Starting A Business Essay

Starting a Clothing Line Business

Apparel manufacturing is one of the most in–demand businesses today. Find out how to start and run a clothing business.

The First Step

Apparel manufacturing remains one of the most in–demand businesses today. According to the American Apparel and Footwear Association (http: //www.americanapparel.org), apparel sales for 2000 reached $315 billion, representing a 90% growth from its 1990 levels.

Starting a clothing business is just like any other business: you need to have the resources to jumpstart your vision, skills and know–how in managing the business, and marketing savvy to promote the business. You must also have a business plan that will serve as your detailed guide that will walk you...show more content... Find out how to start and run a clothing business.

The first step you must take is to determine what kind of clothes you want to manufacture. Ascertain if there is a market for your proposed product. You must be able to define your specialty, both in line and price category.

The market for clothes is as varied as the demographic segmentation of the population. Will your focus be based on gender (girls or boys; and women and/or men) or age (baby clothes or granny clothes)? Are you planning to create clothes for infants or apparel for large women? Do you intend to create apparel for pre–teens, career professionals, or school clothes? The market is so wide and varied.

You can design clothes for a specific niche market. You can venture to create apparel for sports enthusiasts and athletes. Even then, you still have to decide whether you will design golfing apparel, tennis outfits or swimwear. With the increasing popularity of yoga, yoga clothes are very hip nowadays.