Selected Works — Paul Lubianker
The Exploration of Design 00
C L A S S / Portfolio I N S T R U C T O R / Mary Scott S E M E S T E R / Spring 2019
PROJECTS / Type Through Time The Theory of Rock & Roll Why Fires Are Bad The Sound of Vision Home Decorations Global Warming The Dream of Flying Sports for Joy The New Store The Branding Design
Selected Works — Paul Lubianker
The Exploration of Design 00
C L A S S / Portfolio I N S T R U C T O R / Mary Scott S E M E S T E R / Spring 2019
PROJECTS / Type Through Time The Theory of Rock & Roll Why Fires Are Bad The Sound of Vision Home Decorations Global Warming The Dream of Flying Sports for Joy The New Store The Branding Design
Copyright © 2019 All Rights Reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by a reviewer who may quote brief passages in a review. ©2019 Houghton Mifflin Harcourt. All rights reserved. Terms of Use Privacy Policy Children’s Privacy Policy Student (K-12) Privacy Policy Sitemap Printed in the United States
Introduction Design is all about the arrangement of visual elements to convey a m e ssage. A d e si g n e r c an get inspira tio n fro m l o o king a t the works of legendary graphic designers, such as Paul Rand, Saul Bass, and Doyald Young, so research is an important part of creating a successful design. From observing their works, a designer c a n l e a r n an d p rac t i ce the skill s and tec hniques necessar y fo r good design. The works of these legendary designers are accessible and are displayed in museums all over the countr y.
Table of Contents Type Through Time Gutenberg & Beyond
The Theory of Rock & Roll Music Festival Campaign
Why Fires Are Bad Wildfire Prevention
The Sound of Vision Bose
Home Decorations Amuse
01 02 03 04 05
Global Warming Cloud Communication
The Dream of Flying Virgin Galactic
Sports for Joy Fanzz
The New Store Guild
The Branding Design Logo Design Work
06 07 08 09 10
GU T E N BE RG & B EYOND
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. — Steve Jobs
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Type
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C L A S S / Typography 4
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62-page book
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DELIVERABLES /
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S E M E S T E R / Fall 2018
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I N S T R U C T O R / Ariel Grey
06
P R O J E C T / Gutenberg & Beyond
05
01
electronic ticket
Speed Transform Illusion Innovation
11
PROJECT /
KEYWORDS /
G U T EN BE RG & BEYO N D
poster
Graphic Design in Review: Past, Present, and Future
BACKGROUND / This project involves the design of a 62-page book, Gutenberg & Beyond, meant for people attending a conference on the history of graphic design. The book consists of various articles on the evolution of graphic design, consisting of the four chapters: Printing Comes to Europe, Pictorial Modernism, Digital Design, and The Future of Design. This covers the 1400s, the 20th century, the 21st century, and into the future. Accompanying this book is a poster advertising the conference and an electronic ticket to the event.
CONCEPT / To convey graphic design over the years, I chose several different visual treatments for the book. I used design illustrations such as vector art, and I decorated almost all the pages of the book, setting them up with different art deco illustrations. I used the fonts Niveau Grotesk, Calluna, and Calluna Sans Serif. I also used graphic elements and combined them with some photographs and art images to show how graphic design has evolved and how it compares to graphic design today.
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B A
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34923498H
A
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TTX#
C34834923498H
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www.evolution.com
R
B
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Willow Room
Need more Info?
Three Day Pass August 12-15-2019
A
EVOLUTION-CON Marriot Hotel
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PROFILES / PAUL LUBIANKER
R
DV F E ST 1 7 M U S IC FE STIVA L
There’s nothing like a music festival. People are ready to have a good time. I don’t think anyone comes to a festival going, ‘I’m gonna be a complete bummer today. — Gary Clark, Jr.
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Theory of Rock & Roll
PROFILES / PAUL LUBIANKER
The
04 10
Posters
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DELIVERABLES /
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S E M E S T E R / Fall 2016
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I N S T R U C T O R / Troy Alders
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P R O J E C T / Music Festival Campaign
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C L A S S / Visual Systems 1
Mobile App
Metal Outbreak Explode Vibrate
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PROJECT /
KEYWORDS /
MU S I C F ESTI VA L CAM PA I G N
Tickets
Come join the music festival
BACKGROUND / This project involves the design of three posters, a mobile application, three tickets, and a logo for a music festival event that promotes awareness of domestic violence, specifically its prevention. The musicians that will perform in the show are U2, Lady Gaga, Tool, Pearl Jam, Metallica, and Alice in Chains.
CONCEPT / The posters, mobile app, tickets, and logo are designed with photographs of guitars and other musical instruments that are overlayed with different textures. These are images that people will see during the music festival. The message of the music festival, which is also the theme found in my project, is that we don’t want domestic violence to happen in our world.
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W I L D F I R E PR EVE NTION
It is known that wildfires behave unpredictably — this is fundamental — but it is my experience that humans in the presence of wildfire are also likely to behave in aberrant and unpredictable ways. — Michael Leunig
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Are Bad
PROFILES / PAUL LUBIANKER
Why Fires
01
Wall Display
09
Applications
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Posters
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Brochure
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DELIVERABLES /
05
S E M E S T E R / Spring 2018
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I N S T R U C T O R / Phil Hamlett
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P R O J E C T / Wildfire Prevention
>
C L A S S / Visual Systems 2
02
03
10
KEYWORDS /
Disaster
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PROJECT /
Explosion
WI LD F I RE PREV E N TI ON
Current
Prevent Wildfires from Happening
BACKGROUND / This project involves the design of a brochure, three posters, an application, and a wall display on wildfires that specifically discuss their prevention. Wildfires are damaging to our environment, and they occur frequently despite the fact that they can be avoided. They are destructive to nature, our homes, and sometimes they take away our lives, so we need to be aware of what we can do to prevent them.
CONCEPT / The deliverables are designed with infographics and vector art that convey the importance of protecting ourselves from wildfires. They are for an exhibition that will take place at the Academy of Science Museum in San Francisco. The audience will be educated on how to make a safety plan to prevent wildfires from happening.
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BOSE
If you think something is impossible, don't disturb the person who is doing it. — Amar Bose
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Vision
P ROJE CT
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PROFILES / PAUL LUBIANKER
The
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C L A S S / Package Design 3
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Wall Clock
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DELIVERABLES /
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S E M E S T E R / Spring 2017
07
I N S T R U C T O R / Thomas McNulty
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P R O J E C T / Bose
05
04
Coffee Maker
KEYWORDS / Elegant Simple Quality Clean
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PROJECT /
B O SE
Juice Maker
The Quality of Sound
BACKGROUND / This project involves the design of three packages and boxes for the digital sound company Bose. This company, which has been around for about 55 years, sells speakers with noise cancellation, and it is committed to improving sound quality. Its products have a simple, clean, and elegant look which I convey in my designs.
CONCEPT / Su
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A MU S E
The architect should strive continually to simplify; the ensemble of the rooms should then be carefully considered that comfort and utility may go hand in hand with beauty. — Frank Lloyd Wright
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Decorations
PROFILES / PAUL LUBIANKER
Home
01 02
P R O J E C T / Amuse
03
I N S T R U C T O R / Thomas McNulty
04 05
S E M E S T E R / Summer 2015
>
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C L A S S / Package Design 2
DELIVERABLES /
06
Logo
07 08
Applications Stationery
09 10
KEYWORDS / Decorative
Modernism
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PROJECT /
Useful
AMU S E
Attractive
Color Your World
BACKGROUND / Amuse is a new brand of household paint that is meant to give the feel and look of paint in a Frank Lloyd Wright building. The exterior paint is durable, so it does not fade even after long exposure to harsh weather. It adheres very well to any exterior surface, so that it does not chip. The paint comes in a variety of sheen, ranging from high gloss to flat. What is unique about this brand of paint is that it’s flat and satin/eggshell sheens, which are ideal for exterior use, are just a durable as its high gloss paints. They are easy to use, do not streak, so they are also ideal for both professionals and non-professionals. Our customers will be delighted to see their homes transform, while using Amuse.
CONCEPT / The concept I want to convey in the look of the paint cans that I created is that Amuse paint is durable, dependable, and ideal for both professional and non-professional use. I chose the color brown to give the cans an earthy, rustic, dependable look. The brand specializes in paint for exteriors, worthy of a Frank Lloyd Wright home, and therefore, it mimics the exterior look of a number of homes designed by Wright, which are mostly earth tones in color. The cans also show part of the structure of a house, but the structure is done using line work to make 80
us think of architecture drawings.
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AMUSE FRANK LLOYD WRIGHT
EXTERIOR PAINT
USAGE
LATEX HOUSE PAINT
“ AN EXPERT IS A MAN WHO HAS STOPPED THINKING HE KNOWS!”
Frank Lloyd Wright
ONE QUART EGGSHELL FINISH ACABADO SEMI - MATTE
CHOCOLATE
735646 BASE 4 542 4X 29 1 13.16
BIOGRAPHY
One year later, he went to work for the firm of Adler and Sullivan, directly under Louis Sullivan. Wright adapted Sullivan's maxim "Form Follows Function" to his own revised theory of "Form and Function Are One."
FL OZ PINTS
AMUSE
INTERIOR PAINT
FRANK LLOYD WRIGHT
USAGE
LATEX HOUSE PAINT
“STUDY NATURE, LOVE NATURE, STAY CLOSE TO NATURE. IT WILL NEVER FAIL YOU.”
Frank Lloyd Wright
ONE QUART EGGSHELL FINISH ACABADO SEMI - MATTE
GOLD GREEN
82582E BASE 4 542 4X 29 1 13.16 857
AMUSE FRANK LLOYD WRIGHT
FL OZ PINTS ML
PAINTING CONDITIONS
APPLICATION USAGE
Use outdoors or in a well ventilated area such as an open garage. Use when temperature is between 50oF (10oC) and 90oF (32oC) and humidity is below 65% to ensure proper drying. Do not apply to surfaces, when heated, exceed 200oF (93oC). Do not apply to galvanized steel. Avoid spraying in very windy and dusty conditions. Cover surrounding area to protect from spray mist.
Shake can vigorously for one minute after the mixing ball begins to rattle. If mixing ball fails to rattle DO NOT STRIKE CAN. Contact Rust-Oleum. Shake often during use. Hold can upright 10-16” from surface and spray in a steady back-and-forth motion, slightly overlapping each stroke. Keep the can the same distance from the surface. Keep the can in motion while spraying. Apply two or more light coats a few minutes apart to avoid drips and runs. Do not use near open flame.
2X ULTRA COVER PAINT + PRIMER SURFACE PREPARATION
DRY & RECOAT
FAST DRYING - INDOOR & OUTDOOR
Remove all dirt, grease, oil, salt and chemical contaminants by washing the surface with a commercial detergent, or other suitable cleaning method. Rinse with fresh water and allow to thoroughly dry. Remove loose paint and rust with a wire brush or sandpaper. Lightly sand glossy surfaces to create a surface profile.
Dry and recoat times are based on 70oF and 50% relative humidity. Allow more time at cooler temperatures. Dries to touch in 20 minutes, to handle in 1 hour, and fully dry in 24 hours. Apply a second coat or Clear coat within 1 hour or after 24 hours. Apply Clear coat in 2-3 light coats a few minutes apart.
WOOD, METAL, PLASTIC & MORE
PRIMING
CLEAN-UP
GLOSS BROWN
Use of a Painter’s Touch® primer provides excellent adhesion and hiding and is especially recommended for bare wood and metal. The following primers are recommended. 249086 249088 249846 249058
Red Primer Gray Primer Black Primer White Primer
“I believe in God, only I spell it Nature.” Frank Lloyd Wright
1-800-544-2787 79 New Montgomery St. San Francisco, CA 94105
Pantone 1 # 594A41 Pantone 2 # E6E7E8 Name
Paul Lubinker
Scale to Print 95%
84
Wipe off tip before storing. Clean-up wet paint with xylene or mineral spirits. Properly discard empty container. Do not burn or place in home trash compactor.
BIOGRAPHY
In Chicago, he worked for architect Joseph Lyman Silsbee. Wright drafted the construction of his first building, the Lloyd-Jones family chapel, also known as Unity Chapel.
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Wright's early houses revealed a unique talent in
FRANK LLOYD WRIGHT
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the young, aspiring architect. They had a style all their own, mimicking that of a horizontal plane, with no basements or attics. Built with natural materials rooflines with deep overhangs and uninterrupted
One Coat Paint Brush
walls of windows to merge the horizontal homes into their environments.
03
3
"
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and never painted, Wright utilized low-pitched
He added large stone or brick fireplaces in the
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homes' heart, and made the rooms open to one another. His simplistic houses served as an
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inspiration to the Prairie School, a name given to a
>
group of architects whose style was indigenous of midwestern architecture.
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INTERIOR & EXTERIOR
www.franklloydwright.org
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For All Paint Excellent Result with Water Base & Latex Paint
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FRANK LLOYD WRIGHT
In 1909, after eighteen years in Oak Park, Wright left his home to move to Germany with a woman named Mamah Borthwick Cheney. When they returned in 1911, they moved to Spring Green, Wisconsin
AMUSE FRANK LLOYD WRIGHT
where his mother had given him a portion
1
"
One Coat Paint Brush
They lived there until 1914 when tragedy struck. An insane servant tragically murdered Cheney and six others, then set
continued to grow in popularity in the United
building style spread overseas. In 1915, Wright was
farm where he had spent much time as a young boy.
Over the next 20 years Wright's influence
States and Europe. Eventually his innovative
of his ancestors' land; it was the same
2
"
One Coat Paint Brush
commissioned to design the Imperial Hotel in Tokyo. It was during this time that Wright began to develop and refine his architectural and sociological philosophies.
fire to Taliesin. Many people thought this horrific event would be the end of Wright's
Because Wright disliked the urban environment, his
career. He proved them wrong however,
buildings also developed a style quite different
with his decision to rebuild Taliesin.
from other architects of the time. He utilized Many people thought this horrific event
natural materials, skylights and walls of windows to
would be the end of Wright's career. He
embrace the natural environment.
proved them wrong however, with his decision to rebuild Taliesin.
INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint
www.franklloydwright.org
INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint www.franklloydwright.org
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AMU S E
AMUSE
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C LO U D COM M U NICATION
Sunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; there is really no such thing as bad weather, only different kinds of good weather. — John Ruskin
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Warming
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Global
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Dry
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Website
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Complicated
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PROJECT /
Heat
C LO U D COM M UN I CATI ON
Danger
Why We Don’t Get Rain
BACKGROUND / This project involves the design of a book called Cloud Communication which discusses global warming issues, such as why we aren’t we getting enough rain, and how pollution, toxins, and waste interact with the clouds. It talks about how consumers should take good care of the environment and the importance of recycling our waste. The more we keep our environment clean without using burning to get rid of waste, the more prepared we will be to combat global warming.
CONCEPT / The design for the book Cloud Communication features photos that depict environmental problems such as factory smoke, toxic waste, and poisonous gases that alert us to various aspects of global warming. The fonts selected are Franklin Gothic, Nimbus Sans, and Baskerville. The first chapter discusses how our climate has changed over time and how the clouds function with the seas. The second chapter discusses aerosols and how smoke from the environment pushes the clouds and prevents rain from coming. The third chapter discusses how air pollution prevents rainfall. The fourth and final chapter discusses how pollution contributes to thunderstorms.
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V I RG I N G A L ACTIC
Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. — Richard Branson
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Dream of Flying
PROFILES / PAUL LUBIANKER
The
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Logo
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I N S T R U C T O R / Thomas McNulty
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Applications
Excitement
PROJECT /
KEYWORDS /
VI RG I N G AL ACTI C
Stationery
Fly Believe
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Fly Me to the Moon
BACKGROUND / This project involves the design of a logo, stationery system, and design applications for an airline called Virgin Galactic. Its CEO, Richard Branson, has launched a new space shuttle to carry Virgin Galactic passengers to outer space. The existing logo looks like a circular eyeball and does not express the company’s outer space mission. A new design reflecting the direction of his company is needed.
CONCEPT / My design for the Virgin Galactic logo will target an audience who dreams of flying to a world beyond ours. The new logo that I’ve designed has clean typography and an emblem with a modern circular look that consists of a series of curves going around a circle that give the impression of speed or motion. They could also be interpreted as partial rings present in various planets. The font for the logo is Freight Sans Serif, expressing a clean, elegant look.
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virgin galactic
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FA N Z Z
The greatest accomplishment is not in never falling, but in rising again after you fall. — Vince Lombardi
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Joy
PROFILES / PAUL LUBIANKER
Sports for
01 10
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Stationery
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Applications
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Logo
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DELIVERABLES /
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S E M E S T E R / Spring 2016
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Spectacular
FAN Z Z
Fun
Score
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Take Me out to the Ball Game
BACKGROUND / This project involves the design of a logo with a new font, stationery system, sports applications, and a storefront exterior for a sports fan store called Fanzz with locations all around the USA. They sell a mixture of sports apparel and many other sports merchandise. As of now, their store has an extremely luxurious look inside with good quality products to sell to their customers. However, their logo wordmark needs work and doesn’t attract customers to enter the store.
CONCEPT / The new logo design features a beautiful wordmark that is a slab serif font and a limited color palette of blue and red. The exterior of the building is made of textured bricks. There is also a pole with stripes. The stripes are meant to resemble the check mark in the Nike logo. The target audience is people age five or older who are interested in sports. The goal of the redesign is to better market the brand.
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SPORTS FAN STORE
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GUILD
People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one? — Phillip Green
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Store
PROFILES / PAUL LUBIANKER
The New
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S E M E S T E R / Fall 2018 DELIVERABLES /
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KEYWORDS / Buy
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Crafts
GUILD
Cream
Local
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From Our Hands to Yours
BACKGROUND / This is a collaborative project. My teammates were Danny Young, Pauline Capote, Heejin Rosa Her, Jiaxin Xie, and Vern Liu. We created a store with several sub-brands. Guild is a handmade store that sells handmade goods. The parent company is Barnes & Noble. The vision statement talks about in the age dominance and mega corporations in bringing back the community that are responsible for locals. The brand matrix shows a diagram of apparel products, home products, entertainment products, personal care products and food products.
CONCEPT / The design team wanted the design for Guild to be elegant, bright, and clean, but at the same time have a traditional feel. Blender and Arvo fonts were chosen. The target audience is people who are passionate about handmade goods and supporting local artists. The target audience is also environmentally conscious and cares about sustainable products. Earthy, muted colors are used in most of the product packages since these colors would resonate with the target audience.
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The Brand Matrix Retail Store
Primary Brandmark
Sub Brands
BOROUGH
ARVO
SOURCE
DEPARTMENT LINES
DEPARTMENT LINES
DEPARTMENT LINES
Food
Personal Care
Apparel
Italian Cooking
Hygiene
Chocolate
Cosmetics
Women
Cheese USP
Health USP
Babies USP
From grandma's kitchen to your plate.
These products are naturally sourced
This line of clothing and accessories
This is the flavor of Italy.
and created to fit a healthy lifestyle.
harken back to a time when quality was paramount.
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ANNEX
DEPARTMENT LINES
DEPARTMENT LINES
Entertainment
Home
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USP
Teen & Adult Toys
PROJECT /
Decor
GUILD
Toys USP
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Infant & Toddler
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RECREATION
Decorate your home with a
These toys are hand painted and
fragrant and colorful set of products
made with the care that only comes
that make any room a pleasure.w
from love.
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Our Food Products
BACKGROUND / Arvo is a sub-brand of Guild. The Arvo brand includes handmade Italian food products such as pasta, tomato sauce, olive oil, seasonings, small chocolates, powder, and cheese.
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PORTLAND, OREGON
NET W T 8OZ (22 7G)
PORTLAND, OREGON Artisan cheese made in the lush green valleys of the Oregon coast.
NET WT 8OZ (22 7G)
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Our Home Entertainment Products
BACKGROUND / Rec is a sub-brand of Guild that features handmade home entertainment products. The Rec brand includes products such as pull toys, xylophones, face paints, nesting dolls, tipis, dice playing cards, wooden puzzles, and Jenga. These toys are made for children of all ages.
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LO GO WOR K
Design is intelligence made visible — Alina Wheeler
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The Branding
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What's in a Logo
BACKGROUND / This project includes a variety of logos designed for different companies and brands. The Logos were designed for the following brand names: Imagine, Neenah, Vortex, Arvo, Fanzz, and Virgin Galactic. The logos on the left page are displayed in black on a white background and the logos on the right page are reversed out as white on a black background.
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IMAGINE
NEENAH
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All of My Best Thanks
MY PARENTS /
I would like to thank my mom and dad for providing the financial resources that have helped me finish my education. I couldn’t have completed my education without their help. My mom and dad have raised me well and have helped me reach my goals. I am very grateful and will support them in the future as they have supported me.
MY SISTER /
I want to thank my sister for providing proofreading assistance. I couldn’t have perfected my work without her.
MY AAU MENTORS /
I would like to thank Mary Scott who has given me individual assistance and helped me prepare for the workforce. I will never forget how Mary provided me with all of this support. Thomas McNulty was always at my side and helped me engage with my peers and colleagues. I would also like to thank Darrell Hayden for providing additional support in preparing me to speak professionally and to communicate with others well in public. I would also like to thank Andrea Keklikian for making sure I received all the support services that were offered at the Academy of Art University.
MY FRIENDS /
Adrian Raj, Alireza Jajarmi, and Briana Van Koll are my good friends from the Academy of Art University who provided me with great support when I needed them.
Colophon
CONTACT /
Paul Lubianker Graphic Designer 408-315-9062 plubianker@yahoo.com
SCHOOL /
Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery St San Francisco, CA 94105
INSTRUCTOR /
Mary Scott Spring 2019 Senior Portfolio
BOOK TITLE /
The Exploration of Design
PRINT AND BINDING /
Graphic Imagery & The Keys
PHOTOGRAPHER /
Sean Alonso
SOFTWARE /
Adobe Creative Suite