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Of course, the secrets to this kind of success depend on a lot more than magic.
PKD has been in the business of hospitality development for more than two decades. It’s this depth of experience that means PKD knows the restaurant, bar and club industry like no other.
They know launching a successful hospitality business depends on the right combination of business acumen, market intelligence, uncompromising design quality, and retail expertise — and maybe just a little bit of magic thrown in.
Having delivered more than 500 open venues, PKD now works across the full spectrum of business design and development.
That makes PKD a unique strategic partner, and the secret behind so many successful hospitality and entertainment experiences being launched across Australia.
Introduction
“ Everyone says we’re the best in the business. That’s because we’re the only ones that get business and design.”
Paul Kelly
There’s something magical about creating hospitality experiences that succeed beyond expectations.
“ We push the boundaries every time, and every time we do, the market says: Yes, we need this! ”
Development Sectors Complete Project Development
A business need to be developed so that the journey from initial concept through to successful launch is thorough and complete, from an operational and customer perspective. The overall success of a project comes through a complete and focused approach, where every aspect of the business has been considered.
PKD is active within a wide range of sectors within the food and beverage hospitality development market. PKD specialise in creating spaces that are enjoyed by the tenant and owner as much as the customer, with a balance between business success and product enjoyment.
Hotel & Gaming Restaurants & Bars Retail Commercial QSR Brand Development Accommodation Hotels
Having completed over 200 Hotel Development in NSW alone, PKD are a standout when it comes to understanding multifaced Entertainment Venues. PKD pride themselves on business increase when it comes to Gaming Room Developments and have a strong track record of turnover increase in Gaming Developments post renovation.
PKD has a wealth of experience in Restaurant food styles / design concepts throughout Australia and New Zealand. PKD venues are designed from the offer up, with the experience of the customer essential to the overall satisfaction of the development. PKD venues are a complete customer immersion into the journey of food and beverage.
PKD consult to a number of corporations, public funds and developers in the commercial Retail Food & Beverage sector. Through the experience PKD bring and the quantity of quality developments completed, PKD are involved in the master planning and strategy through to retail design of some of the most influential developments in Australia. PKD look at the project from a tenant and customer perspective, basing the success of the retail tenant as the ultimate outcome to the overall development.
PKD complete Food & Beverage projects from end to end, so developing Quick Service Restaurants are essentially just a more intense and compact restaurant model. PKD position themselves in the centre of these developments, acting as the conduit for all aspects of the development to ensure the project direction stays on course and is positioned for success.
The creation of a Complete Hotel is the work of over 20 years at PKD by linking all the phases of Food & Beverage Hospitality and placing them in the one location. PKD provide the complete experience with the activation of accommodation and public spaces to the restaurants and bars providing the customer with a quality experience.
Paul Kelly Design can oversee the following; Competition and research to develop ideal product selection.
Consultant Chef direction and feedback.
Third Party Graphic Artist assistance. Signage and Branding direction using third party consultant. Packaging advice and feedback. Uniform design assistance. Crockery, Glassware and Cutlery Feedback.
Material and design styling images.
PKD Studio Structure
Paul is a passionate and focused company director whose knowledge and experience in hospitality developments, continually pushes the boundaries of the customer’s expectations. Paul’s style and multi- disciplinary approach to the architectural fields make him a standout and a valuable asset to any project.
Professionally Paul strives for a balance between operational design and visual aesthetic, but focuses the majority of his attention in the creation of a successful business model and the financial success of an operation. Paul continually pushes facilities to give the customer more, allowing spaces to continually grow and the industry as a whole to continually raise the bar.
PKD Studio Structure
Taryn Berkley
Development Manager
Marin Curach
Documentation Manager
Lighting Designer
Priscilla Williams is an architect with over 20 years of professional experience, 15 of these as the Senior Designer at Paul Kelly Design. Priscilla brings an incredible depth and breadth of architectural experience to the table, and her conceptual sensibility and capacity sets her apart in the industry.
Priscilla has worked on over 200 projects at Paul Kelly Design, with a passion for design and a sharp eye for style, that is nothing short of gifted. Priscilla brings a wealth of experience and flexibility to every project, working closely with the client and consultants to create unique and dynamic food and beverage projects.
Young Lee
Interior Design Development
CGI Modeller
Jo Vissaritis
Material & Styling Manager
Jackie Lou Orbon
Interior Design Development
Pam Asamaphorn Sakdatorn
Interior Design Development
Scott Trevitt is an interior designer with over 15 year’s professional experience, 11 of these as the Senior Interior Designer at Paul Kelly Design. Scott understands the big picture on a project and his management ability and personable approach to the internal team, consultants and the client’s representatives make him a standout in the industry.
His design prowess is second to none and his ability to create both exciting and working environments keeps him at the top of his field. Scott designs down to every finite detail; this consistently creates impressive quality in every design.
Herbee Gutierrez
Senior Interior Designer
With more than 10 years of professional experience, 8 of these as the Senior Interior Designer at Paul Kelly Design, Herbee is a design star in the Hospitality industry working on some of the best hospitality projects and bringing a wealth of 5 star experience to the Table.
Herbee’s project management expertise is applied across the board from concept design, design development, construction documentation, co-ordination and construction. Herbee’s ability to understand the clients brief enables him to deliver a project that is specific to the client, designing and delivering a space that is aesthetically exciting and functional at the same time.
Mark Dera
Documentation Manager
Paul Kelly Director
Priscilla Williams
Senior Interior Designer
Scott Trevitt
Senior Interior Designer
The concept for this modern Bar and Brasserie took inspiration form Australia’s unique produce, culture and colour palette.
The clients passion to showcase quality Australian produce and flavours was a strong driver in the initial layout planning. The open kitchen and its cooking philosophy inspired by charcoal and flame provides a theatrical backdrop which both grounds and energise the dining space. With the menu being the hero it was important to us that the interior compliment and not compete with this vision. The dining spaces are casual, inviting and approachable flowing seamlessly from inside to out with a colour palette inspired by the unique hues of our Australian flora.
Category Restaurant
Budget $4.25m
Year 2021
Size 620m2 internal 520m2 external
Ruse
Flying Fish
Flying Fish has a new home. After 14 successful years on Jones Bay Wharf, owner Con Dedes and chef Peter Robertson have joined forces with PKD to launch a new restaurant concept at the Star Casino.
The creative vision takes its inspiration from coastal New South Wales, expressed through unique light sculptures, lush colours and meticulously knotted column tapestries by local artists. Quality craftsmanship is on display with custom wine display cabinets, intricate joinery and unique, customdesigned carpets. With an inviting bar to greet patrons, a private dining room for 40 guests, chefs table for 16 and smaller semi private dining rooms, this new home for Flying Fish sees the iconic Sydney establishment step up in style.
Category Restaurant
Budget $3.2m
Year 2018
Size 595 m2
District Brasserie
Nestled within the lobby of the prestigious Chifley Plaza in Sydney’s CBD, District Brassiere launched in 2017 offering casual dining elegance for the well-heeled corporate crowd.
The centrepiece of this establishment is an imposing, central island bar of green marble and brass, featuring a multitude of fine wines on display. A fully open kitchen is equipped with a Spanish Josper charcoal oven, and an all-day patisserie works overtime to tempt patrons with its tartines, croissants and Single Origin coffees.
The casual elegance of the space is tempered by the distressed gritty treatment of the walls, with aged brass highlights contrasted with post-war inspired Stucco, mid-century leather furniture and New York style banquettes.
Category Restaurant
Budget $3.2m
Year 2017
Size 780m
Miss Moneypenny’s Broadbeach
PKD has drawn on the atmosphere and direction of the venue’s sister restaurant in Noosa to create a striking new vision of contemporary Australian dining.
Social dining in a relaxed, stylish atmosphere is the focus of Miss Moneypenny’s Broadbeach. In a space focused around a striking central fireplace, patrons are surrounded by the warmth of natural timber and hues of grey, navy and terracotta. Brass and stone elements add visual and tactile sophistication to the design. Above the seated diners a detailed ceiling feature attracts the eye with flowing movement
The room features an extensive bar running the entire length of the room, and a dramatic window opening offers a view into the inner workings of the superb kitchen. PKD has made a feature of natural light, which adds to the seamless flow between the detailed luxury of the indoor spaces, and the more casual approach of the exterior settings.
Category Restaurant
Budget $8m
Year 2019
Size Internal 784 m2 External 110 m2
Black by Ezard
Black by Ezard is a truly unique international steak house and contemporary dining experience. Located within the Star Casino in Sydney and partnered with Melbourne based celebrity chef Teage Ezard, Black by Ezard is a sophisticated, refined, tailor-made restaurant concept that seats 150 guests.
PKD has created what can only be described as a masterpiece in restaurant design. A palette of rich yet approachable materials, combining stone, timbers, leathers and dramatic lighting, have ensured Black by Ezard remains one of the country’s most popular steak restaurants.
Category Restaurant
Budget $4.5m Fit-out $2.0m Base (PKD)
Year 2011
Size 745 m2
Sokyo
‘Sokyo’ expresses a unique design fusion of Sydney and Tokyo, the result of a wildly successful collaboration between PKD and Chef Chase Kojima, supported by Sydney’s Star Casino. This contemporary Japanese restaurant, located on the ground floor of The Darling Hotel, quickly cemented its reputation as one of Australia’s most popular Japanese-inspired dining experiences.
Immersing themselves in the culture behind Tokyo-based Kaiseki style allowed PKD to create a series of unique spaces which, like the cuisine on offer, engages all the senses and perfectly matches the delights of Chase’s cuisine.
Category Restaurant
Budget $4.2m Fit-out
Year 2011
Size 985m2
Kenny Rens
St Johns Park Bowling Club
Opened in April 2017, Kenny Rens is a dramatic yet intimate Japanese Restaurant and whiskey bar. Kenny Rens is famous for robata, a centuries old style of slow grilled meats over hot coals. The striking façade is classic yet contemporary while the interior space is traditional yet sophisticated; beautifully detailed and elegantly restrained. Textural charred and warm timbers contrast against monochromatic cool greys of concrete and stone. A bold art work by local artist Amy Finlayson sets off the interior, with beautiful organic indigo brush strokes meandering through the space.
Category Restaurant
Budget $450,000
Year 2017
Size 140m2
9
Nu Bambu
Nu Bambu launched in 2018 as the late night food offering by Canterbury Hurlstone Park RSL, embracing a new blend of Asian cuisine and a new direction in style for the much loved RSL.
Patrons are welcomed into the space by a signature sculptural piece made of hand-dyed silks hanging resplendent above a communal dining table. Natural textures and finishes are lit up with pop-art references, and the venue’s open kitchen pays homage to the busy street kitchens of Saigon.
Inviting and contemporary, the venue has diversified the membership base for CHPRSL and created a new destination for Sydney’s discerning food lovers.
Category Restaurant
Budget $2.6m
Year 2018
Size 475 m2
Matraville Hotel Sports Bar
The Matraville Hotel Sports Bar and TAB is a new take on the traditional sports bar, consisting of a light filled internal space and strong connection to the outside environment.
The concept for the space was to provide an outdoor style of space however, with the facilities in place to control the extremes of the outside elements so that it can be enjoyed all year round. The introduction of a centralized ceiling coffer with a fully opening Vergola roof and surrounding pockets of voids with gardens allows for a very strong connection to the external environment.
The introduction of a new Bar facility means the owners have the ability to offer customers in this area a tailored food and beverage experience, which might not be experienced elsewhere in the Hotel.
Category Hotels & Pubs
Budget $2.50m
Year 2022
Size 412m
Matraville Hotel
Perry Street Kitchen
The Matraville Hotel Perry Street Kitchen brings new life to the existing Hotel’s Bistro offer. The concept for this area was to provide a more serious restaurant style offer with a warm contemporary interior and courtyard outdoor dining experience.
The internal space is a light, bright and neutral space with subtle, but well throughout inclusions like the central ceiling details, suspended pendant and custom artworks.
The external space is filled with an abundance of natural light, various textured white walls and natural planting. A central void over the Olive tree ensures there is a real connection to the outside environment, while fans, misting and heaters ensure there is a comfortable balance.
Category Hotels & Pubs
Budget $1.3m
Year 2022
Size 222 m2
Longueville Hotel Villa
The recent renovation nods to the vibrancy and attitude of classic Palm Springs style, incorporating a sense of timelessness and a respect for perfect details. The whole experience has been developed by Paul Kelly Design to deliver a unique and exciting product for old and new customers of the hotel.
The Longueville Hotel is truly one of a kind.
Category Hotels & Pubs
Budget $2.8m
Year 2020
Size 315m2
Longueville Hotel
The Longueville has been a landmark hotel in Sydney since 1929, recently receiving its second upgrade by Paul Kelly Design.
The hotel consist of a public bar, dining room and terrace deck known as ‘Villa’, all of which have been lovingly refreshed with a reference to mid century aesthetic. At the Longueville Hotel, Paul Kelly Design has created a character-filled venue, a perfect space to celebrate fun and enjoyment.
Category Hotels & Pubs
Budget $2.8m
Year 2020
Size 320m2
The Oaks Hotel
The Oaks Hotel remains one of Australia’s most iconic and well-recognised hotels. PKD has worked with the Hotel owners to ensure its history and reputation continue to evolve and be embraced by new generations of patrons. A classic food and beverage concept links to the Hotel’s history, with appeal to a discerning clientele.
The Bar & Grill steak house concept services customers through an old butcher shop, placing them in front of the action of the kitchen and surrounding them in fine wine and Art Deco styling.
Category Hotels & Pubs
Budget $6.5m
Year 2013
Size 740m2
The Ivanhoe of Manly
Located in Sydney’s beachside Manly, the Ivanhoe Hotel is an expansive venue spanning four floors. The venue caters to several distinct customer markets, reflecting a diverse set of food and beverage offerings available across the venue. A coastal design aesthetic reflects the spirit of Manly, tinged with a Hamptons influence, with a palette of white, soft blues, and jade greens complemented by weathered driftwood greys.
The design direction has links to a classic coastal interior while creating an atmosphere of quality and subtle design. All of the exterior spaces of this venue are operable, allowing customers to experience the dynamic landscape architecture and vibrant use of materials all year round.
Category Hotels & Pubs
Budget $6.0m Fit-out $2.0m Base (PKD)
Year 2012
Size 1,800m2
The Evening Star
The Evening Star in Surry Hills is back. PKD has transformed a tired venue into two distinctive operations, pairing a busy gaming experience with a bustling, late night, inner city hotel.
The design direction references Blade Runner and sci-fi films, with the interplay between the Asian-focused menu and custom artworks creating a hyper-real vision of the future. Situated on a busy corner, the venue offers a perfect space for customers to escape the maddening crowds.
Category Hotels & Pubs
Budget $1.5m
Year 2018
Size 360 m2
The Gem Hotel
The Gem upgrade derived from strong underlying principles of mid-century design, with subtle 1950’s references to soften some of the hard edge forms. The simplicity that is evident in mid-century design allows the existing and new elements coexist easily.
The main bar and restaurant are designed as two complimentary entities, separated by a glazed timber shop front, with continuing reference to a 1950’s aesthetic. Traditional decorative details are paired with contemporary elements to create a unique space.
The interiors for the Gaming Room further develop mid-century design principles, with the introduction of breeze blocks and vertical shiplap timber boards. From the outset the intention was to provide a light space with contracting darker tones, featuring gold reflective materials to provide a casino like experience. The result is a dynamic space that features a beverage focused bar and sports entertainment space.
Category Hotel, Pubs & Gaming Budget $6m
Year 2021
Size 80 0 m2
The Gem Hotel Gaming Rom
Mermaid Beach Tavern
Located along a section of the iconic Gold Coast Highway, the Mermaid Beach Tavern is a stunning reinterpretation of an existing building. The front portion of the building has been replaced with clear, simplistic forms, creating a new integration with the streetscape. The large portion of the existing which sits behind was retained and has been refurbished to allow for a more seamless connection between the old and new forms. The new exterior has been wrapped in a screen veil, providing glimpses of the treasures within while providing protection.
The internal spaces offer a direct connection to the environment, with natural sun light and natural air flow enticed to penetrate. The extensive height, use of natural light, monolithic brick finish and abundance of planting make this a unique space.
The different levels and spaces each offer a contemporary vision. The ground floor presents a large centralised bar and a feature kitchen that is defined by a wall of display, acting as a backdrop. Monolithic brick finishes within the courtyard space flow throughout the ground floor, which features earthy and natural materials. A centralised ceiling feature was introduced to draw patrons through the entirety of the space, becoming somewhat of a visual discovery.
The lower ground floor floor focuses on gaming with a high end and sophisticated experience, and the external sports bar outdoor area has been upgraded with a contemporary steel awning structure and abundance of perimeter planting.
Category Hotels, Pubs & Gaming
Budget $5.6m
Year 2021
Size 120 0m2
Mermaid Beach Tavern
Gaming Room
Ambarvale Hotel
Described as ‘the pub to end all pubs’ by Hotelier Magazine, the Ambarvale launched in 2019 with a chic, inner city pub experience for its Western Sydney clientele, offering a little bit of something for everyone.
From an indoor fernery and sunroom, to an expansive Playhouse kids play area, an in-house brewery and a gaming experience like no other, the Ambarvale has set a new benchmark for hotel design, offering a complete entertainment destination to last the test of time.
Category Hotels, Pubs & Gaming
Budget $9.8m
Year 2019
Size 210 0 m2
Ambarvale Hotel
Gaming Room
Union Place Hotel
The Union Place Hotel offers a contemporary interpretation of the classic American diner. A dramatic bar occupies central place in the room, custom blue stained timber paneling and brass halo lighting imposing a strong, masculine presence. The coffered timber ceiling with its exposed metal fittings and dark walnut stain emphasises the strength of the design, which is then softened through the introduction of plants at key points in the room. The Bistro incorporates booth seating, inspired by the quintessential American diner experience.
PKD explores a new approach to a traditional “red, white and blue” colour palette throughout the Main Bar and Bistro. In the Gaming room, darker hues take over, complemented by a dramatic feature ceiling and brass mirrored columns. The custom carpet is a unique non-repeat design, which further develops the moodier colour tones of navy and gold to red.
The outdoor area is a contrast to the dark, strong interior. A lighter colour colour palette of blues and yellows is applied through playful and bold patterns. Fairy lights create a welcoming ambience at night, while strategically located plantings juxtapose the striking geometric patterns of the exterior tiles.
Category Hotels, Pubs & Gaming
Budget $3.75m
Year 2019
Size 650 m2
The Bourbon
PKD has successfully reinvented the iconic Bourbon & Beefsteak, creating a contemporary yet timeless feel. The new space cultivates a mixture of Chicago and New York inspired references, with the music edge of New Orleans.
Use of classic influences means the Bourbon feels like it has always been there, a centrepiece of the historic Kings Cross scene. Refined textures mix with lush furnishings to create a sumptuous and enlivening experience.
This new design incorporates a breathtaking, state of the art, fully outdoor 30-machine gaming room.
Category Hotels, Pubs & Gaming
Budget $4.5m Fit-out $5.0m Base (PKD)
Year 2013
Size GD 1,300m2
Total 5,200m2
The Bourbon Gaming Room
The Union Hotel
The Union Hotel gaming room is a luxurious and timeless design. Inspired by the buildings Art Deco exterior, the space features curved geometry, rich colours, and a decadant brass ceiling light sculpture.
The gaming room design compliments the rest of the venue, creating a harmonious transition between spaces. Specialty lighting design further enhances the gaming room experience.
Year 2021
Size 125m2
Category Hotels, Pubs & Gaming Budget $2.4m
El Toro Hotel Gaming Room
The El Toro Hotel is located in Sydney’s Liverpool Area. The Hotel already had a strong Gaming revenue but Parras Hospitality wanted to maximize this and asked Paul Kelly Design to be involved.
The Gaming Room has a dominant ceiling design that maximizes the available ceiling height. The ceiling design provides the perfect balance between form and colour with the perception and size of the room available for patron comfort and safety. The selection of materials and geometry match perfectly with the gaming layout and machine selection, whilst providing a timeless response to gaming design.
Category Gaming Budget $1.8m
Year 2022
Size 250 m2
Entrance Hotel Gaming Room
The Entrance Hotel is located on the NSW Central Coast and is owned and operated by the Thomas Family. The scope for this project was to create a stand alone gaming venue adjacent to the hotel but with direct access to the car park and non hotel guests.
The Exterior of the venue is intended to Architecturally pick up on the coastal design from the 60’s and 70’s utilising single story references. The exterior palette has links to the hotels coastal location and the sandy natural tones in the waterways in close proximity.
The Interior of the space touches on the Gold Coast and the exciting colours and experience of a beach holiday. The experience is definitely Casino inspired with bold expressions of colour and materials, backed up with vibrant lighting and sub-tropical landscaping.
Category Gaming
Budget $1.8m
Year 2022
Size 350m2
Rose Bay Hotel Gaming Room
Classic Australian Hotel design is paired with the latest developments in boutique gaming experience at the updated Rose Bay Hotel.
Elegant, traditional timber features have been enhanced through a comprehensive design process. The design has drawn inspiration from the existing building architecture, emphasising and embellishing existing features such as arch windows, feature curves, and repetition of key elements. Contemporary approaches to room lighting and attention to details such as custom carpets have created a gaming experience that is modern yet timeless.
Category Gaming
Budget $1m
Year 2018
Size 115 m2
Mayfair Lounge
Opulent and exclusive, Mayfair Lounge by Paul Kelly Design delivers an intimate performance and hospitality space in Sydney’s Darlinghurst. Entering through the Kirketon Hotel, Mayfair Lounge’s rich finishes and sophisticated detailing transports guests into a theatrical showcase of live performance, premium cocktails and cuisine.
Tasked with creating a warm and inviting interior with a feeling of exclusivity, Paul Kelly Design sought to create moments of depth and intrigue. The customer is designed to sit in the shadows, while the performance, food and drinks are played out in front of them – a dynamic that is crafted through deep contrasts in materials and lighting.
Category Bars
Budget $1.2m
Year 2023
Size 120m2
Jade Rabbit
When first encountering Jade Rabbit at The Star, the viewer is struck by the dramatic use of light and materials. Light emanates from the backlit sculpted bar, and plays through the complex ceiling artwork, created from hundreds of crystal clear acrylic rods.
PKD has designed the surfaces to explore reflection, from the spectacular illuminated display feature behind the bar, the mirrored columns and perforated panels, through to the dramatic use vertical fish tanks. The unique carpet, inspired by the way light hits water, anchors the design, while the custom furniture softens the surfaces, creating an inviting and stylish space to experience the excitement of The Star.
Category Bars
Budget $2.2m
Year 2019
Size 180 m2
Harbord Diggers
Paul Kelly Design developed the Harbord Diggers project with the Mounties Group to become a key entertainment destination and part of the larger overall residential site development. The project was to relocate the heart of the Harbord Diggers development into the new Entertainment Precinct, also designed and planned by Paul Kelly Design. The process had several stakeholders and a large consultant team, requiring a detailed team approach resulting in one of the most awarded club developments in Australia.
Category Clubs
Budget $20m
Year 2019
Size 3500m2
St Johns Park Bowling Club
PKD worked with the owners of St Johns Park Bowling Club to invigorate and diversify this Western Sydney entertainment destination. A general seating area provides a gathering point at the heart of the venue, with a diverse mix of food and beverage facilities for customers to choose from.
A retro-inspired design offers both comfort and functionality, integrating a number of development initiatives to create a complete club picture for Western Sydney customers.
Category Clubs
Budget $11.5m Build/Fit-out
Year 2016
Size 220 0m2
Canterbury Hurlstone Park RSL
Canterbury-Hurlstone Park RSL Club is now a destination of choice in Sydney’s Inner West, a place known for its variety of dining and entertainment experiences. PKD has worked with the venue owners to continually diversify and extend its offerings, attracting a new class of patronage, while maintaining a quality offering for its loyal community.
PKD’s ambitious redesign relaunched the venue as a landmark destination, positioned to attract the premium, discerning patron. Bold floor and ceiling concepts entice patrons into an elaborate gaming experience. An all day dining offer is featured within a vast yet classic space, awash with natural light and ambient elegance.
Category Clubs
Budget $3.8m
Year 2018
Size 700m
Walker Parramatta Square
Paul Kelly Design worked closely with Walker Corporation to create the retail Precinct for the new Parramatta Square Development. The project involved the master planning, retail design and co-ordination of all retail areas of the development. The project which is to be phased in opening until 2024 will see the realisation of a total spend in excess of $2.4B.
The concept Paul Kelly Design used for the project was based on the local Hills district precinct, with a direct connection to the Landscape which forms a large part of the physical location. The overall concept was based on the materials and colours found within the eucalyptus tree, with their soft pink hues all the way to the warm tones of the local sandstone which adorns local experiences for all Parramatta city residents.
A large component of the development is the creation of the outdoor dining areas, with architectural structures and retail design management by Paul Kelly Design, placing some of Sydneys top food and beverage operators in close proximity to the main Parramatta Square area. The integration of the key elements of the local landscape being ‘prospect and refuge’ and ‘Refuge’ have made these external spaces not just an extension of the internal retail but a standout retail experience.
Category Retail Commercial Budget $15m
Year 2020
Client Walker
580 George Street
580 George Street is located in the centre of one of Sydney’s most dynamic commercial landscapes. With 33 floors of commercial office space, three levels of retail, concierge services and ‘best in class’ end of trip facilities, the main lobby space is a very busy thorough fare. Paul Kelly Design were commissioned to reimagine the main lobby space from a transition space to a destination in and of itself, while bringing the 580 George Street brand to life.
To achieve this elevated customer experience Paul Kelly Design has created three visually connected zones; the Business Lounge, Central Concierge Area and Copper Espresso Café. The integrated mixed use including food and beverage, individual work hubs, small catch ups tables, semiprivate larger meetings spaces and building services touch point, all combine to creates a multi-dimensional space that allows customer to meet colleagues and or relax for a moment or two.
Category Retail Commercial Budget $1.8m
Year 2019
Client GPT
Harvey’s Hot Sandwiches
Inspired by retro American diners and Australia’s suburban milk bars, Harvey’s Hot Sandwiches is a Quick Service Retail Brand developed by Paul Kelly Design that plays on old world charm and nostalgia.
Nickel metal finishes, formica wall paneling and lightbox menu boxes are a nod to the diner of old. Authentic counter stools, diner style chairs and tables, and bespoke banquette joinery further adds to the familiarity and charm of the venue. Historical photographs of diners and milk bars line the walls, pieces of memorabilia that inspired the venue design.
Harvey’s focuses on delivering quality, simple and unforgettable sandwiches. The venue design aims to compliment that offer by creating an experience of authenticity, nostalgia and familiarity for the diner.
Category Quick Service Retail Budget $1.2m
Year 2021
Size 230m
Betty’s Burgers & Concrete Co.
Betty’s Burgers & Concrete Co is the new creation of PKD, launching its first venue in Noosa, QLD in 2014, and now operating in 20 locations nationally. The concept is a contemporary take on the nostalgic ‘burger joint’ offering, serving the juiciest and most mouth-watering burgers around. The frozen custard and signature ‘Concretes’ set this throw-back apart from the rest.
The interiors concept is a fusion of 1950s optimism with the rustic appeal of a weather-beaten beach shack, relaxed in its simplicity with plenty of quirky twists. This successful, casual dining formula has seen Betty’s Burgers and Concrete Co. hit the streets right across the country.
Category Quick Service Retail
Budget $1.2m Fit-out $500k Base (PKD)
Year 2014
Size 140m2
Threefold Pastry
A working pastry and bakery kitchen, Threefold’s is a space that is functional, bespoke and streamlined. Utilitarian in its look, the design of the space celebrates the industrial bakery equipment, which are in full view for the customer.
Simplicity in its design, finishes are kept to the minimum. Mosaic white tiles, white wash brick, concrete floor, marble and terrazzo serves as a backdrop to the stainless equipment. A full length servery counter, complete with custom cold and warm baked goods display greets the customer upon entering. It’s clad in marble, with a fluted marble front to add texture and interest to the counter. Above the counter is a custom light feature. Linear tube lighting illuminates the space, whilst the arches above provides the neon glow.
Threefold Pastry brings next-level indulgence to its customers with a creative range of sweet and savoury pastries folded to perfection. The venue is designed specially to cater for these creations, providing a space that is functional, simple and contemporary.
Category Quick Service Retail
Budget $800K
Year 2021
Size 70m2
Fish & Lemonade
PKD worked closely with the operators to create this QSR Brand with its first store opening on Sydney’s iconic Manly Wharf.
The routes of this unique offer stem all the way back to childhood memories, for us that’s the mid 80’s when timber wall linings and pink tiles were the acquired taste for interiors. We used this rational and the concept of marrying two things great together, to create a visually enticing and fresh approach on something that has been on offer to the vast majority for decades. This belief flows from the interiors, to the visual graphics and right through to the way the food is prepared, packaged and presented to the customer.
Warm materials such as sandstone crazy paving and timber wall / ceiling linings, provide a natural and calm experience. While the cooler / harder materials such as powder coat metal, painted bricks and mosaic tiles have been introduced as contemporary and youthful components, with the overall blend being a wellbalanced experience.
The iconic location of Manly Wharf is the icing on the cake, which some would consider to be one of the most famous Sydney locations to stop for fish and chips.
Category Quick Service Retail Budget $1.2m
Year 2021
Size 205m2
Rydges Powerhouse
Located in the heart of Tamworth, the Rydges Powerhouse Hotel is an iconic regional hotel with 30 years heritage. With a reputation for exceptional service, quality, and classic interior styling, Paul Kelly Design was engaged to reinterpret this positioning with a contemporary edge. The new lobby and lounge areas are strikingly polished yet grounded in timeless details and welcoming warm timber tones.
The Hotels room design celebrates Tamworth’s locality and history through the referencing of the site’s historical background, formerly a Power station. They are contemporary with a sense of history, a space that is timeless and memorable. Aesthetic connectivity between the hotel’s rooms and public areas aims to create a seamless and harmonious transition for the hotel guests.
Category Hotels
Budget $4m
Year 2019
Size 630m2 and 81 Rooms
Paul Kelly Design
503/50 Holt Street
Surry Hills NSW 2010 Australia
+612 9660 8299
paulkellydesign.com.au
