The Exploration of Design by Paul Lubianker

Selected Works â&#x20AC;&#x201D; Paul Lubianker

The Exploration of Design 00

C L A S S / Portfolio I N S T R U C T O R / Mary Scott S E M E S T E R / Spring 2019

PROJECTS / Type Through Time The Theory of Rock & Roll Why Fires Are Bad The Sound of Vision Home Decorations Global Warming The Dream of Flying Sports for Joy The New Store The Branding Design

Selected Works â&#x20AC;&#x201D; Paul Lubianker

The Exploration of Design 00

C L A S S / Portfolio I N S T R U C T O R / Mary Scott S E M E S T E R / Spring 2019

PROJECTS / Type Through Time The Theory of Rock & Roll Why Fires Are Bad The Sound of Vision Home Decorations Global Warming The Dream of Flying Sports for Joy The New Store The Branding Design

Copyright © 2019 All Rights Reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the publisher, except by a reviewer who may quote brief passages in a review. ©2019 Houghton Mifflin Harcourt. All rights reserved. Terms of Use Privacy Policy Children’s Privacy Policy Student (K-12) Privacy Policy Sitemap Printed in the United States

Introduction Design is all about the arrangement of visual elements to convey a message. A designer can get inspiration from looking at the works of legendar y graphic designers, such as Paul Rand, Saul Bass, and Doyald Young , so research is an impor tant par t of creating a successful design. From obser ving their works, a designer can learn and practice the skills and techniques necessar y for good design. The works of these legendar y designers are accessible and are displayed in museums all over the countr y.

Table of Contents Type Through Time Gutenberg & Beyond

The Theory of Rock & Roll Music Festival Campaign

Why Fires Are Bad Wildfire Prevention

The Sound of Vision Bose

Home Decorations Amuse

01 02 03 04 05

Global Warming Cloud Communication

The Dream of Flying Virgin Galactic

Sports for Joy Fanzz

The New Store Guild

The Branding Design Logo Design Work

06 07 08 09 10

GU T E N BE RG & B EYOND

Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, “Make it look good!” That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works. — Steve Jobs

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Time

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Through

PROFILES / PAUL LUBIANKER

Type

01 02 03 04

C L A S S / Typography 4

62-page book

DELIVERABLES /

S E M E S T E R / Fall 2018

I N S T R U C T O R / Ariel Grey

P R O J E C T / Gutenberg & Beyond

electronic ticket

Speed Transform Illusion Innovation

PROJECT /

KEYWORDS /

G U T EN BE RG & BEYO N D

poster

Graphic Design in Review: Past, Present, and Future

BACKGROUND / This project involves the design of a 62-page book, Gutenberg & Beyond, meant for people attending a conference on the history of graphic design. The book consists of various articles on the evolution of graphic design, consisting of the four chapters: Printing Comes to Europe, Pictorial Modernism, Digital Design, and The Future of Design. This covers the 1400s, the 20th century, the 21st century, and into the future. Accompanying this book is a poster advertising the conference and an electronic ticket to the event.

CONCEPT / To convey graphic design over the years, I chose several different visual treatments for the book. I used design illustrations such as vector art, and I decorated almost all the pages of the book, setting them up with different art deco illustrations. I used the fonts Niveau Grotesk, Calluna, and Calluna Sans Serif. I also used graphic elements and combined them with some photographs and art images to show how graphic design has evolved and how it compares to graphic design today.

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B A

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34923498H

TTX#

C34834923498H

PROJECT / G U T EN BE RG & BEYO N D

www.evolution.com

Willow Room

Need more Info?

Three Day Pass August 12-15-2019

EVOLUTION-CON Marriot Hotel

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DV F E ST 1 7 M U S IC FE STIVA L

There’s nothing like a music festival. People are ready to have a good time. I don’t think anyone comes to a festival going, ‘I’m gonna be a complete bummer today. — Gary Clark, Jr.

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Theory of Rock & Roll

PROFILES / PAUL LUBIANKER

The

04 10

Posters

DELIVERABLES /

S E M E S T E R / Fall 2016

I N S T R U C T O R / Troy Alders

P R O J E C T / Music Festival Campaign

C L A S S / Visual Systems 1

Mobile App

Metal Outbreak Explode Vibrate

PROJECT /

KEYWORDS /

MU S I C F ESTI VA L CAM PA I G N

Tickets

Come join the music festival

BACKGROUND / This project involves the design of three posters, a mobile application, three tickets, and a logo for a music festival event that promotes awareness of domestic violence, specifically its prevention. The musicians that will perform in the show are U2, Lady Gaga, Tool, Pearl Jam, Metallica, and Alice in Chains.

CONCEPT / The posters, mobile app, tickets, and logo are designed with photographs of guitars and other musical instruments that are overlayed with different textures. These are images that people will see during the music festival. The message of the music festival, which is also the theme found in my project, is that we donâ&#x20AC;&#x2122;t want domestic violence to happen in our world.

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W I L D F I R E PR EVE NTION

It is known that wildfires behave unpredictably — this is fundamental — but it is my experience that humans in the presence of wildfire are also likely to behave in aberrant and unpredictable ways. — Michael Leunig

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Are Bad

PROFILES / PAUL LUBIANKER

Why Fires

Wall Display

Applications

Posters

Brochure

DELIVERABLES /

S E M E S T E R / Spring 2018

I N S T R U C T O R / Phil Hamlett

P R O J E C T / Wildfire Prevention

C L A S S / Visual Systems 2

KEYWORDS /

Disaster

PROJECT /

Explosion

WI LD F I RE PREV E N TI ON

Current

Prevent Wildfires from Happening

BACKGROUND / This project involves the design of a brochure, three posters, an application, and a wall display on wildfires that specifically discuss their prevention. Wildfires are damaging to our environment, and they occur frequently despite the fact that they can be avoided. They are destructive to nature, our homes, and sometimes they take away our lives, so we need to be aware of what we can do to prevent them.

CONCEPT / The deliverables are designed with infographics and vector art that convey the importance of protecting ourselves from wildfires. They are for an exhibition that will take place at the Academy of Science Museum in San Francisco. The audience will be educated on how to make a safety plan to prevent wildfires from happening.

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BOSE

If you think something is impossible, don't disturb the person who is doing it. â&#x20AC;&#x201D; Amar Bose

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Vision

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Sound of

PROFILES / PAUL LUBIANKER

The

C L A S S / Package Design 3

Wall Clock

DELIVERABLES /

S E M E S T E R / Spring 2017

I N S T R U C T O R / Thomas McNulty

P R O J E C T / Bose

Coffee Maker

KEYWORDS / Elegant Simple Quality Clean

PROJECT /

B O SE

Juice Maker

The Quality of Sound

BACKGROUND / This project involves the design of three packages and boxes for the digital sound company Bose. This company, which has been around for about 55 years, sells speakers with noise cancellation, and it is committed to improving sound quality. Its products have a simple, clean, and elegant look which I convey in my designs.

CONCEPT / The goal is to help Bose expand its business from being exclusively a digital sound company to one that sells household appliances. I combine photographs of a coffee maker, a juice maker, and a wall clock with typography. They come in three different sizes and they show a good sense of black and white continuity. I will help make consumers want to buy these products that will feature the Bose brand.

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A MU S E

The architect should strive continually to simplify; the ensemble of the rooms should then be carefully considered that comfort and utility may go hand in hand with beauty. â&#x20AC;&#x201D; Frank Lloyd Wright

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Decorations

PROFILES / PAUL LUBIANKER

Home

01 02

P R O J E C T / Amuse

I N S T R U C T O R / Thomas McNulty

04 05

S E M E S T E R / Summer 2015

C L A S S / Package Design 2

DELIVERABLES /

Logo

07 08

Applications Stationery

09 10

KEYWORDS / Decorative

Modernism

PROJECT /

Useful

AMU S E

Attractive

Color Your World

BACKGROUND / Amuse is a new brand of household paint that is meant to give the feel and look of paint in a Frank Lloyd Wright building. The exterior paint is durable, so it does not fade even after long exposure to harsh weather. It adheres very well to any exterior surface, so that it does not chip. The paint comes in a variety of sheen, ranging from high gloss to flat. What is unique about this brand of paint is that itâ&#x20AC;&#x2122;s flat and satin/eggshell sheens, which are ideal for exterior use, are just a durable as its high gloss paints. They are easy to use, do not streak, so they are also ideal for both professionals and non-professionals. Our customers will be delighted to see their homes transform, while using Amuse.

CONCEPT / The concept I want to convey in the look of the paint cans that I created is that Amuse paint is durable, dependable, and ideal for both professional and non-professional use. I chose the color brown to give the cans an earthy, rustic, dependable look. The brand specializes in paint for exteriors, worthy of a Frank Lloyd Wright home, and therefore, it mimics the exterior look of a number of homes designed by Wright, which are mostly earth tones in color. The cans also show part of the structure of a house, but the structure is done using line work to make 80

us think of architecture drawings.

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AMUSE

EXTERIOR PAINT

FRANK LLOYD WRIGHT

USAGE

LATEX HOUSE PAINT

“ AN EXPERT IS A MAN WHO HAS STOPPED THINKING HE KNOWS!”

Frank Lloyd Wright

ONE QUART EGGSHELL FINISH ACABADO SEMI - MATTE

CHOCOLATE

735646 BASE 4 542 4X 29 1 13.16

AMUSE

One year later, he went to work for the firm of Adler and Sullivan, directly under Louis Sullivan. Wright adapted Sullivan's maxim "Form Follows Function" to his own revised theory of "Form and Function Are One."

FL OZ PINTS

INTERIOR PAINT

FRANK LLOYD WRIGHT

BIOGRAPHY

USAGE

LATEX HOUSE PAINT

“STUDY NATURE, LOVE NATURE, STAY CLOSE TO NATURE. IT WILL NEVER FAIL YOU.”

Frank Lloyd Wright

ONE QUART EGGSHELL FINISH ACABADO SEMI - MATTE

GOLD GREEN

82582E BASE 4 542 4X 29 1 13.16 857

AMUSE FRANK LLOYD WRIGHT

PAINTING CONDITIONS

APPLICATION USAGE

Use outdoors or in a well ventilated area such as an open garage. Use when temperature is between 50oF (10oC) and 90oF (32oC) and humidity is below 65% to ensure proper drying. Do not apply to surfaces, when heated, exceed 200oF (93oC). Do not apply to galvanized steel. Avoid spraying in very windy and dusty conditions. Cover surrounding area to protect from spray mist.

Shake can vigorously for one minute after the mixing ball begins to rattle. If mixing ball fails to rattle DO NOT STRIKE CAN. Contact Rust-Oleum. Shake often during use. Hold can upright 10-16” from surface and spray in a steady back-and-forth motion, slightly overlapping each stroke. Keep the can the same distance from the surface. Keep the can in motion while spraying. Apply two or more light coats a few minutes apart to avoid drips and runs. Do not use near open flame.

2X ULTRA COVER PAINT + PRIMER SURFACE PREPARATION

DRY & RECOAT

FAST DRYING - INDOOR & OUTDOOR

Remove all dirt, grease, oil, salt and chemical contaminants by washing the surface with a commercial detergent, or other suitable cleaning method. Rinse with fresh water and allow to thoroughly dry. Remove loose paint and rust with a wire brush or sandpaper. Lightly sand glossy surfaces to create a surface profile.

Dry and recoat times are based on 70oF and 50% relative humidity. Allow more time at cooler temperatures. Dries to touch in 20 minutes, to handle in 1 hour, and fully dry in 24 hours. Apply a second coat or Clear coat within 1 hour or after 24 hours. Apply Clear coat in 2-3 light coats a few minutes apart.

WOOD, METAL, PLASTIC & MORE

PRIMING

CLEAN-UP

GLOSS BROWN

Use of a Painter’s Touch® primer provides excellent adhesion and hiding and is especially recommended for bare wood and metal. The following primers are recommended. 249086 249088 249846 249058

Red Primer Gray Primer Black Primer White Primer

“I believe in God, only I spell it Nature.” Frank Lloyd Wright

1-800-544-2787 79 New Montgomery St. San Francisco, CA 94105

Pantone 1 # 594A41 Pantone 2 # E6E7E8 Name

Paul Lubinker

Scale to Print 95%

Wipe off tip before storing. Clean-up wet paint with xylene or mineral spirits. Properly discard empty container. Do not burn or place in home trash compactor.

FL OZ PINTS ML

BIOGRAPHY

In Chicago, he worked for architect Joseph Lyman Silsbee. Wright drafted the construction of his first building, the Lloyd-Jones family chapel, also known as Unity Chapel.

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Wright's early houses revealed a unique talent in

FRANK LLOYD WRIGHT

the young, aspiring architect. They had a style all their own, mimicking that of a horizontal plane, with no basements or attics. Built with natural materials rooflines with deep overhangs and uninterrupted

One Coat Paint Brush

walls of windows to merge the horizontal homes into their environments.

and never painted, Wright utilized low-pitched

He added large stone or brick fireplaces in the

homes' heart, and made the rooms open to one another. His simplistic houses served as an

inspiration to the Prairie School, a name given to a

group of architects whose style was indigenous of midwestern architecture.

INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint

www.franklloydwright.org

08 09 10

FRANK LLOYD WRIGHT

In 1909, after eighteen years in Oak Park, Wright left his home to move to Germany with a woman named Mamah Borthwick Cheney. When they returned in 1911, they moved to Spring Green, Wisconsin

AMUSE FRANK LLOYD WRIGHT

where his mother had given him a portion

One Coat Paint Brush

They lived there until 1914 when tragedy struck. An insane servant tragically murdered Cheney and six others, then set

continued to grow in popularity in the United

building style spread overseas. In 1915, Wright was

farm where he had spent much time as a young boy.

Over the next 20 years Wright's influence

States and Europe. Eventually his innovative

of his ancestors' land; it was the same

One Coat Paint Brush

commissioned to design the Imperial Hotel in Tokyo. It was during this time that Wright began to develop and refine his architectural and sociological philosophies.

fire to Taliesin. Many people thought this horrific event would be the end of Wright's

Because Wright disliked the urban environment, his

career. He proved them wrong however,

buildings also developed a style quite different

with his decision to rebuild Taliesin.

from other architects of the time. He utilized Many people thought this horrific event

natural materials, skylights and walls of windows to

would be the end of Wright's career. He

embrace the natural environment.

proved them wrong however, with his decision to rebuild Taliesin.

INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint

www.franklloydwright.org

INTERIOR & EXTERIOR For All Paint Excellent Result with Water Base & Latex Paint www.franklloydwright.org

PROJECT /

AMU S E

AMUSE

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C LO U D COM M U NICATION

Sunshine is delicious, rain is refreshing, wind braces us up, snow is exhilarating; there is really no such thing as bad weather, only different kinds of good weather. â&#x20AC;&#x201D; John Ruskin

92 92

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Warming

PROFILES / PAUL LUBIANKER

Global

01 02

P R O J E C T / Cloud Communication

I N S T R U C T O R / Ariel Grey

S E M E S T E R / Fall 2015

05 10

Dry

KEYWORDS /

Website

Book Design

DELIVERABLES /

C L A S S / Typography 3

Complicated

PROJECT /

Heat

C LO U D COM M UN I CATI ON

Danger

Why We Donâ&#x20AC;&#x2122;t Get Rain

BACKGROUND / This project involves the design of a book called Cloud Communication which discusses global warming issues, such as why we arenâ&#x20AC;&#x2122;t we getting enough rain, and how pollution, toxins, and waste interact with the clouds. It talks about how consumers should take good care of the environment and the importance of recycling our waste. The more we keep our environment clean without using burning to get rid of waste, the more prepared we will be to combat global warming.

CONCEPT / The design for the book Cloud Communication features photos that depict environmental problems such as factory smoke, toxic waste, and poisonous gases that alert us to various aspects of global warming. The fonts selected are Franklin Gothic, Nimbus Sans, and Baskerville. The first chapter discusses how our climate has changed over time and how the clouds function with the seas. The second chapter discusses aerosols and how smoke from the environment pushes the clouds and prevents rain from coming. The third chapter discusses how air pollution prevents rainfall. The fourth and final chapter discusses how pollution contributes to thunderstorms.

94 94

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1021 02

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1041 04

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V I RG I N G A L ACTIC

Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested. â&#x20AC;&#x201D; Richard Branson

106

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Dream of Flying

PROFILES / PAUL LUBIANKER

The

04 10

Logo

DELIVERABLES /

S E M E S T E R / Spring 2016

I N S T R U C T O R / Thomas McNulty

P R O J E C T / Virgin Galactic

C L A S S / Identity 2

Applications

Excitement

PROJECT /

KEYWORDS /

VI RG I N G AL ACTI C

Stationery

Fly Believe

107

Fly Me to the Moon

BACKGROUND / This project involves the design of a logo, stationery system, and design applications for an airline called Virgin Galactic. Its CEO, Richard Branson, has launched a new space shuttle to carry Virgin Galactic passengers to outer space. The existing logo looks like a circular eyeball and does not express the companyâ&#x20AC;&#x2122;s outer space mission. A new design reflecting the direction of his company is needed.

CONCEPT / My design for the Virgin Galactic logo will target an audience who dreams of flying to a world beyond ours. The new logo that Iâ&#x20AC;&#x2122;ve designed has clean typography and an emblem with a modern circular look that consists of a series of curves going around a circle that give the impression of speed or motion. They could also be interpreted as partial rings present in various planets. The font for the logo is Freight Sans Serif, expressing a clean, elegant look.

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virgin galactic

112

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x x

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x x

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114

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FA N Z Z

The greatest accomplishment is not in never falling, but in rising again after you fall. â&#x20AC;&#x201D; Vince Lombardi

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Joy

PROFILES / PAUL LUBIANKER

Sports for

01 10

KEYWORDS /

Stationery

Applications

Logo

DELIVERABLES /

S E M E S T E R / Spring 2016

I N S T R U C T O R / Thomas McNulty

P R O J E C T / Fanzz

C L A S S / Identity 2

Joy PROJECT /

Spectacular

FAN Z Z

Fun

Score

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Take Me out to the Ball Game

BACKGROUND / This project involves the design of a logo with a new font, stationery system, sports applications, and a storefront exterior for a sports fan store called Fanzz with locations all around the USA. They sell a mixture of sports apparel and many other sports merchandise. As of now, their store has an extremely luxurious look inside with good quality products to sell to their customers. However, their logo wordmark needs work and doesnâ&#x20AC;&#x2122;t attract customers to enter the store.

CONCEPT / The new logo design features a beautiful wordmark that is a slab serif font and a limited color palette of blue and red. The exterior of the building is made of textured bricks. There is also a pole with stripes. The stripes are meant to resemble the check mark in the Nike logo. The target audience is people age five or older who are interested in sports. The goal of the redesign is to better market the brand.

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SPORTS FAN STORE

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SPORTS FAN STORE

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SPORTS FAN STORE

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GUILD

People are always going to go shopping. A lot of our effort is just: 'How do we make the retail experience a great one? â&#x20AC;&#x201D; Phillip Green

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Store

PROFILES / PAUL LUBIANKER

The New

01 02

P R O J E C T / Guild

I N S T R U C T O R / Thomas McNulty

04 05

S E M E S T E R / Fall 2018 DELIVERABLES /

Logo

07 08

Applications Stationery

C L A S S / Package Design 4

KEYWORDS / Buy

PROJECT /

Crafts

GUILD

Cream

Local

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From Our Hands to Yours

BACKGROUND / This is a collaborative project. My teammates were Danny Young, Pauline Capote, Heejin Rosa Her, Jiaxin Xie, and Vern Liu. We created a store with several sub-brands. Guild is a handmade store that sells handmade goods. The parent company is Barnes & Noble. The vision statement talks about in the age dominance and mega corporations in bringing back the community that are responsible for locals. The brand matrix shows a diagram of apparel products, home products, entertainment products, personal care products and food products.

CONCEPT / The design team wanted the design for Guild to be elegant, bright, and clean, but at the same time have a traditional feel. Blender and Arvo fonts were chosen. The target audience is people who are passionate about handmade goods and supporting local artists. The target audience is also environmentally conscious and cares about sustainable products. Earthy, muted colors are used in most of the product packages since these colors would resonate with the target audience.

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The Brand Matrix Retail Store

Primary Brandmark

Sub Brands

ARVO

SOURCE

BOROUGH

DEPARTMENT LINES

Food

Personal Care

Apparel

Italian Cooking

Hygiene

Chocolate

Cosmetics

Women

Cheese USP

Health USP

Babies USP

From grandma's kitchen to your plate.

These products are naturally sourced

This line of clothing and accessories

This is the flavor of Italy.

and created to fit a healthy lifestyle.

harken back to a time when quality was paramount.

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Men

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P ROJE CT 01 02 03 04 05 06 07 08

DEPARTMENT LINES

Entertainment

Home

Infant & Toddler

Kitchen

Child Toys

USP

Teen & Adult Toys

Decorate your home with a

These toys are hand painted and

fragrant and colorful set of products

made with the care that only comes

that make any room a pleasure.w

PROJECT /

Decor GUILD

Toys

DEPARTMENT LINES

ANNEX

RECREATION

from love.

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Our Food Products

BACKGROUND / Arvo is a sub-brand of Guild. The Arvo brand includes handmade Italian food products such as pasta, tomato sauce, olive oil, seasonings, small chocolates, powder, and cheese.

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PORTLAND, OREGON

NET W T 8OZ (22 7G)

PORTLAND, OREGON Artisan cheese made in the lush green valleys of the Oregon coast.

NET WT 8OZ (22 7G)

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Our Home Entertainment Products

BACKGROUND / Rec is a sub-brand of Guild that features handmade home entertainment products. The Rec brand includes products such as pull toys, xylophones, face paints, nesting dolls, tipis, dice playing cards, wooden puzzles, and Jenga. These toys are made for children of all ages.

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LO GO WOR K

Design is intelligence made visible â&#x20AC;&#x201D; Alina Wheeler

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Fanzz

Neenah

Imagine

Arvo

Amuse

P ROJE CT

Virgin Galactic

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PROFILES / PAUL LUBIANKER

The Branding

PROJECT / LO G O WO R K

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What's in a Logo

BACKGROUND / This project includes a variety of logos designed for different companies and brands. The Logos were designed for the following brand names: Imagine, Neenah, Vortex, Arvo, Fanzz, and Virgin Galactic. The logos on the left page are displayed in black on a white background and the logos on the right page are reversed out as white on a black background.

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IMAGINE

NEENAH

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IMAGINE

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NEENAH

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All of My Best Thanks

MY PARENTS /

I would like to thank my mom and dad for providing the financial resources that have helped me finish my education. I couldnâ&#x20AC;&#x2122;t have completed my education without their help. My mom and dad have raised me well and have helped me reach my goals. I am very grateful and will support them in the future as they have supported me.

MY SISTER /

I want to thank my sister for providing proofreading assistance. I couldnâ&#x20AC;&#x2122;t have perfected my work without her.

MY AAU MENTORS /

I would like to thank Mary Scott who has given me individual assistance and helped me prepare for the workforce. I will never forget how Mary provided me with all of this support. Thomas McNulty was always at my side and helped me engage with my peers and colleagues. I would also like to thank Darrell Hayden for providing additional support in preparing me to speak professionally and to communicate with others well in public. I would also like to thank Andrea Keklikian for making sure I received all the support services that were offered at the Academy of Art University.

MY FRIENDS /

Adrian Raj, Alireza Jajarmi, and Briana Van Koll are my good friends from the Academy of Art University who provided me with great support when I needed them.

Colophon

CONTACT /

Paul Lubianker Graphic Designer 408-315-9062 plubianker@yahoo.com

SCHOOL /

Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery St San Francisco, CA 94105

INSTRUCTOR /

Mary Scott Spring 2019 Senior Portfolio

BOOK TITLE /

The Exploration of Design

PRINT AND BINDING /

Graphic Imagery & The Keys

PHOTOGRAPHER /

Sean Alonso

SOFTWARE /

Adobe Creative Suite