k n ow l e d g e BFA Graphic Design, U of AL at Birmingham 3.75 GPA sav v y or PC InDesign CS3 | Illustrator CS3 | Photoshop CS3 Adobe AfterEffects (Motion Graphics—600+ hours)
paul halupka 256 652 9809 paul.halupka@gmail.com
experience Faust - Apr 08 to Apr 09 Designer. Managed all aspects of design & print production. School of the Art Institute of Chicago Alumni Affairs & Office of Development Collateral Urban Gateways: Chicago Non-Profit Art Education Identity Update, Catalog of Programs, Annual Report 08 Chicago Youth Centers: Non-Profit Youth Services Annual Report 08 McDonald’s Department of Corporate Responsibility “Global Best of Green 2009” E-book Assisted Production of CR Report Website Scout Brand - Jul 07 to Mar 08 Junior designer. Interned Mar 07 to May 07. Thicket: Alabama’s First Statewide Magazine Children’s Hospital, Birmingham US Postal Service & US Postal Inspection Service: Production and Design for National Campaign UAB Campus Recreation Center - Feb 06 to Jul 07 Internal print marketing and design. Thirst/3st - Aug 05 to Dec 05 Internship at the studio of Rick Valicenti. Lyric Opera of Chicago College for Creative Studies, Detroit Animation for Rick’s AIGA Lecture, NYC Freelance - Aug 04 to Present Magic City Art Connection Print Campaign 07 Catalog, Mailer, Tickets, & Collateral UAB Dept of Arts and Humanities Faculty Showcase Invitation and Brochure Visual Arts Gallery “Pocket Art Editions”
bonus Chicago Youth Centers Mentor Since 08 SEED ATL 07 Awards - Winner - Student Poster Design Multiple Awards - Birmingham Addys 07 UAB Dept of Art Student of the Year 05 UAB Dept of Art Senior Scholarship 05 UAB Dept of Art Atchinson Award 06 Presidential Honors GPA - 3 Semesters Dean’s List GPA - 6 Semesters Shown at UAB Juried Student Annual 05 & 06 Vice President, AIGA UAB Chapter 07 Eagle Scout, Awarded 98 References available upon request.
hello, there. i hope this book does a good job of communicating what i can do and what i’m all about. as you flip through these digital pages, i hope you’ll find something that catches your eye. if you want to learn more about the work, read the captions to the upper left. if you have any interest in my personal philosophies, read the body copy to the lower right. (if you’re a fan of printed materials, this will print beautifully on 11x17 paper.) thanks! p
*winner, aiga seed awards 2007 student poster design
‘identita’ is czech for ‘identity’. custom type and an attempt at understanding human communication are at the core of this 18x24 poster, a hypothetical entry to the identity-themed 22nd brno bienale in the czech republic.
my name is paul halupka. i’m what you might call a true believer. i don’t see a lot of true believers in design {and i really wish there were more out there} but i’m thinking you’re one of them. if you have a second, flip through this book, and maybe you’ll find something you like. if you do, i’d love to talk to you about it. you know how this goes.
derived from a really wonderful blackletter face from a book of historic type, this logotype for chicago’s old town school of folk music got plenty of attention to detail. the focus was on bringing the forms together really cohesively as to form a mark, and not just well-set type. this concept, which didn’t survive the first client presentation, attempted to draw on the history of music, the rhetoric of sheet music, and rock’s appropriation of gothic lettering.
there’s something pleasing about custom, well-constructed type. i’m no typographer, but i do have an intense respect for the craft.
celebrating the fashion department for 75 years of student designs
the full campaign for the school of the art institute of chicago’s 2009 fashion shows, The Walk 2009 and Fashion 2009, featured postcard save the dates, invitations, PDFs, and huge window treatments on the location of the shows. abandoning the usual catwalk, these shows put the audience along a walkway which snaked through an art gallery. the cropping here puts focus on the garment while giving a sense of the closeness an audience member would experience.
doing design work in support of art students feels like a really special opportunity. especially really talented students making cutting edge fashion.
5:30 pm
april 23 at 5:30 pm
south wabash avenue (at monroe) sage studios for fashion design
36
event chairs Donna LaPietra | Stephanie Sick | Bisi Williams Mau
Cocktails and an Epicurean Strolling Supper Go behind the scenes in Sage Studios where fashion students bring their designs to life.
7:00 pm
8:00 pm
Fashion Show
Decadent Desserts
Take your seat for the walk, the most extraordinary fashion show you'll ever experience.
Mingle with the artists and faculty, as well as models wearing student designs.
Celebrate with Maria Pinto as she receives the Legend of Fashion Award. '08
garment design: sar ah newman
garment design: elyse crowell
Valet parking available. Self-park at 55 East Monroe.
'08
As always, dress with style.
'08
an extraordinary evening of.fashion art
garment design: jessica gr ate
All proceeds from the walk 2009 support scholarships and the Department of Fashion Design.
8:00 pm
the School's annual and highly anticipated fashion show with the Master of Fine Arts graduate exhibition. This is fashion and art like you've never seen it before.
7:00 pm
the walk 2009 is an unprecedented integration of
5:30 pm
Wellington Reiter, President of the School of the Art Institute of Chicago and the Fashion Committee invite you to the walk 2009 to experience an extraordinary evening of fashion + art.
honoree, saic legend of fashion award
honoring saic alumna
maria pinto
with the legend of fashion award celebrating the 75 th anniversary of the fashion department
An alumna of the School of the Art Institute of Chicago (BFA '90) majoring in fashion, Pinto also attended New York’s Parson’s School of Design and the Fashion Institute of Technology. Pinto landed a coveted position working for legendary designer Geoffrey Beene soon after graduation. There, Pinto learned the importance of ‘attention to detail’, the techniques of draping, and the art of editing. The Maria Pinto Collection is available at her flagship store in Chicago, Saks Fifth Avenue, Barneys New York, Takashimaya, and other fine boutiques across the country.
garment design: maria pinto bessie dress, spring 2009 collection
Honorary Fashion Committee Members William Ivey Long Nicole Miller Cynthia Rowley (BFA '81) Event Chairs Donna LaPietra Stephanie Sick Bisi Williams Mau Fashion Committee Teri Tkachuk Benedetti Amy Bluhm Emily McLaren Booth Marlene Breslow-Blitstein Greg Cameron Lester Coney John (Jack) Crowe Melissa Sage Fadim Bob Faust Marilyn Fields Ikram Goldman Debbie Jagel Amy Tara Koch Carrie Lannon Margaret MacLean Mary Ann MacLean Patty McGrath Robin Morgenstern Maria Pinto (BFA '90) Joe Rosa Zoe Ryan Ellen Sandor Bruce G. Southworth Lisa Warshauer John Winzeler Kristine Yasutake
mission: The Fashion Committee was formed to provide a supportive environment to assist the Department of Fashion Design at the School of the Art Institute of Chicago to achieve their goals through advocacy and promotion.
President, Wellington Reiter, FAIA Board of Governors Cary McMillan, Chairman Robert H. Bergman Larry Booth Charles Brennan III Linda Buonanno John Chapman Lester Coney John (Jack) Crowe A. Steven Crown Todd Dalaska Robert Donnelley Melissa Sage Fadim Karen Frank David C. Hilliard Holly Hunt Betsy Karp Jordan Krimstein Eric Lefkofsky Barry MacLean Charles L. Michod, Jr. Melissa Moore Young-Ju Park Marian Phelps Pawlick Charles T. Price Thomas Reynolds Ellen Sandor Richard Sandor Stephanie Sick Adrian Smith Bruce Southworth Howard S. Stone Charlotte Tieken David J. Vitale Todd Warnock Arthur M. Wood, Jr.
Art Institute of Chicago Board of Trustees Thomas J. Pritzker, Chairman Karen B. Alexander Marilynn Alsdorf E.M. Bakwin Warren L. Batts Anne Searle Bent Lindy A. Bergman Robert H. Bergman Bowen Blair Edward McCormick Blair Neil Bluhm Barbara Bluhm-Kaul John H. Bryan Gilda Buchbinder Carolyn S. Bucksbaum Linda Buonanno Francie Comer A. Steven Crown William M. Daley Quinn Delaney Wesley M. Dixon, Jr. Janet Duchossois John A. Edwardson Marshall Field Mike Fox Karen Frank Barbara Franke Stanley M. Freehling Maurice Fulton Denise Gardner Roxanna Beatty Goebel Jean Goldman James A. Gordon Juli Grainger Richard Gray Mary Winton Green Kenneth C. Griffin Ann Grube Charles C. Haffner III Caryn Harris David C. Hilliard John W. Jordan II
Hair and makeup generously provided by:
Judy Keller Anstiss Hammond Krueck Leonard Lavin Larry Levy Julius Lewis Elizabeth Souder Louis Barry L. MacLean Lewis Manilow John Manley H. George Mann Beatrice Cummings Mayer Howard M. McCue III Nancy Lauter McDougal Eric T. McKissack Cary D. McMillan Samuel M. Mencoff Stuart D. Mishlove Judith Neisser Alexandra C. Nichols Marian Phelps Pawlick Bryan S. Reid, Jr. Linda Johnson Rice Andrew M. Rosenfield John W. Rowe Dorothy Runner Shirley Welsh Ryan Harold Schiff Gordon Segal Brenda Shapiro Stephanie Sick Edward Byron Smith, Jr. Manfred Steinfeld Irving Stenn, Jr. Isabel Stewart Howard S. Stone Melinda Martin Sullivan Louis B. Susman Oakleigh Thorne Byron D. Trott David J. Vitale Frederick H. Waddell
Catering services provided by:
design: faustltd.com
75th Anniversary Committee Trisha Rooney Alden Robin Loewenberg Berger Nate Berkus Sophie Bross Suzette Bulley Cathy Busch Patsy Callahan Susan Canmann Cindy Chereskin Elizabeth O'Connor Cole Peggy Crowe Susan Crown Nora Daley Conroy Billy Dec Chaz Ebert Melissa Sage Fadim Jamey Fadim Shelley MacArthur Farley Jacky Ferro Melissa Gamble Caryn Harris Stephanie Harris Mellody Hobson Hollye Jacobs Linda Johnson Rice Anne Kaplan Bill Kurtis Whitney Lasky Bruce Mau Jeanine McNally Cindy Melk Jan Melk Shauna Montgomery Kate Neisser MK Pritzker Suzanne Rooney Bill Sick Amelia Silva Maureen Dwyer Smith Maria Smithburg Kimberly Taylor-Smith Dia Weil Lois Weisberg Neal Zucker
photogr aphy: jim prinz ( exlucdes maria pinto garment )
you ' re invited to an extraordinary evening of. fashion art
Whether her clients are high profile figures or celebrities, like Michelle Obama and Oprah Winfrey, they all come back to Maria Pinto for her tailored silhouettes that are made to fit a variety of lifestyles. Maria Pinto’s success comes from combining luxurious fabrics with clean lines. Juxtaposing these elements together with sensuality and passion, Pinto creates collections that define ‘classic with an edge’.
Avant-garde Sponsors Mary Ann & Barry MacLean Margaret MacLean Sage Foundation, Brighton, Michigan 75th Anniversary Honorary Co-Chairs The Honorable Richard M. Daley and Maggie Daley
cover garment design: mariko golden '08
Maria Pinto’s designs evoke a deliberately modern and confident sophistication. Season after season, she marries the rich traditions of artisanal textiles, hand selected from around the world, with the modernity of American design.
you ' re invited to an extraordinary evening of. fashion art
honoring saic alumna
maria pinto
with the legend of fashion award celebrating the 75 th anniversary of the fashion department
detail of the invitation for The Walk 2009. this accordion-folding piece involved wrapping the images across the edges of the panels while breaking down the highlights of the event and presenting the format in a new and interesting way.
when you fall in love with your client a little bit, or get a crush on the materials you’re designing, i think it shows.
SAIC’s alumni calendar was a redesign from the previous year’s already innovative form. this complicated die-cut and folded piece was formed from a single press sheet. presented in two sides, the alumni calendar and the juried alumni exhibition, this piece had a lot of room for experimentation. with smart color-coding and a super clean layout, the calendar became more functional while using smart design to reinvigorate a familiar form. to really get a sense of what this piece is like, it helps to have one in your hands.
re-evaluating a cool design for a new iteration is surprisingly invigorating to me. it feels like breathing new life into a dying animal and watching how it grows to like you as it recovers, develops, and adapts.
a fun type exercise for SAIC’s alumni mixer in los angeles, this postcard plays on L.A.’s urban sprawl and crowdedness while drawing a visual metaphor on how SAIC alumni stand out from the rest. the color palette is carried from the alumni calendar materials.
Office of Development and Alumni Affairs School of the Art Institute of Chicago 37 South Wabash Avenue, Suite 818 Chicago, Illinois 60603 www.saic.edu
Presorted First Class Mail U.S. Postage PAID Chicago, IL Permit #2930
Alumni, Parents and Friends, please join School of the Art Institute of Chicago President, Wellington Reiter, FAIA, for an SAIC reception in conjunction with the College Art Association (CAA) Annual Conference.
saic in los angeles Friday, February 27, 2009 6:00 - 8:00 p.m. The WesTin BonavenTure hoTel and suiTes Lakeview Bistro, 404 South Figueroa Street Los Angeles, CA 90071 rsvP online! http://my.saic.edu/event/losangeles2009 QuesTions? Contact Alumni Affairs at alumni@saic.edu or 312-629-1667 saiC advising and suPPorT aT Caa! Kate Schutta, Assistant Dean and Director of Career Development, will be available to SAIC alumni to discuss job search strategies and how to navigate the conference on Wednesday, February 25—Friday, February 27 from 9:00 a.m. to 4:00 p.m. Look for the SAIC flag and postings on the message board areas. You can also reach Kate at kschut@saic.edu or her cell 773-620-1303 before or during the conference.
Paul Halupka 2316 W Huron St Apt 2 Chicago IL 60612
i’m not afraid to employ the talents of others if it suits a project better than my skills alone.
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this card sings in its simplicity, beauty, and eloquence. it was suggested early on that we think of using an orchid, but i wanted to do more with the allotted photo shoot. eventually i suggested we clean the roots of soil and shoot the orchid underwater, with bubbles streaming around it. i was really interested in the suspension and lighting effects of water on petals and leaves, eventually working with a photographer to get the beautiful image at left. the client opted for a more conservative use of bubbles but luckily went with the suggested paper, which was coated with a delicate petal-like finish.
déVEloppEmEnt
there is no beauty as honest as that which nature provides us.
urban gateways’ catalog of programs provided a really fun opportunity to do something fun and original with a really big pile of information. the z-fold form divides the book into two sections: the catalog of programs, and artist highlights/urban gateways factoids. a systematic color palette, vibrant patterns and swashes and playful type make this book a fun experience that communicates what this arts programming organization can do for chicago’s school-age children.
design that helps kids in any capacity is a huge deal to me. i can’t think of a better way to address the potential and kinetic properties of design than by catalyzing its impact through the innocence of children.
2008 annual report
durinG 2008 We served
213,697 total arts experienCes
For students, teaCHers & parents
77 Cities and villaGes
tHrouGHout Metropolitan CHiCaGo
306 sCHools & CoMMunity-based orGanizations
275 oF tHese Were sCHools (90%) 162 Were CHiCaGo sCHools (59%)
203,350 audienCe MeMbers 4,011 students and eduCators 6,336 students and teaCHers 5
as a continuation of the styles set up in the catalog of programs and previous annual reports, UG’s 2008 annual report became an exercise in merging energetic imagery, type, and layout with hard facts and figures and a really strict budget. the design utilizes a three-color
t a H W o d e W
dayfrom mixing two vivid palette ry made d, eve il H C y r PMS swatches, keeping things vibrant e , ev every art while saving our nonprofit client valuable est dollars. the larg f o e n o , s y a cation urban Gatew sive arts edu n e h re p m o ht c and most y, has broug tr n u o c e th s in ons of organization lives of milli e th to in r s the art in Chicago fo n re d il h c d e ient disadvantag nd is a recip a rs a e y 7 4 arts”. more than ’s “Medal of e s u o H e it h of the W s 250,000 art n a th re o m me uG delivers r to low-inco a e y h c a e s e experienc n, teachers, re d il h c a re -a Chicago in- and outs e d vi ro p d n a e and parents mming in th ra g ro p rs s u o of-school h nd visual art a ia d e m , g ormin pectives literary, perf cultural pers f o ty e ri a v from a hools,
i’ve learned that a limited range of production options can still make for a cool design, and that simplicity can be a real bonus when it needs to be.
alison britt producer
alison@brittlittlehorn.com P 205 533 3522 F 205 871 4156 313 berkley place birmingham AL 35209
i wanted to develop some sort of character that represented the client’s attitude of activism in children’s and women’s advocacy through pro-bono film production. free spirited and hip, “britt” is always ready to blow her toy horn for whoever may need a little trumpeting. above: the home page for brittlittlehorn.com left: the stationery suite.
alison britt producer
alison@brittlittlehorn.com P 205 533 3522 F 205 871 4156 313 berkley place birmingham AL 35209
*winner, birmingham addys 2008.
i love being a part of good work that supports great causes.
grouped with them so that you can properly align the edges with your label template. All the text in this label is converted to outlines for the text in the farm name box. You These vectors have been grouped toexcept keep them should from falling out of line. To change the colorbe of able the to edit this as long as you have Rosewood farm box, ungroup the objects and change theFill. fill The type should be centered on both axes. and the stroke separately.
finca l riza carBoth of these labels have a transparent box
grouped with them so that you can properly align the edges with your label template.
finca carrizal
All the text in this label is converted to outlines except for the text in the farm name box. You should be able to edit this as long as you have Rosewood Fill. The type should be centered on both axes.
Finca carrizal cup of excellence #1
*customized type... this stuff gets me way too excited.
The text for the farm name and CoE number is editable here. The body copy is converted to outlines to maintain the typesetting tweaks.
primavera coffees asked me to help with some packaging materials for the premier of the uber-premium ‘cup of excellence’ coffees in their store.
To replace the barcode, just drop it in, resize to match, and rotate it 2 degrees. That is the tilt of everything else. Be sure to align it with the top of all of primavera’s labeling the Roast Date box. is printed in-house on i wanted the labeling to be as specialized as the product within.
a color laser printer. the angled placement on the labels here is a glibly-planned resolution for an already unstable reproduction process.
Finca carrizal
The text for the farm name and CoE number is editable here. The body copy is converted to outlines to maintain the typesetting tweaks.
cup of excellence #1
To replace the barcode, just drop it in, resize to match, and rotate it 2 degrees. That is the tilt of everything else. Be sure to align it with the top of the Roast Date box.
design should be fun as hell. when i’m having fun with it, things get exciting. my art director has fun, my collaborators get into it, the client gets excited, the consumer gets an eyeful. everyone is happy. isn’t that the whole point?
roasted this coffee.
*the owner told me he wanted to tattoo this mark on his arm.
primavera also wanted a sign that they could distribute with their beans to retailers for a little point-of-sale advertising. i thought a cool image of their custom-built roaster would be good inspiration. shops that serve primavera coffees receive these two-color screen printed signs, which glow loudly on 12x12 slabs of wood, particle board, or fine paper.
when you love what you’re making and who you’re supporting, it comes out in the design. that’s all there is to it.
*winner, birmingham addys 2008. name, logo, typeface selection, cover treatment, and media kit for thicket. this new magazine premiered in january 2008, and promises a readership of 90,000. the first statewide magazine for alabama, thicket tackles politics, culture, art, and human interest stories from the unique people that inhabit the state. in the creek indian language, alabama translates to “i clear the thicket.” (more on next spread)
i believe that good design is universal. great design speaks to its target audience, but sometimes we don’t have the luxury of specifics. when faced with a broader, infinitely varied audience, i think the aesthetic of clean, beautiful, well-planned design speaks to everyone, if only subconsciously. paul rand knew this. i’m not claiming to be anywhere near his level of talent, but there’s certainly a lot to be gleaned from his modus operandi.
above: detail of pages from thicket’s media kit, which is distributed to potential advertisers. left: the first issue of thicket, which launched january 2008. though i designed the look and feel, the credit for art direction belongs to my creative director.
i believe in the grid, and in simple ideas that sing when you give them air. *check out those boots. this is the governor of alabama, my friends.
this isn’t the solution for every design problem, but if nothing else it’s a good place to start. i’m no massimo vignelli, but i’m no david carson either.
*a 10-hour road trip and a pad of grid paper yielded this type.
two experimental typefaces, rooted in process and problem-solving. believe it or not, i did these for fun. above: pentagrid, a typeface limited to using five pixels per letter, with no exceptions. what a beast. left: pi_xels, a typeface rooted in the ratio of 22/7, which is what generates the string of numbers we call pi. the cap height is 22 pixels tall, and the maximum character width is 7 pixels. decisions like x-height, crossbars, and bowls were made via prime numbers on the grid.
i have faith in the process and i try to abuse it frequently. rick valicenti taught me that process can drive creation. create a cool process, and you will generate a cool design. innovation, philosophy, and a spirit of adventure will yield design with the same characteristics.
these are simply a couple of thank you cards that i comped up for the indian springs school, an old hippie private school with a very liberal approach to student education as well as tuition rates. the idea behind these two versions was the same: remind the benefactor of what he’s giving money to. the version on the top would be placed in an envelope with a leaf attached to the card, connecting the school campus with a yearly donation.
*it felt so good to walk out into the cold and collect these leaves.
it never hurts to get off the goddamn computer. the digital process, while efficient and powerful, really wears me out sometimes. it’s good to take a walk, see what’s out there, and bring it back in. leaves, paper, whatever. handicraft can be so refreshing.
subliminal message: and so it ends.
thanks tremendously for making it through this PDF. by all means, feel free to give me a call or shoot me an email, if you really feel compelled to do so. notice the conveniently-placed contact info to the left! or go back to your busy day (which you have probably already put on hold) and i’ll gladly follow up. either way, your time is greatly appreciated.
p
paul halupka paul halupka 256 652 9809 paul.halupka@gmail.com
loves you.