Raj Reddy. LSSR Group.

LSSR Group

RAJ REDDY

CEO & Founder of LSSR Group

Q Hello gentleman, welcome back to Game Changers. You have had a huge change since we last saw each other in Dubai. Can you tell the readers more about LSSR?

Our primary aim at LSSR Group is to “Empower Businesses with Solutions That Deliver Value”. LSSR Group is built by a team of professionals who are passionate and innovative to deliver the value to the marketplace. At LSSR we know that success in this globally connected era requires vision, creativity, marketing agility, powerful technology insights and perfect execution.

As we have diversified services for the financial industry, we want to unify them all into one place & established LSSR Group. So LSSR is a combination of Legal, Technology, Design & Marketing Services. As our expertise is more into the Financial industry, we focus on serving Financial Brokers, which makes it a very efficient & effective choice to choose us.

Q At Game Changers we had a great experience in using your services for our new website. How do you take the clients vision and create a site?

First of all glad to know that you are very satisfied with our services on your new website.

We take the process into 4 steps,

First step is to understand the client needs of what exactly they are looking for & what is that the client is expecting from us. By this we have the information required to come up with design they need which fits their purpose.

Second step is to research from our side with the requirements of the client to better understand the competition & to come up with a relevant website.

Third is to strategies the flow & build a frame work that is needed for better user experience.

Final step is to deploy it to the design and development, so we achieve what client envisioned.

Q You do a huge amount of business in Dubai, why are your clients in this region so attracted to your services?

Dubai is one of our key areas of our business, we have good number of clients in Dubai. What makes it very attractive for the clients to look at us is the Turnkey Solutions we offer with a very competitive pricing & also as mentioned we are specialised & our expertise is very much into Forex Industry. Dubai is a place of many Forex brokers, So optimal client who we look for is a Forex Broker, which makes it a perfect region.

Our clients are very happy with the services & the partners who work with us experienced a very positive feedback which makes them to refer clients to us from this region. All we care about is to delivering value.

Q Do you work exclusively with FX brands?

Yes, we work exclusively with FX Brands. Why do we want to do that is to be very focused & understand the niche well, so that we can better improve our services in this segment. Also, which makes it efficient for the client.

Q How can outsourcing your Social Media to Digital Primus help a business??

Consumers want to engage with the companies they like and follow which means having conversations with them online. If your customers and clients are on social media, you need to be there too. By not engaging with your target audience on Facebook, Twitter, YouTube and other channels you are missing opportunities for customers to hear about your offerings and converse with you. A good social media presence is no longer something that’s nice to have it’s a business essential.

We completely understand the importance & the ways that are effective to help businesses to grow. Outsourcing social media to us will help the client In having the expert team working on it, rest assured by a strong and effective plan that will be designed to implement to achieve the end goal.

When you engage our services we will analyse your industry, your needs, your goals and come up with a customised social media action plan that works best for you. We can provide you with ongoing social media consultation and furnish you with tips and ideas on how to optimise your accounts so that they generate meaningful traffic to your website.

Q What tips can you give business owners in running a successful social media program?

As a business, instead of connecting with lot of people - you just need to connect with the right people. Social Media is no longer a channel that you can afford to ignore or neglect as a business owner, if you are just getting started make sure you follow the below tips that can help your brand nurture a successful presence on social media.

• Set social media goals & objectives.

• Research the competition

• Balance between paid and organic.

• Utilize Images, Videos

• Develop a posting plan & implement it.

• Be responsive to your audience.

Q You also have an impeccable reputation in helping clients start a brokerage. What advice would you give people looking to start a brokerage now, with regards to location, technology etc?

I’m glad that we built good reputation in the industry by adding good value to the clients & helping them progress.

My advice to anyone who wants to start a brokerage is to first make a plan on what is your segmentation of client base. Then based on your expertise and talent you have define the region. In today’s world being localized is very important. So, make sure you have the regional touch. Then make sure to come to the point of USP’s. Build a strong USP that your targeted client will consider your brokerage. Make sure to keep things lean and mean, so u can grow things in a steady way. If you want to consider a region to start with Asia and Middle East can be a good market to focus on.

At Starting Brokerage, we provide technology that the brokers need to start their brokerage. As we know most people will consider MT4/MT5 Trading platforms, as it is strongly considered by the traders. Apart from them we provide the required things like the Traders CRM, etc for the brokers to make their business seamlessly.

Raj Reddy (CEO & Founder of LSSR group) Vinay Hedge and Bharath Kumar