EXCELLIR 2013
EXC 20
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ELL
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MISSION STATEMENT
EXCELLIR 2013
At Excellir we want to provide our customers with affordable and exciting engines. We want our customers have fun but safe driving engines. Excellir engines are the latest and highly advanced car engines on the market. Enjoy the exciting and affordable car engine that will give you exactly what you have been waiting for in a car engine of Excellir.
Table OF CONTENTS Colors Logos
8-9 12-13
Motto Identity Systems Advertising
16-17 20-23 26-33
Excellir’s engines provide the newest technology known today. Excellir brings the excitement and fun that every car owner has been looking for. Affordable for the average person, and exciting for the most professional driver.
IT’S WHATS UNDER THE HOOD.
COLORS
The Colors of Excellir.
BLACK
C:0 M:0 Y:0 K:100 R:0 G:0 B:0 #000000
The colors of Excellir is what you might like to call simple. We believe having the colors black and white, gives a feel of a traditional feel but a modern look.
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COLORS
WHITE
C:0 M:0 Y:0 K:0 R:255 G:255 B:255 #FFFFFF
COLORS
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THE UNSEEN BEAUTY. You think its only outside of the hood that makes your car look good, then think again. Excellir brings the beauty to the inside of the car. We’re not talking about the interior. We’re talking about the unseen beauty under the hood.
LOGOS
The two logos of Excellir bring simplicity and uniqueness.
PRIMARY DO NOT Reverse the colors unless told to do so.
2p8.64 7p2.48 0p6.36 0p3.33 font: Blanch Condescend. Track: 150pt. 16p9.6
EXCELLIR
18p.0921
font: Blanch Condescend Track: 150pt. 2p4.08
Excellir’s Primary logo concept is a shield concept that gives it a strong bold look. Many parts make up Excellir’s main logo. The Excellir “E”, the name Excellir, The Excellir wings, and the date 2013 to recognize the first year of Excellir.
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LOGOS
2013
SECONDARY font: Blanch Condescend. Track: 150pt. 3p11.55 from center 4p3.86
4p3.88: from center 7p11.139
3p6.36 from center 10p3.601
font: Blanch Condescend. Track: 150pt. 3p4.2 from center 3p7.267
20p6.489 long 0p11.098 thick
Excellir’s Secondary logo brings simplify into the primary logo. The secondary logo brings a “break down” of the Excellir brand. It brings a simple but luxury feel and shows off all the importance within the primary logo.
LOGOS
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Excellir wants to reminds its customers that driving your car can be a fun and exciting time, everytime you step into your vehicle. No matter what type of car you have.
EXCITING IS THE ENGINE.
MOTTO
The excitement of the motto will want you driving when possible.
MOTTO
EXCITING EXCELERATION EXCELLENCE 16
MOTTO
font: Grotesque MT STD Condescend. spacing from line: 2p9.72
font: Grotesque MT STD Condescend. spacing from (L) line: 2p7.38 from (R) line: 2p7.38
font: Grotesque MT STD Condescend. spacing from line: 2p5.28
N line size: 3p6.575
Excellir believes in what Excellir stands for. Excellir’s motto puts the excitement in the driver seat. Even though we want Excellir customers to have fun and excitement while they drive on all road they may go, we expect all Excellir customers to be responsible and use safety. MOTTO
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Excellir wants the customer to know who they are and what they promises to the driver. Excellir wants the driver to know that they belong to a family who cares for each other.
IT’S WHO WE ARE.
IDENTITY SYSTEM Explore the identity system of Excellir, and see why Excellir is more than just unique.
LETTERHEAD 2p3.3 space between logo and edge 1p7.68 0p10.56 1p2.673 from edge. font: Blanch Condescend. Sizes: header- 17.78pt. info- 12.1pt. track: 50pt. leading: 8pt.
ADDRESS 2215 e 102nd ST Los Angeles, CA 90002-3134
PHONE (323) 249-5997
4p3.633 from edge. Length of line: 25p1.68
font: Blanch Condescend. size: 21.64 pt. track: 500pt. from (R) edge: 1p3.48
Excellir’s letter head gives the same feel as the logo. Simple, elegant, and fierce.
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IDENTITY SYSTEM
e x c e l l i r . c o m
BUSINESS CARDS logo cropped from edge 2p2.494
John D. CBradford EO & PRESIDENT ADDRESS
PHONE
2215 e 102nd ST Los Angeles, CA 90002-3134
i n fo rmati o n @ex cel l i r. co m
(323) 249-5997
e x c e l l i r . c o m
size (1): 23.7pt track: 50 (2): 10pt. track: 200pt. from (R) edge: 1p6.996 size of logo: 0p0.051 from (L) edge: 2p1.947 size: hearder13.22pt track: 50pt info size- 9pt. track: 50pt. leading: 8pt. spacing: 1p9.84 size: 9.32pt. track: 500pt. from edges: 6p0.881
Excellir’s business card is designed to give the receiver a big bold statement of what Excellir is all about. Bold and fierceness is what the card taker sees.
IDENTITY SYSTEM
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ENVELOPE secondary logo. size: 1p11.4 from bottom flap: 1p2.451
primary logo. size: 1p3.41 space between: 0p5.88. info size: 12.51pt. everything from (L) edge: 0p10.5
size: 13.75pt. track: 500pt. from (L) edge: 0p10.584
2215 e 102nd ST Los Angeles, CA 90002-3134
e x c e l l i r . c o m
Excellir’s front envelope uses the primary logo as well as the font Blanch. The secondary logo is used on the fold. Excellir.com is used at the bottom right.
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IDENTITY SYSTEM
inside flap primary logo. size cropped: 5p4.56. from edges: 12p9.36
Excellir’s back part of the envelope features the primary logo cropped when being opened.
IDENTITY SYSTEM
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FIND US ON EVERY CORNER.
You can find Excellir on every corner of the street. The advertising for Excellir is on par with every competitive company. Excellir brings a uniqueness to its advertising aspect.
ADVERTISING
See us everywhere. Find Excellir in the world we live in.
PRINT ADS
Excellir’s billboard captures the drivers eye. Simple and sleek, you can see whats on the billboard giving the driver a quick look and understanding of Excellir without putting the driver in danger.
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ADVERTISING
Excellir’s print magazine add is simple and fierce at the same time. capturing the reader easily and showing the reader what Excellir stands for.
ADVERTISING
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WEBSITE HOME PAGE Excellir’s home page is a sleek and lets the online user to navigate easily and quickly.
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ADVERTISING
ABOUT PAGE Excellir’s about page features the explanation of the primary and secondary logos.
ADVERTISING
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STORE FRONT
Excellir’s facility is top of the line. Who ever drives pass the facility they will know where the best car engines are being made at.
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ADVERTISING
POSTER
Excellir’s poster is simple, sleek, and fierce. It shows the audience that Excellir means business.
ADVERTISING
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T-SHIRTS
Excellir’s white t-shirt features the primary logo and the word Excellir in the font Blanch.
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ADVERTISING
Excellir’s black shirt features the secondary logo.
ADVERTISING
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