April 2019
MADE MEXICO MADE IN MEXICO
INDEX INDEX
Top Top Designers Designers
Brands Brands you you need need to toknow know
Where Where to to shop shop
Mexican Mexican Magazines Magazines
Get Get to to Know: Know: Johanna Johanna IĂąiguez IĂąiguezMarin Marin
MANIFESTO MANIFESTO
This zine is about Fashion in Mexico, I chose this topic because personally I’ve Heard
how people think that Mexico is not a good place to do fashion or how Mexico has no
fashion; and that is not even close to reality. Mexico does have fashion and now days the
industry is growing a lot, in levels that we are starting to get recognize internationally
for it.
In this fanzine, I´m looking forward to show to the readers a few of the top Mexican
designers in the country today, some of the brands that are emerging and getting
recognition. If you are reading this zine and you didn´t knew about how fashion is in
Mexico you will know now.
This zine is suitable for Mexican people that wants to know a little bit about fashion in
the country and foreign people that doesn´t know about how fashion is in our country.
What makes this fanzine different is that we´re going out of the normal publications
content where they show you only traditional Mexican gowns; in this zine you will find a
different concept and you will see more than just the stereotypical garments, because
in this case you´re seeing this from the perspective of a Mexican person.
- Paulina Vega
TOP TOP DESIGNERS DESIGNERS
Sandra Weil Brand established in Mexico City since 2012. Sandra
Weil designs clothing with intricate embroideries and
obsessive attention to detail, resulting in statement and
versatile pieces. She aims to connect women to their
feminine side without compromising comfort, designing
separates that will allow women express themselves and
accompany them from day to night. Her Brands purpose is to
create high quality garments, that are unique and timeless.
Kris Goyri
Kris began working in the fashion industry
designing a "ready to wear" clothing for women; He
defines his collections as Elegant, Fresh, Natural
and simply beautiful. In 2008, he was chosen by an
international jury to receive Elle´s magazine
international award for New Mexican talent. His
style has been described as pure, exquisite, fresh,
and feminine, with a full knowledge of the woman’s
body.
Lorena Saravia
A high fashion women’s contemporary brand
launched in Mexico City in 2010. She is consider
one of the best fashion designers in Mexico. The
brand opened in 2014 it´s first flagship store
on Masaryk, Mexico City most luxurious avenue.
The brand is designed for the contemporary
woman, giving her the flexibility needed for her
everyday lifestyle; Relaxed silhouettes and
timeless elegance reflect the label’s trademark
style.
Francisco Cancino
Consider one of the best fashion designers in
Mexico. He is the creative director of his brand
Yakampot. His aesthetic is
Mexican textil
based in the traditional
with a contemporary vision. The
garments are handmade by artesanal indigenas.
Julia y Renata
The Franco sisters have been in the fashion
industry for 24 years. Their designs are
asymmetric, they see beauty in women from
another perspective. Their style is defined as
avant-garde, minimalist, conceptual and elegant.
Alfredo Martinez
Is a brand that has a feminine style,
sophisticated, experimental and creative. The
DNA of the brand is finding new ways to solve
the function of the design, perfecting the level
of quality and details used. Each piece is finely
made by manual processes.
BRANDS NEED TO TO BRANDS YOU YOU NEED KNOW
Yakampot
Created by Francisco Cancino, the designer
rescues the beauty of the typical gowns of the
country. Each of their garments are made with the
help of artisans from different states of the
national territory. Through its garments the
designer preserves the traditional techniques and
iconography of the indigenous peoples.
Malafacha
Created by Francisco SaldaĂąa y Victor Vernal,
this brand was one of the first national brands
to produce collections ready to wear. their
purpose is to always find beauty in unusual
places.
ocelote
Brand designed based in the essentials of any
wardrobe. The brand expresses a fresh and
revitalized concept of basic clothing: versatile,
accessible and conscious products of the body
and the senses.
Thousandponies
Created by Johanna IĂąiguez-Marin. This brand
with a minimalist concept is looking to bring
something different to the market with
strange cuts and a clean and simple design.
WHERE WHERE TO TO SHOP SHOP
Mexicouture
Online Shopping
Digital business model that concentrates in the same place, for its promotion,
commercialization and distribution, to the most important names in Mexican design to
make them available to everyone. The best online luxury Mexican fashion shopping
website.
La Mirilla
Guadalajara, Jal
The bazaar seeks to give a space to new brands to be known and seen. Emerging
talents can sell their products and allow themselves to growth here as brand. The
Bazaar´s main purpose is to bring national fashion to people and give emerging
designers an opportunity to show their designs.
Ugga Concept store
Guadalajara, Jal
The main purpose of this Concept Store is to promote national and international
designs with an innovative, avant-garde and unique proposal.
In this store you can find the most luxurious brands made in Mexico.
Ikal
CDMX, Mex
Concept Store for Independent Brands. the store seeks to represent Mexican design as a
virtuous circle that is reinterpreted multidisciplinary. The spaces are arranged to create
an experience that involves, through the various levels, starting with the level of access,
where, by season, the showcase changes, marking and coupling with the trends.
MEXICAN MEXICAN MAGAZINES MAGAZINES
Coolhuntermx
Digital platform that seek We seek to professionalize the Mexican design and fashion
industry.
Design and creativity change societies, cities, environments, mentalities and the
direction of a country, therefore today we are focused on enhancing the talent that
exists in Mexico and Latin America in order to generate a Latin force that can
counteract current movements worldwide.
Haunted Mag
Our vision is to position Mexico as a fashion capital, where trends, design, quality and
luxury always prevail.
A one of a kind space that captures the most relevant individuals of the fashion
industry in Mexico. The issue is released quarterly and is available in print & digital.
Proyectomoda
Digital magazine specialized in fashion in Mexico and Latin America.
Their main purpose is to offer a different perspective on what happens in the business
world of Mexican Fashion.
KS by Anna Fusoni
Specialized magazine in the Mexican fashion .
The magazine was created and is directed by Anna Fusoni, who is a journalist,
entrepreneur, lecturer and English trend analyst based in Mexico. She is known for
supporting Mexican fashion design from various platforms such as contests and
publications.
Meow
Editorial platform with the aim of show the intellectual and contemporary side of
national fashion, in companionship with beauty music and culture. It is a local
magazine, which was created in 2013 in Mexico City.
GET TO TO KNOW: KNOW: JOHANNA GET JOHANNA IÑIGUEZ MARIN IÑIGUEZ MARIN
She studied design in Guadalajara, Mexico and later studied Fashion Marketing in
New Zealand; her style is defined as something functional, different and feminine.
For Johanna, fashion has always been part of her life, since she was little she
played with her clothes making "interventions", altering the cuts and transforming
the pieces to reach the look she had in mind for a party or meeting. The designer
said that despite studying design she never thought about being a fashion
designer; "I am a creative and sensitive person, I love going beyond what I see, feel
and think. I believe that both personal and work experiences naturally led me to the
fashion path. "
Regarding whether if it has been difficult for her to be in the Mexican fashion
industry and her perception of it, she commented: "It has been very difficult, but it
is like everything, you learn from experiences. You need to be focus on what you
really want to achieve and move forward; Respect your creative process, essence
as designers and, above all, value our work and who supports us. "
In addition, the designer said that considering fashion as a business in Mexico has
a lot of potential, the missing thing is the maturity of the market to consume the
Mexican product, however, she believes that in recent years the consumer's
confidence in them has improved considerably.
Her brand ThousandPonies has a minimalist concept, with a clean and simple
design, they experiment with the patterns and the assembly of the pieces that
seek to transmit the safety and elegance of
woman; The name of her brand has an
emotional meaning, she mentions that the reason why she selected the name was:
"Love of horses and everything that comes with it. I just wanted something
different; perhaps difficult at the beginning to remember but then ... once
understood, it will be harder to forget. "
Something that she enjoys in her career is to meet new clients and hear from their
mouths the comments of her work, it doesn´t matter if it´s good or bad, because
she believes that all this is to evolve; something that she loves is the creative
process; (campaigns, seasons) set new challenges, constant movement and new
ideas.
When asked about her fashion icon, she commented that she does not have a
specific one, because she admires all the icons that mark and create changes in
the fashion industry, since she considers that each one has something special,
regardless of style. "This is art and everyone must learn and take what is good".
Johanna plans to expand her brand and be able to discover new markets as well as
her needs without losing the essence of the independent design of
ThousandPonies.
Undoubtedly, the designer is offering a new proposal with which many will be
delighted, her interest and taste for fashion have led her not only to create her
own brand but also to create an event where Mexican designers can exhibit their
pieces exclusively, which is called The Last Rack, a
Mexican fashion outlet.
If you want to know more about this brand you can find them in social media like
@Thousandponies.