CPX Interactive
Mom’s Package Women? Complicated? Who would think such a thing?
Compiled Research • Brief of General Mom Research • Break out of each type of mom • Charts and Graphs • See Final page for Work Cited
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General Mom Research
CPX INTERACTIVE
“general soccer mom”
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Strategy and Time
CPX INTERACTIVE
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Charts About General Mommy
ECO MOM
She is Spending More Time Onine
Notes
Less TV & New Papers
She is Blogging
She is Checking her Emails
CPX INTERACTIVE
BUSINESS NAME
Millennial Mom (young mom) Notes:
-age 18-35
New Mom
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BUSINESS NAME
More Sub Categories to Come
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TO ORDER CALL: 1 800.000.0000
Recap of Main Pub Categories
BUSINESS NAME
RICH MEDIA
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COUPONS! COUPONS! COUPONS!
Using Eye Wonder we can create Expandable and Click to Print Advertisements Coupons are Big for MOM! Eye Wonder showed themselves as a great asset to increasing user engagement with a track record of 40% general CTR Price: $00.00 Order #: 000000 Type: Type
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TO ORDER CALL: 1 800.000.0000
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CPX INTERACTIVE
The Mom Cycle
Building the Moms Package
Publishing
Starts with our Pub Base
Just as people are broken into Major life categories, Moms can also be broken down according to their spot in the mom cycle
Building the Publishing Vertical to include: -Parenting -Home and garden -Online Gaming -American Greetign -Arts and Craft -Mom Blogs -Portals -Cooking
Where she is determines Where she surfs
Expecting Moms are “nesting” They are researching like crazy in anticipation of their new little one. Here they are more likely to by a digital camera. Look up baby names. Research “ what could go wrong” & tips from other mothers New Moms are surviving! They are researching different situation that arise with the newborn and little kids. Parenting tips, “is my baby normal”, Health care information, She loves to talk to other moms and research for the best deals in town.
Strategic 3rd Party Targeting Pulling (cookie pools) Segments from each of our Assets: Datalogix Bluekai Mindset Almond Net Execlate
Empty Nesters have more “me time” Home and Garden, Traveling ect. Grandparents are back in the swing of things shopping for little ones and sharing photos online.
Polk ( affinity to own minivan)
Strategic Targeting Retargeting
Dynamic Creative
Search Retargeting
Mobile
Niche Retargeting
?email?
Video Targeting
Time and Day Sensitive