CLUB BRAMAN EATS: JOHAN’S JOE

AMID THE HUSTLE AND BUSTLE OF DOWNTOWN WEST PALM BEACH it can be hard to find an opportunity to slow down and smell the roses…or lattes. Johan’s Joe, nestled on the corner of South Dixie Highway and Fern Street, provides exactly that. While the caffeine in their coffee might be necessary to power through a hectic day, it is the owners’ commitment to Fika, the twice-daily Swedish practice of pausing to enjoy a cup and accompanying pastry, that draws a majority of their patrons.

Laura and Matti Klintberg became Johan’s Joe’s proprietors in 2016. The two actually met while working there, before marrying and taking over their beloved cafe. Despite his years of business experience both in America and in Sweden, running a restaurant was a daunting new task for Matti. Fortunately, coffee is revered in Swedish culture, and his connections helped source the highest quality, fairtrade organic blends available only through the country’s oldest roaster, Lofbergs Lila. The trademark smooth, never bitter taste of their classic lattes and drip coffee is a perennial favorite of customers—even among the litany of flavors, styles, and monthly specials on the menu.

Of course, pairing a cup of choice with any of the various Swedish imported snacks and candies, or unique takes on breakfast sandwiches—like The Stockholm and The Viking, which features a double helping of, well, everything—is always welcomed. As such, word has spread quickly, even drawing regulars from Palm Beach Island.

In a previous life, Matti owned a dealership back in Europe—which provides him with a unique perspective when it comes to vehicle purchases. Thanks to the quality of customer service, he and Laura have become loyal Club Braman members, purchasing a half-dozen cars from Braman BMW West Palm Beach, including Laura’s first; an X7 they use to transport their five children.

Fellow Club Braman members eager to experience all that Johan’s Joe has to offer—from full catering services and event hosting to simply enjoying their own private Fika—are encouraged to mention Club Braman during their visit for a 10% discount on their item or service.