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Introduction
There’s something magical about creating hospitality experiences that succeed beyond expectations. Of course, the secrets to this kind of success depend on a lot more than magic. PKD has been in the business of hospitality development for more than two decades. It’s this depth of experience that means PKD knows the restaurant, bar and club industry like no other. They know launching a successful hospitality business depends on the right combination of business acumen, market intelligence, uncompromising design quality, and retail expertise — and maybe just a little bit of magic thrown in. Having delivered more than 500 open venues, PKD now works across the full spectrum of business design and development. That makes PKD a unique strategic partner, and the secret behind so many successful hospitality and entertainment experiences being launched across Australia.
“We push the boundaries every time, and every time we do, the market says: Yes, we need this! ”
Paul Kelly
“Everyone says we’re the best in the business. That’s because we’re the only ones that get business and design.” 3
Development Sectors
PKD is active within a wide range of sectors within the food and beverage hospitality development market. PKD specialise in creating spaces that are enjoyed by the tenant and owner as much as the customer, with a balance between business success and product enjoyment.
Hotel & Gaming
Restaurants & Bars
Retail Commercial
QSR Brand Development
Accommodation Hotels
Having completed over
PKD has a wealth of
PKD consult to a number
PKD complete Food
The creation of a
200 Hotel Development
experience in Restaurant
of corporations, public
& Beverage projects
Complete Hotel is the
in NSW alone, PKD are a
food styles / design
funds and developers
from end to end, so
work of over 20 years
standout when it comes
concepts throughout
in the commercial
developing Quick
at PKD by linking all
to understanding multi-
Australia and Asia. PKD
Retail Food & Beverage
Service Restaurants
the phases of Food &
faced Entertainment
venues are designed
sector. Through the
are essentially just
Beverage Hospitality and
Venues. PKD pride
from the offer up, with
experience PKD bring
a more intense and
placing them in the one
themselves on business
the experience of the
and the quantity of
compact restaurant
location. PKD provide
increase when it comes
customer essential to
quality developments
model. PKD position
the complete experience
to Gaming Room
the overall satisfaction
completed, PKD are
themselves in the centre
with the activation of
Developments and have
of the development. PKD
involved in the master
of these developments,
accommodation and
a strong track record
venues are a complete
planning and strategy
acting as the conduit
public spaces to the
of turnover increase in
customer immersion into
through to retail design
for all aspects of the
restaurants and bars
Gaming Developments
the journey of food and
of some of the most
development to ensure
providing the customer
post renovation.
beverage.
influential developments
the project direction
with a quality experience.
in Australia. PKD look
stays on course and is
at the project from a
positioned for success.
tenant and customer perspective, basing the success of the retail tenant as the ultimate outcome to the overall development.
Complete Project Development
A business need to be developed so that the journey from initial concept through to successful launch is thorough and complete, from an operational and customer perspective. The overall success of a project comes through a complete and focused approach, where every aspect of the business has been considered. Paul Kelly Design can oversee the following; Competition and research to develop ideal product selection. Consultant Chef direction and feedback. Third Party Graphic Artist assistance. Signage and Branding direction using third party consultant. Packaging advice and feedback. Uniform design assistance. Crockery, Glassware and Cutlery Feedback. Material and design styling images.
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District Brasserie
Nestled within the lobby of the prestigious Chifley Plaza in Sydney’s CBD, District Brassiere launched in 2017 offering casual dining elegance for the well-heeled corporate crowd. The centrepiece of this establishment is an imposing, central island bar of green marble and brass, featuring a multitude of fine wines on display. A fully open kitchen is equipped with a Spanish Josper charcoal oven, and an all-day patisserie works overtime to tempt patrons with its tartines, croissants and Single Origin coffees. The casual elegance of the space is tempered by the distressed gritty treatment of the walls, with aged brass highlights contrasted with post-war inspired Stucco, mid-century leather furniture and New York style banquettes.
Category Restaurant Budget
$2.3m
Year
2017
Size
780m2
3 5
Flying Fish
Flying Fish has a new home. After 14 successful years on Jones Bay Wharf, owner Con Dedes and chef Peter Robertson have joined forces with PKD to launch a new restaurant concept at the Star Casino. The creative vision takes its inspiration from coastal New South Wales, expressed through unique light sculptures, lush colours and meticulously knotted column tapestries by local artists. Quality craftsmanship is on display with custom wine display cabinets, intricate joinery and unique, customdesigned carpets. With an inviting bar to greet patrons, a private dining room for 40 guests, chefs table for 16 and smaller semi private dining rooms, this new home for Flying Fish sees the iconic Sydney establishment step up in style.
Category Restaurant Budget $3.2m Year
2018
Size
595 m2
5 7
Miss Moneypenny’s
PKD has drawn on the atmosphere and
Broadbeach
in Noosa to create a striking new vision of
direction of the venue’s sister restaurant contemporary Australian dining. Social dining in a relaxed, stylish atmosphere is the focus of Miss Moneypenny’s Broadbeach. In a space focused around a striking central fireplace, patrons are surrounded by the warmth of natural timber and hues of grey, navy and terracotta. Brass and stone elements add visual and tactile sophistication to the design. Above the seated diners a detailed ceiling feature attracts the eye with flowing movement The room features an extensive bar running the entire length of the room, and a dramatic window opening offers a view into the inner workings of the superb kitchen. PKD has made a feature of natural light, which adds to the seamless flow between the detailed luxury of the indoor spaces, and the more casual approach of the exterior settings.
Category Restaurant Budget $8m Year
2019
Size
Internal 784 m2 External 110 m2
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Union Place Hotel
The Union Place Hotel offers a contemporary interpretation of the classic American diner. A dramatic bar occupies central place in the room, custom blue stained timber panelling and brass halo lighting imposing a strong, masculine presence. The coffered timber ceiling with its exposed metal fittings and dark walnut stain emphasises the strength of the design, which is then softened through the introduction of plants at key points in the room. The Bistro incorporates booth seating, inspired by the quintessential American diner experience. PKD explores a new approach to a traditional “red, white and blue� colour palette throughout the Main Bar and Bistro. In the Gaming room, darker hues take over, complemented by a dramatic feature ceiling and brass mirrored columns. The custom carpet is a unique non-repeat design, which further develops the moodier colour tones of navy and gold to red. The outdoor area is a contrast to the dark, strong interior. A lighter colour colour palette of blues and yellows is applied through playful and bold patterns. Fairy lights create a welcoming ambience at night, while strategically located plantings juxtapose the striking geometric patterns of the exterior tiles.
Category Bar Budget $3.75m Year
2019
Size
650 m2
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Jade Rabbit
When first encountering Jade Rabbit at The Star, the viewer is struck by the dramatic use of light and materials. Light emanates from the backlit sculpted bar, and plays through the complex ceiling artwork, created from hundreds of crystal clear acrylic rods. PKD has designed the surfaces to explore reflection, from the spectacular illuminated display feature behind the bar, the mirrored columns and perforated panels, through to the dramatic use vertical fish tanks. The unique carpet, inspired by the way light hits water, anchors the design, while the custom furniture softens the surfaces, creating an inviting and stylish space to experience the excitement of The Star.
Category Bar Budget $2.2m Year
2019
Size
180 m2
11 13
Rose Bay Hotel
Classic Australian Hotel design is paired with the latest developments in boutique gaming experience at the updated Rose Bay Hotel. Elegant, traditional timber features have been enhanced through a comprehensive design process. The design has drawn inspiration from the existing building architecture, emphasising and embellishing existing features such as arch windows, feature curves, and repetition of key elements. Contemporary approaches to room lighting and attention to details such as custom carpets have created a gaming experience that is modern yet timeless.
Category Gaming Budget $1m Year
2018
Size
115 m2
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The Evening Star
The Evening Star in Surry Hills is back. PKD has transformed a tired venue into two distinctive operations, pairing a busy gaming experience with a bustling, late night, inner city hotel. The design direction references Blade Runner and sci-fi films, with the interplay between the Asian-focused menu and custom artworks creating a hyper-real vision of the future. Situated on a busy corner, the venue offers a perfect space for customers to escape the maddening crowds.
Category Hotel Budget
$1.5m
Year
2018
Size
360 m2
15 17
Marble and Grain
This Canberra-based European steak house offers the ultimate environment in which to luxuriate in a unique dining experience all year round. Classic European styling and a post-industrial concrete shell combine together to create a warm, inviting space that feels both intimate and timeless. Featuring an expansive open kitchen and a dining room for 150, the heart of this space features a central zinc table, seating up to 20 guests in a period ‘feast’ experience. A separate bar area situated opposite the restaurant offers customers a more casual food and beverage option inside this classic interior.
Category Restaurant Budget
$3.8m Fit-out
Year
2014
Size
730m2
17 19
Black by Ezard
Black by Ezard is a truly unique international steak house and contemporary dining experience. Located within the Star Casino in Sydney and partnered with Melbourne based celebrity chef Teage Ezard, Black by Ezard is a sophisticated, refined, tailor-made restaurant concept that seats 150 guests. PKD has created what can only be described as a masterpiece in restaurant design. A palette of rich yet approachable materials, combining stone, timbers, leathers and dramatic lighting, have ensured Black by Ezard remains one of the country’s most popular steak restaurants.
Category Restaurant Budget
$4.5m Fit-out
$2.0m Base (PKD)
Year
2011
Size
745 m2
19 21
Nu Bambu
Nu Bambu launched in 2018 as the late night food offering by Canterbury Hurlstone Park RSL, embracing a new blend of Asian cuisine and a new direction in style for the much loved RSL. Patrons are welcomed into the space by a signature sculptural piece made of hand-dyed silks hanging resplendent above a communal dining table. Natural textures and finishes are lit up with pop-art references, and the venue’s open kitchen pays homage to the busy street kitchens of Saigon. Inviting and contemporary, the venue has diversified the membership base for CHPRSL and created a new destination for Sydney’s discerning food lovers.
Category Restaurant Budget $2.6m Year
2018
Size
475 m2
21 23
Canterbury
Canterbury-Hurlstone Park RSL Club is now
Hurlstone Park RSL
West, a place known for its variety of dining
a destination of choice in Sydney’s Inner and entertainment experiences. PKD has worked with the venue owners to continually diversify and extend its offerings, attracting a new class of patronage, while maintaining a quality offering for its loyal community. PKD’s ambitious redesign relaunched the venue as a landmark destination, positioned to attract the premium, discerning patron. Bold floor and ceiling concepts entice patrons into an elaborate gaming experience. An all day dining offer is featured within a vast yet classic space, awash with natural light and ambient elegance.
Category Club Budget $3.8m Year
2018
Size
700m2
23 25
St Johns Park
PKD worked with the owners of St Johns
Bowling Club
diversify this Western Sydney entertainment
Park Bowling Club to invigorate and destination. A general seating area provides a gathering point at the heart of the venue, with a diverse mix of food and beverage facilities for customers to choose from. A retro-inspired design offers both comfort and functionality, integrating a number of development initiatives to create a complete club picture for Western Sydney customers.
Category Club Budget
$11.5m Build/Fit-out
Year
2016
Size
2200m2
25 27
St JohnsRens Park Kenny
Opened in April 2017, Kenny Rens is a
Bowling Club
and whisky bar. Kenny Rens is famous for
dramatic yet intimate Japanese Restaurant robata, a centuries old style of slow grilled meats over hot coals. The striking façade is classic yet contemporary while the interior space is traditional yet sophisticated; beautifully detailed and elegantly restrained. Textural charred and warm timbers contrast against monochromatic cool greys of concrete and stone. A bold art work by local artist Amy Finlayson sets off the interior, with beautiful organic indigo brush strokes meandering through the space.
Category Restaurant Budget
$450,000
Year
2017
Size
140m2
27 29 9
Sokyo
‘Sokyo’ expresses a unique design fusion of Sydney and Tokyo, the result of a wildly successful collaboration between PKD and Chef Chase Kojima, supported by Sydney’s Star Casino. This contemporary Japanese restaurant, located on the ground floor of The Darling Hotel, quickly cemented its reputation as one of Australia’s most popular Japanese-inspired dining experiences. Immersing themselves in the culture behind Tokyo-based Kaiseki style allowed PKD to create a series of unique spaces which, like the cuisine on offer, engages all the senses and perfectly matches the delights of Chase’s cuisine.
Category Restaurant Budget
$4.2m Fit-out
Year
2011
Size
985m2
29 31
The Bourbon
PKD has sucessfully reinvented the iconic Bourbon & Beefsteak, creating a contemporary yet timeless feel. The new space cultivates a mixture of Chicago and New York inspired references, with the music edge of New Orleans. Use of classic influences means the Bourbon feels like it has always been there, a centrepiece of the historic Kings Cross scene. Refined textures mix with lush furnishings to create a sumptuous and enlivening experience. This new design incorporates a breathtaking, state of the art, fully outdoor 30-machine gaming room.
Category
Hotels & Pubs / Gaming
Budget
$4.5m Fit-out
$5.0m Base (PKD)
Year
2013
Size
GD 1,300m2 Total 5,200m2
31 33
35 33
The Ivanhoe
Located in Sydney’s beachside Manly,
of Manly
spanning four floors. The venue caters
the Ivanhoe Hotel is an expansive venue to several distinct customer markets, reflecting a diverse set of food and beverage offerings available across the venue. A coastal design aesthetic reflects the spirit of Manly, tinged with a Hamptons influence, with a palette of white, soft blues, and jade greens complemented by weathered driftwood greys. The design direction has links to a classic coastal interior while creating an atmosphere of quality and subtle design. All of the exterior spaces of this venue are operable, allowing customers to experience the dynamic landscape architecture and vibrant use of materials all year round.
Category
Hotels & Pubs
Budget
$6.0m Fit-out
$2.0m Base (PKD)
Year
2012
Size
1,800m2
35 37
The Oaks Hotel
The Oaks Hotel remains one of Australia’s most iconic and well-recognised hotels. PKD has worked with the Hotel owners to ensure its history and reputation continue to evolve and be embraced by new generations of patrons. A classic food and beverage concept links to the Hotel’s history, with appeal to a discerning clientele. The Bar & Grill steak house concept services customers through an old butcher shop, placing them in front of the action of the kitchen and surrounding them in fine wine and Art Deco styling.
Category
Hotels & Pubs
Budget
$5.5m Fit-out
$1.0m Base (PKD)
Year
2013
Size
665 m2
37 39
Private Member’s
Located in the heart of Sydney’s CBD,
Club, Sydney
known to attract a predominately senior
this is an exclusive and private club once clientele. PKD has worked with the club owners to strategically reposition the former Buttery to attract a younger member base. The project established a casual, all-day dining experience, capitalising on views over Sydney’s iconic skyline. PKD looked to elevate the dining experience overall, with the inclusion of a small bar designed to encourage younger patrons to stay and enjoy themselves later into the evening. The design is classic and sophisticated with contemporary art deco details.
Category Restaurant Budget
$1.5m
Year
2015
Size
200m2
39 41
Ambarvale Hotel
Described as ‘the pub to end all pubs’ by Hotelier Magazine, the Ambarvale launched in 2019 with a chic, inner city pub experience for its Western Sydney clientele, offering a little bit of something for everyone. From an indoor fernery and sunroom, to an expansive Playhouse kids play area, an in-house brewery and a gaming experience like no other, the Ambarvale has set a new benchmark for hotel design, offering a complete entertainment destination to last the test of time.
Category Hotel Budget $9.8m Year
2019
Size
2100 m2
41 43
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Ambarvale Hotel
The gaming experience at the Ambarvale
Gaming
gaming room offers state of the art
is in a class of its own. The highly detailed play, while the adjoining sports betting theatrette and the large indoor outdoor public bar balcony offers a range of choice to a discerning clientele.
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The Italian
The Italian Kitchen is a classic approach to
Kitchen
outdoor dining area, indoor private dining
casual Italian cuisine, featuring a covered spaces and an intimate bar area. Located within the Westfield Miranda, PKD worked with owners Dedes Group to establish a new approach to mall-style dining. The colour palette and materials are soft, organic and light, reminiscent of coastal southern Italy, with a relaxed and approachable menu created by celebrity chef Danny Russo. The complete development takes its customers on a journey through classic design and simple Italian food, fostering a sense of comfort and care within the bustling context of Westfield Miranda.
Category
F&B Retail
Budget
$1.2m Fit-out
Year
2014
Size
400m2
47 49
Betty’s Burgers
Betty’s Burgers & Concrete Co is the new
& Concrete Co.
in Noosa, QLD in 2014, and now operating
creation of PKD, launching its first venue in 20 locations nationally. The concept is a contemporary take on the nostalgic ‘burger joint’ offering, serving the juiciest and most mouth-watering burgers around. The frozen custard and signature ‘Concretes’ set this throw-back apart from the rest. The interiors concept is a fusion of 1950s optimism with the rustic appeal of a weather-beaten beach shack, relaxed in its simplicity with plenty of quirky twists. This successful, casual dining formula has seen Betty’s Burgers and Concrete Co. hit the streets right across the country.
Category
F&B Retail
Budget
$1.2m Fit-out
$500k Base (PKD)
Year
2014
Size
140m2
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Paul Kelly Design 503/ 50 Holt Street Surry Hills NSW 2010 Australia +612 9660 8299 paulkellydesign.com.au