what do you mean
what do you mean
ESPRESSO CORNER
Brand Guidelines
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R- 73 G- 68 B-69 C-62% M-56% Y-52% K-53%
R- 24 G- 29 B-30 C-80% M-66% Y-60% K-80%
R- 231 G- 240 B-241 C-11% M-2% Y-6% K-0%
R- 100 G- 36 B-109 C-73% M-100% Y-19% K-8%
R- 126 G- 127 B-127 C-49% M-39% Y-39% K-21%
R- 81 G- 35 B-94 C-80% M-100% Y-28% K-18%
R- 166 G- 25 B-22 C-22% M-100% Y-100% K-19%
R- 60 G- 15 B-48 C-68% M-100% Y-39% K-62% R- 255 G- 255 B-255 C-0% M-0% Y-0% K-0%
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CORTO MACCHIATO CAPUCCINO EXPRESSO
COFFEE VENICE
COFFEE AMERICANO
The The Th
COFFEE with CREAM SWEET COFFEE
COFFEE with MILK
COFFEE MOCCA
COFFEE LATTE
CARAJILLO
GREEN COFFEE
BLACK & WHITE
CHAI LATTE
CHOCOLATE COFFEE
espresso ees sprresssssoo
LONG BLACK DECAF
SOFT DECAF
EST COFFEE GINSENG
COFFEE FRAPPE
2013
Create a student brand campaign
These are some colours that I have looked at from the research that I have done into the Gap social media. A lot of the colours that I found they use are pastel and summery colours. So from this I am looking at using the colours on the left in to some of the posters and window signs.
Gobold Text Bebas Neue Helvectica Neue Light Helvectica Neue Medium
Helvectica Neue Bold
Some of the text that I found that are useful and stand out. I think that these would look good but also looking at the brand guideline that I have receive from Gap. In there it shows the text they use is Helvetica Neue (light, medium and bold) So from this I was thinking to try use some of these in my posters, to try link to the original front. My aim is to try make the posters stand out so I have been looking at front that are bold but have that slight stretch to them like the Gap logo. The closest one I have found that I liked best is the gobold text.
student discount
Fresher’s Week 2015
25%
BUY NOW
25%
OFF
student discount
FRESHERS WEEK
BIG OFFERS ONLY THIS WEEK
BIG OFFERS ONLY THIS WEEK
FRESHERS WEEK
FRESHERS WEEK
www.gap.co.uk
www.gap.co.uk