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TABLE OF CONTENTS
4. Introduction 5. Content of history 6. Historical visual of Brand 7. Mood Board Concept 8. Why Rimowa x Moncler 10. Target customer 11. Competitors 12. Capsule Collection Fall 2020 13. Color Story visuals 14. Fabric / materials swatches 15. Designs for the Private Label 16. Collection Description- broken down into 3 groups of 6 17. Line Sheets per group including SKU & name of each garment or accessory 18. Description of each item in detail 19. Website 20. Sourcing 21. Cost sheets per I item 22. Distribution Sheets 23. Quantity breakdown sheet 24. Budget for social media campaign 25. Marketing strategy 26. Launch Location 27. Budget for launch 28. Launch Invitation 29. Conclusion
INTRODUCTION
In this presentation you will find my proposal for Rimowa’s capsule collection collaboration with Moncler for A/W 2020 Menswear. This collection will embody looks that will evolve from day to night - Meetings to travel. One person, three different scenarios.
RIMOWA HISTORY
Founded in 1898, Rimowa transformed itself from classic trunk maker into a modern metal case company that has stood the test of time. Light and strong have been the order of the day at Rimowa since the beginning, a philosophy that has continued to this day. It started with wood, eventually became aluminum and when technologies were pushed the company introduced a polycarbonate case to the world. The first case was produced in the year 1898 – in the case factory in Cologne. At the time, the name of the company was Kofferfabrik Paul Morszeck. At the turn of the century, the cases were made of wood but the Cologne factory is already creating a great story with a design that is as lightweight as possible. Within a few years, Rimowa’s large wardrobe and steamer trunks have become the representative travel companions of high society. The brand name RIMOWA was derived from Richard Morszeck (Richard Morszeck Warenzeichen).
PATRICK GOLDBERG Patrick Goldberg is a 35 year old entreprenour livinga jetsetter lifesyle. He lives in New York City with his wife of five years and there dog named Lula. They both live a jetsetter lifestlye and travel creating memories lasting a lifetime. He loves traveling to cold weather cities because he has a passion for skiing and anything winter sports related.
COMPETITORS
PRESTIGE PRICE
EXCLUSIVITY
RIMOWA X MONCLER Both Rimowa and Moncler have an extensive heritage. I believe that if Rimowa were an apparel company, it would look a lot like moncler but with a business twist to it. The classical pieces that never go out of style from Moncler is the same with Rimowa. The capsule collection will put Rimowa to the test for a possible brand extension. This will give it a chance to test the market and see where it fits. Moncler will come in to deliver the iconic puffer coats and silhouettes that we want to use. This collection will be for A/W 2020 and will have a travel story from the city to a ski resort through the eyes of an afluent male.
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MOOD BOARD CONCEPT The mood board embodies the whole concept of transition. It goes from business meetings to flying to reaching final destination in the Swiss Alpes.
8AMCET
GOING TO A MEETING
11AMCET FLIGHT TIME
6PMCET
WE HAVE REACHED OUR DESTINATION
8AMCET
GOING TO A MEETING
This is the first stop for Mr. Goldberg. He has business meeting all morning but all he can think about is his trip. The collection includes business apropriate pieces such as a full suit and a button down. It also has a classic playful turtle neck with the Rimowa x Moncler logo on the neckline. The color pallete is neutral and perfect for the winter.
Pearl White
Graphite
Brown Sugar
Espresso
DREX BLAZER SKU # 45889
EMIL SWEATER SKU # 45893
TURK COAT SKU # 45892
DREX TROUSERS SKU # 45890
BENZ SHIRT SKU # 45891
FINN SCARF SKU # 45894
DREX BLAZER
DREX TROUSERS
SKU # 45889
SKU # 45890
The Drex Blazer is the collections predicted best seller.It is a slim fit, collarless detail and camel color pocket trimming along with a classical blue pinstripe wool fabric, it creates a suit like no other.
The Drex Trouser is part of the preddicted best selling suit. It is a slim fit leg while using a classic style of pleates in the front. It is composed of camel color pocket trimming along with a classical blue pinstripe wool fabric.
Size Range 38 SRT - 44 SRT
Size Range 30R - 40R
Italian Blue Pinstripe Blue Double Faced
Italian Blue pinstripe blue double faced fabric
Camel Brushed wool and cotton twill
Camel Brushed wool and cotton twill
BENZ SHIRT
TURK COAT
SKU # 45891
The Benz Shirt is a classic button down shirt made out of italian blue pinstripe double face and a pearl white stretch crepe double cloth fabric. This Benz shirt is the perfect addition to the Drex suit.
Italian Blue pinstripe blue double faced fabric Pearl white Stretch Double Cloth
SKU # 45892
The Turk Coat is the perfect thrid layer accessory for any fashionable business man. It has the perfect length and fabric to keep you warm while still looking well put. The Turk Coat is made out of Graphite wool- polyester suiting, Grey Stretch double clothed faced in pearl white and camel brushed wool and cotton twill. The coat is coloblocked to create a sense of depth and the buttons are printed metal caps of the logo.
Wool Polyester suiting Pearl white Stretch Double Cloth Brushed wool and cotton twill
EMIL SWEATER
FINN SCARF
SKU # 45893
The Emil sweater is mostly composed of a compression fabric meant to keep you warm and comfortable. The color blocking of the pearl white and graphite blue create fun contrast to add to the printed logo on the left sleeve.
SKU # 45894
The Finn Scarf is the simplest piece but the most necessary. It is made out of Polyester Wool suiting with color blocking through both sides of the scarf. ONE SIZE
Heavy Compression Double Knit W/ Max dri Wicking - Pearl White Heavy Compression Double Knit W/ Max dri Wicking - Graphite
Wool Polyester suiting in Graphite and Expresso.
11AMCET FLIGHT TIME
This collection is a quick outfit change. Nothing drastic from 8AMCET. IT still has its turtle neck and a suit- a track suit. This is more on the comfortable layback side. 11AMCET embodies how people travel now a days - hoodies, tees and some joggers.
Mahogany
Sandalwood
Deep Ocean
Chestnut
OTTO HOODIE SKU # 45899
KURT SWEATER SKU # 45896
ANTON COAT SKU # 45898
MORITZ JOGGER SKU # 45895 ERNST TEE SKU # 45897
FRTIZ BOMBER SKU # 45900
MORITZ JOGGER
ERNST TEE
SKU # 45895
The Moritz Jogger is the perfect travel pant. It is comfortable, stretchy and still looks dressy. With attention to detail, these joggers have a color blocking print playing with pearl white and a chestnut color for a more neutral effect. The Mortiz Jogger plays perfectly with the Ernst Tee and its Matching Otto Hoodie.
SKU # 45896
The Ernst Tee is a basic silhouette of a tee also playing with color blocking. This tee also has the signature collection logo printed in the bottom left corner inside a sandalwood color rectangle.
Size Range: S- XL
Size Range: S - XXL
Heavy Compression Double Knit W/ Max dri Wicking - Pearl White Heavy Compression Double Knit W/ Max dri Wicking - Chestnut
Modal Jersey in Chestnut, Sandalwood and Deep Ocean
KURT SWEATER
ANTON COAT
SKU # 45897
The Kurt Sweater is a simple piece created as an addition to any other piece of of the collection. With its rich Mahogany color in solid stretch wool crepe, it is a piece that is hard to pass on. Size Range S - XL
SKU # 45898
The Anton Coat serves dual purpose; a statement piece and to keep you warm and dry. The heavy coat also has the technology of a parka for water resistant weather.It is composed of Sandalwood Wool-Cashmere Coating and Heavy Compression Double Knit W/ Max Dri Wicking in Deep Ocean. Size Range S - XL
Solid Stretch Wool Crepe in Mahogany
Sandalwood Wool- Cashmere Coating Heavy Compression Double Knit W/ Max dri Wicking - Deep Ocean
OTTO HOODIE
FRTIZ BOMBER
SKU # 45899
The Otto Hoodie is the matching set to the Moritz Jogger with the same color pallette and an addition of Deep Ocean Blue. It is composed of Heavy Compression Double Knit W/ Max dri Wicking - Deep Ocean, Chestnut, and Pearl White. Size Range S - XL
Heavy Compression Double Knit W/ Max dri Wicking - Pearl White, Chestnut and Deep Ocean
SKU # 45900
The Fritz Bomber is a piece that everyone needs to have in their wardrobe. With the simplicity of the Deep Ocean Basketwoven Wool, it is s light jacket thst serves its purpose. It is composed of Deep Ocean Basketwoven Wool and Pearl White Heavy Compression Double Knit W/ Max dri Wicking. Size Range S - XL
Deep Ocean Basketwoven Wool Pearl White Heavy Compression Double Knit W/ Max dri Wicking.
6PMCET
LANDED IN THE SWISS ALPES
The third and final collection is when Mr. Goldberg finally reaches his final destination, the Swiss Alpes. This capsule takes a turn in comparison to the first two. It embodies more of mocler’s aethetics with the puffers and simple silhouettes. Including a warm color pallete with a splash of bright blue to make him stand out in the mountains.
Spaceship
Royalty
Gravel
Stonewall
FLAVIO PARKA SKU # 45903
GIAN SWEATER SKU # 45905
JORG COAT SKU # 45901
GIO UTILITY PANTS SKU # 45906
FLAVIO LEGGINGS SKU # 45904
CAPRICE PUFFER SKU # 45902
JORG COAT SKU # 45901
The Jorg Coat is a mettalic bright puffer that will 100% keep you warm. Along with being warm, it is a statement piece that will make you stand out miles away. It is composed of metallic Performance spandex with insulation. Size Range S - XL
Spaceship Metallic performance Spandex
CAPRICE PUFFER SKU # 45902
The Caprice Puffer is a smaller more compact version of the Jorg Coat but equally as comfortable and warm. It is composed out of Royalty metallic performance spandex. Size Range S - XL
Spaceship Metallic performance Spandex
FLAVIO PARKA
FLAVIO LEGGINGS
SKU # 45903
SKU # 45904
The Flavio Parka is a perfect layering piece to put underneath puffers and coats. It creates a form of insulation that keeps your body warm. It is made out of Metallic performance spandex and heavy compression double knit w/ max dri wicking.
The flavio leggings are part of the parka set. They create a form of insulation that will keep your body warm.It is made out of metallic performance spandez and heavy compresson double knit w/ max dri wicking.
Size Range S - XL
Size Range 30R - 40R
Spaceship Metallic Performance Spandex
Spaceship Metallic Performance Spandex
Gravel Heavy Compression Double Knit W/ Max dri Wicking.
Gravel Heavy Compression Double Knit W/ Max dri Wicking.
GIAN SWEATER SKU # 45905
GIO UTILITY PANTS
SKU # 45906
The Gian Sweater is a simple sweater in a stone wall color with metallic triming in the collars and cuffs. It creates a glowing look at night while still staying warm. It is composed of Stretch wool crepe and metallic performance spandex.
The Gio Utility pants create a sense of versatility. They can be worn for outdoor winter sports as well as with sneakers and a tee. They are lightweight and are made of stonewall stretch wool crepe and metallic spandex as patches.
Size Range S - XL
Size Range 30R - 40R
Spaceship Metallic Performance Spandex
Stonewall metallic performance spandex
Stonewall stretch wool crepe
Gravel stretch wool crepe
COST SHEETS
RIMOWA x MONCLER Cost Sheet
Date: 07/27/2019 Description: Moritz Jogger Material: White Heavy Compression Double Knit W/ Max-Dri Wicking Light Brown Heavy Compression Double Knit W/ Max-Dri Wicking Labels: $0.40 Hangtag: $0.50 Garment Bag: $1.50
Total Cost Item :$202.40 Customs 10% = $20.24 Freight : per item $2.00 Landed Cost: $224.64 Wholesale Cost:$450
MSRP Cost: $890
Style # 45895 Season: Fall 2020 Total Cost: $200
RIMOWA x MONCLER Cost Sheet
Date: 07/27/2019 Description: Jorg Coat
Material: Metallic Performance Spandex Labels: $0.40 Hangtag: $0.50 Garment Bag: $1.50
Total Cost Item :$502.40 Customs 10% = $50.24 Freight : per item $2.00 Landed Cost: $556.64 Wholesale Cost:$1,100
MSRP Cost: $2,200
Style # 45901 Season: Fall 2020 Total Cost: $500
RIMOWA x MONCLER Cost Sheet
Date: 07/27/2019 Description: Flavio Leggings
Material: Gravel Heavy Compression Double knit W/ Max Dri Wicking Platinum Metallic Performance Spandex Blue Labels: $0.40 Hangtag: $0.50 Garment Bag: $1.50
Total Cost Item :$352.40 Customs 10% = $35.24 Freight : per item $2.00 Landed Cost: $389.64 Wholesale Cost:$580
MSRP Cost: $870
Style # 45904 Season: Fall 2020
Total Cost: $350
SPREADSHEET OF 1ST PRODUCTION SEASON 2020/ 2021 STYLE
SKU
1ST COST IN $
LANDED
WHOLESALE
MSRP
PRODUCTION QUANTITY
TOTAL COST
TOTAL WHOLESALE
TOTAL MSRP
OUTERWEAR DREX BLAZER
45889
$602.40
$664.40
$1,330.00
$2,700.00
50
$33,220.00
$4,080.00
$2,750.00
TURK COAT
45892
$1,002.40
$1,104.64
$2,210.00
$4,400.00
50
$55,232.00
$6,660.00
$4,450.00
ANTON COAT
45898
$702.40
$774.64
$1,500.00
$3,000.00
50
$38,732.00
$4,550.00
$3,050.00
FRITZ BOMBER
45900
$302.40
$324.64
$650.00
$1,300.00
50
$16,232.00
$2,000.00
$1,350.00
JORG COAT
45901
$502.40
$556.64
$1,100.00
$2,200.00
50
$27,832.00
$3,350.00
$2,250.00
CAPRICE PUFFER
45902
$402.40
$442.40
$880.00
$1,700.00
50
$22,120.00
$2,630.00
$1,750.00
DREX TROUSER
45890
$402.40
$444.64
$890.00
$1,700.00
50
$22,232.00
$2,640.00
$1,750.00
MORITZ JOGGER
45895
$202.40
$224.64
$450.00
$890.00
50
$11,232.00
$1,390.00
$940.00
FLAVIO LEGGINGS
45904
$352.40
$389.64
$580.00
$870.00
50
$19,482.00
$1,500.00
$920.00
GIO UTILITY PANT
4590
$202.40
$224.64
$450.00
$900.00
50
$11,232.00
$1,400.00
$950.00
BENZ SHIRT
45891
$202.40
$224.64
$450.00
$900.00
50
$11,232.00
$1,400.00
$950.00
EMIL SWEATER
45893
$302.40
$334.64
$502.00
$750.00
50
$16,732.00
$1,302.00
$800.00
ERNST TEE
45896
$102.40
$114.46
$180.00
$260.00
50
$5,723.00
$490.00
$310.00
KURT SWEATER
45897
$302.40
$334.64
$502.00
$750.00
50
$16,732.00
$1,302.00
$800.00
OTTO HOODIE
45899
$252.40
$280.00
$560.00
$1,120.00
50
$14,000.00
$1,730.00
$1,170.00
FLAVIO PARKA
45903
$452.40
$499.64
$750.00
$1,100.00
50
$24,982.00
$1,900.00
$1,150.00
GIAN SWEATER
45905
$302.40
$334.64
$500.00
$750.00
50
$16,732.00
$1,300.00
$800.00
45894
$152.40
$170.00
$255.00
$390.00
50
$8,500.00
$695.00
$440.00
900
$372,179.00
$40,319.00
$26,580.00
BOTTOMS
TOPS/SWEATERS
ACCESSORIES FINN SCARF
PROMOTIONAL PLAN BLOGGERS / INFLUENCERS $20,000 LAUNCH PARTY $85,800 INSTAGRAM $ (IN HOUSE) FACEBOOK $ (IN HOUSE) WEBSITE $ (IN HOUSE)
Lebron James
Roger Federer
TOTAL $105,800
Virgil Abloh
johannes Huelb
LOCATION
MILENNIUM PARK - CHICAGO, ILLINOIS
RENT/FEE $25,000 CONSTRUCTION $10,000 CATERING $3,000 ENTERTAINMENT $1,000 STAFFING $10,000 TECHNOLOGY $1,000 DECOR $15,000 INSTALLATION BUDGET $20,000 STAFFING UNIFORM $800 MARKETING STRATEGY RIMOWA X MONCLER will host a popup event in Millenium Park - Chicago Illinois. The event will be a way of exposing and promoting the capsule collection for Rimowa. The event will have a modern yet futuristic look inside an airplane. The popup shop will be as if your were boarding a flight. Since the collection is inspired by a travel experience by a single male, i wanted to take a literal approach and have it look like a plane. The staff will be dressed up as flight attendats walking around with a cart with food, wine and sprits for the launch day. After the Launch day, the popup will continue to stay open for 2 weeks to further create momentum and buzz fotr the collection and possiblities of new brand extension for Rimowa.
INSURANCE $1,000 TOTAL $85,800
LAUNCH PARTY INVITES
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You are formally invited to the launch party event for the new RIMOWA x MONCLER capsule collection. Enjoy the party with great company, good food, good music and AMAZING merchandise.
Location: Millenium Park Time: 5 pm -8 pm When: October 17, 2019 X
THANK YOU
