Data Analytics and Chatbots Provide New Business Opportunities for Merchants
Toby Lam from Payment Asia: Merchants are good at selling commodities and services to customers but they are not so good at data mining. Data is a treasure trove for businesses providing that it is analyzed properly. One could say that every merchant should set up a special analysis department dedicated to data analytics but in practice we don’t see it happening too often. The reasons are cost and business model. Merchants are good at selling commodities and services to customers but they are not so good at data mining. Therefore, they need a third party to take care of their collected and stored data. Payments Asia is one of those solutions that help merchants analyse their data.
Data analysis
Payment Asia provides merchants with solutions for payment processing and it also helps them deal with digital marketing, website, and mobile application development. The company has a number of successful cases for merchants in generating traffic to their websites in order to increase sales and conversion rates. It is important for merchants to understand their customers and their purchasing behaviour.
Based on customer payment data, our dedicated team performs advanced data analytics for merchants. For example, the team performs customer segmentation for merchants based on consumer, business, and volume. This information provides powerful insights into consumer purchasing trends, which influences marketing activities and product designs.
AI assistants / bots