A Beginner’s Guide to Successful Email Marketing

MarketHero Review What is MarketHero?

MarketHero​ is a standalone email marketing service that was started by serial entrepreneur and marketer Alex Becker. He’s best known as the owner of Source Wave (an SEO training) and he’s founded several other 7-figure companies including M ​ arket Hero.

Like other email services, M ​ arketHero​ lets you create forms, send emails and build marketing automations.

But where MarketHero aims to be different is that it focuses on trying to help you generate more revenue from your leads. So it bills itself as the “​worlds best revenue-centric autoresponder”.

What does that mean? I’ll go more into this further down.

What Are Some Of My Favorite Things About MarketHero?

Cool thing #1: The sexiest UI I’ve ever seen?

Ok maybe a tad strong on that statement but it sure is damn easy on the eyes, I have no doubt you’ll agree.

Check out this view of the main dashboard:

If you’ve read any of my reviews before, you’ll know I’m big on UI/UX design as it can make or break the usability of a tool like this.

Of course, as​ Mother always said,​ real beauty is on the inside and (spoiler alert) there are a few ugly holes in this one.

More on that later.

Cool thing #2: It’s a sales-centric system One thing I picked up on right away when I started using MarketHero was the addition of products.

While you won’t be selling anything through ​MarketHero,​ you will be adding product information in order to extract better data from your funnels in regards to what’s working and what isn’t.

Once you’ve added your product titles and prices, you’ll be given a tracking code that you can place on your page (to automatically add tags to customers) and able use within your​ automation funnels.

This information will then be used to calculate your​ ‘Earning Per Lead’​.

You can use this to quickly determine how well (or not well) your email campaigns are performing.

If your earnings per lead is high enough to be profitable, that means you should be scaling your marketing efforts up. If not, you need to start making some adjustments.

Cool thing #3: Facebook Messenger automation We’re all familiar with marketing automations, most commonly in the form of autoresponders.

But one thing you don’t get with traditional ​email marketing tools​ is a Messenger-based autoresponder.

You guessed it, MarketHero brings home the bacon on this one.

Once successfully integrated, the automations screen will show a new button that will allow you to build m ​ essenger-specific a ​ utomation workflows:

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