platform. Besides this, a brand awareness would be developed via social media marketing and the brand would become recognizable.

Q If most marketing agencies have the same goal, of placing their client at the top of google search, what distinguishes who ranks first?

That’s a good question, I suppose we all have the same end goal, however, what sets 3 Media Stars apart from the rest is that we are rigorous when it comes to recruiting. So far, our teams are made up of experts who have proven track records in the area of SEO and contain a deep knowledge of analyzing google search algorithm data, because Google’s search algorithm specifics change regularly so it takes continuous monitoring and research in order to maintain a competitive edge. Another significant factor is that its specifications are famously vague, so that necessitates additional audits and the ability to constantly optimize effectively.

Q How can you achieve a positive online reputation?

Not all negative feedback is always accurate, but it nevertheless damages a company’s reputation and therefore hinders its growth and success. What we specialize in is bringing the positive feedback to light in order to suppress the negative, for that we have a team of experts who create innovative and effective strategies, and what you will find happens is that people’s perception of the brand shifts to where we want it to, and pretty quickly the negative feedback becomes even hard to find, if at all.