Mario Singh. Fullerton Markets.

Fullerton Markets

MARIO SINGH

CEO & Founder, Fullerton Markets

Q Firstly, happy third anniversary to Fullerton Markets. What has the journey been like over the past three years?

The journey to achieving excellence has been challenging but I’m proud of how far we’ve come despite being a relatively young company. We continue to acquire and nurture high-potential talent who bring exciting changes to Fullerton Markets and introduce disruptive solutions to our global clients. While the past three years have been rewarding, I’m even more excited for what’s to come in the years ahead.

Q Is the vision you had of owning a business matched by the reality?

It never quite goes the way we want. When we plot our progress path from Point A to Point B, we seldom visualise all the roadblocks. Two points have helped me on my entrepreneurial path:

i. Incorporating a “fudge factor” which basically means you have to plan for unforeseen screw-ups. Examples would be a slightly bigger budget or an extended deadline. We don’t obviously plan to fail but having a plan when failures do come helps.

ii. The beauty of resilience. We all have heard, read, seen inspiring stories of entrepreneurs who just refuse to quit regardless of the failures they experience. The triumphant torch of the human spirit is the ultimate guiding light for all of us.

Q You have a great new product just launched called PipProfit!. What inspired you to develop this mobile app?

Given the rise of mobile-led platforms and their impact on our day-to-day lives, we were increasingly cognizant of the importance of similarly being accessible to clients and non-clients via more convenient means. The idea behind our mobile app, PipProfit!, was to provide a go-to platform that gathers all your important trading resources

to allow you to learn, discover and participate with ease. This means that users of the app would be able to stay updated on the latest market and trading news, better understand and grow their business through constant performance tracking and sign up for events that serve to enrich their trading experience.

On PipProfit!, users will not only enjoy the familiar trade offerings, but can also look forward to improved responsiveness, a richer experience with in-app functionality and mobile notifications. The goal is to help users stay informed, engaged and connected while on the go.

Q It must have been hard to design an app that implements the input of all departments. Things like this can easily become a mess. PipProfit! has a nice and clean look, with some great features on it. Was there a key structure you wanted to follow?

Developing PipProfit! has been a huge project that spanned many months. While we wanted to offer features that brought together the different ideas of our various departments, the platform had to ultimately offer users improved convenience as they move from web to app. We needed to find a balance between replicating multiple functions that were already available on our website and introducing new features that we knew would work best on mobile. For example, given that 91% of mobile users feel that content is very important, we’ve made access to educational resources one of the app’s key features. Push notifications were also another important consideration, since this feature has shown to drive almost 10 times more users to make a decision or purchase.

To users who might be new to Fullerton Markets, we wanted the app to be a platform where they can be regularly updated on our latest offerings and concurrently, be part of a community of traders whom they can continually learn from and interact with. PipProfit! will no doubt help to boost engagement, not only with our existing clients, but with new groups of mobile-reliant, tech-savvy traders.

Q Do you feel that having an app where it is easy to withdraw your funds as a client and see how your network is performing as a partner, adds another level of transparency to your service?

Most certainly. Transparency is the new currency and our traders and partners appreciate having access to increased levels of visibility – whether it’s being able to safely make deposits or withdrawals through their preferred funding method or monitor the performance of their network or business.

At Fullerton Markets, transparency and safety have become synonymous with value and this has extended to the development of PipProfit!. The assurance of being able to retrieve relevant data and make assessments conveniently and reliably contributes to the seamless experience that we look to deliver through the app.

Q The app is a fantastic way to entrench your brand by offering users resources such as educational content. Will you personally become visible on it by sending messages to clients?

Yes, entering the app scene is one way for Fullerton Markets to further establish our brand and strengths. We’ve long been sharing trading-focused content, such as breaking news, one-minute trade calls, weekly market research and live webinars with our followers. By continuing this on the app, we’ll hopefully be able to build on our niche and be recognised as a quality platform offering world-class educational resources.

I value the opportunity to be able to engage our global clients and will do so through various multimedia content uploaded to the app, including media interviews and videos covering useful topics on business and entrepreneurship.

Q Now you have designed your own app, would you ever consider making any other technology such as your own platform?

For sure. Bill Gates famously said that we are changing the world with technology. In fact, he recently wrote a piece for MIT Technology Review in February 2019 entitled “How we’ll invent the future.” The central theme of his article was that technology needs to increase the quality of our life and well-being. He’s right. This should always be the main purpose of technology. We have a full team in Fullerton Markets dedicated to studying and employing tech-related initiatives for our base of global clients, all with the purpose of assisting them with engaging the financial markets with ease.

Q You seem to be constantly touring Southeast Asia, are you looking to venture into any new markets?

Southeast Asia is a fascinating market. With a population exceeding 600 million, ASEAN is poised to become the world’s fourth largest economy by 2030. While I’m focused on lifting the overall financial literacy standards across ASEAN, I do have my eye on Asia-Pacific as a whole and Africa as well.

Q On social media you have a lot of positive and motivational messages. Will you be looking to start this as a business in the future as the next Tony Robbins?

It has been said that the mind is like a garden – weeds will grow in it if you are not intentionally cultivating it. The main purpose of my motivational messages on social media is to prime our minds on the positive. If we don’t intentionally choose the positive, we will be automatically sucked in by the negative. I want to encourage everyone to be intentional about success. Remember, success isn’t for the chosen few. Success is chosen by few.

Q What’s going to be in store for Mario Singh in the second half of 2019?

I am blessed to lead a passionate and committed team in Fullerton Markets. Our chosen theme this year is breakthrough. My job is to lead this charge, both on a personal and corporate front. It brings me immense joy to see my team achieve bigger goals and break through limiting beliefs in their lives while building this great company together.

Mario Singh CEO & Founder of Fullerton Markets