Visual Merchandising
The Collection SKUS
SLIM
DESIGN
STRONG
UNISEX
POLARIZED
157
37%
31%
30%
51%
67%
Product Segmentation Optical Frames Total Skus: 100
T6154 T1245
T6155
T1248
Slim
T6156 T1253T T6157 T6140 T6158 T6141
T6159
T6136
Strong
T6137 T6138 T6144
T6145
T6152 T6153
T6160 T6167
Design
T6168 T1249 T1250
Product Segmentation Sunglasses Total Skus: 57
T3068 T3070
Slim
T3071 T3072 T3073
T9068
Strong
T9069 T9080 T9081
T3074
Design
T3075
T9072
T3076
T9073
T3077
T9074
T9070
T9070 T3070
T9072
T3071
Polarized Lenses
T9073 T3073 T9074 T9068 T9080 T9069
T9081
CR Lenses Polycarbonate T3074
T3068 T3073 T3076
T3075 T3077
Product Segmentation Unisex Styles Total Skus: 80
T1245
T6160
T1253T
T6167
T6137
T6168
T6138
T3070
T6152
T3071
T6153
T3072
Unisex
Unisex
T3073
T9081
T3076
T9073
T9068
T9074
T9069
T3074
T9080
T3075
Visual Merchandising Stores should present an inviting overall look, that generates a sense of comfort in its customers. When feeling comfortable and as if in their “natural habitat�, customers tend to buy about 40% more than they had planned.
Frames should be displayed from the smallest to the largest size and from lighter to darker colours;
Product Display
Best seller Styles should be displayed to the eye level; Costumers tend to buy more when the product is displayed as a Free Service, meaning not lockable displays (possible to touch or try on).
Optical
Our Suggestion for facing 16 sku’s
50% Strong & Design
25% Slim acetate
25% Titanium
Our Suggestion for facing 24 sku’s
50% Strong & Design
33% Slim acetate
17% Titanium
Sunglasses
Our Suggestion for facing 16 sku’s
75% Slim
25% Strong & Design
Our Suggestion for facing 24 sku’s
50% Slim
25% Design
25% Strong
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