paul halupka 256 652 9809 paul.halupka@gmail.com ha-lup-ka.com
2014 Portfolio
alison britt producer
alison@brittlittlehorn.com P 205 533 3522 F 205 871 4156 313 berkley place birmingham AL 35209
logo work Old Town School of Folk Music – Chicago Music, dance, and art instruction for all ages. (Not selected) Fresh, Inc. – Birmingham Event planning. (Not selected) Gabriel Kelley & the Reins – Nashville Alt-country band. Lowdown Brass Band (LDB) – Chicago Ten-piece Nawlins-style funk/brass group. Britt Little Horn – Birmingham Non-profit video production. BFF Bikes – Chicago Woman-owned bike shop.
313 berkley place birmingham AL 35209
BiciCoop – Birmingham The non-profit Birmingham Cycle Co-op. 41 Prospects – Syracuse Online marketing consultancy. Primavera Coffees – Birmingham Secondary logo for special promotions and fans of the shop.
identity / identita Poster Entry to the Brno Bienale Well, in theory at least. This was a student project, based on the theme and requirements of the gallery show, but it was never entered. Winner of the Atlanta SEED 2007 student competition. It’s my feeling that our identities are formed by those around us. It’s also my feeling that custom type can be a lot of fun to create.
5:30 pm
april 23 at 5:30 pm
south wabash avenue (at monroe) sage studios for fashion design
36
event chairs Donna LaPietra | Stephanie Sick | Bisi Williams Mau
Cocktails and an Epicurean Strolling Supper Go behind the scenes in Sage Studios where fashion students bring their designs to life.
7:00 pm
8:00 pm
Fashion Show
Decadent Desserts
Take your seat for the walk, the most extraordinary fashion show you'll ever experience.
Mingle with the artists and faculty, as well as models wearing student designs.
Celebrate with Maria Pinto as she receives the Legend of Fashion Award. '08
garment design: sar ah newman
garment design: elyse crowell
Valet parking available. Self-park at 55 East Monroe.
'08
As always, dress with style.
'08
an extraordinary evening of.fashion art
garment design: jessica gr ate
All proceeds from the walk 2009 support scholarships and the Department of Fashion Design.
8:00 pm
the School's annual and highly anticipated fashion show with the Master of Fine Arts graduate exhibition. This is fashion and art like you've never seen it before.
7:00 pm
the walk 2009 is an unprecedented integration of
5:30 pm
Wellington Reiter, President of the School of the Art Institute of Chicago and the Fashion Committee invite you to the walk 2009 to experience an extraordinary evening of fashion + art.
honoree, saic legend of fashion award
you ' re invited to an extraordinary evening of. fashion art
honoring saic alumna
maria pinto
with the legend of fashion award celebrating the 75 th anniversary of the fashion department
An alumna of the School of the Art Institute of Chicago (BFA '90) majoring in fashion, Pinto also attended New York’s Parson’s School of Design and the Fashion Institute of Technology. Pinto landed a coveted position working for legendary designer Geoffrey Beene soon after graduation. There, Pinto learned the importance of ‘attention to detail’, the techniques of draping, and the art of editing. The Maria Pinto Collection is available at her flagship store in Chicago, Saks Fifth Avenue, Barneys New York, Takashimaya, and other fine boutiques across the country.
garment design: maria pinto bessie dress, spring 2009 collection
Honorary Fashion Committee Members William Ivey Long Nicole Miller Cynthia Rowley (BFA '81) Event Chairs Donna LaPietra Stephanie Sick Bisi Williams Mau Fashion Committee Teri Tkachuk Benedetti Amy Bluhm Emily McLaren Booth Marlene Breslow-Blitstein Greg Cameron Lester Coney John (Jack) Crowe Melissa Sage Fadim Bob Faust Marilyn Fields Ikram Goldman Debbie Jagel Amy Tara Koch Carrie Lannon Margaret MacLean Mary Ann MacLean Patty McGrath Robin Morgenstern Maria Pinto (BFA '90) Joe Rosa Zoe Ryan Ellen Sandor Bruce G. Southworth Lisa Warshauer John Winzeler Kristine Yasutake
mission: The Fashion Committee was formed to provide a supportive environment to assist the Department of Fashion Design at the School of the Art Institute of Chicago to achieve their goals through advocacy and promotion.
Board of Governors Cary McMillan, Chairman Robert H. Bergman Larry Booth Charles Brennan III Linda Buonanno John Chapman Lester Coney John (Jack) Crowe A. Steven Crown Todd Dalaska Robert Donnelley Melissa Sage Fadim Karen Frank David C. Hilliard Holly Hunt Betsy Karp Jordan Krimstein Eric Lefkofsky Barry MacLean Charles L. Michod, Jr. Melissa Moore Young-Ju Park Marian Phelps Pawlick Charles T. Price Thomas Reynolds Ellen Sandor Richard Sandor Stephanie Sick Adrian Smith Bruce Southworth Howard S. Stone Charlotte Tieken David J. Vitale Todd Warnock Arthur M. Wood, Jr.
Art Institute of Chicago Board of Trustees Thomas J. Pritzker, Chairman Karen B. Alexander Marilynn Alsdorf E.M. Bakwin Warren L. Batts Anne Searle Bent Lindy A. Bergman Robert H. Bergman Bowen Blair Edward McCormick Blair Neil Bluhm Barbara Bluhm-Kaul John H. Bryan Gilda Buchbinder Carolyn S. Bucksbaum Linda Buonanno Francie Comer A. Steven Crown William M. Daley Quinn Delaney Wesley M. Dixon, Jr. Janet Duchossois John A. Edwardson Marshall Field Mike Fox Karen Frank Barbara Franke Stanley M. Freehling Maurice Fulton Denise Gardner Roxanna Beatty Goebel Jean Goldman James A. Gordon Juli Grainger Richard Gray Mary Winton Green Kenneth C. Griffin Ann Grube Charles C. Haffner III Caryn Harris David C. Hilliard John W. Jordan II
Hair and makeup generously provided by:
Judy Keller Anstiss Hammond Krueck Leonard Lavin Larry Levy Julius Lewis Elizabeth Souder Louis Barry L. MacLean Lewis Manilow John Manley H. George Mann Beatrice Cummings Mayer Howard M. McCue III Nancy Lauter McDougal Eric T. McKissack Cary D. McMillan Samuel M. Mencoff Stuart D. Mishlove Judith Neisser Alexandra C. Nichols Marian Phelps Pawlick Bryan S. Reid, Jr. Linda Johnson Rice Andrew M. Rosenfield John W. Rowe Dorothy Runner Shirley Welsh Ryan Harold Schiff Gordon Segal Brenda Shapiro Stephanie Sick Edward Byron Smith, Jr. Manfred Steinfeld Irving Stenn, Jr. Isabel Stewart Howard S. Stone Melinda Martin Sullivan Louis B. Susman Oakleigh Thorne Byron D. Trott David J. Vitale Frederick H. Waddell
Catering services provided by:
design: faustltd.com
President, Wellington Reiter, FAIA
75th Anniversary Committee Trisha Rooney Alden Robin Loewenberg Berger Nate Berkus Sophie Bross Suzette Bulley Cathy Busch Patsy Callahan Susan Canmann Cindy Chereskin Elizabeth O'Connor Cole Peggy Crowe Susan Crown Nora Daley Conroy Billy Dec Chaz Ebert Melissa Sage Fadim Jamey Fadim Shelley MacArthur Farley Jacky Ferro Melissa Gamble Caryn Harris Stephanie Harris Mellody Hobson Hollye Jacobs Linda Johnson Rice Anne Kaplan Bill Kurtis Whitney Lasky Bruce Mau Jeanine McNally Cindy Melk Jan Melk Shauna Montgomery Kate Neisser MK Pritzker Suzanne Rooney Bill Sick Amelia Silva Maureen Dwyer Smith Maria Smithburg Kimberly Taylor-Smith Dia Weil Lois Weisberg Neal Zucker
photogr aphy: jim prinz ( exlucdes maria pinto garment )
Whether her clients are high profile figures or celebrities, like Michelle Obama and Oprah Winfrey, they all come back to Maria Pinto for her tailored silhouettes that are made to fit a variety of lifestyles. Maria Pinto’s success comes from combining luxurious fabrics with clean lines. Juxtaposing these elements together with sensuality and passion, Pinto creates collections that define ‘classic with an edge’.
Avant-garde Sponsors Mary Ann & Barry MacLean Margaret MacLean Sage Foundation, Brighton, Michigan 75th Anniversary Honorary Co-Chairs The Honorable Richard M. Daley and Maggie Daley
cover garment design: mariko golden '08
Maria Pinto’s designs evoke a deliberately modern and confident sophistication. Season after season, she marries the rich traditions of artisanal textiles, hand selected from around the world, with the modernity of American design.
you ' re invited to an extraordinary evening of. fashion art
honoring saic alumna
maria pinto
with the legend of fashion award celebrating the 75 th anniversary of the fashion department
school of the art institute of chicago The Walk 2009 Accordion Fold Invitation The higher-end of the two fashion shows, The Walk was produced like a professional catwalk program and held in an art gallery in Chicago’s downtown “Loop” area. This event celebrated an SAIC alum and celebrated fashion designer, Maria Pinto, who apparently was selling dresses to Michelle Obama and becoming bigger news by the day. The challenge here was highlighting the fashion pieces, explaining the myriad events, and fiting all the sponsors on the back, while keeping this piece impeccably clean.
Office of Development and Alumni Affairs School of the Art Institute of Chicago 37 South Wabash Avenue, Suite 818 Chicago, Illinois 60603 www.saic.edu
school of the art institute of chicago mixer postcard
Alumni, Parents and Friends, please join School of the Art Institute of Chicago President, Wellington Reiter, FAIA, for an SAIC reception in conjunction with the College Art Association (CAA) Annual Conference.
A fun experiment in type and color Designed for SAIC’s alumni mixer in Los Angeles, this postcard plays on LA’s urban sprawl and density while drawing a visual metaphor on how SAIC alumni stand out from the rest.
saic in los angeles Friday, February 27, 2009 6:00 - 8:00 p.m. The WesTin BonavenTure hoTel and suiTes Lakeview Bistro, 404 South Figueroa Street Los Angeles, CA 90071 rsvP online! http://my.saic.edu/event/losangeles2009 QuesTions? Contact Alumni Affairs at alumni@saic.edu or 312-629-1667 saiC advising and suPPorT aT Caa! Kate Schutta, Assistant Dean and Director of Career Development, will be available to SAIC alumni to discuss job search strategies and how to navigate the conference on Wednesday, February 25—Friday, February 27 from 9:00 a.m. to 4:00 p.m. Look for the SAIC flag and postings on the message board areas. You can also reach Kate at kschut@saic.edu or her cell 773-620-1303 before or during the conference.
Presorted First Class Mail U.S. Postage PAID Chicago, IL Permit #2930
Paul Halupka 2316 W Huron St Apt 2 Chicago IL 60612
Shuttle, Parking, Electronic Recycling, & Secure Document Destruction at Regions Park
mo s fe s t s ro c k ival .com
The preserve in Hoover, AL
reduce reuse
reimagine Artists, Installations, Music, Cafe Wonderkid Studios, Hiking & GPS Hunt Cake Expo, + Green Living
Sponsors: Realty South Birmingham Weekly Coca Cola Culinard 90.3 WBHM ValPak B Metro Thicket Birmingham Home & Garden Charter Media Fox 6 Nature Scape Shred - It BWSC Foton America Alagasco USS Real Estate
shuttle and parking available at Hoover High School. Electronic recycling at regions park. moss rock preserve in Hoover, AL Sponsors Realty South Birmingham Weekly Coca Cola Culinard 90.3 WBHM ValPak B Metro Thicket Birmingham Home & Garden Charter Media Fox 6 Nature Scape Shred - It BWSC Foton America Alagasco USS Real Estate
Freshwater Birmingham Beverage Realty South Birmingham Weekly Coca Cola Culinard 90.3 WBHM ValPak B Metro Thicket Birmingham Home & Garden Charter Media Fox 6 Nature Scape Shred - It BWSC Foton America
reduce reuse
reimagine Art, beer tasting, kid's activities, cakes, sustainable ideas, hiking music, food, + creativity.
Freshwater Birmingham Beverage Realty South Birmingham Weekly Coca Cola Culinard 90.3 WBHM ValPak B Metro Thicket Birmingham Home & Garden Charter Media Fox 6 Nature Scape Shred - It BWSC Foton America
moss rock festival Poster & Collateral Campaign Fresh on the heels of a rebranding, I was hired to jump in and help brainstorm and art-direct for a new campaign to promote this ecofestival. In a three-day whirlwind of concepting, approvals, and production with the talented Kelly Housholder, we threw together posters, ads, and other collateral.
urban gateways center for arts education Catalog of Programs 2008/09 Fun, original, and loads of information. The z-fold form divides the book into two sections: the catalog of programs, and artist highlights/Urban Gateways factoids. A systematic color palette, vibrant patterns and swashes and playful type make this book a fun experience that communicates what this arts programming organization can do for Chicago’s school-age children.
2008 annual report
213,697
durinG 2008 We served
total arts experienCes
For students, teaCHers & parents
77 Cities and villaGes
tHrouGHout Metropolitan CHiCaGo
306 sCHools & CoMMunity-based orGanizations
275 oF tHese Were sCHools (90%) 162 Were CHiCaGo sCHools (59%)
203,350 audienCe MeMbers 4,011 students and eduCators 6,336 students and teaCHers 5
urban gateways center for arts education
t a H W o d e W
y , every da d il H C y r , eve every art est ne of the larg o , s y a w te on a urban G arts educati e iv s n e h re p m ght and most co try, has brou n u o c e th in s organization f millions of o s e v li e th r the arts into in Chicago fo n re d il h c d e ient disadvantag nd is a recip a rs a e y 7 4 rts”. more than “Medal of a ’s e s u o H e it of the Wh 0 arts than 250,00 re o m rs e v li uG de low-income to r a e y h c a e rs, experiences dren, teache il h c a re a o utg Chica es in- and o id v ro p d n a e and parents mming in th ra g ro p rs u o of-school h nd visual arts a ia d e m , g rmin ctives literary, perfo ltural perspe u c f o ty e ri a ols, from a v go area scho a ic h C 0 5 3 to over ultural nters, and c
2008 Annual Report: A two-color success As a continuation of the styles set up in the catalog of programs and previous annual reports, UG’s 2008 annual report became an exercise in merging energetic imagery, type, and layout with hard facts and figures and a really strict budget. The design utilizes a four-color palette (using white as a positive color) made from mixing two vivid PANTONE swatches, keeping things vibrant while saving our nonprofit client valuable dollars.
alison britt producer
alison@brittlittlehorn.com P 205 533 3522 F 205 871 4156 313 berkley place birmingham AL 35209
britt little horn Logo, stationery and website design I wanted to develop some sort of character that represented the client’s attitude of activism in children’s and women’s advocacy through probono film production. Free spirited and hip, “Britt” is always ready to blow her toy horn for whomever may need a little trumpeting.
alison britt producer
alison@brittlittlehorn.com P 205 533 3522 F 205 871 4156 313 berkley place birmingham AL 35209
roasted this coffee.
primavera coffees Illustration, CafĂŠ Sign, and Shirt Fueled by Primavera, I sketched and illustrated the in-store coffee roaster that so furiously fueled the business, capturing the passion of owner Brett Burton in the process.
cerra aromatherapy Look-and-Feel Explorations for Chi Products Site This remarkably rich website, which is intended to sell aromatherapy products under the guise of bringing workaday women a moment of zen, employs Eastern stylings along with the ability to select any number of “moods�. From here, clients can choose a breathing exercise, or perhaps purchase a certain scent that refreshes the mind.
forty-one prospects Logo design and letterpress business cards Keeping it painfully clean and Paul-Rand-corporate made sense for this do-it-all online marketing specialist.
tolerance the 2013 Chicagoland Bike Map will help you get around
A message from the Active Transportation Alliance
2 0 1 3
tr a nSit tr ip pla nner
Car-Free
paved trail unpaved trail Dirt trail
e D i t i o n
up-to-Dat e pat hS anD trailS rateD BY eaSe oF uSe For
excellent Bike route
l
good Bike route Fair Bike route
t weekdays car-free routes:
trails & protected lanes th ouSanDS oF MileS oF routeS all e valuateD BY loCal CYCliStS!
Suitable for bicyclists of all levels and ages. Separated and protected from motor vehicle traffic.
excellent
ap, active trans enlisted expert cyclists from he region, many of whom log thousands of miles ir bikes. this truly is a map for cyclists made by ith the Chicagoland Bike Map is like riding with a s the way.
Suitable for bicyclists of all levels. Smooth riding surface with a marked bikeway, a designated bike route, or preferable conditions for shared-lane riding.
Bike Shop partners agoland at ode below.
good
oland Bike Map will help you get around ely and efficiently on your bike — no matter if g to work, riding with your child on a local bike g on a leisurely weekend ramble.
s. use front bus rack.
Suitable for most bicyclists. Smooth riding surface and good connection. requires moderate traffic tolerance and riding skills.
Fair
e from the Active ation Alliance
plan Your riDe with Color-CoDeD routeS anD Cl e arlY- MarkeD train & tranSit optionS
Jo pe ac
ition of the map, active trans paid special ncing route connections and eliminating many s.” in other words, many of the recommended you navigate from one end of your own e other, or even plan a trip from one end of the r.
s arriving in before 3 p.m. with the exception m for more info).
Bi
use transit to extend your bike trips: goroo.com
ShareD
ns by color)
Completely redesigned
Dark green means car-free riding. the other three colors indicate levels of riding comfort based on factors like traffic and road conditions. Simple, right? now get out there and enjoy the ride!
map allowed an opportunity to highlight exciting re like trails and protected bike lanes. You’ll lors for trails and bicycle-friendly routes, as well mation for bike shops, regional destinations, major shopping destinations.
line
Bike Map
this map is designed so the color-coding is intuitive!
le to or bik
or ation alliance
e on a bus, o connect
chicagoland
aBout the C o lo r - CoD ing S YS teM
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5
if you were involved in a crash, consider calling the Crash Support hotline at 312-869-help (4357) for information on your rights and responsibilities as a cyclist. activetrans.org/ crashsupport
portation alliance is ice for better walking, it. Supported by more bers, the organization icycling, walking and more convenient.
4
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s regional bicycle receive discounts at wsletter, discounts on and the knowledge that ake Chicagoland a et around. Join online ns.org/membership.
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Fin sh co bik bik
Cr a Sh S u ppo rt hotline
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learn the rules of the road and how to stay safe while bicycling in traffic: activetrans. org/everydaybiking
this map will help people of all ages find the — no matter their experience or comfort level. have fun!
for
r iDing with tr a FFiC
Best available route in the vicinity. Suitable for advanced cyclists.
the next edition of @activetrans.org. SCale 1 inch = 1.5 miles art ne r
Resources riDing with traFFi C
BiCYCle ShopS
learn the rules of the road and how to stay safe while bicycling in traffic: activetrans. org/everydaybiking
Find out about our bike shop partners and get a complete list of Chicagoland bike shops: activetrans.org/ bikeshops
C raSh Support hotline if you were involved in a crash, consider calling the Crash Support hotline at 312-869-help (4357) for information on your rights and responsibilities as a cyclist. activetrans.org/ crashsupport tranS it trip pl anner use transit to extend your bike trips: goroo.com
BikeS on Bu SeS & trainS learn about when and how to put your bike on the train or bus: activetrans.org/ bikes-on-transit Bike CluBS Join an organized ride with people from your community: activetrans.org/bike-clubs
0 1/2 1 2 4 chicagoland bike map
5
chicagola
Experience design and color-coded route-finding system ConneC ting with tr a nSit
Bike Ma
Working with the planning and mapping team at Active Transportation throughout the region, you can put your bike on a bus, Alliance, I Metra developed a user-friendly Cta car or train. use these symbols to connectregional bike map design, featuring the best routes for your journey. system. The map is unique because each colora color-coded wayfinding coded route has beenMetra/amtrak user-tested line by a volunteer. In this system, the Completely redesigned safest routes are easiest to see first, even for colorblind users. Cta line (Stations by color)
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know when g o : reS tr iCtio nS Fo r Bringing BiCYCleS o n tr a nSit Cta trains: Bikes allowed at all times except weekdays 7-9 a.m. and 4-6 p.m. Metra: Bikes permitted on all weekday trains arriving in Chicago after 9:30 a.m. and leaving Chicago before 3 p.m. and after 7 p.m., and on all weekend trains, with the exception of special blackout dates (see metrarail.com for more info). Cta & pace buses: Bikes allowed at all times. use front bus rack.
tho u Sa nD S oF M ileS oF r o u t a ll eva luateD B Y lo Ca l CYCli
Bike S hop pa rtner S please find out more information about our Bike Shop partners and a get complete list of bike shops in Chicagoland at activetrans.org/bikeshops or scan the Qr code below.
Bike Shop
Bike Shop partner
SenD u S You r FeeD B aCk
Bike Shop
pla n Yo u r r iDe with Co lo r - Co DeD a nD Clea r lY- Ma r k eD tr a in & tr a nSi
birmingham cycle cooperative Line Art for the BiciCoop Website Sometimes it feels so good to get back to the ol’ pen-and-paper, and it just makes sense alongside the hand-drawn type I made for their logo.
ACTIVETRANS
Neighborhood Bikeways Campaign year in review
Choosing the best routes for biking
By Jim Merrell
by Maggie Daly
In 2013, Active Trans’ Neighborhood Bikeways Campaign mobilized thousands of people across the city to make our vision of a 100-mile network of protected bike lanes by 2015 a reality. No matter if you’ve been biking,
U P D A T E
walking, driving or taking transit, it’s been hard to miss the progress our campaign has made this year. The city now boasts nearly 17 miles of protected bike lanes that physically separate people riding bikes from motorized traffic. That’s double the amount we had just one year ago. For buffered bike lanes, which use street markings to create extra space between bikes and cars, the numbers are even more impressive: The total mileage quadrupled in one year to more than 31 miles and another 15 miles are slated to go in as soon as weather permits. People around the nation are taking notice of these new, exciting developments. Recently, the national advocacy group People for Bikes named the Dearborn Street protected bike lane the best protected bike lane in the nation and the new Milwaukee Avenue bike lane was given seventh place on the same list. Building these nextgeneration bike lanes is essential to bringing biking into the mainstream and reaping the many health, environmental and economic benefits these simple machines can bring to our complex society. Put another way: Better bike lanes means more people riding bikes, and more people riding bikes can help us save the world. The 12,000 people who joined Active Trans’ Neighborhood Bikeways Campaign agree.
Does your train station need a makeover? Complete Stations is on the job! PAGE 6
When the new Milwaukee Avenue bike lane was proposed, thousands of people sent messages of support to aldermen and city hall, dozens of advocates turned out to a public meeting in support of the plan, and business champions took to the city’s newspapers to hail the economic boost the new infrastructure would provide.The area surrounding the new protected bike lane on Vincennes Avenue from 85th Street to 103rd was notorious for speeding motorists, which made the street dangerous for people riding bikes and people walking to and from local churches and schools. The Neighborhood Bikeways Campaign joined Friends of the Major Taylor Trail to host a community workshop to solicit input from residents on trouble spots and needed improvements. Efforts like these are accomplishing more than just building new bike lanes. We’re building a powerful grassroots movement capable of making big changes happen. This growing power became more evident this year when the Illinois Department of Transportation reversed its ban on protected bike lanes on state-controlled roadways. How do big changes like this happen? The state of Illinois didn’t suddenly awake one morning and change its position. Thousands of letters and persistent pressure from community members and business leaders led to the announcement. And now the state will pilot a protected bike lane on Clybourn Avenue, marking the first time a project like this is targeted for a state-controlled roadway. These shared victories don’t signal that the end of our work is near — far from it. In order to meet our goal of 100 miles of protected bike lanes by 2015, we’re going to need to get even more done next year than we did this year. And with the recent transition in the city’s transportation leadership and a municipal election looming, we can’t take anything for granted. So strap on your helmet, steel your resolve and let’s ride on to victory.
Jim Merrell is a campaigns manager at Active Trans.
Ever taken a wrong turn on your bike and end up making your trip twice as long? If this has happened to you, you know the advantages of planning your bike route in advance. For people new to the world of cycling, the first point to know about route planning is that the best bike route may not be the most direct route. While your trip may end up a little longer, the additional time and distance is a worthwhile tradeoff for a safer, more enjoyable ride. Still, to design your route, you’ll want to start with the most direct route. Then make adjustments to avoid the busiest roads; look for parallel side streets with less traffic. Look for streets with bike lanes and enough room to ride outside of the “door zone” when riding alongside parallel parked cars. Look for routes that allow you to cross busy streets at traffic lights. If you’re forced to use a road with heavy traffic, make it brief and stay on the shoulder. If you can, consider riding on residential streets when starting out, even if they take you a bit out of the way. In the suburbs, finding direct and safe routes may require more creativity and flexibility. When confronted with high speed limits on suburban roads or when you encounter subdivision streets that wind around to a dead end, you need a detailed route plan and perhaps a backup plan. Bike lanes are spreading to more suburbs, but these vary in quality and connectedness in between communities. Often, suburban bike paths are a great option during good weather. If the path is covered in water or snow, you may want to have a backup plan.
Finding your way Whether you’re cycling in the city, suburbs or in rural areas, a good map is an invaluable resource. Active Trans’ 2013 Chicagoland Bike Map is better than ever, featuring more trail and bike route connections: activetrans.org/chicagoland-bike-map-6th-ed The City of Chicago publishes a great map for getting around neighborhoods: chicagobikes.org/bikemaps/ In the suburbs, municipality websites often provide maps of the bike-friendly infrastructure in town The Illinois Department of Transportation has regional maps for the entire state: dot.il.gov/bikemap/state3.html
Connect with others Chicagoland bicyclists are fortunate to have unique resources for bicycling information. TheChainlink.org forums: Connect with other cyclists about their routes. Chicago Bike Buddies: Get a bike mentor who can ride with you and show you safe routes.
Mobile apps Google.com/maps offers bike directions option. Goroo.com: A multimodal trip planner from RTA, which allows for preferences for train, bus, driving to transit, bicycling and walking. Chicago Bike Guide app by Steven Vance: Allows you to design your own route, get a suggested route or discover new roads or trails to get there. Ride the City: Bike map app that includes Divvy stations bike paths, and bike shops.
Maggie Daly recently served as a marketing and communications intern at Active Trans. Don’t forget to renew your Active Trans annual membership, which comes with great perks. It’s quick and easy. Just visit us online: activetrans.org/membership.
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13
“active trans update” newsletter re-launch Brand adaptation, layout and print production A simple update to the Active Trans brand, the quarterly newlsetter got a simple and easy-to-update layout design that serves the text-heavy layout without ever losing the reader in a sea of gray.
Quick Releases Haiku contest winners Electric bikes Complete Stations Active Trans Awards Reception Winter biking tips Five years as Active Trans Chicago Neighborhood Bikeways Picking the best bike route
A C T I V E T R A N S P O R TAT I O N A L L I A N C E
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ACTIVETRANS.ORG
| WINTER 2013
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o n e pa r k i n g s pac e :
the bottom line
t h e s i m p l e m at h o f B i k e C o r r a l s
Business owners like you have one big question in mind: How much will it cost? To determine the costs involved for your
before
location, take a look at this menu of options:
The Hopleaf, before & after. BuyiNG a Corral
$2,500-$3,000 10-Bike Corral after
ONE PARKING SPACE
MORE CUSTOMERS
MORE OFTEN
EVERYONE WINS
When a bike corral is installed in the space normally occupied by one car, the space can yield ten times more customer visits every day.
When parking is hasslefree, customers visit more often, they are in a better mood, and parking turnover occurs more quickly.
A study of businesses in Portland, Oregon found that while motorists tend to purchase more in a visit, cyclists are loyal customers, visiting regularly and spending more monthly.
+ + + + +
Includes racks, installation, curb stops, delineator posts, and city permits.
C oV e r i N G a N N u a l C o s t s
Increased profits Happier customers Better for pedestrians Eco-friendly solution Better-looking street
$ 7 5 p u B l i C way p e r m i t $ 8 0 0 w i N t e r r e m oVa l
& s p r i N G i N s ta l l at i o N (For corrals installed in a Snow Removal Zone.)
after
COMMUNITY GROWTH
BREATHE EASIER
PEOPLE HAVE ROOM TO WALK
Bike corrals increase the visibility of bicycling as a transportation choice and show that a business community is “bike friendly”—that it cares about its customers who ride bicycles.
When installed adjacent to sidewalk cafes, corrals provide an additional buffer between people and passing vehicles. And when installed near crosswalks, corrals can shorten the crossing distance for pedestrians.
Bike corrals make the walking environment more welcoming by removing bicycles that are often parked on sidewalks.
GettiNG it Customized
increase bike and f o ot t r a f f i c ! i m p r ov e y o u r neighborhood! at t r ac t n e w customer s!
City of Chicago Rahm Emanuel, Mayor Department of Transportation
$700+
Custom BraNdiNG o r d e C o r at i V e e l e m e N t s For an additional $700 or more, Special Service Area providers can add attractive branding to the bike corrals. Local businesses can add decorative elements, like those added to bike corrals in Andersonville and Pilsen, below.
Gabe Klein, Commissioner www.ChicagoBikes.org
chicago dept of transportation bike corrals sales brochure Brochure design and infographics This 11x17, four=panel brochure begins by educating business owners on the role and purpose of bike corrals, and seeks to seal the deal with an infographic: when people see the multiplier effect of providing bike parking, it’s hard to ignore the benefits therein.
Warrior Arts Studio art. story. community.
W A S
Warrior Arts Studio art. story. community.
W A S
Warrior Arts Studio art. story. community.
W A S
Jessa Carlstrom
Artistic Director
773.301.5366 jessa@warriorartsstudio.org
W A S
Jessa Carlstrom
artistic director 773.301.5366 jessa@warriorartsstudio.org
warrior arts studio Logo and branding for veterans’ arts therapy studio Stark but not sterile, badge-like but not a patch, austere but not overtly military, this logo seeks to walk a lot of fine lines at once. Inviting military veterans to express themselves artistically is often a hurdle, so this initial brand touchpoint needed to make the best impression possible: familiar, reliable, community-driven.
S A C R I F I C E • C O M M I T M E N T • V I C TO R Y
The logo can be used in 3 versions: CMYK, 2-color, and 1-color. In chess, a gambit is an opening strategy involving sacrifice. Use the red flag whenever printing allows. It’s risky. So it demands commitment to get the win. Do not separate or adjust the positioning of the icon and text “lockups”. Please leave clear space on all of the logo cancycling breathe. Notsides so surprising that ridersso talkit about as “chess on wheels”, eh? Cycling is about more than going fast. It’s a sport for thinkers.
When the full-color version isRacing used on apreparation non-white background, that the white fill is in is about as much as execution; a ensure core strategy is key. use on the icon. The backgroundTake color the design should show into the icon. this of opportunity to deliver on yournot potential as a through rider. The first move is on you. And the first month is on us.
Questions? Email the designer: paul.halupka@gmail.com
1 S T M O N T H F R E E { T H I S M O N T H O N LY } G A M B I TCOAC H I N G @ G M A I L .CO M
gambit cycle coaching Logo design, naming, brand presence and copywriting
gambitcoaching.com
sa c
rifice
o • commitment • vict
ry
We call cycling “chess on wheels”, so after some discussion on a new brand name for local coach Eric Blankinship, it wasn’t long before we landed on Gambit. Featuring the knight and rook and the “flamme rouge”, the warning flag you see at one kilometer before the finish line, this brand seeks to tap into (and celebrate) the eccentricites and culture of bike racing.
paul halupka 256 652 9809 paul.halupka@gmail.com ha-lup-ka.com
Thanks for your time.