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Hickmann Eyewear is dedicated to young, fashion-conscious women who are eager to build a unique, personal style composed of clothing, accessories and ideas that can be mixed and matched without restraints, creating transversal, unprecedented fashion languages and codes. Born in 2013 and inspired in the Brazilian natural beauty and essence, Hickmann Eyewear collections are an essential style complement, characterized by flawless and sophisticated design, up-to-date shapes, original colors and avant-garde materials. An absolute ‘must-have’ for real fashionistas.
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TRENDS | Colour of the Year 2018
Inventive and imaginative, Ultra Violet lights the way to what is yet to come.
Hickmann Eyewear thus seeks to be guided by the latest trends in fashion, but above all to create its own trends and transform Ultra Violet into an element of the collection. Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Through this colouur we want to reinforce the brand‘s connection to an original future, with models that will stand out for the difference they make. Like the women that the brand itself represents ... different, who seek differentiating elements, but above all who are not afraid to risk and for who really „the sky is the limit“. This colour also comes to bring, for the brand and for our whole year, a symbolism of imagination, to break the limits, and to create a unique brand, more and more, and imaginative, which creatively has no limits. “PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.“
TRENDS | 12 Call-Out Shades Spring/Summer Colour continues to be a powerhouse and a key influencer of fashion trends for Spring 2018. The desire for colorful self-expression is a key take away for Spring 2018. There is a feeling of optimism and confidence driving a new vitality into fashion trends. The Spring 2018 palette encourages a sense of fun and playful release. With an air of complexity and distinctiveness, we find ourselves in a sanctuary of colour that is ideal for some more unique and dramatic colour mixing.
Meadowlark Confident and outgoing.
Emperador adds strength and substance to the spring 2018 palette.
Cherry Tomato Heat and energy.
Little Boy Blue Suggestive of expansiveness and continuity.
Pink Lavendersoothing sense of quiescence.
Blooming Dahlia understated appeal.
Almost Mauvedelicate and ephemeral.
Spring CrocusWitty and expressive.
Chili Oil adds flavorful definition to the Spring.
Arcadiacooler, cleaner takes us into a new direction.
Lime Punch Sharp and pungent.
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Ultra Violet Conveying originality and ingenuity.
TROPICAL GLITCH Tropical glitch combines elements of the vibrant tropics with digitised imagery, depicting saturated and contemporary glitched prints with a playful twist.
Vibrant neon shades, midnight tropical scenes and electric neon colours fuel this intense high summer print trend story.
DISRUPTIVE
BOLD
INDEPENDENT
Targeted to the modern woman, searching for sophisticated, stylish and up-to-date eyewear.
New double bridged sunglass mask with a square lense upon a round rim. Available in gold and silver, combined with stylish colored lenses suchs as blue and light yellow, grey or pink and blue, for a glamorous look.
TRANSPARENCY IS TRENDY TOO One of the great trends of fashion in this season will be transparency, from more plasticized fabrics to bolder fabrics that allow more prying eyes. To combine with this trend a Hickmann model that marks the diference in the look is the one desired. Color, Form and Voilรก.
HI6098 | New cat-eye oversized acetate front frame with the new tropical thunder inspired temple.
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THE BIGGEST TRENDS OF Spring/Summer 18 It‘s time to get ahead and jump on board the trend train. We’ve done our SS18 trends research, and for this season it‘s time to.. uplifting, colourful, joyous clothes that took us off into another universe. Kaleidescopes of rainbow colour, some pretty powerful 80s power dressing – and texture and fringing galore. The message is simple: don‘t worry and dress ourselves happy!
The flirty look that takes flight next season. A must have this season.
The new primary colour palette celebrates fashion‘s power to generate confidence, and the effect is irresistible.There’s cobalt, emerald green and bright yellow.
Fringe made its way in all forms this season, so there‘s a look for every level of commitment. Time to get frivolous: designers fussed over all the trimmings for spring.
THE BIGGEST TRENDS OF Spring/ Summer 18
Skin is definitely in. So this season it‘s time to pick the best bikini you can imagine!
Wet transparent look clothes You‘ll never look at your mother‘s dishwashing gloves the same way again. Patent leather and vinyl are the perfect counterpoint to the typical airy fare of spring.
Playful styles are coming out of hiding this season. Floral prints are everywhere this season.
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NEW MINIMALISM Less is More or More is More? Clean lines, simple shapes, neutral palette – this is what minimalism is characterised by. The trick to nailing the new minimalism fashion trend is to focus on the details, like cut, shape, fabrication, and fit.
EDG
Y
IM MIN
AL
New oversized metal frame with spoilers accentuating the round design. The spoilers may have an acetate decor, providing a real fashionista look. Available in round, square and oval for an inspired look.
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FLORAL BOOM
FREE UNIQUE STYLISH
New round double bridged metal sunglass with an acetate front decor. The new temple tip design provides an extreme comfort and a perfect fit to the ear, along with a fashionable and feminine design.
GO Eyewear S.A. Tel.: +351 21 934 60 40 | Fax: +351 21 934 60 49 info@goeyeweargroup.com | www.goeyeweargroup.com info@goeyeweargroup.com | www.goeyeweargroup.com