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What is unified commerce? Daniel Holden explains the meaning and significance of unified commerce and why it is vital to the customer experience.
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ayments and commerce are complex industries, and as new technology and methods develop, that complexity increases. As the processes that companies use to conduct their business become simpler and more accessible for customers, the pressure on businesses to accommodate those developments continues to rise. With so many aspects to bear in mind, businesses need to focus on merging their resources and bringing payments, commerce, and
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data together to create a simple all-in-one resource that can cover all bases. The solution is known as unified commerce. Taking this action frees employees of the burden of having to coordinate a series of different tools and systems, and allows them instead to focus more closely on highquality customer service. Unified commerce is a financial strategy that centralises data, commerce, and payments onto one platform. The aim is to provide a straightforward and streamlined process across a
company’s various channels to deliver an improved customer experience. In this article, we will discuss some of the many aspects that benefit from unified commerce, payments and data, and the cascading effect this has on other areas. Unified data helps you understand customers The use of data and analytics to drive forward business decisions is an indispensable tool within operations and will help a company to thrive. Having a clear and concise way to analyse the behaviour
of your business provides you with an understanding of the success of specific products and customer preferences, and provides insights on how to proceed with certain products. With a wider understanding of customer habits, you can then pursue alternative methods of advertising and marketing, specifically promoting certain products; and even specifically targeting customers and recommending products they are more likely to purchase and enjoy.
